Drift Golf

Name

Drift Golf

Legal name

Drift Golf

Website

https://driftgolf.ca

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Golf Course Operations Software

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf course management
• Golf GPS app
• Course operations software
• On-course ordering
• Pace of play tracking

Headquarters

HQ city

Saint Albert

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Golf Course Subscription / Software Fees: Golf courses use an all-in-one operations platform (mobile app and web portal) for staff to manage operations, food & beverage, pace of play, and pro-shop sales. The model appears to be subscription-based for golf courses (implied by 'Free Forever' marketing and demo/sales motion targeting courses).
2. Food & Beverage Transaction Facilitation: Golfers place food and beverage orders through the app at partner courses. Drift Golf facilitates order communication; payment processing may be handled by the course. The company likely takes a transaction fee or commission on orders placed.
3. Data & Analytics Services: Golf courses gain access to detailed golfer demographic and behavioral data (women vs. men, age, skill level, local vs. tourist, play frequency) to inform marketing and business decisions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Drift Golf operates a dual-sided cloud-based platform for golf courses and individual golfers. For golf courses, it provides an all-in-one operations management system via a mobile app and web staff portal covering food & beverage revenue, pace of play, pro-shop sales, tournament hosting, and golfer demographic data, with no integration required to existing course systems. For individual golfers, it offers a free mobile app delivering precise GPS yardage, detailed course maps, real-time scoring, weather/elemental adjustments, side games, and on-course food and beverage ordering at participating member courses.

Product overview

Drift Golf offers a dual-product system: a free mobile app for golfers providing GPS yardage, scoring, and on-course F&B ordering; and a companion staff portal/web portal for golf course operations management. The system requires no integration with existing golf course systems and provides pace-of-play tracking, tournament hosting, and golfer demographic data collection.

Differentiator

Problem solved

Functional benefit

Products and services

• Drift Golf Mobile App Free iOS and Android mobile app for individual golfers providing precise GPS yardage (1-2 yard accuracy), detailed course maps for 3,000+ courses, real-time scoring, weather/elemental factor adjustments, personalized aim-assist recommendations, side games with friends, and on-course food and beverage ordering at participating Drift Enabled member courses.
• Drift Golf Staff Portal Web-based operations management portal for golf course staff enabling food and beverage revenue management, pace-of-play tracking, pro-shop sales tracking, tournament hosting, and collection of golfer demographic and behavioral data (gender, age, skill level, local vs. out-of-town, handedness, play frequency). Described as plug-and-play with no integration required to existing course management systems.

Quantifiable outcome

• GPS accuracy within 1-2 yards under normal conditions
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Lone Tree Golf Course (Phoenix, AZ)coreStrategic or Co-development PartnerLone Tree Golf Course in Phoenix, AZ was the pilot deployment site for Drift Golf in Q1 2024, validating the platform's golf course operations capabilities alongside real course staff and golfers.
• Ledgeview Golf Course (Abbotsford, BC)coreStrategic or Co-development PartnerLedgeview Golf Course in Abbotsford, BC served as the second pilot site for Drift Golf in Q4 2024, expanding the pilot beyond the US market.
• 7 Golf Courses in Edmonton, AlbertacoreStrategic or Co-development PartnerSeven golf courses in Edmonton, Alberta participated in the VIP launch in Q2 2025, representing the first multi-course commercial deployment of the Drift Golf platform.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Lightspeed Golf (formerly Chronogolf): Cloud-based golf course management software (tee sheet, POS, F&B, marketing) serving thousands of courses globally, acquired by Lightspeed in 2021. The most direct competitor to Drift Golf's course-operations side, with substantially more capital and scale.
• ForeUP: Golf course management software offering tee sheets, POS, online booking, and marketing tools. Competes with Drift Golf on the B2B course-operations platform layer with deeper feature set and broader customer base.
• Club Caddie: Cloud-based golf club management software offering tee sheets, point of sale, member management, and mobile applications. Directly comparable in targeting small-to-mid-sized golf courses with all-in-one SaaS positioning.
• 18Birdies: Consumer golf app offering GPS yardage, scorekeeping, statistics, side games, and social features. Directly comparable to Drift Golf's golfer-facing app on the B2C side with a much larger user base.
• Arccos Golf: Golf performance tracking app and sensor system providing GPS, shot tracking, and AI-powered caddie recommendations. Comparable to Drift Golf's golfer-side aim assist and tracking features with a hardware-plus-software business model.
• TheGrint: Golf GPS rangefinder and handicap tracking app for golfers with social and stat-tracking features. Competes with Drift Golf on the free golfer GPS app side with an established handicap-tracking angle.
• Golfshot: Golf GPS, rangefinder, and scorekeeping app with AI-powered features and GHIN handicap integration. Long-established competitor in the golfer GPS app category where Drift Golf competes.
• Club Prophet Systems: Golf club management software offering tee sheets, POS, F&B, accounting, and member management for private and public clubs. Established incumbent competing on the B2B course-operations side.

Broad incumbents

• GolfNow: Largest online golf tee-time marketplace and course marketing platform, owned by NBC Sports. Overlaps with Drift Golf on golfer-facing course discovery and tee-time booking, but operates as a broad marketplace rather than a course-operations system.

Emerging players

• Supreme Golf: Tee-time booking and course management platform targeting independent and public courses. Comparable on the B2B and B2C intersection with a more marketing/booking-led approach than Drift Golf's operations-management angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/driftgolf.hq
• LinkedInlinkedin.com/company/driftgolf
• Instagraminstagram.com/drift.golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drift Golf