LaLiga Tech

Name

LaLiga Tech

Legal name

Sportian

Website

https://laligatech.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Sports Technology Software

NAICS

Spectator Sports (7112), Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industries

Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF), Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)

Keywords

• Sports technology platform
• Fan engagement software
• Anti-piracy solutions
• OTT streaming platform
• Performance analytics tools

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Technology Platform Licensing: Sportian provides technology platforms and services to sports organizations including leagues, clubs, and federations on a licensing basis. The platform includes multiple modular products (OTT, Fantasy, Performance, Competition Management, etc.) connected through a unified operating system.
2. Professional Services: Sportian offers consultancy services and implementation support for sports organizations undergoing digital transformation.
3. Intellectual Property Licensing: LaLiga licenses its intellectual property including brand, content, and data to partners like Polymarket for fan engagement and prediction market applications.
4. Anti-Piracy Services: AI-powered detection and removal services for unauthorized streaming, protecting copyrighted sports content.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sportian, the operating brand of LaLiga Tech, sells an AI-powered unified operating system for sports organizations, connecting modular products across fan engagement (Maker, OTT Platform, Fantasy, Game Hub), performance analytics (Performance, Smart Venues), competition management, anti-piracy (Piracy Guard), and business intelligence (Minds, One Venue). The offering is delivered to global sports leagues, clubs, and federations as enterprise technology licensing supported by professional consultancy services.

Product overview

Sportian provides a unified operating system for the sports industry through connected products and services. The platform is organized into three value pillars: Fan Value (Maker, OTT Platform, Fantasy, Game Hub, Sports Marketing Services), Sports Value (Smart Venues, Performance, Competition Management), and Business Value (Consultancy Services, One Venue, Piracy Guard, Minds). All products are connected through a central AI intelligence layer called Sportian AI, which integrates specialized AI agents throughout organizations. The portfolio ranges from content distribution and fan engagement tools to analytics, anti-piracy protection, and performance coaching solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Sportian: AI & Technology platform for sports companies, formerly known as a Globant sports technology brand, offering products including Maker, OTT Platform, Fantasy, Game Hub, Smart Venues, Performance, Competition Management, Consultancy Services, One Venue, Piracy Guard, and Minds.

Products and services

• Minds

Quantifiable outcome

• 60% reduction in pirated streams in Spain during the 2024/25 season
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core, supporting, minor and flagship.

• FastlycoreStrategic or Co-development Partner · 9 April 2026Fastly and LaLiga partnered to develop AI-powered technical solutions for detecting and eliminating illegal streaming of live sports matches. The partnership builds on existing work that began in 2025 and uses Fastly's real-time detection system with proprietary content signals to identify unauthorized streams with enhanced precision. The system enables rights holders to protect copyrighted content while allowing legitimate fans to access broadcasts. LaLiga estimates piracy costs its clubs $700-800 million annually.
• Palantir TechnologiessupportingTechnology or Integration · 2 April 2026Palantir Technologies is part of the technology framework supporting Polymarket's sports integrity platform used in the LaLiga partnership for North American fan engagement and prediction markets.
• PumaminorGTM or Marketing Partner · 9 March 2026LaLiga and Puma launched a special edition anti-racism soccer ball for matchdays 29 and 31, designed by Spanish urban artist SUSO33. The ball incorporates the official anthem against racism and is part of a broader initiative involving clubs, players, fans, and social organizations to promote inclusion in football.
• PolymarketflagshipGTM or Marketing Partner · 15 March 2025LaLiga announced a multi-year partnership with blockchain-based prediction market platform Polymarket, targeting North American markets (U.S. and Canada). This is the first exclusive partnership between a major European football league and a crypto prediction platform. The agreement includes licensing rights to LaLiga's intellectual property, in-game advertising, digital programming, and exclusive fan experiences. The partnership leverages Polymarket's sports integrity platform developed with Palantir Technologies and TWG AI.
• WSC SportscoreTechnology or IntegrationWSC Sports provides AI-powered video highlight creation platform used by LaLiga to produce over 260,000 highlights per season. The platform enables leagues to automate video highlight creation at scale, which is essential for rights-holders to meet fan demand for instant personalized content across multiple platforms.
• GlobantcoreTechnology or IntegrationSportian is a Globant company providing AI and technology solutions for sports organizations. Sportian operates as the sports technology division of Globant, offering a unified operating system for sports with products including Maker, OTT Platform, Fantasy, Performance, Competition Management, and Piracy Guard.
• UrbanballminorStrategic or Co-development PartnerUrbanball debuted its AI Referee Engine and Urbanballer App at the LEVEL UP Sports Tech Expo in Dubai, generating 1.8 billion views and $1.1 million in its first year. Part of sports technology ecosystem innovation.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• KORE Software: Fan engagement, ticketing, and CRM platform for sports and entertainment organizations — directly comparable to Sportian's One Venue and Maker fan-engagement products.
• Hudl: Sports video and performance analysis platform used by teams and federations globally — adjacent competitor in the video/highlights and team-analytics space where Sportian's Performance competes.
• Stats Perform: Global sports AI and data provider serving leagues, broadcasters, and betting operators with performance, content, and integrity data products — directly comparable to Sportian's Minds and Performance analytics offerings.
• Sportradar: Public sports data and content company providing data, OTT, ad tech, and integrity solutions to rights-holders and betting operators — competes head-on across multiple Sportian product pillars including content distribution and data analytics.
• Genius Sports: Sports data and technology company providing data feeds, content, fan engagement, and integrity services to leagues and sportsbooks — overlaps with Sportian's OTT, data, and Piracy Guard-like adjacent capabilities.
• Catapult Sports: Athlete performance and video analysis provider for elite teams and leagues worldwide — directly comparable to Sportian's Performance product for coaches, analysts, and physios.
• WSC Sports: AI-powered sports video highlight and content automation platform — produces the very highlight engine Sportian integrates; competes with Sportian's content automation narrative for league customers.

Emerging players

• Pixellot: AI-automated sports video production and analytics — emerging alternative in automated sports content and data capture that intersects with Sportian's OTT and Performance offerings.

Broad incumbents

• Globant: Global IT services parent that owns the Sportian brand and provides agentic AI pods to LaLiga — broader enterprise IT/AI services incumbent that gives Sportian engineering scale and competes for large sports transformation programs.

Others

• Deloitte Sports Business Advisory: Global consultancy providing strategic advisory and digital transformation to sports leagues and clubs — overlaps with Sportian's Consultancy Services line and can co-opt or compete for transformation engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/laligatech
• YouTubeyoutube.com/@Sportian.
• LinkedInlinkedin.com/company/sportian
• Instagraminstagram.com/sportian.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaLiga Tech