GO Agency
GO Agency AI is an AI-powered marketing automation platform built on GoHighLevel that serves SMBs across restaurants, medical/dental, franchises, local services, real estate, SaaS, fitness, and professional services with AI agents for calls, messages, reviews, and lead handling.
- Company typePrivate
- Founded1997
- HeadquartersParrish, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What GO Agency does
GO Agency AI is an AI-powered marketing automation platform operated by GO Agency Digital Marketing, Inc., a private Florida-domiciled company founded in 1997 by Micah Gaudio and relaunched in its current AI-first form in 2021 after the founder's recovery from a 2011 bankruptcy and subsequent bootstrapped SaaS ventures. The company is headquartered in Clearwater, Florida with a secondary office in St. Petersburg and reports a team of 51-100 employees alongside what it describes as 1,000+ associates and strategic partners.
The platform is built on GoHighLevel infrastructure and packages CRM, email and SMS marketing, automated workflows, websites, funnels, ecommerce, calendars, payments, and reputation management into a single dashboard, augmented by four specialized AI agents (Scheduling, Lead Qualifying, Service/Support, General Q&A), an AI Voice product for 24/7 phone handling, AI Conversations for unified messaging, Content AI for text and image generation, an AI Agent Studio for custom agents, and Identity Resolution campaigns for paid-media targeting. The platform is distributed via iOS and Android apps, a self-serve onboarding portal, and certified GoHighLevel partner channels, targeting SMB customers across restaurants, medical and dental, franchises, local services, real estate, SaaS, fitness, and professional services.
GO Agency monetizes through a four-tier subscription model ($99, $297, $497, and $963 per month with rollover credits at higher tiers), usage-based billing for AI interactions (chat, voice minutes, review responses, content, workflows), AI Employee add-ons ($96 or $149 per month), à la carte modules (WhatsApp at $29.99, SEO at $97, Listings at $49, Branded Mobile App at $89, Workflow Pro $15-$75), one-time onboarding packages ($149 Power Hour to $1,500 Full Setup, plus $315/hour enterprise consultations), and a 15% commission or $400/month minimum per managed advertising channel. Reported outcomes include 5M+ leads generated for 1,000+ businesses, a 4,000% ROI loyalty-system case for sweetFrog's 400+ franchise owners, and a 1,066% lift in student applications from a Liberty University text-to-win campaign.
GO Agency firmographics
Firmographics- Name
- GO Agency
- Legal name
- GO Agency Digital Marketing, Inc.
- Website
- https://goagency.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GO Agency AI is an AI-powered marketing automation platform built on GoHighLevel that serves SMBs across restaurants, medical/dental, franchises, local services, real estate, SaaS, fitness, and professional services with AI agents for calls, messages, reviews, and lead handling.
- Ownership category
- akta.pro rank
GO Agency industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Advertising Agencies (541810), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Telephone Call Centers (56142)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
Keywords
Where GO Agency is headquartered
LocationHeadquarters
- HQ city
- Parrish
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GO Agency business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Plans: Four-tier subscription model with monthly billing. Higher tiers include additional features and rollover credits for usage-based services. Plans range from $99/month (AI Reputation + Reviews) to $963/month (AI Growth) with monthly credits ranging from $0 to $100.
- Usage-Based AI Services: Pay-per-use pricing for AI interactions including chat messages, voice calls, review responses, WhatsApp messages, content generation, and workflow executions. Credits roll over monthly in higher-tier plans.
- Professional Services (Onboarding): Tiered onboarding services including free basic setup, Power Hour sessions ($149), Full Setup & Migration ($1,500), and Enterprise consultations. Additional hourly support at $99-315/hr.
- Advertising Management Commission: 15% commission on ad spend or minimum $400/month per channel for managed advertising services across Meta, Google, TikTok, Snapchat, and other platforms.
- Add-On Modules: Optional add-ons including WhatsApp Integration ($29.99/month), Prospecting Tools ($45/month), Branded Mobile App ($89/month), Listings Management ($49-496/month), SEO Tools ($97/month), Workflow Pro ($15-75/month), and Ad Manager ($30/month).
