Aplin

What Aplin does

Aplin (legal entity APLIN DE MÉXICO, S.A.P.I. DE C.V.) is a Mexico-based third-party logistics (3PL) provider specializing in fulfillment for ecommerce brands and marketplace sellers. It operates a single primary fulfillment center in Tultitlán, State of Mexico, with over 10,000 m² of warehouse space, 12 loading/unloading bays, a 3-floor picking mezzanine, and 24/7 security infrastructure. Its core service is end-to-end fulfillment — product intake, storage, pick & pack, packaging, shipping, and reverse logistics — complemented by modular add-ons including light manufacturing and kitting (Maquila y Kitting), custom packaging with inserts (Empacado e Insertos), and freight transportation to FBA, Mercado Libre Full, and retail CEDIS. Named enterprise customers include Xiaomi, Concha y Toro, Baby Mink, FurnitureR, Cube, Fórmula 1, and Eko.

The company's technology stack is a cloud-native fulfillment platform built around a digital operations dashboard providing real-time visibility into orders, inventory, returns, shipping labels, and stock levels. All warehouse movements are executed using handheld devices and barcode scanning, supporting a publicly claimed 99.95% inventory accuracy rate and 99.95% order fulfillment effectiveness rate, with operations governed by a Six Sigma-trained quality team. Integration is API-first: a REST API with dedicated support connects client storefronts, marketplaces, and ERPs, with pre-built connectors to Amazon Seller Central, Shopify, Mercado Libre, Walmart, VTEX, SAP, Oracle Netsuite, Microsoft Dynamics, Odoo, Coppel, Elektra, Magento, TikTok Shop, Liverpool, and Ventiapp — collectively marketed as 100+ integrations — plus custom integration development for any non-standard channel.

Aplin's business model is purely transactional and pay-per-use. There are no fixed fees, no minimum or maximum order volume requirements, and no capital commitment required from clients. Revenue is generated per unit across six streams: product intake (per product or master box), pick & pack (per order), packaging materials (per size/protection level), shipping (per shipment), storage (per cubic meter daily or per bin), light manufacturing/kitting (per product), and returns processing (per return event). Pricing is quoted per client based on product characteristics and operational needs; it is not publicly disclosed. Go-to-market combines direct enterprise sales (website quote/appointment CTAs, WhatsApp inquiry, dedicated account executives) with channel-led acquisition through marketplace seller ecosystems where Aplin serves as the fulfillment backend.

Name

Aplin

Legal name

APLIN DE MÉXICO, S.A.P.I. DE C.V.

Website

https://aplin.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Aplin is a Mexico-based 3PL fulfillment provider offering warehousing, pick & pack, packaging, and shipping for ecommerce brands and marketplace sellers. It operates a 10,000+ m² facility in Tultitlán with 100+ platform integrations and transaction-based pricing across six service lines.

Ownership category

akta.pro rank

Product category

Third-Party Logistics and Ecommerce Fulfillment

NAICS

General Warehousing and Storage (493110), Warehousing and Storage (493), Couriers and Express Delivery Services (4921), Couriers and Express Delivery Services (492110)

SIC

Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)

akta.pro secondary industries

Third-Party Logistics (3PL) Fulfillment Providers (CRAFAMAA), Warehousing Operations & Contract Storage (Dedicated/Shared) (TLAIAAAC), Omnichannel Retail Fulfillment (BOPIS/Ship-from-Store Support) (TLAIADAB)

Keywords

• Third-party logistics
• Ecommerce fulfillment
• Warehouse storage
• Order fulfillment services
• Reverse logistics

Headquarters

HQ city

Tultitlán

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Product Intake / Warehousing: Fees charged for receiving product into the warehouse, entering it into the system, and storing it. Incoming product intake is billed per product or master box depending on packaging size; storage is charged per cubic meter of daily occupancy, or per bin for small items.
2. Pick & Pack: Fee per order for the picking (selection, collection, grouping by series) and packing (packaging and presentation) of customer orders, using handhelds and barcode scanning.
3. Packaging Materials: Customized packaging materials (boxes and envelopes in various sizes) and packaging labor charged based on package size and protection level. Clients may also use their own packaging.
4. Shipping / Transportation: Shipment fees covering national parcel delivery up to dedicated transport, charged per shipment. Aplin offers shipping from parcel carriers through dedicated freight.
5. Light Manufacturing & Kitting: Charged per product for light assembly, kit building, and quality inspections, reducing client production costs and storage space requirements.
6. Reverse Logistics / Returns Processing: Fees for receiving and processing product returns, reinstating valid returns to inventory per client-defined inspection rules, and handling damaged goods (consolidation or discard).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Aplin is a third-party logistics (3PL) provider that stores client inventory, picks and packs orders, ships parcels to end customers, processes returns, and transports goods to FBA/FULL distribution centers for ecommerce and retail brands in Mexico. Operations are supported by a cloud-native digital platform with API integrations to 100+ marketplaces, storefronts, and ERP systems, and executed through barcode-scanned warehouse processes at a 10,000+ m² fulfillment center in Tultitlán.

