What Citizen Yoga studio does

Citizen Yoga Studio is a privately held, multi-location yoga and wellness studio operator founded in 2013 by Kacee Must and headquartered at 500 S. Washington Ave., Royal Oak, Michigan. The business operates three physical studios across Metro Detroit (Royal Oak flagship, Detroit opened 2015, and Bloomfield Township), together offering more than 95 in-studio and 25+ livestreamed yoga classes per week across modalities such as Vinyasa, Slow Burn, Katonah Yoga, Yin, Yinyasa, Restore, Sunrise Flow, and Citizen Sculpt. Its underlying method — branded 'Citizen Alignment Yoga' — blends Katonah Yoga, Vedanta philosophy, Traditional Chinese Medicine, and alignment-driven Hatha principles.

The company runs on a stack combining the MindBody booking platform for class scheduling, the VHX streaming service for on-demand content, Zoom for livestreamed classes, Calendly for private sessions, and dedicated iOS and Android mobile apps. Its on-demand library comprises over 500 yoga, strength, meditation, therapy talk, and yoga philosophy classes with new content added weekly. Complementary in-person services include acupuncture (Dr. Alex Herman), Ayurveda consultations (Julie Brazen), Thai massage, craniosacral therapy, and Swedish/deep tissue massage, alongside workshops, mentorships, multi-day retreats, and a retail line that includes the seasonal Citizen Summer Wellness Journal.

Citizen Yoga generates revenue through a blend of recurring and transactional streams: drop-in classes and multi-class packages, a FoundersPlus membership at $145/month with a six-month minimum, an on-demand streaming subscription at $18/month or $150/year, Yoga Alliance-certified 200HR ($2,600-$3,600) and 300HR ($4,100-$4,590) teacher training programs, $150 private sessions, workshops priced $25-$400, and corporate wellness partnerships with Detroit Lions, Rocket Family of Companies, and Sachse. Notable named accolades include Hour Magazine's 'Best Yoga Studio' recognition every year through 2026.

Name

Citizen Yoga studio

Legal name

Citizen Yoga Studio

Website

https://citizenyogastudio.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Citizen Yoga Studio is a privately held, three-location yoga and wellness operator in Metro Detroit that delivers in-studio, livestreamed, and on-demand classes, Yoga Alliance-certified teacher training, and complementary services including acupuncture, Ayurveda, and massage to local consumers and corporate partners.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Power Yoga & Athletic Yoga Conditioning (HSADACAG), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Corporate/Workplace Yoga & Pilates (HSADACAJ), Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Yoga studio services
• Yoga teacher training
• Online yoga classes
• Wellness studio services
• Holistic wellness services

Headquarters

HQ city

Royal Oak

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Studio Classes: Drop-in classes, class packages (5-class new student special for $25), and multi-class packages sold at studio locations for in-person yoga instruction.
2. Studio Memberships: FoundersPlus Membership at $145/month offering unlimited yoga at all locations, 2 guest passes per month, 15% off retail and workshops, $150 off retreats, and full Citizen Yoga On Demand subscription. Minimum 6-month commitment.
3. On-Demand Subscription: Monthly subscription at $18/month or annual subscription for $150, providing access to 500+ streaming classes including yoga, strength, meditation, and mental health resources.
4. Teacher Training Programs: 200HR Yoga Teacher Training ranging from $2,600-$3,600 with various payment plans; 300HR Yoga Teacher Training at $4,100 paid in full or payment plans up to $4,590. Yoga Alliance certified programs.
5. Acupuncture Services: Initial consultation and treatment at $100, follow-up treatments at $85, cupping at $35. Provided by Dr. Alex Herman, licensed acupuncturist.
6. Massage and Bodywork: Various massage services including Thai massage ($100-$170), reflexology add-on ($25), and craniosacral therapy ($109/session or package deals).
7. Private Yoga Sessions: 60-minute private yoga sessions at $150 per session with various session types including Foundations, Therapeutics, Self-Care, Prenatal, and Katonah Yoga Body Reading.
8. Workshops and Experiences: Single-session workshops ranging from $25-$400, plus ongoing workshop series and extended practice sessions at various price points.
9. Ayurveda Consultations: Personalized Ayurvedic health consultations including Discovery Sessions ($100), Follow-up Consultations ($90), and package deals (Foundations Package $150, Rhythm Reset $240).
10. Corporate Wellness Partnerships: Discounted class drop-ins and workplace well-being programs for corporate partners including Detroit Lions and Rocket Family of Companies.
11. Retail Sales: Sale of wellness products including Citizen Summer Wellness Journal ($25) and other retail merchandise at studio locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

Citizen Yoga Studio operates three physical yoga studios in Metro Detroit (Royal Oak flagship, Detroit, and Bloomfield Township) offering alignment-based yoga classes, livestream classes, and a 500+ class on-demand streaming platform. The business extends beyond yoga into Yoga Alliance-certified teacher training programs (200HR and 300HR), workshops, retreats, and complementary wellness services including acupuncture, Ayurveda consultations, massage, bodywork, and corporate wellness partnerships.