- AI Employee Add-On Tiers: AI Employee Growth ($96/month) with usage limits (100 Voice AI minutes, 1,000 conversation responses) or AI Employee Unlimited ($149/month) with no caps on AI usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AI Reputation + Reviews ($99/month) - Entry-level AI for review management |
| Subscription | Monthly | AI Social + Reputation ($297/month) - Social messaging and reputation management |
| Subscription | Monthly | AI Employee ($497/month) - AI answering calls and handling conversations |
| Subscription | Monthly | AI Growth ($963/month) - Full platform with ads and identity resolution |
| Subscription | Monthly | AI Employee Growth Add-On ($96/month) |
| Subscription | Monthly | AI Employee Unlimited Add-On ($149/month) |
| Subscription | Monthly | WhatsApp Integration Add-On ($29.99/month) |
| Subscription | Monthly | Prospecting Tool Add-On ($45/month) |
| Subscription | Monthly | Branded Client Portal Mobile App ($89/month) |
| Subscription | Monthly | Listings Management ($49/month or $489/year) |
| Subscription | Monthly | WordPress Hosting Integration ($14.99/month) |
| Subscription | Monthly | SEO (Search Atlas) ($97/month) |
| Subscription | Monthly | Workflow Pro ($15-75/month) |
| Subscription | Monthly | Dedicated Email IP ($118/month) |
| Subscription | Monthly | Ad Manager ($30/month) |
| One time/ perpetual license | Monthly | Onboarding - AI Reputation + Reviews Launch (FREE) |
| One time/ perpetual license | Pay-as-you-go | Onboarding - Power Hour Pick 5 Setup ($149) |
| One time/ perpetual license | Pay-as-you-go | Onboarding - Full Setup & Migration ($1,500) |
| Other | Pay-as-you-go | Onboarding - Enterprise Setup (Consultation: $315/hr) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
GO Agency product offering
Product offeringCore offering
GO Agency AI is an all-in-one AI-powered marketing automation platform built on GoHighLevel infrastructure that enables businesses to respond instantly to calls, messages, DMs, comments, emails, and reviews 24/7. The platform combines AI agents (scheduling, lead qualifying, service/support, general Q&A), reputation management across 40+ review platforms, CRM, email/SMS marketing, funnel building, and ad management into a single unified solution.
Product overview
GO Agency AI is a unified all-in-one marketing and AI automation platform built on the Go High Level (GHL) infrastructure. The product portfolio is organized into four tiered subscription plans (AI Reputation + Reviews at $99/mo, AI Social + Reputation at $297/mo, AI Employee at $497/mo, and AI Growth at $963/mo) that build cumulatively on each other. At the foundation, AI Reputation + Reviews provides automated response to 40+ review platforms. AI Social + Reputation layers in social messaging across Facebook, Instagram, Google Business, WhatsApp, and website chat. AI Employee adds voice AI for 24/7 phone support with call summaries and appointment booking. AI Growth extends to ad management, Identity Resolution campaigns (Site ID, Search ID, B2B Identity, Simplifi Ads, Audience Search, Predict ID, Clean ID), and GoWebinar AI. The platform also includes a full suite of marketing tools (CRM, Email/SMS Marketing, Automated Workflows, Funnel Builder, Website Generator, Landing Pages, Social Media Posting, Blogging, Forms & Surveys, Client Portal, Communities, Courses, Memberships, Ecommerce) that are accessible across all plans, with add-ons like WhatsApp Integration ($29.99/mo), SEO Tools ($97/mo), Workflow Pro ($15-75/mo), and Listings Management ($49/mo) available to extend functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- GO Agency AI Platform All-in-one AI-powered marketing automation platform built on GoHighLevel infrastructure that provides AI agents (scheduling, lead qualifying, service/support, Q&A), reputation management across 40+ review platforms, CRM, email/SMS marketing, funnel building, and ad management for SMBs across multiple verticals including restaurants, medical/dental, franchises, real estate, fitness, and professional services.
- Managed Ad Services Ad management service offered alongside the platform on a commission basis (15% of ad spend), enabling SMB clients to run paid campaigns managed through the GO Agency platform.
Quantifiable outcome
- 5M+ leads generated for 1,000+ businesses
- +4 more outcomes
Companies that use GO Agency
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles2 records
GO Agency technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability12 records
Feature9 records
GO Agency partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- GoHighLevelcorePlatform infrastructure provider for CRM, marketing automation, and AI agent capabilities. GO Agency is a certified GoHighLevel partner with GHL Certified Team members holding multiple badges including Certified Admin, AI Voice, Social Media Manager, A2P, AI Employee, Quick Wins, and AI Tech Stack.
