Ohana Behavioral Health

What Ohana Behavioral Health does

Ohana Behavioral Health is a private, multispecialty group counseling practice operating under the legal entity Pacific Northwest Behavioral Health, PLLC, founded in 2018 by Daisy Surjo Vergara in Renton, WA. It delivers in-person therapy from its office at 601 S. Carr Rd. and HIPAA-compliant telehealth across Washington State, serving children and teens (ages 0–17), adults, couples, families, perinatal/postpartum parents, and neurodivergent and LGBTQ+ clients. Core services include Individual Therapy, Child and Teen Therapy (with a play-therapy specialty), Couples and Family Therapy, and Perinatal Therapy, augmented by Parent Coaching, Educational Support Services, a Clinical Internship Program, and a Concierge Care offering.

The practice operates on a fee-for-service, per-session model with published rates spanning $80 (clinical interns) to $224 (licensed therapist initial sessions), and recurring parent-coaching bundles at $510–$1,600. Revenue is generated through insurance billing (Premera, Lifewise, Cigna, First Choice), self-pay via the TherapyNotes client portal, and private-pay coaching packages. The clinical stack combines specialized modality training (Play Therapy, Theraplay, Synergetic Play Therapy, AutPlay, Gottman Method, EFT) with TherapyNotes for scheduling/billing/documentation and Google Workspace for communication and telehealth delivery.

Go-to-market is direct-to-consumer, supported by organic SEO, a content marketing blog (Mental Health Insight), Facebook/Instagram presence, earned media features, and provider referrals. The practice has also launched a Provider Partnership Program offering external therapists and coaches access to its EHR, intake, billing, credentialing, and office infrastructure, signaling a gradual evolution from single-location clinic toward a group-practice operating model. Bootstrapped and founder-owned with no disclosed external funding or institutional ownership, the practice has grown to approximately 9 providers plus administrative staff and interns.

Name

Ohana Behavioral Health

Legal name

Pacific Northwest Behavioral Health, PLLC

Website

https://ohanabehavioralhealth.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Ohana Behavioral Health is a private, multispecialty group counseling practice in Renton, WA, delivering play therapy, individual, couples, perinatal, and family therapy in person and via telehealth across Washington State. It serves children, adults, families, and neurodivergent/LGBTQ+ clients on a per-session insurance and self-pay model.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Mental health therapy
• Individual counseling services
• Play therapy practice
• Couples family counseling
• Perinatal mental health

Headquarters

HQ city

Issaquah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance-based therapy services: Revenue from insurance claims for therapy services. Accepts Premera, Lifewise, Cigna, and First Choice insurance plans.
2. Self-pay therapy services: Out-of-pocket payment for therapy sessions at established rate cards for licensed therapists, associate therapists, and clinical interns.
3. Parent coaching and consultation services: Private pay coaching services for parents and caregivers, including perinatal coaching and educational support services. Offered as session packages and bundles.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ohana Behavioral Health is a multispecialty counseling group private practice in Renton, WA that delivers mental health therapy and counseling services to children, teens, adults, couples, families, and perinatal clients. Licensed clinicians provide individual therapy, child and teen therapy (including play therapy), couples and family therapy, perinatal therapy, parent coaching, and educational support services, available both in-person at the Renton office and via telehealth throughout Washington State.

Product overview

Ohana Behavioral Health is a multispecialty counseling group private practice offering a unified portfolio of mental health services. The core offerings include Individual Therapy, Child and Teen Therapy, Couples and Family Therapy, and Perinatal Therapy, all provided by licensed clinicians. Supporting modules include Parent Coaching and Support, Educational Support Services (IEP/504 navigation), and a Clinical Internship Program for graduate students. The practice operates on a flexible model allowing clients to participate as needed, with services available both in-person at their Renton, WA location and via telehealth across Washington State.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy Anxiety and depression therapy for adults using evidence-based approaches such as CBT, mindfulness, and strength-based therapy, available both in-person in Renton, WA and via telehealth throughout Washington State.
• Child and Teen Therapy Specialized play therapy and expressive therapies for children ages 3-17 and teens, addressing anxiety, depression, emotional regulation, trauma, ADHD, sensory needs, and behavioral challenges.
• Couples and Family Therapy Couples and family counseling addressing anxiety, depression, stress, communication challenges, and relationship conflicts using Gottman Method and Emotionally Focused Therapy approaches, available in-person and via telehealth.
• Perinatal Therapy Specialized support for individuals and couples during pregnancy and postpartum, addressing perinatal anxiety, depression, OCD, adjustment challenges, and parent-infant bonding.
• Parent Coaching and Support Private-pay coaching and consultation for parents across all stages from toddlerhood to young adulthood, including perinatal support, behavior strategies, and emotional coaching; offered as single sessions or bundled packages, in-person in Renton or virtually across Washington State.
• Educational Support Services Support for parents, caregivers, and educators of children from toddlers through high school, including IEP/504 navigation, school observation, classroom strategies, and participation in support team meetings.
• Clinical Internship Program Supervised clinical internship for graduate students in mental health counseling, marriage and family therapy, or related fields, offering therapy sessions to clients at a flat $80 per session rate under close supervision and mentorship.
• Concierge Care Premium, flexible mental wellness care offering personalized support with flexible participation options beyond standard therapy packages.
• Telehealth/Teletherapy Video counseling and telehealth services available throughout Washington State, allowing clients to access therapy from home via a secure, HIPAA-compliant video platform.

