The Employee Engagement Group

What The Employee Engagement Group does

The Employee Engagement Group is a privately held, founder-led organizational development consulting firm founded by Bob Kelleher in 2010 (with firmographic data indicating 2009) and headquartered in Danvers, Massachusetts. The company delivers employee engagement solutions to enterprise and mid-market clients through a portfolio spanning custom engagement surveys built on its proprietary "10 Steps of Engagement" framework, multi-source 360 assessments, the six-minute Engagement Accelerator online assessment, and the Engagement On Demand subscription platform providing training modules, customizable presentations, and implementation guides. Complementary offerings include live leadership workshops, keynote speaking engagements (delivered by Bob Kelleher globally), and the Online Employee Engagement Specialist Certificate Program offering up to 40 SHRM/HRCI continuing education credits.

The firm's revenue model blends professional services (surveys, workshops, keynotes) with recurring subscription revenue (Engagement On Demand membership, Certificate Program enrollment). Distribution is direct-to-enterprise via website contact, phone, and email, supplemented by content marketing (blog, YouTube videos, books), webinars with Training Magazine, and active conference presence including the 2026 AEC HR Summit in Orlando. The customer base is diversified across verticals — healthcare, banking, manufacturing, engineering, pharma, insurance, and AEC — with a documented 93% repeat-client rate indicating strong account durability.

The Employee Engagement Group operates as a bootstrapped, founder-owned boutique firm with a team of 1-10 organizational development specialists. It achieved 35% average annual revenue growth between 2010 and 2016 and has maintained active operations through 2026. The business is differentiated primarily by Bob Kelleher's personal brand as a bestselling author and media-recognized thought leader, supplemented by a proprietary content library and a multi-channel thought-leadership GTM motion. No external institutional investment, acquisitions, or public market activity is documented, and there is no evidence of AI/ML-native product capabilities within the current offering set.

Name

The Employee Engagement Group

Legal name

The Employee Engagement Group

Website

https://employeeengagement.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Employee Engagement Group is a privately held, founder-led organizational development consulting firm offering employee engagement surveys, assessments, workshops, keynotes, and a recurring Certificate Program and Engagement On Demand subscription platform, serving enterprise and mid-market clients across healthcare, banking, manufacturing, and other verticals.

Ownership category

akta.pro rank

Product category

Employee Engagement Consulting

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Employee Experience, Engagement & Culture Advisory (BPACAJAI)

akta.pro secondary industries

DEI, Culture & Employee Engagement Training (BPACANAE), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)

Keywords

• Employee engagement consulting
• Engagement survey services
• Leadership development workshops
• 360 assessment solutions
• HR training programs

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Employee Engagement Surveys: Custom engagement survey solutions for organizations to measure workforce engagement levels
2. Certificate Program: Online Employee Engagement Specialist Certificate Program offering SHRM/HRCI credits, self-paced learning modules
3. Engagement On Demand: Annual membership subscription to training materials library including customizable forms, PowerPoint presentations, and implementation guides
4. Workshops and Keynotes: Leadership and engagement workshops, keynote speaking engagements for conferences and corporate events
5. 360 Assessments: Multi-source feedback assessments for individual performance evaluation

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Employee Engagement Group provides employee engagement surveys, 360 assessments, online training programs, workshops, and keynote speaking services to organizations seeking to improve workforce engagement and leadership effectiveness. Deliverables are built around founder Bob Kelleher's proprietary 10 Steps of Engagement framework and delivered through consulting engagements, the Engagement On Demand training platform, and an Employee Engagement Specialist Certificate Program offering SHRM/HRCI credits.

Product overview

The Employee Engagement Group offers a comprehensive portfolio of employee engagement solutions centered around surveys, assessments, and training programs. The core offerings include The 10 Steps of Engagement Survey™ for measuring engagement levels, The Engagement Accelerator™ assessment tool for real-time feedback, and 360 Assessments for multi-source performance feedback. These are complemented by the Engagement on Demand platform providing on-demand access to training materials, the Training Toolbox with customizable resources, and the Online Employee Engagement Specialist Certificate Program offering SHRM/HRCI credits. The company also provides leadership workshops and keynote talks by founder Bob Kelleher. Additional products include books (Louder Than Words, Creativeship, Employee Engagement for Dummies, I-Engage) and free engagement tools. The portfolio follows a platform-plus-modules architecture where Engagement on Demand serves as the central delivery mechanism for training content, with individual products and tools designed to work together as part of a complete engagement strategy.

