Tiny Buddha Yoga
Tiny Buddha Yoga is an independently owned, two-location yoga studio in Ann Arbor, Michigan offering in-person classes across multiple disciplines, a 200-hour Yoga Alliance certified teacher training program, and an e-commerce shop, serving local individual yoga practitioners and aspiring teachers since 2015.
- Company typePrivate
- Founded2015
- HeadquartersAnn Arbor, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tiny Buddha Yoga does
Tiny Buddha Yoga is an independently owned yoga studio founded in 2015 and headquartered in Ann Arbor, Michigan. The company operates two physical studio locations within Ann Arbor (1717 Pauline Boulevard as the main studio and 338 South State Street as a secondary campus location) and offers in-person yoga classes across multiple disciplines including Ashtanga, Vinyasa, Slow Flow, Yin, Hot Yoga, and Mysore self-practice. Class bookings are managed through the third-party Mindbody Online platform. The studio employs between 11 and 50 staff and is recognized locally as the Best Yoga Studio in Washtenaw County for ten consecutive years. The studio is bootstrapped with no disclosed institutional investors, parent company, or external funding.
The company's core offerings span four revenue streams. The primary stream is yoga classes, sold via subscription, class packs, and per-class pricing on Mindbody Online. A second stream is a 200-hour Yoga Alliance certified Yoga Teacher Training (YTT) program led by E-RYT 500 instructor Risa Gotlib, priced at $3,500 per cohort with payment plans and two $1,000 scholarships per cohort for BIPOC and LGBTQIA+ students; the program has graduated hundreds of students over four years. Private one-on-one and small group instruction forms a third stream. A fourth stream is an e-commerce shop selling Beyond Yoga branded apparel, Liforme premium yoga mats, branded merchandise (hoodies, tanks, caps, beanies), accessories, and gift cards ranging from $25 to $1,000.
Tiny Buddha Yoga's go-to-market is community-driven direct-to-consumer, relying on local presence, word-of-mouth referrals, email, organic social media, and its website as primary channels. The studio positions itself as an inclusive, body-positive community ('We're a Community') with modifications offered for all shapes, sizes, and experience levels. Pricing for classes is structured as recurring or per-pack, YTT is a one-time tuition payment, and merchandise is sold at fixed prices. There are no disclosed enterprise customers, partnerships, or B2B contracts; all revenue derives from individual consumers in the Ann Arbor/Washtenaw County market.
Tiny Buddha Yoga firmographics
Firmographics- Name
- Tiny Buddha Yoga
- Legal name
- Tiny Buddha Yoga
- Website
- https://tinybuddhayoga.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tiny Buddha Yoga is an independently owned, two-location yoga studio in Ann Arbor, Michigan offering in-person classes across multiple disciplines, a 200-hour Yoga Alliance certified teacher training program, and an e-commerce shop, serving local individual yoga practitioners and aspiring teachers since 2015.
- Ownership category
- akta.pro rank
Tiny Buddha Yoga industry classification
Industry- Product category
- Yoga Studio Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Power Yoga & Athletic Yoga Conditioning (HSADACAG)
Keywords
Where Tiny Buddha Yoga is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tiny Buddha Yoga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Yoga Classes: Revenue from offering various yoga classes including hot yoga, Mysore, and in-studio sessions. Classes are booked through Mindbody Online platform with per-class or class pack pricing.
- Yoga Teacher Training (YTT): 200-hour Yoga Alliance certified teacher training program priced at $3500 with scholarship options available. Includes tuition covering books, manual, and unlimited class pass during training.
- E-commerce Shop: Online storefront selling branded merchandise (hoodies, tanks, caps), yoga apparel (Beyond Yoga), yoga mats (Liforme), accessories, and gift cards ranging from $25 to $1000.
- Private Classes: One-on-one or small group private yoga instruction offered as an additional service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Yoga Teacher Training Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Tiny Buddha Yoga product offering
Product offeringCore offering
Tiny Buddha Yoga is a yoga studio operating two Ann Arbor, Michigan locations that delivers in-person group yoga classes (Ashtanga, Vinyasa, Slow Flow, Yin, Hot Yoga, Mysore), private one-on-one and small-group instruction, and a 200-hour Yoga Alliance certified Yoga Teacher Training program. The studio also runs an online shop selling branded apparel and accessories, third-party apparel (Beyond Yoga), yoga equipment (Liforme mats and accessories), and TBY gift cards.
