XIAG

What XIAG does

XIAG AG is a privately held Swiss software company founded in 2000 and headquartered in Winterthur, Switzerland, with approximately 50 employees and 25+ years of continuous operation. The company develops and operates custom digital platforms for Swiss enterprise clients across multiple verticals, including media and publishing (CH Media job platforms), B2B food trade (HOGALOG's HOGASHOP), building technology (Belimo), water treatment for pharma/biotech (BWT), healthcare procurement (Weita / Bunzl), travel and tourism (Switzerland Travel Centre's Swisshotels.com and STS Shop), and banking (Swisscom's eVoja). Several of these platforms have been in continuous operation for 10-15+ years, and XIAG explicitly positions itself as a long-term embedded tech partner rather than a project-based agency, with a Swiss-based Product Owner and a full-stack in-house team covering Data, Backend, Frontend, DevOps, and UX.

The technical foundation is a microservices architecture built on stable open-source technologies (PHP, Go, Node.js, React, Angular, TypeScript, Vue.js, Flutter for cross-platform mobile; MySQL, MongoDB, Elasticsearch/ManticoreSearch, Redis, ClickHouse, RabbitMQ for data; Kubernetes, Docker, SaltStack, CI/CD for infrastructure), supporting bi-weekly release cycles, 180+ pre-built system integrations, and 24/7 SLA-backed operation up to 7x24. Notable platforms at scale include HOGASHOP (320+ suppliers, 5,000+ purchasing organisations, 500,000+ orders/year, 35,000+ monthly data imports), Ostjob.ch (50,000+ registered users, 12+ sister job platforms on a shared architecture), Swisshotels.com (50+ whitelabel instances, 400+ international affiliates, 27,000+ annual bookings), and the Belimo RetroFIT+ App and Assessment Tool (13,000+ products, 500+ daily users, global SaaS rollout in 2024). On top of this platform business, XIAG has built applied AI capabilities spanning document processing, RAG-based intelligent knowledge bases, chatbots and service-desk agents, natural-language search and recommendation engines, and OCR/computer vision, integrating OpenAI GPT, Microsoft Copilot, Google Gemini, and Anthropic Claude with optional self-hosted deployment for data sovereignty.

XIAG generates revenue through custom platform development engagements and long-term managed-services contracts, with typical annual client investments in the CHF 50,000-500,000 range. A paid 2-day Initiation Workshop priced at CHF 5,350 serves as a qualification and scoping entry point. Go-to-market is sales-led and CEO-driven (Lukas Kölbener), supported by case-study-led demand generation and a dedicated AI solutions landing page. The company appears to be founder-owned and bootstrapped, with no disclosed venture capital or private equity backing.

Name

XIAG

Legal name

XIAG AG Internet Solutions

Website

https://xiag.ch

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

XIAG AG is a Winterthur-based Swiss software firm that builds and operates custom digital platforms for enterprise clients across B2B trade, media, healthcare, building technology, travel, and banking, combining a microservices architecture with applied AI and 25+ years of operational history.

Ownership category

akta.pro rank

Product category

Custom Enterprise Platform Development

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

akta.pro secondary industry

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

Keywords

• Custom software development
• Digital platform development
• B2b ecommerce platforms
• Enterprise web applications
• Microservices platform engineering

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Custom Platform Development: XIAG AG acts as a custom digital platform developer and operator for Swiss enterprise clients. Revenue is generated through project-based software development engagements and long-term operational (managed services) contracts. Clients invest CHF 50,000 to 500,000 per year in digital solutions.
2. Platform Operations & Managed Services: XIAG operates and monitors client platforms 24/7, providing infrastructure management, SLA support (up to 7x24), and continuous platform updates (bi-weekly release cycles with 500+ enhancements per year for B2B platforms). Revenue is recurring in nature through ongoing operational contracts.
3. XIAG Initiation Workshop: A 2-day paid Initiation Workshop priced at CHF 5,350 serves as a paid entry point to qualify and scope client platform projects before full development engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

XIAG AG develops, operates and maintains custom digital platforms for medium-to-large Swiss enterprises across job markets, B2B food trade, healthcare procurement, building technology, travel and tourism, and banking. Platforms are built on a microservices architecture using open-source technologies and AI/ML capabilities, with 24/7 operational support, deep ERP integrations, and ongoing bi-weekly release cycles under multi-year contracts.

