Stack Sports

What Stack Sports does

Stack Sports, operating through its legal entity SPay, Inc. (Delaware-incorporated, headquartered at 5360 Legacy Drive #150, Plano, TX with operational offices at 450 Century Pkwy, Suite 250, Allen, TX), is a B2B SaaS platform purpose-built for the sports industry. The company delivers an integrated ecosystem of 25+ branded software products covering league and member management (Sports Connect, Demosphere), payment processing (StackPay), team communication (StackTeam), college athletic recruiting (CaptainU, 2M+ athlete profiles), fundraising (StackRaise), officiating (Stack Officials), tournament and endurance event management (Stack Tourney, Stack Endurance, Regatta Central), live streaming (Stack Streaming), and youth sports camps (Skyhawks, Supertots). Underlying technology is cloud-based SaaS delivered via web and mobile (15M+ mobile app users in 2024), with payment processing infrastructure handling over $1B annually across 50+ sports and 35 countries.

The platform serves approximately 50,000 sports organizations worldwide, including 100+ national governing bodies (U.S. Soccer Federation, Little League International, USA Lacrosse, U.S. Rowing, AAU, AYSO), 455,000+ local clubs and leagues, college athletic programs, tournament operators, coaches, parents, and athletes. Revenue is generated through three primary streams: (1) annual and recurring SaaS subscriptions tiered by organization size and feature scope, (2) transaction fees on payments processed through StackPay, and (3) programming and event revenue from branded camps (Skyhawks, Supertots). Pricing is quote-based and not publicly disclosed. Distribution combines direct enterprise sales for NGBs and large organizations with self-service onboarding for smaller clubs and leagues, supplemented by a marketplace model bundling 25+ integrated brands.

Since founding in 2016, Stack Sports has executed a programmatic roll-up strategy, completing 20+ acquisitions including Blue Sombrero and Affinity Sports (2019), Meridix/Stack Streaming (2023), Demosphere (February 2025), and a June 2025 merger with PlayMetrics under majority ownership of private equity firm Genstar Capital. The combined organization is led by CEO Michael Doernberg (formerly PlayMetrics CEO) with prior CEO Jeff Young in a strategic advisory role. The company was recognized by Front Office Sports as one of the 'Most Impactful Companies in Sports' in 2024 and maintains GDPR, CCPA, and COPPA compliance for handling youth and international athlete data.

Name

Stack Sports

Legal name

SPay, Inc. d/b/a Stack Sports

Website

https://stacksports.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Sports Management Software

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Sports management software
• League registration platform
• Athletic payment processing
• College recruiting software
• Youth sports technology

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Software Licensing & Subscriptions: Annual and recurring subscription fees from sports organizations for access to league management, registration, and administrative software platforms
2. Payment Processing: Transaction fees on payments processed through the platform, handling over $1 billion annually across sports organizations
3. Recruiting Services: Revenue from college athletic recruiting platform connecting athletes with college programs
4. Events & Camps: Programming and event management revenue through camps and events branded services like Skyhawks and Supertots

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Stack Sports provides a connected ecosystem of SaaS platforms serving sports organizations, including league and registration management (Sports Connect), team communication (StackTeam), payment processing (StackPay), college recruiting (CaptainU), fundraising (StackRaise), endurance event management (Stack Endurance), live video streaming (Stack Streaming), and youth sports camps (Skyhawks, Supertots). The platform powers more than 50,000 sports organizations and 100+ national governing bodies worldwide, processing over $1 billion in transactions annually.

Product overview

Stack Sports operates as a comprehensive sports technology SaaS platform consisting of a connected ecosystem of over 25 brands and services. The core platform is anchored by Sports Connect for league management, StackTeam for team coordination, and StackPay for payments processing (handling over $1 billion annually). The ecosystem includes specialized products for recruiting (CaptainU), camps and events (Skyhawks, Supertots), fundraising (StackRaise), international sports management (GameDay), streaming (Stack Streaming), endurance events (Stack Endurance), official management (Stack Officials), and video analysis (Steva). The platform serves over 50,000 organizations, 65+ national governing bodies, and processes payments exceeding $1.5 billion annually across 50+ sports globally.

Differentiator

Problem solved

Functional benefit

Brands

• Stack Streaming: Sports event streaming platform formerly known as Meridix
• GameDay
• Skyhawks Sports
• SuperTots Sports
• Steva
• StackRaise
• StackPay
• CaptainU
• Regatta Central
• Gameplan
• Stack Officials
• Stack Coach
• Stack Athlete
• GameDay Passport
• Stack Endurance
• Stack Tourney
• StackTeam
• TeamInn

Products and services

• Sports Connect

Quantifiable outcome

• Over 10 million registrations powered by Stack Sports in 2024
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

19 partnerships are on record, tiered core and flagship.

