VinID

What VinID does

VinID is a Vietnamese consumer super-app operated by Công Ty Cổ Phần One Mount Consumer (One Mount Consumer JSC), a joint-stock company established in September 2018 and registered in Hanoi as part of the Vingroup conglomerate ecosystem. Originally launched in January 2019 as the digital evolution of a 2016 Vingroup customer loyalty program, VinID consolidates loyalty points, e-wallet payments (VinID Pay), vouchers, gift cards, utility bill payments, mobile top-ups, event ticketing, in-store/online grocery shopping (Scan&Go / Đi chợ Online), and Vinhomes apartment management into a single mobile application available on iOS and Android. The platform reports 11M+ registered users, 100,000+ payment acceptance points, 2,600+ VinMart/WinMart stores, and 3,000+ brand partners, with technology integrations spanning NAPAS (34 domestic banks including MBBank, Vietcombank, Vietinbank) and VNPay (60,000+ QR acceptance points), and PCI-DSS compliance for payment security.

The core technology is a mobile super-app architecture integrating a digital wallet (with QR Scan&Pay, free peer-to-peer transfers, and 100M VND daily/monthly transaction limits), a unified loyalty points system usable across the VinGroup ecosystem, a voucher marketplace, and a gift card product available in denominations from 50,000 to 10,000,000 VND. Revenue is generated through four primary streams: e-wallet transaction fees, voucher marketplace commissions from merchant partners, gift card sales (including bulk corporate purchases with VAT invoicing), and advertising/promotional fees from brand partners. Distribution is exclusively digital via self-serve app store downloads and in-app onboarding at VinMart/WinMart checkout.

VinID serves three principal customer segments: individual Vietnamese consumers (the primary segment, focused on urban smartphone users shopping at retail chains), business/corporate clients purchasing gift cards for employee rewards and partner incentives, and brand/merchant partners seeking promotional reach and payment acceptance across the 11M+ user base. A complementary sub-product, VinShop, extends the platform to small-store retailers under a B2B2C model. The business does not disclose external venture or private equity funding; all expansion has been internally financed or supported through the Vingroup parent group.

Name

VinID

Legal name

Công Ty Cổ Phần One Mount Consumer

Website

https://vinid.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

VinID is a Vietnamese consumer super-app operated by One Mount Consumer JSC (a Vingroup subsidiary), consolidating loyalty points, e-wallet payments, vouchers, gift cards, bill payments, and grocery shopping for over 11 million users across Vietnam.

Ownership category

akta.pro rank

Product category

Mobile Payment & Consumer Loyalty Super App

akta.pro primary industry

QR Code Payments Wallets (FSAMAEAC)

akta.pro secondary industry

Mobile Wallets (NFC Tap-to-Pay / HCE) (FSAMAEAB)

Keywords

• Mobile payment platform
• Consumer loyalty rewards
• Digital wallet services
• Electronic gift cards
• Super app ecosystem

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. E-wallet Transaction Fees: Revenue generated from payment processing at merchant acceptance points including VinMart/WinMart stores and QR code payment network.
2. Voucher Commission: Commission from merchant partners for featuring vouchers and promotions on the VinID platform. Partners include restaurants, retailers, entertainment venues, and service providers offering discounts to VinID users.
3. Gift Card Sales: Sale of VinID Gift Cards in denominations from 50,000 VND to 10,000,000 VND to both individual consumers and corporate clients for gifting purposes. Bulk purchase discounts available for businesses.
4. Advertising and Promotional Fees: Fees charged to brand partners for promotional placements, featured vouchers, and marketing visibility within the app ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

VinID operates a Vietnamese mobile super-app that consolidates loyalty points, cashless payments, a voucher marketplace, gift cards, bill and phone top-up payments, event ticketing, online grocery shopping via Scan&Go, and apartment management services for Vinhomes residents into one mobile application. The core monetized layer is the VinID Pay e-wallet, which supports QR-based payments at 100,000+ acceptance points and integrates with 34 domestic banks through the NAPAS gateway.

