The Dirks Group
The Dirks Group is a privately held managed and co-managed IT services provider founded in 1999, headquartered in Wausau, Wisconsin. It serves SMB, mid-market, and enterprise clients across Central Wisconsin in manufacturing, financial, healthcare, government, education, and other verticals with managed IT, cybersecurity, compliance, disaster recovery, infrastructure, and strategic IT planning services.
- Company typePrivate
- Founded1999
- HeadquartersWausau, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Dirks Group does
The Dirks Group is a privately held managed IT services provider headquartered in Wausau, Wisconsin, founded in 1999 by CEO Jeffrey Dirks. The firm delivers managed and co-managed IT services to small, mid-market, and enterprise clients across Central Wisconsin, with a second office in Eau Claire serving western markets. Its core customer base spans twelve verticals including manufacturing, financial services, healthcare, government, education, professional services, legal, automotive, insurance, transportation, construction, and utilities, with manufacturing representing a notable share of named logos.
The company's service portfolio is built around six integrated capabilities: Managed IT Services (proactive monitoring, help desk, patch management), Cybersecurity (24/7 Managed SOC, EDR, NGFW, email security, MFA, SIEM), Compliance (HIPAA, CMMC, PCI with policy templating and audit assistance), Disaster Recovery (cloud-based DRaaS, immutable backups, business continuity planning), Infrastructure (cloud design, hardware lifecycle, virtualization, network architecture), and Business Growth (IT roadmaps, cloud migration, IT budgeting). The technology stack is assembled from best-of-breed third-party tools rather than proprietary platforms; the firm holds a technology integration partnership with Aruba Networks for networking and Wi-Fi equipment.
The Dirks Group operates a sales-led, direct go-to-market model with dedicated business development and account management staff in each office. Revenue is generated primarily through recurring monthly subscriptions for managed and co-managed services, supplemented by project-based professional services for infrastructure upgrades, cloud migrations, and security implementations. Pricing is quote-based and tailored per client, with no publicly disclosed pricing tiers. The firm is founder-led, employs 11-50 people, has no disclosed institutional investors or funding rounds, and remains privately held and community-focused after more than 25 years of operation.
The Dirks Group firmographics
Firmographics- Name
- The Dirks Group
- Legal name
- The Dirks Group
- Website
- https://dirksgroup.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Dirks Group is a privately held managed and co-managed IT services provider founded in 1999, headquartered in Wausau, Wisconsin. It serves SMB, mid-market, and enterprise clients across Central Wisconsin in manufacturing, financial, healthcare, government, education, and other verticals with managed IT, cybersecurity, compliance, disaster recovery, infrastructure, and strategic IT planning services.
- Ownership category
- akta.pro rank
Where The Dirks Group is headquartered
LocationHeadquarters
- HQ city
- Wausau
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Dirks Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Managed IT Services: Comprehensive managed IT services providing proactive monitoring, help desk support, vendor management, and predictable IT costs through recurring subscription arrangements. Services include network monitoring, patch management, endpoint protection, and monthly IT health reports delivered as an all-inclusive service package.
- Professional Services and Project Implementation: One-time project-based services for infrastructure upgrades, cloud migrations, security implementations, and technology planning. These services complement recurring managed services and provide land-and-expand revenue opportunities.
- Co-managed IT Services: Hybrid model allowing organizations with existing internal IT teams to leverage The Dirks Group's expertise for supplemental support, specialized projects, and escalation support. Provides flexibility for clients wanting to maintain internal capabilities while accessing external expertise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Customized managed IT service packages |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
The Dirks Group product offering
Product offeringCore offering
The Dirks Group is a managed IT services provider headquartered in Wausau, Wisconsin that delivers managed and co-managed IT support to small and mid-sized organizations across Central Wisconsin. Its service suite covers day-to-day IT operations, cybersecurity, regulatory compliance, disaster recovery, infrastructure management, and strategic IT planning for businesses that lack full in-house IT teams.