• PlayMetricscoreStrategic or Co-development Partner · 13 June 2025PlayMetrics merged with Stack Sports under majority ownership of Genstar Capital. PlayMetrics CEO Michael Doernberg leads the combined organization while Stack Sports CEO Jeff Young transitioned to a strategic advisory role. The merger serves over 2,700 youth sports organizations.
• Little League InternationalflagshipStrategic or Co-development PartnerExtended multi-year partnership where Little League uses Sports Connect powered by Stack Sports for innovative technology, dependable support, and administrative solutions to operate Little League programs efficiently.
• USA LacrosseflagshipStrategic or Co-development PartnerMulti-year partnership providing sports management technology and member engagement solutions for the national governing body of lacrosse.
• U.S. Soccer FederationflagshipStrategic or Co-development PartnerOfficial technology partner providing registration, event management, and member services for the national governing body of soccer.
• U.S. RowingcoreStrategic or Co-development PartnerNational governing body technology partner for rowing in the United States.
• AAU (Amateur Athletic Union)coreStrategic or Co-development PartnerTechnology partner for one of the largest sports organizations in the United States serving youth athletes.
• AYSO (American Youth Soccer Organization)coreStrategic or Co-development PartnerYouth soccer organization technology partner for member management and program administration.
• Fellowship of Christian AthletescoreStrategic or Co-development PartnerSports organization technology partner through Sports Connect for faith-based athletics programs.
• Baseball New ZealandcoreTechnology or IntegrationInternational partnership where Baseball New Zealand implemented the GameDay Passport platform for sports management.
• North American Hockey LeaguecoreTechnology or IntegrationPartnership integrating CaptainU recruiting platform for player development and recruiting within the junior hockey league.
• Project PlaycoreStrategic or Co-development PartnerCommunity partnership supporting the Aspen Institute's Project Play initiative focused on building healthy communities through sports.
• Every Kid SportscoreStrategic or Co-development PartnerNational campaign partnership to pay registration fees for kids in need, ensuring all children can participate in sports regardless of financial circumstances.
• Positive Coaching AlliancecoreStrategic or Co-development PartnerPartnership supporting youth sports development through coaching education and positive youth sports culture.
• Good SportscoreStrategic or Co-development PartnerCommunity partnership focused on expanding access to sports equipment and resources for underserved communities.
• GOALS CouncilcoreStrategic or Co-development PartnerNational strategic advisory council working together to improve sports for the next generation, addressing participation and development.
• UEFAcoreStrategic or Co-development PartnerEuropean football governing body partnership supporting international sports development initiatives.
• HomeTown TicketingcoreTechnology or IntegrationPartnership bringing streamlined digital ticketing and payment processing solutions to clients through integration with Stack Sports platforms.
• Skyhawks SportscoreOEM/ Whitelabel/ Licensing PartnerYouth sports camp provider operating under the Stack Sports umbrella, offering community-based sports programs.
• Supertots SportscoreOEM/ Whitelabel/ Licensing PartnerYouth sports development organization for young children integrated into the Stack Sports marketplace.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SportsEngine (NBC Sports Next): SportsEngine, owned by NBCUniversal, is one of the largest U.S. youth and amateur sports management platforms offering registration, league websites, and tournament tools. It competes directly with Stack Sports' Sports Connect for the same NGB and league customers.
• TeamSnap: TeamSnap is a widely used team and league management SaaS platform serving youth and amateur sports organizations with registration, scheduling, and communication features. It targets the same SMB club and league customers as Stack Sports' Sports Connect.
• LeagueApps: LeagueApps provides registration, scheduling, and league management software to youth and adult sports organizations, with a strong footprint among parks-and-rec and club operators. It directly competes with Stack Sports for youth and club sports customers.
• GameChanger (DICK's Sporting Goods): GameChanger, owned by DICK's Sporting Goods, delivers live scoring, video streaming, and team/league management for youth and high school sports. It overlaps with Stack Streaming and Stack Sports' team communication and performance offerings.
• Hudl: Hudl is a leading sports video and analytics platform serving high school, college, and club teams globally. It competes with Stack Sports' Steva and Stack Streaming for sports video analysis and live broadcast workflows.
• Front Rush: Front Rush is a college athletic recruiting and team management platform used by NCAA programs to evaluate prospects and manage recruiting communications. It competes directly with Stack Sports' CaptainU recruiting offering.
• MaxPreps: MaxPreps is a high school sports statistics, scores, and recruiting platform with deep U.S. scholastic reach. It overlaps with Stack Sports' high school athlete profile and recruiting data assets serving same customer segments.

Broad incumbents

• Active Network: Active Network (owned by Global Payments) is a long-established online registration and activity management platform for sports, camps, and recreation programs. It serves an overlapping customer base but operates as a broader incumbent with less specialization in youth sports and NGB workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/StackSports
• Facebookfacebook.com/stacksports

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries14 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A29 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stack Sports