EAP Services

What EAP Services does

EAP Services Limited, trading as Habit Health EAP following a 2024 rebrand, is a New Zealand-based Employee Assistance Programme provider founded in 1989 and headquartered in Auckland. The company delivers wraparound mental health and wellbeing support to employees of client organisations and their whānau (family), combining face-to-face and online counselling, health coaching, leadership mentoring, financial and legal guidance, learning and development, AOD intervention, manager support, ethics reporting, and culturally specific services including Rongoā Māori. Service delivery is operated by a multidisciplinary team of counsellors, personal trainers, physiotherapists, advisors and educators deployed throughout New Zealand.

The technology stack centres on a digital wellbeing layer comprising the habithealth+ 24/7 mobile application, the WellbeingHub online resource library, a new client reporting portal, online booking, and dedicated internal portals (Customer Portal, Professional Portal, AOD Portal). The habithealth+ app integrates with user devices for health insights, configurable notifications, regular check-ins, and counselling booking, while the reporting portal surfaces month-by-month usage, clinical trends, programme length, and feedback analytics to client organisations. The Habit Health parent integration provides cross-referral pathways into allied-health and physiotherapy services.

The commercial model is B2B subscription-based, with annual quote-based contracts priced per organisation and no publicly disclosed tiering. Customers are enterprises and SMEs across banking, healthcare, retail, government, education, utilities and construction, with the company claiming support for 4000+ organisations, an 8.9/10 client satisfaction rating, and a reported 86% productivity uplift for client workforces. Go-to-market combines enterprise field sales targeting HR/HSEQ decision-makers with a self-serve digital motion (the habithealth+ app) for individual employees. The business is privately held, with no disclosed institutional investors, funding rounds, or M&A activity.

Name

EAP Services

Legal name

EAP Services Limited

Website

https://eapservices.co.nz

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

EAP Services, trading as Habit Health EAP, is a New Zealand-based Employee Assistance Programme provider delivering wraparound mental health, counselling, health coaching and wellbeing services to employees of 4,000+ client organisations via a multidisciplinary clinical team and digital platforms including the habithealth+ app.

Ownership category

akta.pro rank

Product category

Employee Assistance Programme Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (62419)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Employee Assistance Programs (EAP) Management (HLAEAHAB)

akta.pro secondary industries

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO), Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB), Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)

Keywords

• Employee assistance programme
• Workplace wellbeing services
• Counselling services
• Mental health support
• Health coaching

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. EAP Programme Subscription: Subscription-based Employee Assistance Programme services provided to organizations and employers. The service is delivered to employees of client organizations, with pricing based on organizational size and service scope.
2. Professional Services: Additional professional services including counselling, health coaching, leadership mentoring, learning and development services, financial guidance, and legal guidance provided as part of or alongside EAP programmes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

EAP Services (operating as Habit Health EAP) provides Employee Assistance Programme services to organisations across New Zealand. The programme delivers wraparound mental health and wellbeing support covering emotional, social, physical and practical needs through a multidisciplinary team of counsellors, personal trainers, physiotherapists, advisors and educators, delivered via face-to-face sessions, online counselling, the habithealth+ mobile app, and the WellbeingHub digital resource platform.

Product overview

EAP Services operates as a unified platform-plus-modules architecture under the Habit Health EAP brand. The core offering is a comprehensive Employee Assistance Programme providing wraparound mental health and wellbeing support, delivered through face-to-face and online counselling, health coaching, and workplace wellness services. The product portfolio centres on the Habit Health EAP core programme, supplemented by the habithealth+ mobile application (24/7 wellbeing support), the WellbeingHub online resource platform, a new reporting portal for analytics, and dedicated internal portals (Customer Portal, Professional Portal, AOD Portal). Service modules include counselling, health coaching, learning and development services, leadership mentoring, financial guidance, AOD intervention, manager support, career guidance, ethics reporting, HR consultancy, legal guidance, menopause support, onsite support, psychological fitness assessment, Rongoā Māori support, workplace health, adult ADHD assessment, men's hormonal health services, and drug and alcohol counselling. All services are delivered by a multidisciplinary team across New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• habithealth+: A 24/7 wellbeing support app providing around-the-clock guidance, support and motivation to manage all aspects of health and wellbeing. Integrates with devices to access wellbeing insights, allows custom notifications, regular check-ins, and access to counselling services.

