Smart Fleet
Smart Fleet USA is a family-owned GPS tracking and fleet management provider founded in 2008, serving SMB commercial fleets in construction, HVAC, landscaping, pest control, school bus, and delivery verticals with AI-powered dash cameras, real-time vehicle tracking, and FMCSA-compliant electronic logging solutions.
- Company typePrivate
- Founded2008
- HeadquartersManasquan, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Smart Fleet does
Smart Fleet USA is a privately held, family-owned GPS tracking and fleet management provider founded in 2008 and headquartered in Manasquan, New Jersey. The company serves SMB commercial fleet operators across multiple verticals — primarily construction, HVAC, landscaping, and pest control, with secondary presence in school bus and delivery fleets — through a unified platform that combines real-time GPS vehicle tracking, AI-powered dash cameras (SafetyCam), trailer/asset tracking, and FMCSA-compliant electronic logging (Smart Fleet + eLogs). Its technology stack includes OBD-II plug-and-play GPS trackers, multi-sensor HD cameras with computer vision for distracted-driving and drowsiness detection, neural-learning-based event tagging, and a driver scorecard system that scores drivers on a 0-100 scale across measurable behavioral metrics.
Smart Fleet firmographics
Firmographics- Name
- Smart Fleet
- Legal name
- Smart Fleet USA
- Website
- https://smartfleetusa.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Smart Fleet USA is a family-owned GPS tracking and fleet management provider founded in 2008, serving SMB commercial fleets in construction, HVAC, landscaping, pest control, school bus, and delivery verticals with AI-powered dash cameras, real-time vehicle tracking, and FMCSA-compliant electronic logging solutions.
- Ownership category
- akta.pro rank
Smart Fleet industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)
- akta.pro secondary industries
- Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses) (TLABAMAL), Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF), Insurance, Risk & Claims Telematics Integrations (TLAEAFAM), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Telematics, GPS Tracking & Connected Fleet Services (THADAKAF), Commercial Fleet Telematics / Usage-Based Insurance (UBI) (FSAJABAI)
Keywords
Where Smart Fleet is headquartered
LocationHeadquarters
- HQ city
- Manasquan
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Smart Fleet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- GPS Tracking Subscriptions: Monthly subscription fees for accessing GPS tracking software and data services. The company offers custom pricing based on fleet size and features selected (Dash Cameras, GPS Tracking, eLogs, Fuel Cards, Insurance Discounts, Vehicle Maintenance).
- Hardware Sales: Sale of GPS tracking devices, dash cameras, and OBD-II trackers. Devices are described as easy-to-install with some being plug-and-play, suggesting one-time hardware purchase alongside recurring subscription.
- Insurance-related Services: Partnership with sister company Ensure Analytics enables insurance premium discounts for customers using telematics and dash cams. Companies leveraging GPS tracking may be eligible for up to 15% lower insurance premiums.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom pricing based on fleet size and selected features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Smart Fleet product offering
Product offeringCore offering
Smart Fleet sells a commercial fleet management platform combining GPS vehicle tracking, AI-powered dash cameras (SafetyCam), trailer/asset tracking, and FMCSA-compliant electronic logging devices. The offering is delivered through OBD-II plug-and-play hardware and proprietary software that provides real-time location, driver behavior analytics, collision reconstruction, and one-on-one customer support. Target customers are SMB and mid-market fleet operators in construction, HVAC, landscaping, pest control, school bus, and delivery verticals.
Product overview
Smart Fleet offers a unified fleet management platform combining GPS tracking, dash cameras, and trailer/asset tracking as core products. The platform is modular, with three program tiers (SmartScout Elite, Smart Enhanced, Smart&EZ) that customers select based on their needs. Add-on modules include Smart Fleet + eLogs for FMCSA compliance, Backup Camera, Driver Scorecards for performance monitoring, and Safety Coach for driver training. All tiers are powered by AI capabilities including computer vision-based SafetyCam dash cameras with real-time distracted driving detection, and integrate with field service management solutions and fuel card systems.
Differentiator
Problem solved
Functional benefit
Brands
- SmartScout Elite: AI-powered dash cam and safety solution for commercial fleets with live monitoring and driver rewards.
- Smart Enhanced Program
- Smart&EZ Program
- Smart Fleet + eLogs
- SafetyCam
Products and services
- GPS Fleet Tracking Real-time GPS tracking solution providing vehicle location monitoring, route optimization, fuel management, and driver behavior analysis for commercial fleet operators in construction, HVAC, landscaping, pest control, delivery, and school bus verticals.
- Dash Cam Systems (SafetyCam) AI-powered dash cameras with multi-sensor HD cameras providing live and recorded video of driving incidents, real-time audio and visual alerts for distracted driving and drowsiness, and video evidence for accident documentation, collision reconstruction, and driver exoneration. Targeted at commercial fleet operators seeking driver safety monitoring.
- Trailer/Asset Tracking GPS-based tracking solution for trailers and assets, providing real-time location monitoring, productivity optimization, and theft prevention for fleet operations managing equipment and non-powered assets.
- Smart Fleet + eLogs (ELD) Electronic logging device (ELD) solution for FMCSA compliance providing hours of service (HOS) tracking, driver vehicle inspection reporting (DVIR), and driver scoring for commercial fleet compliance.
- Backup Camera Rear-view camera solution to help drivers see obstacles behind vehicles, enhancing safety during reversing operations for commercial fleets.