Product overview

Aplin is a 3PL (Third Party Logistics) company offering a comprehensive suite of logistics services for retail and e-commerce businesses. The core offering is Fulfillment 3PL, which handles the complete order lifecycle from product reception and storage through picking, packing, and shipping to final delivery and returns processing. Supporting the core fulfillment service are modular add-on services including: Almacenamiento de Productos (warehouse storage with 10,000+ m2), Maquila y Kitting (light manufacturing and product assembly), Empacado e Insertos (custom packaging with inserts), Logistica Inversa (reverse logistics and returns management), and Transportacion de Mercancias (freight transportation to FBA, FULL, and retail CEDIS). The company also provides a Digital Platform with real-time inventory visibility, shipment tracking, and native integrations with major marketplaces (Shopify, Amazon, Mercado Libre, Walmart) and ERPs (SAP, NetSuite, Dynamics, Odoo). Operations are conducted using handheld devices and barcode scanning for 99.95% inventory accuracy.

Differentiator

Problem solved

Functional benefit

Products and services

• Fulfillment 3PL End-to-end order fulfillment service for ecommerce and retail businesses, covering product reception, storage, picking, packing, shipping to end customers, and returns processing. Intended for professional online retailers, ecommerce brands, and marketplace sellers in Mexico.
• Almacenamiento de Productos (Warehouse Storage) Warehouse storage service offering more than 10,000 m² of space with flexible rack, pallet, shelf, and bin storage options for ecommerce and retail clients requiring inventory holding in Mexico.
• Maquila y Kitting (Light Manufacturing and Kitting) Light manufacturing, kitting, product assembly, and customization service that assembles product sets and packages them to client specifications. Intended for brands and manufacturers that need to reduce in-house production and storage costs.
• Empacado e Insertos (Custom Packaging) Custom packaging service that adds branded boxes, envelopes, and promotional or informational inserts to outgoing orders. Designed for ecommerce and retail brands seeking enhanced unboxing presentation.
• Logística Inversa (Reverse Logistics and Returns) Returns management service that validates returned merchandise status, reintegrates eligible items to inventory per client-defined business rules, and consolidates or discards damaged goods. Intended for ecommerce brands and marketplace sellers managing reverse logistics.
• Transportación de Mercancías (FBA/FULL Freight) Freight transportation service that prepares and ships products to Amazon FBA, Mercado Libre Full (FULL/FBL), and retail CEDIS distribution centers in compliance with marketplace labeling and palletizing rules. Built for marketplace sellers who need cross-docking and compliant handoffs.
• Pick & Pack Order preparation service combining manual, automatic, or hybrid picking with packing tailored to product physical characteristics, executed using handheld scanners and barcode scanning. Offered as a discrete service for clients who need only order preparation without full warehousing.

Quantifiable outcome

• 99.95% inventory accuracy rate
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core and secondary.

