Giftnote

What Giftnote does

Giftnote is a Shopify-native gifting platform that enables merchants to add gift messaging, eGift cards, and multi-recipient checkout capabilities to their online stores. Its core technology centers on an "On Delivery" trigger that uses 1,000+ global carrier tracking APIs to send personalized gift messages via email or SMS at the exact moment a parcel is marked as delivered, creating a surprise-and-delight unboxing moment. The platform also captures gift recipient data and routes it into merchant CRM systems (notably Klaviyo, Yotpo, and Attentive), converting 50%+ of gift recipients into first-time customers. Founded circa 2020-2021 by Adam Sharon-Zipser and Callum McMaugh out of Australian ecommerce agency Elephant Room, Giftnote serves 1,000+ Shopify brands globally including Rothy's, The Oodie, Bed Threads, Godiva, and KHY.

The product spans six modules: Consumer Gifting (physical gift messaging), Gift Cards & Vouchers, Corporate & Group Gifting (Multi-Gift bulk ordering via CSV), Gifting Analytics, Store Credit, and a Gifting API for custom integrations. Distribution is primarily through the Shopify App Store with a product-led growth motion (one-click install, no-code setup) supplemented by direct sales targeting Shopify Plus merchants and an agency referral channel through Elephant Room. The company monetizes via usage-based pricing of $1 USD per Giftnote delivered (where combined SMS+email counts as a single Giftnote) plus a base monthly subscription fee, billed through Shopify's native billing system. Many brands resell the gift messaging feature as a $2-$5 cart add-on, making the product a revenue-positive feature. Giftnote is headquartered in Marrickville, NSW, Australia, has 1-10 employees, is privately held with no disclosed external funding, and operates as Giftnote Online Pty Ltd (ACN 655 779 829).

Name

Giftnote

Legal name

Giftnote Online Pty Ltd

Website

https://giftnote.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Giftnote is a Shopify-native gifting platform that helps DTC and corporate brands add on-delivery gift messaging, eGift cards, and multi-recipient checkout, capturing recipient data to drive new-customer conversion. It serves 1,000+ Shopify merchants globally via a usage-based $1-per-giftnote pricing model.

Ownership category

akta.pro rank

Product category

Ecommerce Gifting Software

akta.pro primary industry

Rewards, Incentives & Gift Card Program Services (MPAAAIAG)

akta.pro secondary industries

Corporate & Client Gifting Programs (HSACANAE), Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)

Keywords

• Shopify gifting app
• Gift messaging software
• EGift card platform
• Corporate bulk gifting
• Post-purchase personalization

Headquarters

HQ city

Marrickville

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Gift Messaging Usage Fees: Primary revenue stream based on usage. Giftnote charges a simple $1 USD per Giftnote delivered, with no percentage of order value or total order volume taken. If a customer chooses to send both SMS and email, this counts as a single Giftnote. Usage can scale up or down during peak gifting periods.
2. Subscription Base Fee: Giftnote uses a transparent usage-based pricing model on top of a base monthly fee. Billed through Shopify's billing system as a line item on monthly invoices.
3. Gift Messaging Upsell: Many brands offer Giftnote as a $2 to $5 premium add-on in the cart or checkout, turning the feature into a revenue-positive channel that often exceeds the $1 cost per giftnote.
4. eGift Card Processing: Revenue from processing digital gift card purchases, fully integrated with Shopify's native gift card functionality.
5. Physical Gift Card Add-on: Some merchants like Dr Dough Donuts charge a nominal fee (e.g., $2.95) for physical gift cards, generating additional monthly revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Giftnote is a Shopify-native gifting SaaS platform that enables merchants to add personalized gift messages, eGift cards, and multi-recipient corporate gifting to their online stores. Its core capability is an "On Delivery" trigger that sends gift messages via email or SMS at the exact moment a carrier marks a parcel as delivered, integrated with 1,000+ shipping carriers. The platform is sold via the Shopify App Store with usage-based pricing of $1 USD per Giftnote plus a base monthly fee.

Product overview

Giftnote is a Shopify-native gifting platform offering six integrated modules: Consumer Gifting (physical gift messaging), Gift Cards & Vouchers, Corporate & Group Gifting (Multi-Gift), Gifting Analytics, Store Credit, and Gifting API. The platform enables brands to add gift messaging to orders, sell digital gift cards, and process bulk corporate gifting through a single seamless Shopify checkout. Key differentiators include the On Delivery feature that triggers messages when carriers mark parcels as delivered, no-code implementation, and analytics to track gift recipient conversions. Pricing is usage-based at $1 per giftnote plus a base monthly fee.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Gifting (Physical Gift Messaging) Gift messaging widget that allows Shopify customers to add personalized messages to physical product orders, sent via email or SMS on delivery, at checkout, or at a scheduled date. Targets Shopify merchants selling physical products who want to create surprise-and-delight moments and capture gift recipient data.
• Gift Cards & Vouchers Digital gift card solution with personalized messages, customizable themes, fraud-safe codes, automated sending options for birthdays, holidays, and last-minute gifts, plus a branded balance-checking widget. Built for Shopify merchants wanting to sell digital gift cards with personalized messages and enhanced recipient experience.
• Multi-Gift (Corporate & Group Gifting) Bulk gifting feature enabling customers to send hundreds of personalized gifts in one order via CSV upload at checkout, with branded corporate portals, real-time shipping and tax calculations through Shopify, and scalable multi-recipient processing. Designed for brands looking to offer corporate gifting for client appreciation, employee rewards, or B2B relationship building.
• Gifting Analytics Analytics dashboard providing visibility into gift order volume, AOV lifts, recipient opt-ins, new customer conversion rates, and gifting-driven revenue metrics. Tracks giftable revenue from Shopify orders for ecommerce managers and growth teams.
• Store Credit Store credit management feature providing a workflow for customer success teams to issue gift cards and store credits manually from the Giftnote dashboard for customer service gestures, influencer gifts, VIP treatment, loyalty rewards, and refund alternatives.
• Gifting API API offering that enables developers to build bespoke and custom gifting experiences integrated into existing systems, including headless storefronts and custom ecommerce implementations.