Products and services

• Habit Health EAP A comprehensive Employee Assistance Programme providing wraparound mental health support for the emotional, social, physical, and practical needs of employees. Delivered by a multidisciplinary team of counsellors, personal trainers, physiotherapists, advisors, and educators. Sold to organisations as a subscription programme.
• habithealth+ Mobile App A 24/7 wellbeing support mobile app providing around-the-clock guidance, support and motivation to manage health and wellbeing. Integrates with devices for insights, supports custom notifications, regular check-ins, and access to counselling services.
• WellbeingHub An online resource hub providing helpful digital resources to support teams' physical, emotional and workplace wellness.
• Counselling Confidential counselling services where clients can talk through work or personal issues with impartial, trained professionals. Available face-to-face or online.
• Health Coaching Health coaching services including fitness, nutrition, sleep, heart health and quit smoking support to promote holistic wellbeing.
• Financial Guidance Practical advice and tools in an easy to understand manner to help achieve and maintain financial and legal wellbeing.
• Leadership Mentoring Mentoring designed to provide leaders with guidance and insights to navigate the complexities of leadership and develop critical thinking skills.
• Learning and Development Services Workplace wellbeing education, support and resources provided to organisations across Aotearoa New Zealand.
• Alcohol and Other Drug (AOD) Intervention Intervention programmes for alcohol and other drug-related issues, accessible through a dedicated AOD Portal.
• Reporting Portal A reporting portal showing month-by-month usage rates, clinical trends over time, average length of support programmes, feedback data, and use of additional services such as AOD intervention programmes.

Quantifiable outcome

• 86% productivity increase reported
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Workplace Options: Workplace Options is a global EAP provider serving organisations with counselling, wellbeing, and work-life services across multiple geographies. It is directly comparable to Habit Health EAP as a multinational EAP specialist with similar B2B service model and digital delivery.
• ComPsych: ComPsych is one of the world's largest EAP providers, offering counselling, wellness, and HR consulting services to employers. Directly comparable to Habit Health EAP as a specialised EAP business targeting organisational clients.
• Benestar: Benestar is an Australia and New Zealand-based EAP and wellbeing provider offering counselling, manager support, and digital tools to employers. It is a direct regional peer competing for the same enterprise EAP contracts as Habit Health EAP.

Emerging players

• Clearhead: Clearhead is a New Zealand-based digital mental wellbeing platform providing therapy and EAP-adjacent services to employees via employers and insurers. Comparable as an emerging digital-first EAP competitor in the same NZ market.
• MindRight: MindRight is a digital mental health platform offering EAP and wellbeing services to employers and insurers. Comparable as an emerging digital-first EAP player with similar target customers and delivery model.
• Sonder: Sonder is an Australia and New Zealand-focused employee wellbeing and safety platform offering EAP-style support, safety check-ins, and digital tools to enterprises. Comparable as an emerging player in the APAC EAP and wellbeing space.

Others

• Habit Health (parent physiotherapy group): Habit Health is the parent physiotherapy and rehabilitation group under which Habit Health EAP now operates. Comparable as the integrating parent brand providing clinical infrastructure, multi-site footprint, and cross-sell pathways for the EAP business.

Broad incumbents

• TELUS Health (formerly LifeWorks): TELUS Health is one of the largest global EAP and wellbeing providers, offering employee assistance, mental health, and virtual care to enterprises worldwide. It is comparable to Habit Health EAP as a direct B2B EAP provider but operates at significantly greater scale and geographic breadth.
• Allianz Care / EAP aggregators: Large international insurance and assistance providers bundle EAP-style mental health, counselling, and wellbeing services into employer benefit packages. Comparable as a broad incumbent competing for enterprise EAP and wellbeing budgets globally.
• Optum (UnitedHealth Group): Optum provides EAP, behavioural health, and integrated wellness services to large employers and health plans globally. Comparable as a broad incumbent in workplace mental health and EAP delivery with substantial technology and clinical infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EAP Services