Quantifiable outcome

• Flexible participation model allowing clients to engage as often or as little as needed

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered core.

• Perinatal Support WashingtoncoreStrategic or Co-development PartnerTraining partnership for perinatal mental health certification and professional development. Therapists trained in perinatal support approaches.
• Association for Play Therapy (A4PT)coreStrategic or Co-development PartnerProfessional association membership and training in play therapy modalities. Several therapists are members and certified through APT.
• Theraplay InstitutecoreStrategic or Co-development PartnerTraining certification in Theraplay therapeutic approach for children and families.
• Synergetic Play Therapy InstitutecoreStrategic or Co-development PartnerTraining certification in synergetic play therapy approach. Jiah Sin is trained in this modality.
• AutPlay TherapycoreStrategic or Co-development PartnerTraining certification for AutPlay therapy providers. Mary Hawthorne is a Certified AutPlay Provider.
• Gottman InstitutecoreStrategic or Co-development PartnerTraining in Gottman Method couples therapy approach. Therapists trained in this evidence-based couples therapy.
• Therapists and Mental Health Professionals (Provider Partnership)coreChannel Partner/ Reseller/ DistributorProvider partnership program for therapists, coaches, doulas, and other care providers who want support with client flow, admin, and operations. Offers TherapyNotes EHR, intake coordination, billing support, credentialing, and optional office space.
• TherapyNotes (EHR)coreTechnology or IntegrationHIPAA-compliant electronic health records platform used for scheduling, billing, telehealth, and clinical documentation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Thriveworks: Multi-state group therapy and psychiatry practice offering in-person and telehealth counseling across the lifespan. Directly comparable group-practice structure and payer-mix model, with established Washington State locations.
• BetterHelp: Large-scale online counseling subscription service for individuals, couples, and teens. Overlaps with Ohana's individual and family therapy offerings, particularly for self-pay Washington State residents shopping digital-first.
• Talkspace: Public telehealth therapy platform serving individuals, couples, and teens across the U.S. with licensed therapists; directly competitive with Ohana's teletherapy offering across Washington State, though much broader and employer/insurer-channel-driven.
• Lyra Health: Mental health benefits platform delivering in-person and virtual therapy, including for children and families, through employer contracts. Comparable in modality (insurance + EAP-style access) and is a competitor for commercially insured WA patients.

Direct peers

• Ellie Mental Health: Franchised outpatient mental health group practice operating clinics across multiple U.S. states with employed licensed clinicians. Closely analogous operating model (group practice, multi-modality therapy) and competitive threat in Washington.
• Charlie Health: Virtual intensive outpatient and mental health treatment program for adolescents and young adults, with strong brand in teen and family therapy — closely mirrors Ohana's child/adolescent and family therapy specialty at significantly greater scale.
• Two Chairs: Group therapy practice employing licensed therapists for in-person and virtual sessions, with a focus on matching clients to the right therapist. Closely mirrors Ohana's employed-clinician group practice model and patient experience.

Emerging players

• Cerebral: Telehealth provider focused on anxiety, depression, and ADHD through therapy and medication management. Comparable to Ohana's adult and adolescent anxiety/ADHD focus via a tech-enabled, mostly self-pay/insurance model.
• Octave: Outpatient mental health platform combining in-person and virtual therapy with insurance navigation. Overlaps with Ohana's hybrid in-person/telehealth model and payer-mix strategy.
• Brightside Health: Telehealth mental health provider focused on anxiety, depression, and related conditions via therapy and psychiatry. Overlaps with Ohana's adult anxiety/depression offering and targets similar self-pay and insured populations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OhanaBehavioralHealth
• Instagraminstagram.com/ohanabehavioralhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ohana Behavioral Health