Quantifiable outcome

• 50%+ of gift recipients become first-time customers
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core, supporting and founding.

• ShopifycoreTechnology or IntegrationPrimary platform integration. Giftnote installs natively on Shopify with one-click install, fully integrated with Shopify's checkout, gift card API, and order management. Shopify Plus merchants can access additional checkout upsell extensions.
• KlaviyocoreTechnology or IntegrationCRM integration enabling merchants to identify and track gift givers and recipients. Giftnote sends profile data to Klaviyo allowing merchants to create automated flows and segment customers for branded email notifications. Giftnote holds Klaviyo Elite Partner status.
• YotpocoreTechnology or IntegrationEmail and loyalty platform integration enabling Yotpo users to incorporate gifting into their email flows and loyalty programs.
• AttentivecoreTechnology or IntegrationSMS marketing platform integration allowing gift messages and notifications to be delivered via Attentive's SMS channel alongside email.
• TwiliocoreTechnology or IntegrationSMS delivery infrastructure. All SMS notifications are sent through Giftnote's platform via Twilio at the same moment as email notifications.
• RebuysupportingTechnology or IntegrationCart drawer and upsell app integration. Giftnote can be embedded on cart pages including Rebuy's cart drawer to lift conversion and AOV.
• LoyaltyLionsupportingTechnology or IntegrationLoyalty platform integration enabling merchants to connect gifting with loyalty programs and rewards.
• LoopsupportingTechnology or IntegrationReturns management integration allowing Giftnote to work alongside Loop's returns workflow.
• 1,000+ Shipping CarrierscoreTechnology or IntegrationGlobal carrier tracking network including Australia Post, FedEx, UPS, USPS, DHL, Royal Mail, DPD, and many more enabling the On Delivery trigger feature across 1,000+ carriers worldwide.
• MalomosupportingGTM or Marketing PartnerShipment tracking platform partnership. Giftnote team appeared on Malomo's Retention Chronicles podcast discussing gifting strategies and growth.
• Elephant RoomfoundingImplementation/ SI/ Consulting PartnerFounding eCommerce agency and strategic partner. Giftnote was developed internally at Elephant Room and the agency continues to implement Giftnote for merchant clients. Co-founders Adam Sharon-Zipser and Nick Kennedy are directors at Elephant Room.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Loop Returns: Loop is a Shopify returns and post-purchase experience platform that is both a Giftnote integration partner and an adjacent player in the post-purchase journey where Giftnote also operates (post-purchase page widget, Order Editing integration).
• LoyaltyLion: LoyaltyLion is a loyalty and rewards platform for Shopify merchants. Giftnote integrates with LoyaltyLion to connect gifting flows to loyalty programs, and both platforms target the same Shopify merchant retention and AOV uplift use cases.
• Rebuy: Rebuy is a Shopify personalization and cart upsell engine that integrates with Giftnote at the cart drawer level. Both platforms compete for placement in the cart/checkout funnel to lift AOV and conversion on Shopify storefronts.
• Malomo: Malomo is a shipment tracking and post-purchase engagement platform for Shopify brands. Malomo and Giftnote both leverage carrier tracking data to trigger customer communications, with overlapping post-purchase analytics and engagement capabilities.

Broad incumbents

• Yotpo: Yotpo is a broader e-commerce marketing platform spanning reviews, loyalty, and SMS. Giftnote integrates with Yotpo for email/SMS delivery and competes for the same Shopify merchant retention wallet across overlapping gifting and loyalty functionality.
• Klaviyo: Klaviyo is a leading email/SMS marketing automation platform deeply integrated with Shopify. Giftnote relies on Klaviyo as a core distribution and CRM partner, but Klaviyo's scale and roadmap velocity make it a potential broader incumbent that could expand into gifting functionality.
• Attentive: Attentive is a major SMS marketing platform for e-commerce brands that integrates with Giftnote for SMS delivery. As a broader incumbent in the Shopify merchant marketing stack, Attentive could expand into delivery-triggered gifting messaging adjacent to its core SMS offering.

Direct peers

• Postscript: Postscript is an SMS marketing platform for Shopify and Shopify Plus brands, overlapping with Giftnote's Twilio-powered SMS delivery feature and competing for the same merchant communication budgets.
• Gift Wizard: Gift Wizard is a Shopify app providing gift options, gift wrap, and gift messaging at checkout. It is a direct competitor to Giftnote's consumer gifting feature in the Shopify App Store, targeting the same merchant need for add-on gifting at checkout.
• Rise.ai: Rise.ai is a Shopify-native gift card, store credit, and loyalty platform offering branded digital gift cards with fraud protection and recipient personalization — directly overlapping Giftnote's eGift cards and store credit modules for the same Shopify merchant base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/giftnoteapp
• LinkedInlinkedin.com/company/giftnote

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giftnote