Quantifiable outcome
- Insurance premium reduction of up to 15% with verified GPS and dash cam installation
- +2 more outcomes
Companies that use Smart Fleet
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Smart Fleet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature6 records
Smart Fleet partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- FieldPulsecoreFieldPulse, the #1 rated field service management software (FSM), integrates Smart Fleet's GPS tracking technology into their platform. FieldPulse offers fleet tracking powered by Smart Fleet's technology to streamline operations for service-based businesses in the trades industry. Smart Fleet's tracking is native to the FieldPulse platform for dispatching, route planning, and customer ETA updates.
- Ensure AnalyticscoreEnsure Analytics is Smart Fleet's sister company launched in 2023. It provides insurance telematics data analytics and risk management services, helping customers use existing GPS data to reduce insurance premiums and rehabilitate drivers. The partnership enables bundled risk safety programs including Insurance Telematics Data Toolkit, Safety Basics E-Lessons, and On-site Safety Surveys. Andrew Chermark (VP of Smart Fleet) developed Ensure Analytics using his 20+ years of telematics experience.
- BuyMaxcoreBuyMax named Smart Fleet as their Preferred Fleet Management Vendor, enabling BuyMax member businesses to access Smart Fleet's GPS tracking and fleet management solutions through the purchasing cooperative.
- IFC UnitedminorIFC United is Smart Fleet's charity partner, founded November 1, 2018. The companies collaborate on community outreach including food donations to local New Jersey schools during COVID-19 and fundraising events for local causes like Common Ground Grief Center.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Smart Fleet competitors and assessment
Company assessmentDirect peers
- Lytx: Video telematics and driver safety specialist using AI dash cams and machine vision for risk detection — directly comparable to Smart Fleet's SafetyCam and driver scorecard offering.
- Motive: AI dash cam, GPS tracking, and ELD platform serving commercial fleets and service businesses — competes with Smart Fleet on the same video telematics and driver safety functionality.
- Geotab: Large-scale fleet telematics provider offering GPS tracking, driver behavior analytics, and integrations — overlaps with Smart Fleet's GPS tracking and fleet management capabilities for commercial fleets.
- Samsara: Public fleet telematics and video-based safety platform offering AI dash cams, GPS tracking, ELDs, and integrated fleet management — directly comparable product set and customer base to Smart Fleet.
- GPS Insight: GPS fleet tracking and video telematics provider with a focus on SMB and mid-market commercial fleets — directly comparable service-fleet offering to Smart Fleet.
- Azuga: GPS fleet tracking and driver behavior platform with rewards-based gamification and SMB-focused pricing — closely aligned with Smart Fleet's SMB service-fleet target market and product mix.
Broad incumbents
- Verizon Connect: Telematics incumbent backed by a major carrier, offering GPS tracking, dash cams, and fleet management across enterprise fleets — broader portfolio but overlapping capabilities with Smart Fleet.
- Trimble Transportation: Large transportation technology provider with telematics, ELD, and video safety solutions — broad incumbent with overlapping fleet management and compliance capabilities relevant to Smart Fleet.
- Webfleet (Bridgestone): Established European-headquartered fleet telematics platform offering GPS tracking, vehicle data, and integrations — overlaps with Smart Fleet's core GPS tracking and fleet management functionality.
Emerging players
- Fleetio: Fleet maintenance and operations management SaaS that has expanded into GPS tracking and telematics — competes for the same service-fleet and mid-market customer that Smart Fleet targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Smart Fleet social profiles
Digital presenceSmart Fleet compliance and trust
Trust signalCompliance1 record
Smart Fleet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Fleet leadership team
Management profileNumber of profiles
Profiles2 records
Smart Fleet subsidiaries and ownership
Company hierarchySubsidiaries1 record
Smart Fleet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Fleet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Fleet
What does Smart Fleet do?
Smart Fleet sells a commercial fleet management platform combining GPS vehicle tracking, AI-powered dash cameras (SafetyCam), trailer/asset tracking, and FMCSA-compliant electronic logging devices. The offering is delivered through OBD-II plug-and-play hardware and proprietary software that provides real-time location, driver behavior analytics, collision reconstruction, and one-on-one customer support. Target customers are SMB and mid-market fleet operators in construction, HVAC, landscaping, pest control, school bus, and delivery verticals.
Is Smart Fleet a public or private company?
Smart Fleet is a private company. It is classified as family owned and is currently operating.
When was Smart Fleet founded?
Smart Fleet was founded in 2008. It employs 1 to 10 people.
Where is Smart Fleet based?
Smart Fleet is headquartered in Manasquan, United States, in the North America region.
How does Smart Fleet make money?
Three revenue lines are on record. GPS Tracking Subscriptions are the primary driver. The others are hardware Sales and insurance-related Services.
Who are Smart Fleet's main competitors?
Direct peers on record are Lytx, Motive, Geotab, Samsara, GPS Insight and Azuga. Broad incumbents are Verizon Connect, Trimble Transportation and Webfleet (Bridgestone). Fleetio is listed as an emerging player.
Does Smart Fleet have an API?
No public API is recorded for Smart Fleet.
What industry is Smart Fleet in?
Smart Fleet's product category is Fleet Management Software. Its primary akta.pro industry code is TLABAJAG, Driver Behavior, Safety & Video Telematics (Dashcams/AI), with a secondary code of TLABAMAL, Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses). Its NAICS code is 334511 and its SIC code is 3576.