Differentiator

Problem solved

Functional benefit

Brands

• The 10 Steps of Engagement Survey: Employee engagement survey tool based on the company's methodology
• The Engagement Accelerator
• Engagement On Demand
• Employee Engagement Specialist Certificate Program

Products and services

• Employee Engagement Surveys (The 10 Steps of Engagement Survey) Custom employee engagement surveys that provide actionable insights into workforce sentiments and needs, enabling organizations to enhance retention and organizational performance. Built on the proprietary 10 Steps of Engagement framework.
• The Engagement Accelerator A six-minute online assessment tool providing real-time feedback for managers to create environments where employees can perform their best; used for coaching conversations, screening, onboarding, performance management, and retention.
• 360 Assessments Comprehensive assessment collecting feedback from peers, managers, subordinates, and self-assessment to provide a well-rounded view of individual performance and behavior.
• Engagement On Demand An on-demand training platform providing scalable access to leadership and engagement training materials, including customizable forms, PowerPoint presentations, and implementation guides available via annual membership subscription.
• Online Employee Engagement Specialist Certificate Program Self-paced online learning program developed by Bob Kelleher awarding up to 40 SHRM/HRCI professional development credits upon completion, designed for HR and people leaders.
• Leadership and Engagement Workshops Award-winning workshops including 'Engaging Employees To Drive Results' providing practical tools and training for leadership teams to apply immediately.
• Keynote Talks Dynamic keynote presentations delivered by Bob Kelleher as a call to action for leadership teams on employee engagement topics at conferences and corporate events.
• Louder Than Words: 10 Practical Employee Engagement Steps That Drive Results Best-selling book by Bob Kelleher outlining ten practical steps for employee engagement; reached Amazon's Top 100 in the Workforce Category (#43) within three weeks of release.

Quantifiable outcome

• 93% of clients who hire for one engagement hire again
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CommunitelligenceminorGTM or Marketing PartnerCommunitelligence sponsored The Employee Engagement Group's award-winning Leadership Workshop 'Engaging Employees To Drive Results' held October 14-15, 2010 at Seyfarth Shaw's Conference Center in downtown Chicago. A $500 discount was offered for this workshop.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Quantum Workplace: Quantum Workplace offers an employee engagement survey and analytics platform, plus 360 reviews and performance tools. It competes for the same HR buyer and is a more productized, platform-led version of the engagement survey and assessment services The Employee Engagement Group provides.
• Culture Amp: Culture Amp is a leading employee engagement, performance, and development platform used by mid-market and enterprise HR teams. It is a productized, venture-backed competitor to The Employee Engagement Group's survey and feedback offerings, with significant overlap on the engagement survey use case.
• 15Five: 15Five provides continuous employee feedback, engagement surveys, performance reviews, and manager tools. It targets the same HR buyer and overlaps with The Employee Engagement Group on engagement measurement, manager development, and 360-style feedback.
• DecisionWise: DecisionWise provides employee engagement surveys, 360-degree feedback assessments, and leadership development consulting - a near-direct comparable to The Employee Engagement Group's survey, 360, and workshop offerings, particularly for mid-market and enterprise HR leaders.
• Great Place to Work: Great Place to Work runs the well-known 'Best Workplaces' certification and Trust Index employee survey, providing engagement measurement, certification, and culture consulting to enterprises. It is a direct peer on engagement surveys and culture transformation advisory.

Emerging players

• TalentLMS: TalentLMS is a learning management system used by HR teams to deliver employee training and certification programs - overlapping with The Employee Engagement Group's Training Toolbox, Engagement On Demand, and SHRM/HRCI-eligible certificate program from a delivery-platform perspective.
• Lattice: Lattice is a people management platform offering performance reviews, engagement surveys, goal tracking, and manager feedback tools. It is an emerging, venture-backed player that overlaps with The Employee Engagement Group on engagement surveys and manager development.

Broad incumbents

• Gallup: Gallup is the dominant engagement research and survey firm (Q12) and operates a large global consulting practice in engagement, leadership, and workforce analytics. It competes for the same enterprise HR budget as a much larger, more established incumbent with a deeper benchmarking dataset.
• SHRM (Society for Human Resource Management): SHRM is the largest HR professional association and runs the SHRM Annual Conference, the SHRM-CP/SCP certification, and HRCI-aligned continuing education - the same ecosystem (SHRM/HRCI credits) that The Employee Engagement Group's certificate program plugs into. It is a broad incumbent in HR training and certification.
• Korn Ferry: Korn Ferry is a global organizational consulting firm (including the former Hay Group and Korn Ferry Engage offerings) that provides engagement, leadership, and reward advisory services. It competes in the enterprise engagement consulting market as a scaled, broad incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/robertkelleher/videos
• Xx.com/emplyengagement
• Facebookfacebook.com/EmployeeEngagementGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Employee Engagement Group