What Housing Technology does

Housing Technology is a B2B media and events company that has served as the dedicated technology information service for the UK social housing sector for over 17 years. Founded around 2008 by George Grant and published by The Intelligent Business Company Limited, the company is headquartered in London and operates with a small team (1-10 employees). Its core products include a bi-monthly magazine (Housing Technology Magazine) distributed free in both print and digital formats, the annual Housing Technology Conference (the No.1 IT event in the UK social housing sector with 600+ attendees), the Data Matters one-day event series, a portfolio of market intelligence research reports, a recruitment job board, an On Demand digital content platform, and the annual Housing Technology Awards program.

The business model is media-led: the magazine is free to subscribers, and revenue is generated through event ticket sales and sponsorships, advertising (print, digital, recruitment), paid research reports (priced at £75-£3,495+VAT, primarily sold to IT suppliers and consultancies while provided free to housing providers), and commercial partnership packages. The company serves two primary customer segments — UK social housing providers (housing associations, registered providers, ALMOs, local authorities) and technology suppliers/consultancies targeting the sector — and operates across the UK only, with no geographic expansion claims. The platform's value is rooted in its category-of-one brand position, a 17-year research archive, and a tightly networked community of housing technology professionals cultivated through recurring events and content.

Name

Housing Technology

Legal name

The Intelligent Business Company Limited

Website

https://housing-technology.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Housing Technology is a B2B media and events company serving the UK social housing sector, providing a free bi-monthly magazine, an annual 600+ attendee conference, the Data Matters event series, research reports, a recruitment job board, and an awards program targeted at housing providers and IT suppliers.

Ownership category

akta.pro rank

Product category

B2B Media and Events for Housing Technology

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• B2B media events
• Social housing technology
• Market intelligence reports
• Industry conferences
• Trade publication

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscription (Free): The magazine subscription is completely free to subscribers. The magazine is delivered bi-monthly in printed and digital formats, providing business intelligence and technology news for the housing sector.
2. Event Tickets and Sponsorships: Revenue generated from event ticket sales (conferences, Data Matters, workshops) and sponsorship packages from technology suppliers and partners in the housing sector.
3. Market Research Reports: Market intelligence reports sold to housing providers (often free for registered providers) and IT suppliers/consultancies at varying price points (£75-£2,872 + VAT depending on report type and buyer category).
4. Recruitment Advertising: Revenue from technology and senior management job postings on the Housing Technology recruitment platform (jobs.housing-technology.com).
5. Partnership and Marketing Services: Commercial partnership packages including event exhibition, marketing visibility, thought leadership articles, and branded content in the magazine.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Housing Technology publishes a bi-monthly magazine (print and digital) and operates annual conferences, awards, and the Data Matters event series serving UK social housing providers and their technology suppliers. The company sells market intelligence research reports covering data quality, IoT, AI, digital transformation, IT integration, proptech, and salary surveys, with reports free to housing providers and paid for IT suppliers. Revenue is generated through event sponsorships, ticket sales, paid reports, recruitment advertising, and partnership marketing packages.

Product overview

Housing Technology operates as a multi-product information service for the UK social housing sector, consisting of a bi-monthly magazine (Housing Technology Magazine) as its core publication product, supported by annual conferences (Housing Technology Conference and Data Matters), a portfolio of research reports on housing technology topics, a recruitment job board, event on-demand content, and an awards programme. The magazine is distributed free to subscribers in both printed and digital formats, while research reports are provided at no charge to housing providers. The company functions as a business intelligence and media platform rather than a software product vendor.

Differentiator

Problem solved

Functional benefit

Brands

• Data Matters: Annual one-day data management event focused on good data practices and strategies for housing providers. Now in its fifth consecutive year (2026).
• Housing Technology Conference
• Housing Technology Awards

Products and services

• Housing Technology Magazine The leading bi-monthly technology publication for the UK social housing sector, delivered in both printed and digital formats. Free subscription providing business intelligence, technology news, case studies, and thought leadership on IT, AI, IoT, and telecoms for housing associations, registered providers, ALMOs, and local authority housing departments.
• Housing Technology Conference The UK's premier annual IT event for the social housing sector, held at the East Midlands Conference Centre in Nottingham, bringing together 600+ technology strategists for presentations, workshops, and peer networking across three days.
• Data Matters An annual one-day conference focused on data management strategies and best practices for housing providers, featuring presentations from housing providers sharing real-world experiences, recommendations, and tangible results on data quality and governance.
• Research Reports