- Google (Business Profile, Ads, Analytics)coreIntegration with Google Business Profile for review management and messaging, Google Ads for advertising campaigns, Google Analytics for tracking, Google Search Console integration, and Google Calendar for scheduling sync.
- Meta (Facebook & Instagram)coreDeep integration for Facebook Messenger, Instagram Comments/DMs, Facebook Ads management, and social posting capabilities across Meta platforms.
- TikTokcoreTikTok Ads integration and social media posting capabilities for content scheduling and ad management.
- WhatsApp BusinesscoreWhatsApp integration ($29.99/month add-on) for engaging customers directly within the GO Agency AI dashboard.
- TwiliocoreSMS and phone services provider used for A2P messaging, missed call text-back, and voice AI capabilities.
- StripecorePayment processing integration for Text-to-Pay, invoicing, subscriptions, and ecommerce transactions within the platform.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
GO Agency competitors and assessment
Company assessmentEmerging players
- Nextiva: Cloud communications and contact-center provider expanding into AI voice, conversational AI, and CRM for SMBs. Directly overlaps with GO Agency's AI Voice and LC Phone features.
- Thryv: All-in-one small business software for SMBs spanning marketing automation, CRM, reputation, and AI tools. Comparable go-to-market targeting the same long-tail of small service businesses.
Broad incumbents
- ActiveCampaign: Established marketing automation, CRM, and customer experience platform with AI features. Competes with GO Agency's automation, CRM, and AI email/SMS workflows across overlapping SMB segments.
- Intercom: AI-first customer service platform with Fin AI agent for chat and voice. Wider market but competes for the same AI customer-conversation budget GO Agency targets at the higher end.
- HubSpot: All-in-one CRM, marketing, sales, and content platform with HubSpot AI tools and Breeze agents. Indirect competitor as SMBs consolidate marketing stacks; potential acquirer of specialized AI engagement players.
Direct peers
- Vendasta: End-to-end platform for agencies and SMBs combining CRM, reputation management, marketing automation, and AI tools under a white-label/reseller model. Closest analog to GO Agency's GHL-reseller + managed-services approach.
- Birdeye: AI-powered reputation, listings, and customer experience platform for multi-location and SMB brands. Directly overlaps with GO Agency's AI Reputation + Reviews, listings management, and social messaging layer.
- Marketing 360: SMB-focused digital marketing platform combining software (CRM, automation, reputation) with agency services for ads, web, and SEO. Closely mirrors GO Agency's hybrid SaaS + managed-services GTM.
- HL Pro Tools: Premier GoHighLevel partner that builds and sells AI-powered snapshots, playbooks, and white-labeled SaaS/agency enablement tools on GHL. Direct competitor in serving marketing agencies and SMBs using the same underlying platform.
- Podium: AI-driven messaging, reviews, and customer interaction platform tailored to SMBs (restaurants, dental, auto, home services). Direct competitor in the AI employee / reviews + messaging wedge GO Agency targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
GO Agency social profiles
Digital presenceGO Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
GO Agency leadership team
Management profileNumber of profiles
Profiles1 record
GO Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GO Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GO Agency
What does GO Agency do?
GO Agency AI is an all-in-one AI-powered marketing automation platform built on GoHighLevel infrastructure that enables businesses to respond instantly to calls, messages, DMs, comments, emails, and reviews 24/7. The platform combines AI agents (scheduling, lead qualifying, service/support, general Q&A), reputation management across 40+ review platforms, CRM, email/SMS marketing, funnel building, and ad management into a single unified solution.
Is GO Agency a public or private company?
GO Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GO Agency founded?
GO Agency was founded in 1997. It employs 51 to 100 people.
Where is GO Agency based?
GO Agency is headquartered in Parrish, United States, in the North America region.
How does GO Agency make money?
Six revenue lines are on record. SaaS Subscription Plans are the primary driver. The others are usage-Based AI Services, professional Services (Onboarding), advertising Management Commission, add-On Modules and AI Employee Add-On Tiers.
Who are GO Agency's main competitors?
Emerging players on record are Nextiva and Thryv. Broad incumbents are ActiveCampaign, Intercom and HubSpot. Direct peers are Vendasta, Birdeye, Marketing 360, HL Pro Tools and Podium.
Does GO Agency have an API?
No public API is recorded for GO Agency.
What industry is GO Agency in?
GO Agency's product category is Marketing Automation Software. Its primary akta.pro industry code is HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 541810 and its SIC code is 7372.