Product overview
Tiny Buddha Yoga is a yoga studio with two Ann Arbor, MI locations (1717 Pauline Boulevard and Campus at 338 South State Street) offering in-person yoga classes in Ashtanga, Vinyasa, Slow Flow, Yin, Hot Yoga, and Mysore formats. The studio operates an e-commerce shop selling Beyond Yoga Spacedye apparel (leggings, bras, tanks), Liforme premium yoga mats, yoga accessories (mat bags, Mysore rugs, yoga towels, mat cleaner, water bottles), TBY branded merchandise (hoodies, tanks, long sleeves, caps, beanies), and gift cards. Additionally, the studio offers a 200-hour Yoga Alliance certified Yoga Teacher Training program led by Risa Gotlib (E-RYT 500), with a scholarship program supporting BIPOC and LGBTQIA+ students. The Fall 2025 YTT cohort runs September 15 through December 22, 2025 at $3500 tuition.
Differentiator
Problem solved
Functional benefit
Products and services
- Yoga Classes (Ashtanga, Vinyasa, Slow Flow, Yin, Hot Yoga, Mysore) In-studio group yoga classes for individuals of all experience levels, taught with modifications for every body and booked through Mindbody Online.
- Private Yoga Classes One-on-one or small-group private yoga instruction offered at the studio for personalized practice.
- Yoga Teacher Training (YTT) Program 200-hour Yoga Alliance certified teacher training program covering self-study, history and theory, breathwork, meditation, and teaching skills in Ashtanga, Vinyasa, Slow Flow, and Yin, led by E-RYT 500 instructor Risa Gotlib. Tuition $3,500 with payment plans; includes books, manual, and unlimited class pass during training.
- YTT Scholarship Program Two scholarship spots per YTT cohort for BIPOC and LGBTQIA students, each valued at $1,000 off tuition, to broaden accessibility of teacher training.
- TBY Branded Apparel & Merchandise Studio-branded apparel and accessories including 'Since 2015' cropped tanks and long sleeves, TBY logo pullover hoodies (cropped and standard), flowy scoop muscle tanks with 'Practice And All Is Coming' graphics, sweatshirts, women's and unisex jersey muscle tanks, baseball caps, beanies, Nalgene water bottles, stickers, and reusable tote bags, sold through the studio's online shop.
- Beyond Yoga Spacedye Apparel Third-party Beyond Yoga Spacedye collection apparel retailed through the studio shop, including performance bras (Long Line, Slim Racerback, Forever, Twist Front Strappy), cropped tanks (Good Day, Slim Racerback, Raise The Barre Shirred, On The Up, Refocus), and high-waisted leggings (Caught In The Midi, Well Rounded Stirrup, Be Free Pocket, Vitalize Full Length).
- Liforme Yoga Mats Premium Liforme yoga mats featuring GripForme material and AlignForMe alignment markers; eco-friendly biodegradable rubber, sweat-proof, with alignment grid. Available in multiple sizes and colors including Deep Forest Green, Aqua, Purple, Green, Grey, Terracotta, XL Black, Travel Grey, Maroon, and Dusk Blue.
- Yoga Accessories (Bags, Towels, Rugs, Cleaners) Yoga support accessories including yoga mat carry bags, Mysore traditional rugs, EQUA suede-like yoga mat towels, YOGITOES skidless performance yoga towels made from recycled plastic bottles, and plant-based Liforme foam mat cleaner.
- TBY Gift Cards Tiny Buddha Yoga gift cards available in fixed denominations of $25, $50, $100, $200, $500, and $1000, plus custom amounts starting from $25.
Quantifiable outcome
- YTT program has graduated hundreds of students over four years
Companies that use Tiny Buddha Yoga
Customer profileSegments3 records
Ideal customer profiles3 records
Tiny Buddha Yoga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tiny Buddha Yoga partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Tiny Buddha Yoga competitors and assessment
Company assessmentDirect peers
- Modo Yoga: Community-focused hot yoga studio chain with 200-hour YTT programs and a strong 'community-first' brand identity. Directly comparable to Tiny Buddha Yoga's community positioning and hot + multi-modality class mix.