Product overview

Citizen Yoga Studio is a multi-location yoga studio offering a comprehensive wellness platform. The core offering consists of in-studio yoga classes at three Detroit-area locations (Royal Oak, Detroit, Bloomfield) plus online delivery via livestream and on-demand streaming. The portfolio includes complementary service modules: Yoga Teacher Training (200HR and 300HR Yoga Alliance-certified programs), one-on-one Mentorships, and single-session Workshops. Wellness services extend beyond yoga to include Acupuncture, Ayurveda consultations, and Massage + Bodywork. Additional offerings include Private Yoga Sessions, Corporate Wellness programs, Retreats, and Retail products (wellness journals, yoga props). The business model combines recurring membership revenue with class-based, service-based, and training program revenue streams.

Differentiator

Problem solved

Functional benefit

Brands

• Citizen On-Demand: Streaming platform offering over 500 yoga, strength, and meditation classes for $18/month or $150/year.
• Citizen Summer Wellness Journal
• Life in Balance

Products and services

• Citizen Yoga Studios (In-Studio Classes) In-studio alignment-based yoga classes offered at three Metro Detroit locations (Royal Oak flagship, Detroit, and Bloomfield Township). Class types include Vinyasa, Slow Burn, Blend, Katonah Yoga, Yinyasa, Restore, Yin, Basics + Breath, Sunrise Flow, Citizen Sculpt, and Coffee + Philosophy discussions, totaling 30-40+ in-studio classes per week across locations.
• Livestream Classes Live online yoga classes delivered via Zoom with over 25 live online classes per week. Registered students receive individualized Zoom links via email approximately one hour before each class begins.
• Citizen On-Demand A subscription-based streaming platform offering over 500 pre-recorded yoga, strength, and meditation classes for $18/month or $150/year. Includes mental health tools, meditation, therapy talks, yoga philosophy, and yoga education content accessible globally.
• 200 Hour Yoga Teacher Training Yoga Alliance-certified 200-hour yoga teacher training program delivered in hybrid format (70% in-person at Royal Oak, 30% online via Zoom). Tuition ranges from $2,600 to $3,600 depending on payment plan and early bird options. Graduates are eligible to register as RYT-200 with Yoga Alliance.
• 300 Hour Yoga Teacher Training Advanced 300-hour Yoga Alliance-accredited teacher training program with rolling admission and hybrid format including core curriculum immersions, mentorship, and guest teachers. Tuition ranges from $4,100 paid in full to $4,590 on 18-month payment plan. Graduates can achieve 500-hour RYT certification through Yoga Alliance.
• Mentorships One-on-one mentorship programs including Mini Mentorship ($175 for 75-minute micro-learning sessions) and specialized programs like the Katonah Theory mentorship ($1,350 for 5 weeks of 90-minute online sessions plus a weekend in-person training and 1-on-1 private session).
• Workshops Single-session and multi-day workshops led by Citizen teachers and guest instructors covering breathwork, philosophy, anatomy, specialty yoga styles, and immersive experiences. Priced from free community events to $400+ for multi-day intensives.
• Private Yoga Sessions One-on-one 60-minute private yoga sessions at $150 per session. Session types include Foundations, Advancing Your Asana, Self-Care, Pre and Postnatal, and Katonah Yoga Body Reading, available with multiple teachers offering different specializations.
• Acupuncture Services Traditional Chinese Medicine acupuncture treatments provided by licensed acupuncturist Dr. Alex Herman. Services include Initial Consultation + Treatment ($100), Follow-Up Treatment ($85), and Cupping ($35) for conditions including stress, anxiety, pain, insomnia, and digestive issues.
• Ayurveda Services Ayurvedic health consultations with Julie Brazen offering personalized support through dietary guidance, daily rhythms, and breathwork. Packages include Discovery Session ($100), Foundations Package ($150), and Rhythm Reset Package ($240).
• Massage + Bodywork Bodywork services including Thai Yoga Massage (with Kimberly Tessmer and Dayle Extrell), Craniosacral Therapy (with Carlie White), and Swedish/Deep Tissue Massage (with Rebecca Harp). Sessions range from $90 to $170 depending on duration and service type.
• Corporate Wellness / Workplace Well-being Corporate partnership program offering discounted class drop-ins for employees of partner companies and customized workplace well-being programs. Active partners include Detroit Lions, Rocket Family of Companies, and Sachse.
• Retreats Multi-day wellness retreats combining mindful movement, nourishing food, and community experiences, such as the Nourishment Retreat held December 10-13, 2026 at Sylvan Lake, Michigan, with day passes available.
• Retail Products Retail offerings including the Citizen Summer Wellness Journal (96-page seasonal wellness journal, $25) and yoga prop bundles sold at studio locations.

