What Oliver Schrott Kommunikation does

Oliver Schrott Kommunikation (OSK) is a German full-service PR and communications agency headquartered in Cologne, with additional owned offices in Stuttgart, New York, and Beijing. Incorporated as a GmbH in 1993 and operating since 1989, the firm serves international enterprise clients across automotive/mobility (Mercedes-Benz as lead agency globally since 2001, ZF Friedrichshafen since 2014), technology, industrial, consumer, and government sectors through four vertical competence fields (OSK Move, OSK Tech, OSK Life, OSK Green) and five in-house production Studios (Concept & Creation; Visual Communications & Brand Spaces; Video/Audio/Virtual; Live Experiences; Comms Tech & AI).

The agency's core technology and service platform is built around these Studios, which deliver integrated strategy, creative content, film and audio production, live event execution, and data-driven communications technology including generative AI consulting and chatbot solutions. AI capabilities are delivered through a dedicated Comms Tech & AI unit leveraging third-party foundation models such as ChatGPT, Midjourney, Stable Diffusion, DallE, ElevenLabs, HeyGen, and Llama for client workshops, content automation, and campaign production, with demonstrated deployment in award-winning campaigns such as the ZF #FutureStarter initiative.

OSK operates a professional services, project-based revenue model with quote-based, customized pricing and no public disclosure of rates. The agency sells through direct enterprise field sales across its four offices, supported by industry event presence and referral networks. Since 2021 OSK has operated as part of Omnicom Group under the Omnicom PR Group (OPRG) umbrella, with Christoph Horn as CEO succeeding founder Oliver Schrott (now Chairman), Managing Directors Michael Kemme and Marc Wolter, and a workforce of over 250 employees drawn from more than 60 professional disciplines.

Name

Oliver Schrott Kommunikation

Legal name

Oliver Schrott Kommunikation GmbH

Website

https://osk.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Oliver Schrott Kommunikation is a German full-service PR and communications agency with offices in Cologne, Stuttgart, New York, and Beijing, serving enterprise clients across automotive, technology, industrial, and consumer sectors through integrated Studios spanning strategy, creative, digital, events, and AI-enabled communications.

Ownership category

akta.pro rank

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Consulting Services: Professional consulting services providing strategic communication advice, campaign development, and communication strategy formulation for corporate clients.
2. Integrated Communication Programs: Full-service communication programs combining strategy, creation, and execution of communication measures including PR, social media, and marketing campaigns.
3. Studio Services: Five specialized OSK Studios providing Concept & Creation, Visual Communications & Brand Spaces, Video/Audio/Virtual, Live Experiences, and Comms Tech & AI services.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels11 records

Core offering

OSK is a full-service PR and communications agency delivering integrated communication programs that combine strategic consulting, creative content production, digital campaigns, live events, and AI-powered solutions. Services are sold to enterprise clients on a project basis through five in-house Studios (Concept & Creation, Visual Communications & Brand Spaces, Video/Audio/Virtual, Live Experiences, and Comms Tech & AI) and four vertical competence units (Move, Tech, Life, Green).

Product overview

Oliver Schrott Kommunikation (OSK) is a leading German PR and communications agency offering a comprehensive 360-degree portfolio of in-house communications services. The agency operates through five specialized OSK Studios (Concept & Creation, Visual Communications & Brand Spaces, Video Audio & Virtual, Live Experiences, and Comms Tech & AI), delivering integrated solutions across strategy, creative content, digital, events, and AI-powered services. OSK's service offerings include Generative AI Solutions, Brand Spaces, Sustainable Live Communications, Video Production, Digital First Strategy, Executive Positioning, Podcasting, and UX/UI Consultancy. The agency is organized around four competence fields—OSK Move (mobility/automotive), OSK Tech (technology), OSK Life (lifestyle/consumer brands), and OSK Green (sustainability/ESG)—supported by specialized sub-brands OSK Waves (podcast production) and OSK Brand Spaces (brand space design). Founded in 1993 and part of Omnicom Group since 2021, OSK serves international clients from offices in Germany, USA, and China.

Differentiator

Problem solved

Functional benefit

Brands

• OSK Move: Communications consultancy for mobility topics and automotive PR, Germany's leading PR agency in the mobility sector
• OSK Tech
• OSK Life
• OSK Green
• OSK Studios
• OSK Brand Spaces
• OSK Waves

Products and services

• OSK Studios Five specialized in-house studios providing integrated communications services for enterprise clients: Concept & Creation, Visual Communications & Brand Spaces, Video/Audio/Virtual, Live Experiences, and Comms Tech & AI.
• Generative AI Solutions AI-powered communications services for enterprise clients including GenAI workshops (ChatGPT, Midjourney, Prompt Engineering), AI consulting, chatbot development (Customer Support, Knowledge, Engagement bots), and compliant AI implementation.
• Brand Spaces (Markenwelten) Creation of authentic brand experiences in physical and virtual spaces for enterprise clients, including exhibitions, brand worlds, pop-up locations, trade show booths, and virtual spaces.
• Sustainable Live Communications Event sustainability services for enterprise clients, including event checks, ESG-aligned consultation, CO2 footprint reduction, and sustainable event execution.
• Video Production End-to-end video production services for enterprise clients from concept to post-production, including storyboards, scripts, image films, social video, employer branding, explainer videos, TV commercials, and 2D/3D animations.
• Digital First Strategy Strategic digitalization consulting for enterprise clients covering content, organization, and digital transformation programs.
• Executive Positioning Positioning and messaging strategy services for C-level executives and corporate experts, framing them as brand ambassadors.
• Podcasting Services Podcast strategy, production, and distribution services for enterprise clients including Spotify and Apple Podcasts placement, SEO optimization, and social media promotion.
• UX/UI Consultancy UX Due Diligence Framework services for enterprise clients evaluating digital user experiences, conducting website assessments, and optimizing digital products.
• OSK Waves Podcast Production Specialized podcast production unit handling corporate and branded podcasts, audio storytelling, and content distribution for enterprise clients.