Product overview

XIAG is a Swiss software developer specializing in platform business solutions. Their portfolio consists of multiple platform products and modules: B2B Bestellplattform/HOGASHOP (B2B ordering platform), Ostjob.ch/CH Media Job Platforms (job marketplaces), Belimo RetroFIT+ App and Assessment Tool (HVAC retrofit solutions), AQU@Vigilant Kundenportal (equipment customer portal), WeCare Platform (healthcare procurement), Swisshotels.com (hotel booking), Novadoo (gift marketplace), STS Shop (rail booking), and Levo Recommender/Search (content personalization and information retrieval). AI solutions span document processing, knowledge retrieval, communication assistants, and recommendation engines. The company also offers custom AI implementations with flexible deployment options including self-hosted LLMs.

Differentiator

Problem solved

Functional benefit

Products and services

• HOGASHOP B2B Bestellplattform Neutral B2B ordering platform for the Swiss food service industry that connects suppliers and buyers (hotels, restaurants, catering, hospitals, care homes) with a unified cart across all suppliers, full ERP integration, and 24/7 operation. Processes 500,000+ orders per year across 320+ integrated suppliers and 5,000+ purchasing organisations.
• CH Media Job Platforms (Ostjob.ch and sister sites) Job marketplace platforms operated by CH Media and licensees, built on a shared microservices architecture, serving as the market leader in Eastern Switzerland (Ostjob.ch) with 50,000+ active registered users and 180+ integrated interfaces to customer systems.
• Belimo RetroFIT+ App

Quantifiable outcome

• 500,000+ orders processed per year on the HOGASHOP B2B platform
• +9 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability13 records