Quantifiable outcome

• Graduates eligible for RYT-200 or RYT-500 registration with Yoga Alliance
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Detroit LionscoreChannel Partner/ Reseller/ DistributorCorporate wellness partnership offering discounted drop-in yoga classes for Detroit Lions employees. Employees present badge at desk to receive corporate discount on yoga classes at all Citizen Yoga locations.
• Rocket Family of CompaniescoreChannel Partner/ Reseller/ DistributorCorporate wellness partnership providing discounted yoga classes for employees of Rocket Family of Companies. Part of workplace well-being initiative offering accessible physical and mental wellness to employees.
• SachsecoreChannel Partner/ Reseller/ DistributorCorporate wellness partnership offering discounted drop-in yoga classes for Sachse employees. Employees can access yoga classes at corporate rates through workplace well-being program.
• Indigo Lavender FarmsminorStrategic or Co-development PartnerLocation partner for 'Fields of Calm: A Lavender Yoga Experience' outdoor yoga workshop. Hosted at Indigo Lavender Farms in Imlay City, Michigan for unique farm-based yoga experience.
• Coriander Kitchen + FarmminorStrategic or Co-development PartnerPartner venue for 'Breathe + Brunch' events combining yoga practice with farm-to-table brunch experience at Coriander Kitchen + Farm in Detroit.
• Monger's ProvisionsminorStrategic or Co-development PartnerPartner venue for sensory workshops combining yoga with cheese and chocolate tasting experiences. Hosted at Monger's Provisions in Berkley, Michigan.
• Corner ShopminorStrategic or Co-development PartnerPartner venue for 'Coffee + Philosophy' discussion-style workshops held at Corner Shop in Ferndale, Michigan. Combines coffee service with yoga philosophy discussions led by Kacee Must.
• Dessert Oasis Coffee RoastersminorStrategic or Co-development PartnerLocation partner for free community Yin yoga classes at Dessert Oasis Coffee Roasters in Ferndale. Free community event open to all levels.
• Petals & PossibilitiesminorStrategic or Co-development PartnerFloristry partner for creative workshops including 'Bloom & Breathe: Yoga + Bouquet-Making' and 'Planting Intentions: Yoga + Terrarium Building' events.
• Fourth Tri SanctuaryminorStrategic or Co-development PartnerVenue partner for 'Teaching Yoga for Kids' workshop and other community events in Ferndale, Michigan.
• The BeverlyminorGTM or Marketing PartnerPrize partner for Summer Yoga Challenge grand prize, providing delicious eats at The Beverly restaurant in Berkley as part of wellness prize package valued at $450.
• Detroit RoseminorGTM or Marketing PartnerPrize partner for Summer Yoga Challenge grand prize, providing skincare products and candle from Detroit Rose as part of the $450 wellness prize package.
• Coup D'étatminorStrategic or Co-development PartnerPartner venue for 'The Art of Authenticity + Personal Style' workshop at Coup D'état in Detroit, combining yoga with personal style discussions.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Y7 Studio: Boutique yoga studio chain offering heated, music-driven classes in multiple U.S. cities. Comparable boutique positioning, premium pricing, and urban multi-location footprint.
• YogaSix: Multi-location yoga studio franchise with standardized class formats, memberships, and 200-hour teacher training. Comparable in operating a chain of studios with structured programming and training pipeline.
• Alo Moves: Premium yoga and fitness streaming platform backed by Alo Yoga's apparel brand. Direct competitor to Citizen On-Demand with significantly larger marketing scale and brand synergy.
• Glo (Yoga, Pilates, Meditation): Subscription-based online platform for yoga, Pilates, and meditation classes with thousands of on-demand videos. Direct competitor to Citizen On-Demand in the streaming yoga space.
• YogaWorks: Multi-location yoga studio chain offering drop-in classes, memberships, teacher training (200/300-hour), and online classes. Closest direct analog in combining physical studios with accredited teacher training programs.
• Modo Yoga: International network of hot yoga and alignment-focused studios with 200/300-hour teacher training programs and a strong community ethos. Closely aligned with Citizen's alignment-based methodology and training-led model.

Broad incumbents

• Beachbody (BODI): Subscription-based fitness and yoga streaming platform with large content library, celebrity instructors, and a multi-decade brand. Indirect competitor for Citizen On-Demand subscribers and corporate wellness buyers.
• CorePower Yoga: Largest U.S. yoga studio chain with a national footprint, signature teacher training programs, and a digital on-demand platform. Broadly comparable multi-format yoga + training + streaming model, but at vastly greater scale.
• Life Time Fitness: Large premium fitness chain with extensive yoga class programming, digital content, and wellness services including massage and nutrition. Overlaps with Citizen's premium, multi-service wellness positioning.
• Equinox: Premium fitness club operator with high-end yoga classes, signature teacher training via Equinox Fitness Training Institute, and integrated wellness services. Comparable premium positioning and class/training model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/citizenyoga/?hl=en
• Facebookfacebook.com/citizenyogami

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citizen Yoga studio