Mercer Landmark
- Company typePrivate
- Founded1978
- HeadquartersCelina, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Mercer Landmark does
Mercer Landmark is a 100% farmer-owned agricultural cooperative headquartered in Celina, Ohio, founded in 1966 and operating 20+ locations across northwest Ohio with a secondary presence in Indiana. The company serves farmers and agricultural producers through five integrated business units: Grain (elevator services, storage, and unit train loading at the Latty Terminal with Norfolk Southern rail access), Agronomy (crop protection, fertilizer, seed, precision application, and the GAIN digital agronomy platform covering approximately 40,000 acres), Feed (manufacturing and distribution including the MPS Feed Mill capable of producing 5-6 semi loads per hour), Energy (propane, Shell-branded diesel and lubricants, and tank monitoring), and Logistics (a 10-tractor fleet with GPS tracking for on-farm pickup and delivery). The company employs 300+ staff and is governed by a member-farmer board of directors with no external equity backing.
The underlying technology stack combines physical infrastructure (1.2 million bushels of grain storage at Latty, 47,000-ton Latty Fertilizer Domes with Kahler Automation for precision dispensing, multiple feed mills, 30,000-gallon liquid fertilizer tanks, and an anhydrous ammonia storage facility) with digital platforms including the GAIN agronomic insights network, the Agrian scouting platform, the Truterra Insights Engine for carbon/sustainability data, the Landmark Maxx customer portal, and the ML Connect ordering/invoicing portal. The cooperative's distribution model is direct to farm: Crop Production Advisors and Grain Marketing Advisors build customized farm plans, on-farm grain pickup and product delivery are provided during seasonal peaks, and propane cylinder fill stations serve residential customers.
Mercer Landmark generates revenue through transaction-based fees and margins across its five business units: grain handling and marketing (storage fees, basis capture, unit train loading), agronomy product sales and custom application, feed manufacturing and delivery, propane and fuel distribution (with 24/7 emergency service and contracting programs), and logistics services. Pricing is not publicly disclosed and varies with market conditions and customer relationship. Major customers are SMB farmers in northwest Ohio; secondary segments include residential and commercial/industrial energy customers. The cooperative is currently in advanced due diligence for a three-way unification with Sunrise Cooperative and Centerra Cooperative (December 2025 board-recommended merger, pending member vote) that would substantially expand its asset base and geographic reach.
Mercer Landmark firmographics
Firmographics- Name
- Mercer Landmark
- Legal name
- Mercer Landmark
- Website
- https://mercerlandmark.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Mercer Landmark industry classification
Industry- Product category
- Agricultural Cooperative Services
- akta.pro primary industry
- Grain & Oilseed Elevator Storage (TLALAIAA)
Keywords
Where Mercer Landmark is headquartered
LocationHeadquarters
- HQ city
- Celina
- HQ country
- United States
- HQ region
- North America
Offices22 records
Markets served
Mercer Landmark business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Grain Marketing: Grain elevator services including storage, marketing, and unit train loading for corn, soybeans, and wheat. The company operates grain facilities across 20+ locations with over 1.2 million bushels of storage at Latty terminal alone.
- Agronomy Products and Services: Crop protection products, fertilizers, seed, custom application services, and precision agriculture technology. Services include agronomic advisory, soil testing, and variable rate application.
- Feed Manufacturing and Distribution: Animal feed manufacturing and distribution through company mills. Mercer Landmark is known as one of Ohio's largest livestock feed suppliers. Produces 5-6 semi loads of feed per hour at MPS Feed mill with approximately 3,500 tons delivered monthly at St. Henry location.
- Energy Products: Propane, fuel (diesel and gasoline), and lubricants distribution. Services include 24/7 emergency delivery, tank monitoring, and contracting/prepay programs. Licensed Shell distributor with DPQA quality assurance recognition.
- Logistics Services: Transportation and logistics services including on-farm grain pickup, product delivery, and fertilizer transport using 10 tractors with various trailers (hopper trailers, 24-ton fertilizer tender trailers, tanker trailers).
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Mercer Landmark product offering
Product offeringCore offering
Mercer Landmark is a farmer-owned agricultural cooperative that provides crop inputs, grain marketing, livestock feed, energy products, and logistics services to farmers and agricultural producers in northwest Ohio. The company operates five business units — Grain, Agronomy, Feed, Energy, and Logistics — through 20+ physical locations, selling directly to member-farmers and offering on-farm delivery, precision agronomy, custom application, feed manufacturing, propane/fuel/lubricants distribution, and grain handling including unit train loading.
