Traction Tools
Bloom Growth (formerly Traction Tools) is a Lincoln, Nebraska SaaS company that sells a cloud-based business operating system, scorecard and meeting software, and entrepreneur-led coaching to entrepreneurs and scaling organizations, distributed via a hybrid PLG self-serve and coach-partner channel model.
- Company typePrivate
- Founded2013
- HeadquartersLincoln, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Traction Tools does
Winter International LLC, doing business as Bloom Growth and previously known as Traction Tools, is a Lincoln, Nebraska-based SaaS company founded in 2013 that sells a cloud-based business operating system targeting entrepreneurs and scaling organizations. Its core offering, the Bloom Growth OS™, is a trademarked execution and relationship growth framework delivered through cloud software (Bloom Growth Software Solution) and supplemented by two coaching SKUs: Bloom Growth Coaches™ (full coaching engagements led by entrepreneurs who have scaled their own companies) and Bloom Growth Accelerate (a flexible coaching alternative). The platform provides meeting management, KPI scorecards, issue tracking, workflow automation, vision mapping, and team health insights, and is designed to integrate with any underlying business operating system.
The company runs a hybrid go-to-market motion: product-led growth via a free trial at app.bloomgrowth.com/getstarted, combined with human-assisted sales through discovery calls for enterprise accounts and a distributed channel of certified Bloom Growth Coach Partners. Revenue streams include recurring SaaS subscriptions, recurring coaching engagements, and coach certification/partnership fees, with additional demand generated through content marketing, gated ebooks, a Business Health Assessment, and a Refer-and-Earn program. Marketing assets emphasize a customer base of 8,800+ organizations spanning consulting, construction, and professional services, but the company operates with a very small internal team of 1–10 employees, including a CTO and a Chief Data Scientist, and has no disclosed funding, revenue, or institutional investors in the source data.
Traction Tools firmographics
Firmographics- Name
- Traction Tools
- Legal name
- Winter International LLC
- Website
- https://mytractiontools.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bloom Growth (formerly Traction Tools) is a Lincoln, Nebraska SaaS company that sells a cloud-based business operating system, scorecard and meeting software, and entrepreneur-led coaching to entrepreneurs and scaling organizations, distributed via a hybrid PLG self-serve and coach-partner channel model.
- Ownership category
- akta.pro rank
Traction Tools industry classification
Industry- Product category
- Business Operating System Software
- NAICS
- Software Publishers (513210), Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)
- akta.pro secondary industries
- Project, Program & Product Management (EDAGANAE), Sales Onboarding & Ramp Programs (EDABABAA)
Keywords
Where Traction Tools is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United States
- HQ region
- North America
Markets served
Traction Tools business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Software Subscriptions: Cloud-based software subscription providing access to the Bloom Growth OS™ platform, meeting tools, KPI tracking, and workflow automation. Delivered via subscription tiers with customizable features.
- Coaching Services: Expert coaching programs led by experienced entrepreneurs who have successfully scaled businesses. Includes Bloom Growth Accelerate flexible coaching and full coaching partnerships for business leaders.
- Coach Partner Program: Partnership program for coaches to become Bloom Growth Coaches™, creating a network effect and additional revenue through coach certification and partnership fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial Available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
Traction Tools product offering
Product offeringCore offering
Traction Tools (operating as Bloom Growth) sells a cloud-based business operating system built around the Bloom Growth OS™ execution framework, sold together with its own SaaS software for meetings, KPIs, issues, and workflows. Revenue is generated from SaaS subscriptions to the Bloom Growth Software Solution, paid engagements with Bloom Growth Coaches™, the Bloom Growth Accelerate flexible coaching program, and certification fees for the Coach Partner program, all targeting entrepreneurs and operating leaders who want a single structured system to scale their organizations.
Product overview
Bloom Growth is a unified business operating system platform combining software, coaching, and an execution framework. The core offering consists of Bloom Growth OS™ (the structured operating system), Bloom Growth Software Solution (cloud-based operational software), Bloom Growth Coaches™ (expert entrepreneur coaching), and Bloom Growth Accelerate (flexible coaching alternative). These components work together to help organizations scale by providing alignment, accountability, and growth strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- Bloom Growth OS™ An execution and relationship growth system built around simplification and prioritization, integrating team health insights with technology to help businesses scale. Sold as the company's flagship methodology, designed to work alongside or within a customer's existing business operating system.
- Bloom Growth Software Solution Cloud-based SaaS software that streamlines operations, prioritizes key initiatives, and keeps teams aligned. Supports customizable terminology, digital workspaces, meeting agendas, KPI scorecards, issue tracking, and tool synchronization; integrates with any business operating system.
- Bloom Growth Coaches™ Done-with-you coaching engagement staffed by experienced entrepreneurs who have scaled their own businesses. Coaches work with leaders to apply the Bloom Growth OS™ to their organization for accountability, growth, and goal achievement.
- Bloom Growth Accelerate Flexible coaching package providing structure, accountability, and expert insights from a Bloom Growth Coach without the commitment of full-time coaching. Positioned for leaders who are skeptical of hiring a coach or want a lighter-weight starting point.
