Sanuker
- Company typePrivate
- Founded2019
- HeadquartersKwun Tong, Hong Kong SAR China
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Sanuker firmographics
Firmographics- Name
- Sanuker
- Legal name
- Sanuker Inc. Limited
- Website
- https://sanuker.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sanuker industry classification
Industry- Product category
- Conversational AI & Business Messaging Platform
- NAICS
- Software Publishers (5132), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)
- akta.pro secondary industries
- Business Messaging & Team Collaboration (HDAIAHAE), Social Customer Service & Conversational Sales Platforms (CRAFANAL), Low-Code/No-Code Application Platforms (HDAEAKAA)
Keywords
Where Sanuker is headquartered
LocationHeadquarters
- HQ city
- Kwun Tong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Markets served
Sanuker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- WhatsApp Business API Solutions: Sanuker generates revenue primarily through enterprise subscriptions for WhatsApp Business API access, implementation services, and platform fees. As an official WhatsApp Business Solution Provider, the company charges for API access, setup/configuration, and ongoing platform management. The HSBC partnership offers a 50% discount for the first 6 months for HSBC business clients.
- WhatsApp e-Shop Subscription: Sanuker offers a WhatsApp e-Shop solution at HKD 480/month plus HKD 32,000 first-time setup fee, with additional per-conversation charges from WhatsApp and Stripe platform fees. This represents a structured SaaS-style recurring revenue stream with one-time implementation income.
- WhatsApp API Inboxless Solution: Enterprise solution with unlimited agent accounts at a flat monthly rate, differentiated from per-seat pricing models used by competitors. Revenue is generated through platform licensing and implementation fees.
- Messenger Recurring Notification Solutions: Facebook Messenger recurring notification services enabling businesses to send periodic personalized push notifications to opted-in customers, with pricing based on message volume or subscription tier.
- Enterprise Plan and Consulting: Custom enterprise plans with dedicated consulting and full-solution implementation for large organizations, with pricing quoted based on scope and requirements. Professional services for strategy, implementation, and ongoing optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | WhatsApp e-Shop – HKD 480/month + HKD 32,000 setup |
| Subscription | Monthly | Enterprise Plan – Custom pricing |
| Subscription | Monthly | Basic Plan – Custom pricing |
| Subscription | Monthly | Live Chat Solution – Custom pricing |
| Usage-based | Pay-as-you-go | WhatsApp API – Free account setup + conversation charges |
| Subscription | Monthly | HSBC Business Go Partnership – 50% discount first 6 months |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Sanuker product offering
Product offeringCore offering
Sanuker builds and sells a conversational AI and business messaging software platform (Woztell) and a no-code chatbot builder (Stella) that lets businesses deploy automated agents and live agent tooling on WhatsApp, Facebook Messenger, Instagram, WeChat, LINE, and Microsoft Teams. The company also delivers bespoke WhatsApp Business API and chatbot implementation projects for enterprise clients across retail, banking, e-commerce, and other sectors in the Asia-Pacific region.
Product overview
Sanuker is a conversational AI and business messaging platform provider, serving as an official WhatsApp Business Solution Provider since 2019 and Meta Business Partner. The product portfolio centers on the Woztell platform with its Stella chatbot builder as the core technology, enabling enterprises to build and manage omnichannel chatbots across WhatsApp, Messenger, Instagram, and web. The offering spans chatbot solutions for different platforms (WhatsApp, Facebook Messenger, Instagram, Website, Shopify), enterprise API solutions (WhatsApp Business API, Enterprise Private Cloud API), AI-powered add-ons (Meta Business Agent, ChatGPT Integration), and operational tools (WhatsApp e-Shop, WhatsApp Clienteling, Live Chat, Notifications). The platform integrates with major CRM systems (Salesforce, HubSpot, Zoho, Zendesk), e-commerce platforms (Shopify), payment processors (Stripe), and automation tools (n8n, Make), supporting industries including retail, banking & finance, beauty & healthcare, and food & beverage.
Differentiator
Problem solved
Functional benefit
Brands
- Woztell: Sanuker's chatbot builder platform that enables businesses to create and manage chatbots across multiple messaging channels including WhatsApp, Messenger, Instagram, and WeChat
- Stella
Products and services
- Woztell Conversational AI Platform Multi-channel conversational AI platform that enables businesses to build, deploy, and manage chatbots across WhatsApp, Facebook Messenger, Instagram, WeChat, LINE, and Microsoft Teams from a single orchestration layer. Targeted at enterprise and SMB customers that need unified messaging automation.
- Stella No-Code Chatbot Builder Code-free visual chatbot builder that lets non-technical users design, configure, and deploy conversational flows on Woztell-connected channels. Aimed at SMBs, agencies, and enterprise teams that want to launch bots without engineering resources.
- WhatsApp Business API Solution Official WhatsApp Business API provisioning and integration service provided as an official Meta BSP. For businesses that need compliant WhatsApp messaging for notifications, support, and marketing at scale.