• AmazoncoreTechnology or IntegrationAplin integrates with Amazon Seller Central, enabling Amazon sellers to connect their storefronts and automate order fulfillment through Aplin's warehouse operations, with shipments coordinated to Amazon's FBA network or direct to buyers.
• ShopifycoreTechnology or IntegrationAplin connects directly to Shopify storefronts, allowing Shopify-based ecommerce brands to automate their entire fulfillment process — from order ingestion to warehouse dispatch — through API integration.
• Mercado LibrecoreTechnology or IntegrationAplin processes Mercado Libre orders automatically, integrating with the marketplace to handle order fulfillment, inventory sync, and returns processing for sellers using Mercado Libre Full (FULL) and standard fulfillment.
• WalmartcoreTechnology or IntegrationAplin integrates with Walmart's retail and vendor fulfillment systems, enabling clients to sell on Walmart Marketplace and through Walmart Vendor Fulfillment with Aplin managing the warehouse and shipping operations.
• VTEXsecondaryTechnology or IntegrationAplin connects with VTEX storefronts, supporting clients operating on the VTEX commerce platform with automated order routing and fulfillment.
• CoppelsecondaryTechnology or IntegrationAplin integrates with Coppel Marketplace, enabling clients to sell through Coppel's retail channel with Aplin handling fulfillment logistics.
• ElektrasecondaryTechnology or IntegrationAplin supports Elektra Marketplace integration, allowing clients to distribute products through Elektra's ecommerce channel with Aplin managing the logistics backend.
• Magento (Adobe Commerce)secondaryTechnology or IntegrationAplin integrates with Magento 1 and Magento 2 (Adobe Commerce), enabling merchants on the Magento platform to automate fulfillment directly from their storefront.
• TikTok ShopsecondaryTechnology or IntegrationAplin integrates with TikTok Shop as an emerging sales channel, supporting brands looking to sell and fulfill orders through TikTok's social commerce platform.
• OdoosecondaryTechnology or IntegrationAplin integrates with Odoo, the open-source ERP, enabling Odoo users to connect their inventory and order management system with Aplin's fulfillment operations.
• Microsoft DynamicssecondaryTechnology or IntegrationAplin connects with Microsoft Dynamics 365 and FinOps, allowing enterprise clients using Dynamics to automate fulfillment and synchronize inventory data.
• SAPsecondaryTechnology or IntegrationAplin integrates with SAP systems via single-entry integration, enabling large enterprise clients using SAP for ERP to connect their supply chain data with Aplin's fulfillment platform.
• Oracle NetsuitesecondaryTechnology or IntegrationAplin connects with Oracle Netsuite, allowing Netsuite ERP users to integrate their inventory and order management with Aplin's fulfillment operations.
• Liverpool (Puerto de Liverpool)coreTechnology or IntegrationAplin supports sellers on Liverpool's marketplace ('El Puerto de Liverpool'), providing the fulfillment backend for brands looking to sell through this high-traffic Mexican department store's digital channel.
• Custom API DevelopmentcoreTechnology or IntegrationAplin offers custom REST API development with dedicated support for any personalized storefront or sales channel not covered by pre-built connectors, with the ability to connect any sales channel in weeks.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 99 Minutos: Mexican last-mile and fulfillment network for e-commerce brands, operating fulfillment centers and same/next-day delivery across Mexico. Directly comparable business model (3PL fulfillment + last-mile) and target customer base of Mexican DTC brands and marketplace sellers.
• Cubbo: LATAM-focused e-commerce fulfillment provider with tech-forward warehousing and marketplace integrations serving brands in Mexico, Brazil, and Colombia. Closely comparable tech-led 3PL proposition and multi-marketplace seller focus.
• Skydropx: Mexican shipping and fulfillment platform offering multi-carrier rate shopping, label generation, and warehouse fulfillment for e-commerce sellers. Comparable as a Mexican-headquartered, integration-heavy logistics tech platform serving the same seller base.
• Cubyn: European-origin fulfillment provider that expanded into LATAM with API-driven warehousing for omnichannel brands. Comparable as a tech-enabled fulfillment 3PL targeting marketplace and DTC sellers with API-first integration.

Regional players

• Estafeta: Mexican parcel carrier and logistics operator offering national delivery, warehousing, and cross-border services. Comparable as a domestic Mexican logistics provider competing for fulfillment and shipping spend from the same customer base.
• Paquetexpress: Mexican parcel and logistics company with national ground network and warehousing capabilities. Comparable as a Mexican-headquartered 3PL/parcel operator competing for fulfillment and last-mile business from Mexican ecommerce sellers.
• Castores (Grupo Castores): Major Mexican trucking, parcel, and logistics group with warehousing and distribution centers across Mexico. Comparable regional asset-based 3PL competitor for fulfillment and national transportation services.

Broad incumbents

• Mercado Libre Envíos: Captive logistics arm of Mercado Libre operating Mercado Libre Full (FULL) and cross-border fulfillment across LATAM. Comparable as both a customer (via Mercado Libre integration) and a dominant competitive threat to independent 3PLs in Mexico.
• DHL Supply Chain Mexico: Global contract logistics division operating dedicated and shared warehousing, e-commerce fulfillment, and value-added services in Mexico. Comparable as a large multinational 3PL competing for the same enterprise and marketplace fulfillment contracts.
• FedEx Supply Chain (Mexico): Contract logistics arm of FedEx providing warehousing, fulfillment, and reverse logistics across Mexico. Comparable as a global incumbent competing for enterprise and omnichannel fulfillment RFPs in the Mexican market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aplin.mx
• LinkedInlinkedin.com/company/aplinmx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aplin