Quantifiable outcome

• ZF #FutureStarter campaign achieved Best of Content Marketing Award in Gold (B2B Campaign category)
• +4 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Omnicom GroupcoreStrategic or Co-development Partner · 1 January 2021OSK became part of Omnicom Group in 2021, one of the leading international networks for marketing and communications. This affiliation enables access to global resources and strengthens OSK's international positioning.
• UNO-Flüchtlingshilfe (UN Refugee Aid Germany)minorOthers · 1 January 2015Since 2015, OSK supports UNO-Flüchtlingshilfe foundation, which aims to fundamentally improve living conditions for refugees and provide sustainable help. OSK's engagement focuses on educational offerings for young and adult refugees.
• GPRA (Gesellschaft Public Relations Agenturen)coreOthers · 1 January 2014OSK is a member of GPRA, the association of leading German PR and communications agencies. GPRA represents 35 agencies with approximately 2,500 employees and nearly 50% market share. All member agencies are committed to high quality standards that are regularly reviewed.
• Reporter ohne Grenzen (Reporters Without Borders)minorOthers · 1 January 2014Since 2014, OSK supports Reporter ohne Grenzen, an international NGO working for press freedom and against censorship. All worldwide employees of the agency are symbolically made members of 'Reporter ohne Grenzen' supporting the right to free expression.
• UN Global CompactcoreOthers · 1 January 2014OSK has been a member of the UN Global Compact since 2014, the world's largest and most important initiative for responsible corporate governance. The UN Global Compact advocates for human rights, labor standards, environmental and climate protection, and anti-corruption based on ten clearly defined principles.
• JobRadminorOthersOSK cooperates with JobRad to provide bicycle leasing benefits to employees as part of their health and sustainability offerings.
• Urban Sports ClubminorOthersOSK cooperates with Urban Sports Club to provide employees with access to fitness facilities and sports activities.
• Fürstenberg InstitutminorOthersOSK partners with the Fürstenberg Institut for employee mental health support and counseling services.
• Karla OttominorStrategic or Co-development PartnerProject partner for Mercedes-Benz G-Class world premiere event in Los Angeles, providing celebrity relations and lifestyle positioning services.
• Sub.globalminorStrategic or Co-development PartnerProject partner for G-Class world premiere event, contributing to the L.A. celebrity and lifestyle activation.
• ConsulminorStrategic or Co-development PartnerProject partner for G-Class world premiere event in Los Angeles, providing event consulting services.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Ketchum: Global communications firm and Omnicom OPRG consortium partner with OSK. Directly comparable in serving enterprise clients with integrated PR, digital, and content marketing services across multiple geographies.
• FleishmanHillard: Global PR and communications agency, fellow Omnicom OPRG member alongside OSK (consortium partner on BVG public transport account). Competes directly for large enterprise communications mandates with similar integrated service offerings.
• Serviceplan Group: Largest independent German agency group with full-service marketing, digital, and communications offerings. Directly comparable as a major German-headquartered integrated communications competitor targeting similar DAX and Mittelstand clients.
• Jung von Matt: Major independent German creative and communications agency group with significant automotive, technology, and consumer brand clients. Comparable in scale and positioning as a top-tier German creative/PR competitor.

Broad incumbents

• Edelman: World's largest independent PR firm with deep automotive, technology, and consumer practice areas. Competes with OSK for global enterprise RFPs and is a recognized leader in brand trust and corporate communications globally.
• Weber Shandwick: Global PR network under Interpublic Group, competing for multi-region enterprise mandates with strength in consumer marketing, technology, and healthcare communications. Comparable service portfolio to OSK's four competence fields.
• Hill+Knowlton: Global public relations firm with strong corporate, technology, and public affairs practices. Direct competitor for enterprise communications RFPs across Germany and broader European markets.
• MSL Group: Publicis Groupe's global public relations network with strong European presence. Competes for enterprise communications mandates across automotive, technology, and consumer sectors with comparable integrated service offerings.
• Burson (BCW): Major global communications agency formed from the merger of Burson-Marsteller and Cohn & Wolfe. Competes with OSK in automotive, technology, and corporate communications for large multinational clients.

Regional players

• Scholz & Friends: Leading German independent creative agency with strong automotive heritage (long-standing Volkswagen agency). Direct competitor for German automotive OEM communications budgets alongside OSK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/osk_germany
• YouTubeyoutube.com/user/OSKGermany
• Facebookfacebook.com/oliverschrottkommunikation
• LinkedInlinkedin.com/company/oliver-schrott-kommunikation-gmbh
• Instagraminstagram.com/osklive

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oliver Schrott Kommunikation