- Enterprise WhatsApp API (Private Cloud) Private-cloud deployment of the WhatsApp Business API for enterprise and regulated-industry customers that require dedicated infrastructure, data isolation, and customized integration.
- WhatsApp Chatbot Pre-configured chatbot solution for the WhatsApp channel, designed to automate customer conversations, FAQs, and transaction flows for businesses.
- Facebook Messenger Chatbot Chatbot solution deployed on Facebook Messenger to automate marketing, support, and commerce conversations.
- Instagram Chatbot Chatbot solution deployed on Instagram Direct for automated DMs, story replies, and commerce interactions with social-commerce audiences.
- Website Chatbot (Live Chat) Live chat and chatbot widget embedded on a customer's website to convert and support visitors in real time.
- Shopify Chatbot Pre-integrated chatbot for Shopify merchants that automates order updates, cart recovery, product recommendations, and customer support on web and messaging channels.
- WhatsApp e-Shop Conversational commerce storefront that runs inside WhatsApp, letting merchants browse, transact, and complete purchases via chat.
- Inboxless WhatsApp Clienteling Proprietary WhatsApp clienteling solution that enables store associates and brand reps to message customers outside their 24-hour customer-service window without needing an open inbox. Targeted at retail and luxury brands.
- WhatsApp Notification & Recurring Notification Transactional and recurring notification templates delivered over WhatsApp for use cases such as appointment reminders, billing alerts, shipping updates, and lifecycle marketing messages.
- WhatsApp API Inbox Solution Shared or dedicated agent inbox for handling WhatsApp conversations, with routing, assignment, and collaboration features for customer-service teams.
- Microsoft Teams Inbox Agent inbox product that brings WhatsApp and other messaging conversations into Microsoft Teams, so customer-service staff can respond from within their existing collaboration environment.
- Meta Business Agent Integration Integration service and tooling that connects Woztell with Meta's Business Agent / AI agent platform, enabling hybrid human-and-AI handling of Meta-channel conversations.
- ChatGPT Extension for Chatbots Generative-AI extension that adds ChatGPT-style conversational capability to chatbots built on Woztell and Stella, enabling more natural open-ended responses.
- CTX Ads (Conversational Ads) Conversational ads product that turns click-to-message ad placements on Meta channels into automated, chatbot-driven conversations and lead capture flows.
- WhatsApp Cloud Calling API Integration Integration service that adds WhatsApp Cloud Calling voice capabilities on top of Woztell, enabling businesses to place or receive voice calls with customers via the WhatsApp channel.
- Chatbot Consulting & Implementation Services Project-based professional services covering chatbot strategy, custom development, integration with enterprise systems (e.g., CRM, e-commerce), and post-launch managed support.
Quantifiable outcome
- 63%+ WhatsApp message open rates (Anker Indonesia)
- +12 more outcomes
Companies that use Sanuker
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles2 records
Sanuker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability7 records
Feature8 records
Sanuker partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- Meta / WhatsAppcoreSanuker has been an official WhatsApp Business Solution Provider since 2019, enabling the company to provide certified WhatsApp Business API access to enterprise clients. This partnership grants Sanuker access to WhatsApp Business Platform APIs, verified business account status (green/blue checkmark), and the ability to resell and implement WhatsApp Business solutions. The company holds Meta Business Messaging Strategy Certified Company status.
- MicrosoftcoreSanuker integrates with Microsoft Teams as an inbox solution for WhatsApp Business API conversations. Teams users can receive and respond to WhatsApp customer messages directly within Microsoft Teams, enabling enterprise customer service workflows. Sanuker also integrates with Microsoft 365 for Teams-based communication management.
- HSBCflagshipSanuker has a strategic partnership with HSBC through the HSBC Business Go platform. HSBC business clients in Hong Kong receive preferential access to Sanuker's Woztell chatbot platform, including up to 50% discount for the first 6 months and a free 60-minute one-to-one session with a Sanuker chatbot specialist. Sanuker deploys WOZTELL on HSBC Business Go to enable HSBC clients to drive conversational commerce on Facebook Messenger, Instagram, and WhatsApp.
- ShopifycoreSanuker integrates with Shopify for e-commerce chatbots, enabling automatic order confirmations, shipping update notifications, product search, add-to-cart, and checkout directly within WhatsApp and Messenger conversations. The integration supports Shopify merchants in running marketing and flash sale campaigns through messaging channels.
- University of Valencia (Conversational Business Chair)minorSanuker established the Conversational Business Chair with the University of Valencia to promote the ecosystem of stakeholders necessary for the ethical and global development of conversational business. This CSR initiative supports research and academic development in the conversational commerce field.
Scale indicators14 records
Expansion highlights6 records
Sanuker competitors and assessment
Company assessmentDirect peers
- Wati: Wati is a WhatsApp Business Solution Provider offering a no-code chatbot and team inbox built natively on the WhatsApp Business API, targeting SMBs and growth-stage companies. It is a direct comparable to Sanuker's Woztell/Stella platform, with similar PLG motion and SMB positioning.