Product overview
Mercer Landmark is a farmer-owned cooperative operating a multi-unit agricultural business with five distinct business units: Grain (marketing and elevator services with unit train capabilities), Agronomy (crop protection, fertilizer, seed, precision ag), Feed (manufacturing and distribution across multiple species with three mills), Energy (propane, fuel, lubricants), and Logistics (transportation fleet with GPS tracking). The company also operates customer-facing platforms including Landmark Maxx portal for account management, Truterra sustainability programs for carbon market access, and the GAIN digital agronomy platform. Core facilities include the MPS Feed Mill and Latty Grain Terminal with 1.2M bushels storage and unit train loading.
Differentiator
Problem solved
Functional benefit
Brands
- Landmark Maxx: Customer portal platform for online services including bill payment, cash bids, and account management.
- TruCarbon
- Guardian Agronomic Insights Network (GAIN)
- GAIN
Products and services
- Grain Grain marketing, storage, handling, and sales for corn, soybeans, and wheat, including unit train loading at the Latty Terminal for access to global and domestic markets.
- Agronomy
- Feed
- Energy (Propane, Fuel, Lubricants)
- Logistics Transportation and logistics services with 10 tractors and various trailers (hopper, fertilizer tender, tanker) offering on-farm grain pickup, product delivery, and GPS-tracked fleet operations.
- Landmark Maxx (ML Connect Customer Portal) Customer portal platform enabling online bill payment, cash bids, order placement, service requests, invoice management, account access, and e-sign contracts for customers.
- MPS Feed Mill State-of-the-art mega feed mill in St. Henry, OH with capacity to produce 5-6 semi loads of feed per hour, serving the livestock industry through Mercer Landmark and Heartland Feed Services.
- Latty Grain Terminal High-capacity grain facility with 1.2 million bushels of storage, two 30,000 bu/hour receiving pits, and unit train loading capabilities on the Norfolk Southern mainline for export and domestic markets.
- TruCarbon Program Carbon market participation program through Truterra (Land O' Lakes) that rewards farmers for adopting sustainable practices, with payments of $20/ton for additional carbon removed and $2/acre for eligible practice changes.
- Guardian Agronomic Insights Network (GAIN) Digital agronomy platform providing farmers with yield data, scouting updates, and field-level data-driven recommendations to improve plant performance across the cooperative's geographic service region.
- Heartland Feed Services Joint venture feed company with Sunrise Cooperative, combining approximately 1M tons of feed manufacturing capacity, 400,000 tons of annual feed manufacturing volume plus 350,000 tons of additional capacity, serving swine and dairy producers in Ohio and Indiana.
Quantifiable outcome
- Fields with no-till and cover crops can handle 2-4 inches of rainfall per hour compared to half inch for conventional tillage fields
- +3 more outcomes
Companies that use Mercer Landmark
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Mercer Landmark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Mercer Landmark partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- Heartland Feed ServicescoreJoint venture between Mercer Landmark and Sunrise Cooperative forming a single operating feed company. Mercer Landmark serves as managing partner. The partnership combines approximately 1M tons of feed manufacturing capacity (including MPS Feed), 400,000 tons of annual feed manufacturing volume plus 350,000 tons of additional capacity, 80,000 tons of soybean meal, over 100,000 tons of DDG's, over 20M bushels of corn, and a fleet of 34 semi tractors, trailers, and straight trucks. Estimated $1,000,000 in synergies from operational efficiencies and centralized procurement. Serves swine and dairy producers in Ohio and Indiana.
- Sunrise CooperativecoreMercer Landmark and Sunrise Cooperative formed a new feed company (Heartland Feed Services) jointly owned by both cooperatives. Partnership combines talent and knowledge with over 250 years of combined experience in swine alignment systems and calf/heifer specialist recommendations.
- Truterra (Land O' Lakes)corePartnership with Truterra and Land O' Lakes for sustainability and carbon market programs. Truterra is one of the largest carbon credit programs in the US. Mercer Landmark uses Truterra Insights Engine to help farmers adopt carbon sequestration practices and participate in carbon markets. Programs include TruCarbon with payments of $20/ton for additional carbon removed and $2/acre for eligible practice changes.
- ShellcoreMercer Landmark is the area's only licensed Shell distributor. Distributes Shell diesel fuels, lubricants (Shell Rotella), and other Shell products. Awarded Shell DPQA quality assurance recognition.
- Purina/Land O LakesmajorFeed division works with Purina/Land O Lakes for feed products and nutrition expertise for livestock customers.
- Kalmbach FeedsmajorFeed division works with Kalmbach Feeds as a top-rated supplier for livestock feed products.
- United Animal HealthminorFeed division nutrition partner providing livestock nutrition expertise and products.
- CSA Animal NutritionminorFeed division nutrition partner providing livestock nutrition expertise and products.
- Provimi ( Cargill)minorFeed division nutrition partner providing livestock nutrition expertise and products through Provimi brand.