Product overview

VinID is a super-app ecosystem operated by One Mount Consumer JSC (a Vingroup subsidiary) that consolidates multiple consumer services into a single mobile platform. The core product is the VinID Super App, which serves as the central hub for loyalty management, digital payments, and daily-life services. The product portfolio includes: VinID Pay (e-wallet for cashless payments and transfers), VinID Voucher (discount coupon marketplace), VinID Gift Card (physical and digital gift cards), Scan&Go/Đi chợ Online (in-store and remote grocery shopping), and OneHousing (Vinhomes apartment management). A separate B2B app called VinShop extends the ecosystem to small retailers. The app serves over 11 million customers and enables payments at 100,000+ acceptance points across Vietnam.

Differentiator

Problem solved

Functional benefit

Brands

• VinID Voucher: Tính năng voucher trên ứng dụng VinID, mang đến cho hội viên hàng ngàn ưu đãi độc quyền từ các thương hiệu hàng đầu.
• VinID Pay
• VinID Gift Card

Products and services

• VinID Super App The flagship mobile super-app that aggregates loyalty points, digital payments, vouchers, gift cards, bill payments, mobile top-ups, event ticketing, online grocery shopping (Scan&Go) and Vinhomes resident services into a single application for Vietnamese consumers and partners.
• VinID Gift Card A redeemable gift instrument issued in 8 denominations from 50,000 VND to 10,000,000 VND, sold to individual consumers and corporate clients (with bulk discounts and VAT invoicing) and redeemable across 3,000+ partner brands and 2,000+ acceptance locations spanning VinGroup ecosystem (Vinpearl, Vinmec, Vinschool) and external brands (Estee Lauder, Samsung, Almaz).
• VinShop A companion B2B2C mobile app for small-store (mom-and-pop) retailers that integrates with the VinID ecosystem, allowing shop owners to increase income and customers to make quick digital payments through the VinID app at local stores.

Quantifiable outcome

• 11,000,000+ customers trust and use the VinID app
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

19 partnerships are on record, tiered core, major and minor.