Product overview
The Dirks Group offers a unified portfolio of managed IT services built around six core capabilities: Managed IT Services (centralized monitoring and support), Cybersecurity (threat protection and response), Compliance (regulatory standards adherence), Disaster Recovery (business continuity and data protection), Infrastructure (scalable technology foundations), and Business Growth (strategic technology planning). These services are designed to work together as an integrated IT ecosystem, providing businesses with end-to-end technology support from day-to-day operations to long-term strategic planning.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed IT Services
- Co-Managed IT Services
- Cybersecurity Services
- Compliance Services
- Disaster Recovery
- Infrastructure Management
- Strategic IT Planning
Quantifiable outcome
- 70% reduction in downtime achieved for Midwest manufacturer through network overhaul
- +1 more outcomes
Companies that use The Dirks Group
Customer profileNamed customers10 records
Segments12 records
Ideal customer profiles2 records
The Dirks Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Dirks Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves1 record
Expansion highlights5 records
The Dirks Group competitors and assessment
Company assessmentBroad incumbents
- ITsavvy: ITsavvy is a larger IT solutions and managed services provider with national reach, offering managed IT, cybersecurity, cloud, and infrastructure services. Overlaps with The Dirks Group on managed IT and cybersecurity, but operates at significantly greater scale with broader geographic footprint.
- Presidio: Presidio is a large, publicly-traded IT services firm offering managed services, cybersecurity, cloud, and infrastructure across enterprise and mid-market segments. Significantly larger and broader, but competes for the same mid-market managed services business.
- TPx Communications: TPx is a national managed IT services and communications provider offering managed IT, cybersecurity, UCaaS, and cloud services to SMB and mid-market clients. Comparable managed services and security offerings but at much larger national scale.
- Flexential: Flexential is a national data center and managed services provider with colocation, cloud, and managed IT offerings including cybersecurity. Provides overlapping managed services capabilities at substantially greater scale.
Direct peers
- Ntiva: Ntiva is a managed IT services and cybersecurity provider serving SMB and mid-market clients nationally with managed services, cloud, security, and compliance offerings. Directly comparable product set and customer profile, with broader geographic reach.
- Datapath: Datapath is a managed IT services provider with a similar mid-market and SMB focus, offering managed IT, cybersecurity, and compliance. Comparable in service portfolio and target customer profile, though somewhat larger in scale.
- VC3: VC3 is a managed IT services and cybersecurity provider headquartered in Columbia, South Carolina, serving municipal governments and mid-market commercial clients across the Southeast U.S. Highly comparable business model — recurring managed services, co-managed IT, cybersecurity, and compliance — targeting similar mid-market verticals.
- Five Nines Technology: Five Nines is a Midwest-based managed IT and cloud services firm headquartered in Iowa, serving SMB and mid-market clients with similar subscription-based managed services, security, and compliance offerings. Comparable in scale, regional focus, and product mix.
Emerging players
- RoundTable Technology: RoundTable Technology is a managed IT services and cybersecurity firm serving SMB and mid-market clients with similar managed services, compliance, and infrastructure offerings. Comparable in product mix and customer type with a similar relationship-led approach.
- Corvidix: Corvidix is a managed IT services provider focused on SMB and mid-market clients across the Midwest, offering managed IT, cybersecurity, and cloud services. Smaller and emerging but with a very similar mid-market regional focus and service mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Dirks Group social profiles
Digital presenceThe Dirks Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Dirks Group leadership team
Management profileNumber of profiles
Profiles10 records
The Dirks Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Dirks Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Dirks Group
What does The Dirks Group do?
The Dirks Group is a managed IT services provider headquartered in Wausau, Wisconsin that delivers managed and co-managed IT support to small and mid-sized organizations across Central Wisconsin. Its service suite covers day-to-day IT operations, cybersecurity, regulatory compliance, disaster recovery, infrastructure management, and strategic IT planning for businesses that lack full in-house IT teams.
Is The Dirks Group a public or private company?
The Dirks Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Dirks Group founded?
The Dirks Group was founded in 1999. It employs 11 to 50 people.
Where is The Dirks Group based?
The Dirks Group is headquartered in Wausau, United States, in the North America region.
How does The Dirks Group make money?
Three revenue lines are on record. Managed IT Services are the primary driver. The others are professional Services and Project Implementation and co-managed IT Services.
Who are The Dirks Group's main competitors?
Broad incumbents on record are ITsavvy, Presidio, TPx Communications and Flexential. Direct peers are Ntiva, Datapath, VC3 and Five Nines Technology. Emerging players are RoundTable Technology and Corvidix.
Does The Dirks Group have an API?
No public API is recorded for The Dirks Group.