Quantifiable outcome
- 8,800+ organizations have trusted Bloom to help them grow their business
- +2 more outcomes
Companies that use Traction Tools
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Traction Tools technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Traction Tools partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Expansion highlights5 records
Traction Tools competitors and assessment
Company assessmentDirect peers
- Lattice: Lattice is a SaaS platform focused on performance management, goal-setting (OKRs), and 1:1s — directly adjacent to Bloom Growth's team-accountability and KPI-tracking value proposition. Both companies compete for HR/ops budget at scaling SMB and mid-market customers.
- Perdoo: Perdoo (which absorbed Gtmhub) is an OKR and strategy-execution SaaS used by growth-stage and enterprise teams to align objectives and track results. Its feature set maps directly onto Bloom Growth's KPI scorecards and prioritization workflows.
- WorkBoard: WorkBoard is an OKR and strategy-execution platform used by mid-market and enterprise leadership teams for goal alignment and scorecarding. It competes for the same KPIs-and-accountability budget that Bloom Growth targets with its scorecard and meeting tools.
- 15Five: 15Five is an employee performance and engagement platform providing weekly check-ins, OKRs, and manager reviews — overlapping heavily with Bloom Growth's "team health" and accountability modules. Many of the same mid-market People/Operations buyers evaluate both tools.
- Ninety.io: Ninety.io (formerly Ninety, formerly EOS One) is the closest direct competitor — a SaaS purpose-built to operationalize the Entrepreneurial Operating System with V/TO, Rocks, Scorecard, and meeting tools, targeting the same SMB entrepreneur segment as Bloom Growth / Traction Tools.
Broad incumbents
- Monday.com: Monday.com is a publicly-traded work-management incumbent with deeply resourced sales, marketing, and product teams. It overlaps with Bloom Growth's project tracking, dashboards, and team-alignment workflows and is frequently evaluated by the same SMB/mid-market operations leaders.
- Asana: Asana is a public work-management platform providing goals, projects, and reporting that overlap with Bloom Growth's prioritization and KPI-tracking features. Its brand recognition in the same operations-buyer persona positions it as a substitute for Bloom's software when pitching to leadership teams.
- ClickUp: ClickUp is an all-in-one work-management and operating-system platform that competes at the workflow, docs, goals, and meeting-notes level. With a much larger engineering and capital base, ClickUp can offer free or low-cost generalist alternatives to Bloom Growth's specialized modules.
Emerging players
- Notion: Notion is a flexible workspace platform that SMBs often use as a low-cost DIY alternative to purpose-built EOS tooling. With templates and databases, Notion can recreate scorecards, meeting agendas, and to-dos, putting it in direct comparison set for budget-conscious buyers weighing Bloom Growth.
Others
- EOS Worldwide: EOS Worldwide is the originator of the Entrepreneurial Operating System methodology that Bloom Growth software wraps. It operates a global network of certified EOS Implementers and is the principal content/coaching franchise in Bloom Growth's space, indirectly setting buyer expectations and competing for the coach-partner channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Traction Tools social profiles
Digital presenceTraction Tools financial estimates
Financial estimateRevenue estimate
Valuation estimate
Traction Tools leadership team
Management profileNumber of profiles
Profiles4 records
Traction Tools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Traction Tools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Traction Tools
What does Traction Tools do?
Traction Tools (operating as Bloom Growth) sells a cloud-based business operating system built around the Bloom Growth OS™ execution framework, sold together with its own SaaS software for meetings, KPIs, issues, and workflows. Revenue is generated from SaaS subscriptions to the Bloom Growth Software Solution, paid engagements with Bloom Growth Coaches™, the Bloom Growth Accelerate flexible coaching program, and certification fees for the Coach Partner program, all targeting entrepreneurs and operating leaders who want a single structured system to scale their organizations.
Is Traction Tools a public or private company?
Traction Tools is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Traction Tools founded?
Traction Tools was founded in 2013. It employs 101 to 250 people.
Where is Traction Tools based?
Traction Tools is headquartered in Lincoln, United States, in the North America region.
How does Traction Tools make money?
Three revenue lines are on record. SaaS Software Subscriptions are the primary driver. The others are coaching Services and coach Partner Program.
Who are Traction Tools's main competitors?
Direct peers on record are Lattice, Perdoo, WorkBoard, 15Five and Ninety.io. Broad incumbents are Monday.com, Asana and ClickUp. Notion is listed as an emerging player. EOS Worldwide is listed as an others.
Does Traction Tools have an API?
Yes. Traction Tools exposes a public API. Developer documentation is at app.bloomgrowth.com/swagger/index.html.
What industry is Traction Tools in?
Traction Tools's product category is Business Operating System Software. Its primary akta.pro industry code is BPAFAFAJ, Sales Enablement & Revenue Operations (RevOps) Tools & Services, with a secondary code of EDAGANAE, Project, Program & Product Management. Its NAICS code is 513210 and its SIC code is 7372.