• Vingroup (VinGroup Ecosystem)coreStrategic or Co-development Partner · 1 January 2016VinID originated as Vingroup's customer loyalty program in 2016, issuing physical VinID cards. The partnership has evolved into a comprehensive super app integrated across Vingroup's ecosystem including VinMart retail stores, Vinmec hospitals, Vinschool education, Vinpearl hospitality, Vinhomes property management, and VinFast electric vehicles.
• VinMart/WinMartcoreStrategic or Co-development PartnerPrimary retail partner with 2,600+ stores nationwide where VinID users earn/redeem points, make cashless payments, and use Scan&Go online grocery feature. Serves as major customer acquisition channel for VinID app.
• 34 Domestic Banks (NAPAS Network)coreTechnology or IntegrationE-wallet integration with 34 domestic banks through NAPAS payment gateway, enabling fund transfers, card linking, and cash-in/cash-out services. Banks include MBBank, Vietcombank, Vietinbank, and others for direct wallet integration.
• VNPaycoreTechnology or IntegrationQR payment acceptance at 60,000+ VNPay merchant points nationwide, expanding VinID Pay's payment network beyond VinGroup ecosystem.
• Highlands CoffeemajorChannel Partner/ Reseller/ DistributorNational coffee chain partner offering vouchers on VinID platform including buy-2-pay-1 deals and promotional discounts. Available at nearly 1,000 stores nationwide.
• Milano CoffeeminorChannel Partner/ Reseller/ DistributorCoffee retailer partner with over 1,900 stores across 52 provinces. Voucher promotions include 50% discount on espresso robusta packages.
• DOJIminorChannel Partner/ Reseller/ DistributorJewelry brand partner offering exclusive discounts up to 25% on premium jewelry through VinID voucher platform.
• PNJminorChannel Partner/ Reseller/ DistributorLeading jewelry retailer in Northern Vietnam offering 10% discount vouchers (max 850,000 VND) through VinID platform.
• CanifaminorChannel Partner/ Reseller/ DistributorFamily fashion brand offering 100,000 VND discount vouchers on purchases from 600,000 VND.
• bTaskeeminorChannel Partner/ Reseller/ DistributorHome services platform offering 50% discount (up to 85,000 VND) for new customers on cleaning and housekeeping services through VinID vouchers. Available in 10 major Vietnamese cities.
• ELSA SpeakminorChannel Partner/ Reseller/ DistributorEnglish learning app partner offering 600,000 VND discount vouchers (from 2,195,000 VND to 1,595,000 VND) on lifetime ELSA Pro subscription.
• GHTK (Giao Hàng Tiết Kiệm)minorChannel Partner/ Reseller/ DistributorLogistics partner offering delivery fee discounts up to 27% plus cashback up to 100,000 VND on shipping packages through VinID vouchers.
• Be (beBike, beFood)minorChannel Partner/ Reseller/ DistributorVietnamese ride-hailing and delivery platform offering 50% discount (max 50,000 VND) on first beBike ride and 40% discount (max 60,000 VND) on beFood orders.
• VinpearlmajorChannel Partner/ Reseller/ DistributorHospitality brand including hotels, resorts, theme parks (VinWonders), and golf courses (Vinpearl Golf) accepting VinID Gift Cards and offering vouchers.
• VinmecmajorChannel Partner/ Reseller/ DistributorPremium healthcare network accepting VinID Gift Cards for medical services and treatments.
• VinschoolmajorChannel Partner/ Reseller/ DistributorEducation system accepting VinID Gift Cards for tuition and fees. Note: VinID point accumulation stopped from 01/09/2021 but point redemption still available.
• Samsung VietnamminorChannel Partner/ Reseller/ DistributorElectronics partner offering vouchers up to 2,000,000 VND discount on Galaxy S23 Series purchases from 20,000,000 VND.
• Estee LauderminorChannel Partner/ Reseller/ DistributorPremium cosmetics brand available in VinID Gift Card redemption network.
• BeautyXminorChannel Partner/ Reseller/ DistributorBeauty services platform partner including Wonhee Korea aesthetic clinics accessible through VinID vouchers.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• MoMo: Vietnam's largest independent e-wallet, offering mobile payments, money transfers, bill payments, and merchant services. Most direct competitor to VinID Pay in the Vietnamese consumer wallet market with comparable super-app-like feature expansion.
• ZaloPay: E-wallet operated by VNG Corporation, integrated within the Zalo messaging platform. Directly competes with VinID on payments, transfers, and merchant services, leveraging Zalo's massive social/messaging user base in Vietnam.
• VNPay: Vietnam's dominant QR payment infrastructure provider serving 60,000+ merchants (the same network VinID Pay leverages for acceptance). Operates its own VNPay e-wallet and payment gateway, competing with VinID on both infrastructure and consumer wallet layer.
• Grab Vietnam: Super-app combining ride-hailing, food delivery, and GrabPay e-wallet across Southeast Asia. Comparable to VinID's super-app strategy of bundling multiple consumer services into one platform with embedded payments.
• ShopeePay (by Sea Group): Embedded e-wallet within Shopee's dominant e-commerce platform in Vietnam. Competes with VinID on consumer payments and merchant acceptance, leveraging Shopee's massive online retail user base.
• ViettelPay (by Viettel Group): Telco-led e-wallet by Vietnam's largest mobile operator, offering payments, bill pay, and financial services. Directly competes with VinID Pay, leveraging Viettel's telecom customer distribution.

Broad incumbents

• GoTo / Gojek: Indonesian super-app combining mobility, delivery, and payments (GoPay). Comparable to VinID's super-app playbook of payments anchoring multiple consumer verticals, though operating at much larger regional scale.
• KakaoTalk / KakaoPay: Korean super-app and payments platform comparable in architecture (messaging + payments + lifestyle services) to VinID's mobile-first consumer platform model.
• Paytm (One97 Communications): Indian mobile payments and super-app platform serving hundreds of millions of users with payments, wallet, and merchant services. Comparable scale and super-app ambitions to VinID, though operating in a vastly larger market.

Emerging players

• Toss (Viva Republica): Korean super-app expanding payments into banking, investing, and lifestyle services. Architecturally similar to VinID's super-app consolidation strategy and provides a benchmark for super-app monetization in Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OneU.vn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VinID