What Elephant Room does

Elephant Room is an Australian boutique performance marketing agency that helps direct-to-consumer retail brands scale customer acquisition and retention. Founded in 2014 in Sydney and operating as Elephant Room Consulting Pty Ltd with a 35-plus person team, the firm is founder-led by Adam Sharon-Zipser. It delivers three integrated service pillars: paid acquisition across Meta, Google, TikTok, Pinterest, LinkedIn, Snapchat, Reddit, and Bing (managing over $65M in annual media spend contributing to approximately $750M in client GMV); retention via Klaviyo-powered email/SMS automation, loyalty, referral, and omnichannel CRM programs; and measurement encompassing incrementality testing, holdout groups, cohort analysis, custom dashboards, and attribution. Supporting services include Shopify and Shopify Plus website design and development, creative strategy, international expansion, daily pacing and bidding, offline data activation, CDP implementation, forecasting, and split testing.

The agency's technology architecture is built around preferred-tier vendor status on the dominant DTC platform stack: it is a Klaviyo Platinum and Elite partner, a Shopify Plus Certified Partner, a TikTok Marketing Partner, and a Yotpo Premier Partner, with additional integrations across Gorgias, Okendo, Airwallex, Searchspring, Recharge, Loop Returns, Wonderment, and Elevar. A proprietary asset is the BFCM Performance Index, an annual benchmark of paid media, email, SMS, and GMV performance across DTC brands during the Black Friday/Cyber Monday window.

Elephant Room generates revenue through professional-services agency fees structured around client scale, with service tiers defined by monthly ad spend (under $50k, $50k-$200k, over $250k) and database size (under 50k, 50k-300k, over 300k). Pricing is quote-based and not publicly disclosed. Go-to-market is primarily direct sales and consultation supplemented by partner referrals from Shopify, Klaviyo, and adjacent platform ecosystems, targeting mid-market DTC brands in Australia and an expanding set of clients in the United States, Europe, and New Zealand. Customer concentration sits primarily in Australian fashion and apparel (Bed Threads, Lioness, Assembly Label, Aje, Ksubi, Shona Joy), homeware and beauty (Vida Glow, Go-To Skincare, Aquila), with newer entry into beverage/CPG (Stone & Wood) and nonprofit retail (Salvos Stores).

Name

Elephant Room

Legal name

Elephant Room Consulting Pty Ltd

Website

https://elephantroom.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Elephant Room is a Sydney-based boutique performance marketing agency serving direct-to-consumer retail brands with paid media acquisition (over $65M managed annually), Klaviyo-powered retention, and Shopify development across Australia, the US, Europe, and New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Peters

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services / Agency Fees: Elephant Room generates revenue through agency service fees structured around monthly ad spend tiers and database size. Services include digital marketing management, ecommerce development, and CRM/retention strategy implementation. Pricing follows a tiered model based on client scale (monthly ad spend: under $50k, $50k-$200k, over $250k; database size: under 50k, 50k-300k, over 300k).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Elephant Room is an Australian eCommerce paid media growth agency delivering an integrated suite of performance marketing services for direct-to-consumer retail brands. Core offerings span three pillars: Acquisition (paid media management across search, social, display, and video), Retention (Klaviyo-powered email/SMS marketing, CRM automation, loyalty and referral programs), and Measurement & Analytics (incrementality testing, custom dashboards, data warehouse activation), supported by Shopify/Shopify Plus web design and development.