- Norfolk Southern RailwaymajorNorfolk Southern railway runs adjacent to Latty Grain Terminal enabling unit train loading to access export markets (Chesapeake, VA; Mobile, AL) and domestic markets (Gainesville, GA; New York ethanol industry).
Scale indicators16 records
Recent moves6 records
Expansion highlights5 records
Mercer Landmark competitors and assessment
Company assessmentDirect peers
- Heritage Cooperative: Ohio-headquartered farmer-owned cooperative offering agronomy, grain, energy, and feed across central and western Ohio; directly comparable member-owned structure and full-line ag service offering in adjacent Ohio geography.
- Trupointe Cooperative: Ohio farmer-owned cooperative offering agronomy, grain, energy, and feed services; directly comparable five-business-unit model serving farmers in Ohio and Indiana with similar precision agriculture and member patronage economics.
- Sunrise Cooperative: Ohio-based farmer-owned cooperative offering grain, agronomy, feed, energy, and logistics services across overlapping northwest and central Ohio territories; co-owner of Heartland Feed Services JV with Mercer Landmark and part of the pending three-way merger, making it the most directly comparable peer.
- Centerra Cooperative: Ohio-headquartered farmer-owned cooperative providing agronomy, grain, energy, and feed services; the third leg of the pending unification with Mercer and Sunrise, operating with a similar cooperative model and member-owned structure in overlapping Ohio geographies.
Broad incumbents
- Nutrien Ag Solutions: World's largest crop input retailer (retail arm of Nutrien) offering crop protection, fertilizer, seed, and digital agronomy; competes with Mercer's Agronomy business unit nationally and sets the scale benchmark for the precision-ag-enabled retailer model Mercer is building toward.
- Growmark / FS System: Large regional farm cooperative system providing agronomy, energy, and grain services across the U.S. Midwest through FS member cooperatives; broader geography and scale than Mercer, but overlapping business units and similar cooperative economics make it a key competitive benchmark.
- CHS Inc. Largest U.S. farmer-owned cooperative with grain, agronomy, energy, and feed businesses operating nationally and globally; not a direct competitor in Mercer's Ohio footprint but the benchmark large-cap cooperative for asset scale, grain origination, and member economics.
- Land O'Lakes: Large U.S. farmer-owned cooperative with crop inputs (WinField United), feed, and dairy foods businesses; Mercer's Truterra partnership is through Land O'Lakes, making it both a supplier and structural peer with significantly greater scale and national reach.
- Cargill: Global agribusiness with grain origination, crop inputs, animal nutrition, and energy trading; operates feed manufacturing (Provimi, which Mercer partners with) and competes for farmer-customers through agronomy and grain marketing at national scale.
Regional players
- Premier Cooperative: Farmer-owned cooperative serving Wisconsin and northern Illinois with grain, agronomy, feed, and energy offerings; comparable multi-business-unit cooperative model but operating in a different geography, making it a relevant structural peer rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mercer Landmark social profiles
Digital presenceMercer Landmark compliance and trust
Trust signalCompliance1 record
Mercer Landmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mercer Landmark leadership team
Management profileNumber of profiles
Profiles18 records
Mercer Landmark subsidiaries and ownership
Company hierarchySubsidiaries7 records
Mercer Landmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mercer Landmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mercer Landmark
What does Mercer Landmark do?
Mercer Landmark is a farmer-owned agricultural cooperative that provides crop inputs, grain marketing, livestock feed, energy products, and logistics services to farmers and agricultural producers in northwest Ohio. The company operates five business units — Grain, Agronomy, Feed, Energy, and Logistics — through 20+ physical locations, selling directly to member-farmers and offering on-farm delivery, precision agronomy, custom application, feed manufacturing, propane/fuel/lubricants distribution, and grain handling including unit train loading.
Is Mercer Landmark a public or private company?
Mercer Landmark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mercer Landmark founded?
Mercer Landmark was founded in 1978. It employs 101 to 250 people.
Where is Mercer Landmark based?
Mercer Landmark is headquartered in Celina, United States, in the North America region.
How does Mercer Landmark make money?
Five revenue lines are on record. Grain Marketing is the primary driver. The others are agronomy Products and Services, feed Manufacturing and Distribution, energy Products and logistics Services.
Who are Mercer Landmark's main competitors?
Direct peers on record are Heritage Cooperative, Trupointe Cooperative, Sunrise Cooperative and Centerra Cooperative. Broad incumbents are Nutrien Ag Solutions, Growmark / FS System, CHS Inc., Land O'Lakes and Cargill. Premier Cooperative is listed as a regional player.
Does Mercer Landmark have an API?
No public API is recorded for Mercer Landmark.
What industry is Mercer Landmark in?
Mercer Landmark's product category is Agricultural Cooperative Services. Its primary akta.pro industry code is TLALAIAA, Grain & Oilseed Elevator Storage.