- Sky Ting Yoga: Boutique New York yoga studio known for Vinyasa, Slow Flow, and Yin offerings with a tight community ethos. Comparable to Tiny Buddha Yoga's Slow Flow + Yin + community-first positioning.
- YogaSix: Boutique yoga studio franchise offering Vinyasa, Yin, and heated classes with an inclusive, all-levels ethos. Comparable to Tiny Buddha Yoga's inclusive, modifications-for-all-bodies positioning and modality breadth.
- Hot 8 Yoga: Hot yoga-focused studio chain with multiple locations, heated Power Yoga classes, and community programming. Comparable to Tiny Buddha Yoga's hot yoga specialty and community studio model.
- YogaWorks: Multi-location yoga studio operator offering Vinyasa, Yin, Restorative, and Mysore-style classes alongside Yoga Alliance teacher training. Closely aligned with Tiny Buddha Yoga's modality breadth and YTT offering.
- Y7 Studio: Heated, music-driven Vinyasa studio with a strong community and brand identity. Comparable to Tiny Buddha Yoga's hot yoga focus and community-driven brand experience.
Emerging players
- Breathe Yoga: Independent community-focused yoga studio with multiple modalities and teacher training offerings. Comparable to Tiny Buddha Yoga's boutique scale, modality mix, and YTT program focus.
- Citizen Yoga: Multi-location boutique yoga studio with strong inclusivity messaging and diverse class offerings. Comparable to Tiny Buddha Yoga's body-positive, all-levels inclusive brand voice.
Broad incumbents
- CorePower Yoga: Large US yoga chain offering hot yoga, multiple modalities, and a 200-hour YTT program. Comparable to Tiny Buddha Yoga in modality mix (Vinyasa, hot yoga, teacher training) but operates at vastly greater national scale.
- LifeTime Fitness Yoga: National fitness club operator with a sizable yoga programming offering including hot, Vinyasa, and restorative classes. Comparable in offering breadth, but embedded in a broader fitness membership rather than a dedicated yoga community.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Tiny Buddha Yoga social profiles
Digital presenceTiny Buddha Yoga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tiny Buddha Yoga leadership team
Management profileNumber of profiles
Profiles1 record
Tiny Buddha Yoga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tiny Buddha Yoga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tiny Buddha Yoga
What does Tiny Buddha Yoga do?
Tiny Buddha Yoga is a yoga studio operating two Ann Arbor, Michigan locations that delivers in-person group yoga classes (Ashtanga, Vinyasa, Slow Flow, Yin, Hot Yoga, Mysore), private one-on-one and small-group instruction, and a 200-hour Yoga Alliance certified Yoga Teacher Training program. The studio also runs an online shop selling branded apparel and accessories, third-party apparel (Beyond Yoga), yoga equipment (Liforme mats and accessories), and TBY gift cards.
Is Tiny Buddha Yoga a public or private company?
Tiny Buddha Yoga is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tiny Buddha Yoga founded?
Tiny Buddha Yoga was founded in 2015. It employs 11 to 50 people.
Where is Tiny Buddha Yoga based?
Tiny Buddha Yoga is headquartered in Ann Arbor, United States, in the North America region.
How does Tiny Buddha Yoga make money?
Four revenue lines are on record. Yoga Classes are the primary driver. The others are yoga Teacher Training (YTT), E-commerce Shop and private Classes.
Who are Tiny Buddha Yoga's main competitors?
Direct peers on record are Modo Yoga, Sky Ting Yoga, YogaSix, Hot 8 Yoga, YogaWorks and Y7 Studio. Emerging players are Breathe Yoga and Citizen Yoga. Broad incumbents are CorePower Yoga and LifeTime Fitness Yoga.
Does Tiny Buddha Yoga have an API?
No public API is recorded for Tiny Buddha Yoga.
What industry is Tiny Buddha Yoga in?
Tiny Buddha Yoga's product category is Yoga Studio Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADACAL, Yoga Teacher Training (YTT) & Pilates Instructor Training. Its NAICS code is 71394.