SOCIETY Marketing Communications

What SOCIETY Marketing Communications does

SOCIETY Marketing Communications is an independent, female-founded marketing and communications consultancy headquartered in Sydney with offices across Australia (Adelaide, Brisbane, Melbourne, Perth, Darwin), New Zealand (Auckland), and the United States (Chicago as regional HQ, plus NYC, LA, and Miami). Founded in 2017 by CEO Dena Vassallo, the firm operates with 11–50 employees under a purpose-driven positioning aimed at brands and organizations seeking to "positively shape society."

The company's offering is structured around three pillars. The core consultancy delivers public relations, brand narrative and positioning, reputation and crisis management, stakeholder engagement, internal communications, and integrated campaign execution across earned, owned, and paid media. SOCIETY STUDIOS is the in-house creative production arm — handling creative strategy, video, photography, design, sound, and motion — operating under a Charter focused on People, Planet, and Projects. The Do Good Crew Podcast rounds out the platform as a thought-leadership channel. Service categories span retail, grocery, telecommunications, education, healthcare, beauty, hospitality, FMCG, aged care, and CSR, with marquee clients including Woolworths, Optus, Unilever, Stockland, BIG W, Magnum Ice Cream, Movember, and the Australian Education Union.

Commercially, SOCIETY generates revenue through professional services on a quote-based, project-and-retainer model with direct client engagement. The company has never raised external funding — growth into the U.S. market has been self-financed — and the founder retains full ownership. In 2024 the firm was named CPRA Agency of the Year (Medium) and shortlisted at the PRWeek Global Awards, providing third-party validation of its earned-first, integrated communications model.

Name

SOCIETY Marketing Communications

Legal name

SOCIETY Marketing Communications

Website

https://societymarcom.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SOCIETY Marketing Communications is an independent, female-founded Australian marcom agency operating across ANZ and the U.S. It delivers earned-first PR, brand strategy, stakeholder engagement, and integrated campaigns to enterprise and nonprofit clients, supported by in-house creative production arm SOCIETY STUDIOS.

Ownership category

akta.pro rank

Product category

Marketing Communications and Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Digital PR & Social Media Communications (MPAAADAJ), Reputation Management & Online PR (BPAFADAN), Social Media & Community Management (PR-led) (BPAFADAM), Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Public relations services
• Marketing communications
• Brand strategy consulting
• Creative production services
• Integrated campaign management

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Communications Consulting Services: Professional services revenue generated from integrated marketing and communications engagements including public relations, brand narrative, creative production, stakeholder engagement, and campaign execution. Services are delivered to brands across retail, education, beauty, food and beverage, employment, telco, aged care, and CSR categories.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

SOCIETY Marketing Communications is an independent marketing and communications consultancy that delivers public relations, brand narrative and positioning, reputation and crisis communications, stakeholder engagement, social content strategy, paid media and campaign execution for purpose-driven brands. Its in-house creative production arm, SOCIETY STUDIOS, provides end-to-end creative strategy, concepting, sound and audio production, design, image generation, motion and integrated creative production under a People, Planet and Projects Charter.

Product overview

SOCIETY Marketing Communications operates as a unified marketing and communications consultancy with two distinct service pillars: the core consulting services (PR, marketing, brand strategy, stakeholder engagement, community relations) and the SOCIETY STUDIOS creative production arm. The agency also includes the Do Good Crew Podcast as a content platform. The integrated approach combines earned-first communications strategy with end-to-end creative production capabilities, all guided by a purpose-driven ethos focused on brands that positively shape society.

Differentiator

Problem solved

Functional benefit

Brands

• SOCIETY STUDIOS: Creative production services arm offering creative strategy and concepting, sound and audio, design and end-to-end production, image generation and movement.