- Respond.io: Respond.io is an omnichannel messaging platform headquartered in Malaysia that supports WhatsApp, Messenger, Instagram, Telegram, and other channels, with workflow automation and AI agents. It is a direct APAC peer competing with Sanuker for mid-market conversational commerce customers.
- CM.com: CM.com is a Dutch-listed conversational commerce and payments platform that is an official WhatsApp Business Solution Provider. It sells WhatsApp Business API, chatbots, and customer data platforms to enterprise clients across retail, banking, and travel — directly comparable to Sanuker's Woztell platform and enterprise WhatsApp solutions.
- Infobip: Infobip is a global CPaaS leader and WhatsApp Business Solution Provider offering messaging, chat apps, customer engagement, and AI-powered conversational experiences. It competes with Sanuker in the enterprise WhatsApp API and chatbot builder market, particularly in APAC banking and retail.
- yellow.ai: yellow.ai is a conversational AI platform offering enterprise-grade AI agents across chat and voice for support, sales, and employee experience. It competes with Sanuker in the AI-powered chatbot space, particularly for large enterprises looking to automate WhatsApp and omnichannel conversations.
- MessageBird (Bird): Bird (formerly MessageBird) is a direct WhatsApp Business Solution Provider and omnichannel conversational platform headquartered in Amsterdam, offering CPaaS, marketing automation, and AI agents across WhatsApp, SMS, email, and voice. It competes head-to-head with Sanuker/Woztell for enterprise WhatsApp deployments in APAC and globally.
- 360dialog: 360dialog is a pure-play WhatsApp Business Solution Provider focused on enabling partners and enterprises to access the WhatsApp Business API with simplified onboarding and CRM integrations. It is a direct competitor to Sanuker in the WhatsApp BSP market, particularly for agencies and SaaS platforms reselling WhatsApp.
- Verloop.io: Verloop.io is a conversational AI platform offering WhatsApp, web, and voice bots with customer support automation, primarily serving enterprises in India and the Middle East. It overlaps with Sanuker's WOZTELL ChatGPT extension and AI customer service positioning.
Broad incumbents
- Twilio: Twilio is the largest publicly-traded CPaaS incumbent, offering the WhatsApp Business API, Flex contact center, and Segment CDP alongside SMS, email, and voice. It overlaps with Sanuker's WhatsApp API and chatbot capabilities but operates as a broad, horizontal infrastructure provider rather than a focused APAC conversational commerce specialist.
Regional players
- SleekFlow: SleekFlow is a Hong Kong-headquartered omnichannel social commerce platform covering WhatsApp, Messenger, Instagram, and WeChat, with CRM integrations and AI-powered chatbots. It is a near-twin regional competitor to Sanuker, sharing both the Hong Kong base and APAC enterprise customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sanuker social profiles
Digital presenceSanuker compliance and trust
Trust signalCompliance2 records
Sanuker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sanuker leadership team
Management profileNumber of profiles
Profiles1 record
Sanuker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sanuker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sanuker
What does Sanuker do?
Sanuker builds and sells a conversational AI and business messaging software platform (Woztell) and a no-code chatbot builder (Stella) that lets businesses deploy automated agents and live agent tooling on WhatsApp, Facebook Messenger, Instagram, WeChat, LINE, and Microsoft Teams. The company also delivers bespoke WhatsApp Business API and chatbot implementation projects for enterprise clients across retail, banking, e-commerce, and other sectors in the Asia-Pacific region.
Is Sanuker a public or private company?
Sanuker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sanuker founded?
Sanuker was founded in 2019. It employs 1 to 10 people.
Where is Sanuker based?
Sanuker is headquartered in Kwun Tong, Hong Kong SAR China, in the Asia region.
How does Sanuker make money?
Five revenue lines are on record. WhatsApp Business API Solutions are the primary driver. The others are whatsApp e-Shop Subscription, whatsApp API Inboxless Solution, messenger Recurring Notification Solutions and enterprise Plan and Consulting.
Who are Sanuker's main competitors?
Direct peers on record are Wati, Respond.io, CM.com, Infobip, yellow.ai, MessageBird (Bird), 360dialog and Verloop.io. Twilio is listed as a broad incumbent. SleekFlow is listed as a regional player.
Does Sanuker have an API?
Yes. Sanuker offers an Open API for custom integrations with CRMs, e-commerce platforms, and live chat solutions. The Woztell chatbot platform provides extensive APIs enabling enterprises to tailor chatbots over time. Sanuker also integrates with automation platforms like n8n and Make for connecting WhatsApp with existing salon/spa software systems.
What industry is Sanuker in?
Sanuker's product category is Conversational AI & Business Messaging Platform. Its primary akta.pro industry code is BPAEAIAI, Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents), with a secondary code of HDAIAHAE, Business Messaging & Team Collaboration. Its NAICS code is 5132 and its SIC code is 7372.