Feature12 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Weita AG (Bunzl)coreStrategic or Co-development Partner · 1 January 2022XIAG partnered with Weita AG (a Swiss healthcare distributor and part of the international Bunzl Group) to develop the WeCare scanning-based procurement and billing platform. The platform automates procurement, inventory, and health insurance billing for healthcare facilities (care homes). After a short pilot phase in 2023, WeCare is being rolled out Switzerland-wide. The partnership transformed Weita from a pure product supplier to a solutions provider.
• SwisscomcoreStrategic or Co-development Partner · 1 January 2013XIAG partnered with Swisscom to develop eVoja, a digital banking consultation solution for Swiss banks. The partnership began in 2013. The application features 150+ API endpoints and 3,000+ automated tests. The solution is currently being rebuilt as a cross-platform application independent of iOS.
• CH Media AGcoreStrategic or Co-development PartnerXIAG has developed and operated multiple job platforms for CH Media (ostjob.ch, jobs.nzz.ch, myjob.ch, zentraljob.ch, nicejob.de, westjob.at) since the development of Ostjob.ch 15 years ago. Ostjob.ch is the market leader in Eastern Switzerland. The platforms are built on a microservices architecture that also supports 12 additional job platforms. The Ostjob platform has demonstrated 10+ years of continuous strong growth.
• HOGALOG AGcoreStrategic or Co-development PartnerXIAG partnered with founder Markus Bruniger to build the HOGASHOP B2B trading platform (www.hogashop.ch) from inception in 2005. XIAG develops and operates the platform 24/7. HOGASHOP is now the leading neutral B2B food trade platform in Switzerland, ranked among the top 3 revenue-generating platforms alongside Ricardo and AirBnb (per Carpathia). The platform connects 320+ suppliers with 5,000+ purchasing organisations.
• BelimocoreStrategic or Co-development PartnerXIAG partnered with Belimo (a leading manufacturer of HVAC control components) to develop the RetroFIT+ ecosystem: a scan app for identifying replacement products and a SaaS Assessment Tool for energy-saving portfolio analysis. Belimo's strategic goal is to shift from product-only supplier to solution provider. The RetroFIT+ Assessment Tool reduces building analysis time from 20 hours to 1 hour and is being rolled out globally.
• BWTcoreStrategic or Co-development PartnerXIAG partnered with BWT (world-leading manufacturer of pure water systems for pharma and biotech) to develop the AQU@Vigilant customer portal. The portal provides BWT's pharmaceutical and biotech customers with 24/7 live access to equipment documentation, maintenance data, and service scheduling. BWT's motivation was digitising paper-based maintenance processes and improving regulatory compliance documentation.
• Switzerland Travel Centre AG (STC)coreStrategic or Co-development PartnerXIAG partnered with STC (the official national travel operator of Switzerland) to develop and operate Swisshotels.com (hotel booking platform with 27,000+ annual bookings) and the STS Shop (rail travel booking platform). The platforms serve tourists and travel operators worldwide and are distributed as whitelabel solutions to 50+ partners including Switzerland Tourism, SBB, and Swiss.
• MalesiaminorStrategic or Co-development PartnerXIAG developed and operates a fully integrated flight, reservation, and booking solution for Malesia, a travel company. The system focuses on back-office operations, direct-booking customers, affiliates, and agents. Operational for 14 years with 24/7 monitoring and multi-channel access at counters, travel agencies, back-office, and customer-facing channels.
• NovadoominorStrategic or Co-development PartnerXIAG developed and operates Novadoo, a B2B gift platform that connects employees and customers of corporate clients (SBB, Swisscom, UBS, Commerzbank) with gift suppliers.
• VebegominorStrategic or Co-development PartnerXIAG developed a B2B ordering platform for Vebego, similar in concept to the HOGASHOP platform but tailored for Vebego's specific operational needs.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ti&m AG: Swiss digital services firm of comparable scale (~600 employees) that builds custom enterprise platforms and digital solutions for Swiss enterprises. Same custom software and platform business model with strong Swiss enterprise client base.
• Ergon Informatik AG: Swiss software company (~400 employees) building bespoke digital solutions for enterprise clients across industries. Similar custom platform development model with focus on long-term embedded engagements.
• ELCA Informatique SA: Swiss IT services company building custom software and digital platforms for Swiss enterprises. Comparable headcount scale, longstanding market presence, and similar bespoke development positioning.
• bbv Software Services AG: Swiss software engineering firm specializing in custom platform and embedded systems development for regulated industries (medical, industrial, transportation). Similar embedded team model and Swiss enterprise customer focus.
• Netcetera Group AG: Swiss software company building custom digital platforms for enterprises, particularly in banking, healthcare, and mobility. Comparable long-term platform development approach and similar Swiss-centric enterprise clientele.
• Liip AG: Swiss digital agency (~200 employees) building custom web platforms and digital products for Swiss enterprises. Similar custom development focus and embedded team engagements.
• Puzzle ITC: Swiss software engineering firm building bespoke digital platforms with focus on DevOps, custom development, and long-term platform operations. Similar microservices approach and open-source technology preferences.
• isolutions AG: Swiss digital agency specializing in Microsoft-based platform development for Swiss enterprises. Overlapping enterprise client base and custom platform development focus, though more Microsoft-stack-centric than XIAG's open-source approach.
• Adnexo Group: Swiss digital agency group building custom web platforms and e-commerce solutions for enterprises. Comparable custom platform development focus and Swiss enterprise client base, though more e-commerce oriented.

Broad incumbents

• Swisscom (Digital Services): Switzerland's incumbent telecom operating large-scale digital services division with enterprise IT and platform offerings. Direct customer of XIAG (eVoja partnership), and serves as a broad incumbent with overlapping capabilities across the Swiss enterprise market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XIAG