Products and services

• SOCIETY Marketing Communications Consultancy Full-service marketing and communications consultancy offering public relations, brand narrative and positioning, reputation management, crisis communications, stakeholder engagement, internal communications, activations and events, influencer and ambassador partnerships, social content strategy, and paid media. Delivered to purpose-driven enterprise brands across Australia, New Zealand and the United States.
• SOCIETY STUDIOS Creative Production In-house creative production service offering end-to-end creative strategy, campaign concept ideation, creative direction, video production, photography, graphic design, motion graphics, sound and audio production, image generation, and integrated creative production. Operates under the SOCIETY STUDIOS Charter focused on ethical and sustainable production for client brands.

Quantifiable outcome

• 150+ million people reached and $16.5 billion in public school funding secured for Australian Education Union
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

23 partnerships are on record, tiered core and minor.

• Optometry AustraliacoreStrategic or Co-development PartnerSOCIETY appointed to deliver integrated creative and marketing communications services for myopia awareness campaign. Partnership aligns with SOCIETY's value of making positive impact on society by addressing concerning rise of myopia globally and promoting community eye health among Australians.
• Rydges Hotels & Resorts (EVT Group)coreStrategic or Co-development PartnerRe-engaged to lead communications for reopening of Rydges North Sydney and Rydges Port Macquarie, building on previous outstanding results for EVT including Rydges Melbourne and The Capitol Hotel transformation, and Australian launch of Lylo accommodation in Brisbane.
• MovembercoreStrategic or Co-development PartnerPartnership to deliver consistent, people-first campaign reigniting awareness of men's mental health, prostate cancer, and testicular cancer across Australia, United States, and United Kingdom using global media hub and market-specific toolkits.
• Australian Education UnioncoreStrategic or Co-development PartnerPartnership as part of national 'For Every Child' campaign to drive attention to need for full funding of Australia's public schools. High-impact activations included 70,000+ postcards to Prime Minister, 2,000+ miniature schoolhouses, and drone show, resulting in $16.5 billion secured in public school funding.
• OptuscoreStrategic or Co-development PartnerCreated 'Raise the Bar' community-first campaign celebrating local heroes and awarding $10,000 grants to individuals and organizations making real difference in regional Australia. Fully integrated rollout spanned earned and paid media, PR, talent partnerships, and ARN radio collaboration.
• Parëva BeautycoreStrategic or Co-development PartnerDelivered integrated U.S. brand launch campaign including New York launch event, media and social coverage, affiliate and awards program, UN Women alignment, and Forbes/Town & Country/Fashionista features. Achieved 1.1 billion reach and Beauty Independent Beacon Award shortlist.
• Helping HandcoreStrategic or Co-development PartnerPartnership to deliver brand campaign for aged care provider, reshaping public perception and reinforcing commitment to community, belonging, and human connection. Campaign achieved 15% increase in brand awareness with sustainable production approach.
• Curtin MaritimecoreStrategic or Co-development PartnerDeveloped 'Navigate Your Passions' recruitment campaign rebranding Labor Training Program as Curtin Maritime Accelerator Program, with UX-optimized website, employee stories, and strategic social plan driving 500% follower growth and 165 quality hires.
• WoolworthscoreStrategic or Co-development PartnerConnected Woolworths with Australian Honey Bee Industry Council for ecosystem pollination campaign. Bold visual activation stripped store of bee-pollinated products, capturing compelling content. Achieved 2 million reach and encouraged customer action through Discovery Garden range.
• MovembercoreStrategic or Co-development PartnerGlobal ambassador announcement and media rollout across Australia, UK, and U.S. reigniting awareness of men's health issues. Launched The Real Face of Men's Health Report in U.S. with NYC event featuring Prince Harry. Achieved 31.1 million+ reach with local market approach.
• Rundle MallminorStrategic or Co-development PartnerNew client partnership in 2026 for retail destination marketing communications.
• NavairminorStrategic or Co-development PartnerNew client partnership in 2026.