Product overview

Elephant Room is an Australian eCommerce paid media growth agency offering an integrated suite of performance marketing services built primarily on Shopify and Klaviyo platforms. The core offering consists of three interconnected service pillars: (1) Acquisition Services for profitable new customer acquisition through paid media channels (Meta, Google, TikTok, Pinterest, LinkedIn, Snapchat, Reddit, Bing) managing over $65M in annual media spend; (2) Retention Services for maximizing customer lifetime value through Klaviyo-powered email/SMS marketing, CRM automation, loyalty programs, and omnichannel engagement; and (3) Measurement & Analytics Services providing scientific insights across performance media, customers, orders, and products through incrementality testing, custom dashboards, and data warehouse activation. Supporting these pillars are web design and development services for Shopify/Shopify Plus stores, creative strategy, international expansion services, daily pacing and bidding management, offline data activation, CDP implementation, forecasting and auditing, and split testing capabilities. The services work together as an integrated approach where nothing works in isolation across technology, creative, and marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Acquisition Services Customer acquisition services for retail DTC brands through paid or programmatic media channels including search, social, display, video, and digital out-of-home. The agency manages over $65M in annual media spend contributing to approximately $750M in profitable GMV for retail brands.
• Retention Services Customer lifetime value maximization services for retail DTC brands including pre and post-purchase activities such as email/SMS marketing, loyalty programs, referral programs, and omnichannel customer engagement strategies powered by Klaviyo.
• Measurement & Analytics Services Performance insights and data solutions across performance media, customers, orders, and products. Includes incrementality testing, uplift analysis, holdout groups, customer cohort analysis, custom dashboards, data warehouse activation, offline data syndication, and product datafeeds/pixels tracking.
• Web Design & Development Shopify and Shopify Plus web development services covering ground-up projects and ongoing site management for retail DTC brands. The development process is iterative, targeting key insights, building, testing, learning, and repeating.
• CRM Automation & Strategy Full-funnel email and SMS marketing strategy and automation powered by Klaviyo for retail DTC brands. Includes customer segmentation, third-party integrations, deliverability optimization, and personalized customer dialogue.
• Paid Media Marketing Wide reach paid media campaigns across search, social, display, and video channels. Manages over $60M in media management annually supporting brands in creating efficient marketing funnels with a performance-focused culture.

Quantifiable outcome

• 500% growth achieved for Bed Threads within one year
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationShopify Plus certified partner providing ecommerce website development, theme customization, and platform migration services. Elephant Room is recommended as a preferred implementation partner for Shopify Plus merchants seeking growth services.
• KlaviyocoreTechnology or IntegrationKlaviyo Platinum/Elite partner specializing in email and SMS marketing automation, segmentation strategy, and retention program implementation. Elephant Room receives partner referrals and access to co-marketing opportunities.
• MetacoreGTM or Marketing PartnerMedia partner for Facebook and Instagram advertising campaigns. Elephant Room manages paid social campaigns leveraging Meta's advertising platform for client acquisition.
• GooglecoreGTM or Marketing PartnerMedia partner for Google Ads and YouTube advertising. Elephant Room manages search and display campaigns across Google properties.
• TikTokcoreGTM or Marketing PartnerTikTok Marketing Partner providing short-form video advertising and creator partnership services for DTC brands.
• PinterestminorGTM or Marketing PartnerMedia partner for Pinterest advertising campaigns targeting discovery-phase consumers.
• LinkedInminorGTM or Marketing PartnerMedia partner for LinkedIn advertising targeting B2B decision makers and professional audiences.
• YotpocoreTechnology or IntegrationPremier partner for loyalty programs, SMS marketing, and reviews. Yotpo solutions are implemented as part of retention strategy engagements.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tilt Metrics: A Shopify-focused growth marketing agency specializing in paid acquisition and retention for DTC brands. Direct peer in platform specialization and customer base.
• Common Thread Collective: A US-based DTC ecommerce growth agency offering paid media, retention, and creative services for Shopify brands. Most direct comparison to Elephant Room in terms of vertical specialization, service mix, and customer profile.
• Disruptive Advertising: A performance marketing agency managing paid media across Meta, Google, and TikTok for ecommerce and DTC clients. Directly comparable in service offering and channel mix.
• The Frank Agency: An Australian creative and digital agency working with retail and lifestyle brands on campaigns, content, and digital marketing. Comparable in geography, customer vertical, and channel mix.
• Avenue9: A Shopify Plus certified agency providing ecommerce development and digital marketing services to retail brands. Comparable in platform partnership model and DTC retail focus.

Broad incumbents

• Dept Agency: A large global digital agency offering end-to-end marketing, technology, and creative services with a strong ecommerce practice. Comparable at service offering level but substantially larger and more diversified.
• Croud: A global digital marketing agency offering paid media, programmatic, SEO, and analytics. Broad incumbent with overlapping capabilities to Elephant Room's paid media and measurement services.
• Hallam: A UK-based full-service digital agency offering strategy, paid media, SEO, and web development. Comparable service model but broader sector exposure than Elephant Room's DTC focus.
• Brainlabs: A large global digital performance marketing agency with full-service paid media, SEO, and analytics capabilities. Overlaps with Elephant Room's paid media management but serves clients across many verticals.

Emerging players

• Smartrr: An emerging Shopify Plus subscription-focused agency and tooling provider supporting DTC brands on retention and subscriptions. Partial overlap with Elephant Room's retention and Recharge/Subscription focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/elephantroomaus
• Facebookfacebook.com/elephantroom.agency
• LinkedInlinkedin.com/company/elephant-room

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elephant Room