• Hard Truth Distilling Co.minorStrategic or Co-development PartnerNew U.S. client partnership in 2026 for spirits brand marketing communications.
• Do Good CrewminorStrategic or Co-development PartnerNew client partnership in 2026.
• Magnum Ice Cream CompanyminorStrategic or Co-development PartnerNew client partnership in late 2024/early 2025 for ice cream brand marketing communications.
• MindaminorStrategic or Co-development PartnerNew client partnership in late 2024/early 2025.
• City of Holdfast Bay, Jetty Road Mainstreet Committee (Glenelg)minorStrategic or Co-development PartnerNew client partnership in late 2024/early 2025 for local government destination marketing.
• Violet Crumble (U.S.)minorStrategic or Co-development PartnerNew U.S. client partnership in late 2024/early 2025 for confectionery brand.
• YPulse (U.S.)minorStrategic or Co-development PartnerNew U.S. client partnership in late 2024/early 2025 for youth insights/marketing platform.
• SOCIETY U.S. Leadership TeamcoreStrategic or Co-development PartnerSOCIETY U.S. led by Katie Rosholt (20+ years global agency and brand experience including VP Global Marketing at Vital Proteins and SVP Marketing at Pvolve) with support from Will Lehnertz (communications expert from Qantas, Woolworths, Netflix) and Minnie Arnold (marketing/communications at Filmhub, Kittch, NBCUniversal). Rosholt and founder Vassallo met at Edelman Chicago in 2006.
• Australian Honey Bee Industry Council (AHBIC)minorStrategic or Co-development PartnerPartnership with Woolworths connecting retailer with industry council for ecosystem pollination awareness campaign spotlighting critical role of bees in food supply and agricultural ecosystems.
• UN WomenminorStrategic or Co-development PartnerAligned Parëva Beauty brand launch with UN's International Day of Women and Girls in Science, supporting founder Smitha Rao at UN Women Assembly.
• ARN (Australian Radio Network)minorChannel Partner/ Reseller/ DistributorRadio collaboration partner for Optus Raise the Bar regional Australia campaign.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Method Communications: U.S. independent PR and integrated communications agency with a similar mid-market positioning and consumer/tech client base. Comparable on earned-first methodology and independent ownership.
• SenateSHJ: Mid-sized independent Australian PR consultancy operating across consumer, corporate, and government accounts. Comparable on agency size, B2B and B2C client mix, and integrated communications service offering.
• Sling & Stone: Australian PR and communications agency with a purpose-led, integrated offering and comparable headcount. Closely aligned on client mix, integrated earned-plus-paid model, and values-driven positioning.
• BerlinRosen: U.S. mid-sized independent strategic communications and PR firm serving consumer, advocacy, and tech clients. Closest U.S. comparable to SOCIETY's U.S. ambitions in scale, ownership model, and integrated campaign approach.
• One Green Bean: Independent Australian PR and brand communications agency serving consumer and corporate clients with integrated earned, owned, and paid campaigns. Comparable on category focus, client mix, and independent ownership structure.
• Thinkerbell: Australian independent, founder-led marketing and PR agency with a similar earned-first, creatively-led positioning and comparable mid-market size. Direct comparable in category, geography, and go-to-market philosophy.
• Cobalt Communications: Australian PR and brand strategy agency with a similar mid-market footprint and consumer/enterprise client profile. Direct comparable on integrated communications, stakeholder engagement, and campaign execution.

Broad incumbents

• Edelman: World's largest independent PR firm, founded in the U.S. with a deep global network. Competes for the same multinational brand and corporate clients as SOCIETY but at vastly greater scale and resource depth.
• FleishmanHillard: Global PR and integrated communications network within Omnicom. Overlaps with SOCIETY on integrated consumer and corporate campaigns but operates at multi-thousand-employee scale across more geographies and service lines.
• Red Havas: Global PR and communications network within Havas, with a strong Australia/APAC presence (formerly Red Agency). Overlaps with SOCIETY on integrated consumer, CSR, and purpose-driven campaigns in the same regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@societymarcom
• LinkedInlinkedin.com/company/societymarcom
• Instagraminstagram.com/societymarcom
• Xx.com/societymarcom
• Facebookfacebook.com/societymarcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOCIETY Marketing Communications