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Aareon UKcoreGTM or Marketing PartnerAareon UK, a smart housing management software provider, is a key strategic partner featured in the magazine showcase. They sponsor Housing Technology's research reports including IT Integration in Housing 2024 and have been a consistent supporter of the company's events and publications since 2014.
• AicocoreGTM or Marketing PartnerAico, the European market leader in domestic fire and carbon monoxide protection, partners with Housing Technology on research reports including Asset Intelligence 2023 and IoT Deployment Guide 2022. They have been featured in the magazine showcase and supported multiple reports.
• CivicamajorGTM or Marketing PartnerCivica, a housing management software and services provider, partners with Housing Technology through magazine showcase and has sponsored events including the Internet of Things 2017 report.
• BTmajorGTM or Marketing PartnerBT sponsored the Connected Communities 2019 event at BT Tower and the Internet of Things 2017 event, as well as Resilient Innovation 2020. BT has been a long-standing partner for Housing Technology events.
• RackspacemajorGTM or Marketing PartnerRackspace hosted a CxO Level Dinner Discussion with Housing Technology in July 2018 and sponsored the 2018 and 2019 conferences, bringing together senior housing professionals for detailed discussions.
• Experian Data QualitycoreGTM or Marketing PartnerExperian Data Quality partnered with Housing Technology to publish the 'Data Quality in Social Housing 2025' report, surveying housing providers on their attitudes to data quality.
• Ministry of Housing, Communities & Local Government (MHCLG)coreStrategic or Co-development PartnerThe UK government's MHCLG partnered with Housing Technology for the 'Data Standards in Housing 2025' report, along with HACT and Open Data Exchange.
• NEC HousingmajorGTM or Marketing PartnerNEC Housing is featured in the magazine showcase as a housing technology provider serving over five million tenants across UK, Canada, Australia and New Zealand.
• Social TelecomsmajorGTM or Marketing PartnerSocial Telecoms is featured in the magazine showcase as a telecommunications provider committed to the social housing sector, supporting over 200 housing providers and councils.
• MigraminorGTM or Marketing PartnerMigra, a data migration specialist for housing providers, is featured in the magazine showcase with thought leadership content.
• FireAngelmajorGTM or Marketing PartnerFireAngel Safety Technology supported the Housing Technology Guide to Connected Homes 2022, focusing on IoT devices for tenant safety and data collection.
• University of ReadingcoreStrategic or Co-development PartnerThe University of Reading partnered with Housing Technology on the IoT in Housing 2017/18 report, contributing exclusive research on the Internet of Things in social housing.
• EU Cocoon ProjectcoreStrategic or Co-development PartnerThe EU's Cocoon project partnered with Housing Technology on the Internet of Things 2017/18 report, providing exclusive content on IoT security research.
• HACTcoreStrategic or Co-development PartnerHACT partnered with Housing Technology on the 'Data Standards in Housing 2025' report alongside MHCLG and Open Data Exchange.
• Open Data ExchangecoreStrategic or Co-development PartnerOpen Data Exchange partnered with Housing Technology on the 'Data Standards in Housing 2025' report for comprehensive data standards research.

Scale indicators8 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Property Week: UK property trade publication with a comparable magazine + events + awards + recruitment model serving the commercial and residential property sector. Directly comparable in B2B media format, advertiser base (IT/professional-service suppliers), and event-led monetisation.
• Inside Housing: Long-established UK housing-sector news publication covering policy, management, and technology for housing providers. Closely comparable as a B2B media brand competing for the same registered-provider audience, with overlapping event and awards activity.
• Social Housing Magazine: Dedicated UK social-housing publication covering policy, regulation, and operational best practice for housing associations and local authorities. Most direct vertical peer competing for the same registered-provider readership and supplier sponsorship budgets.
• Landlord Today: UK B2B media brand serving the private rental sector with news, advisory content, events and supplier marketing. Comparable business model (magazine, events, supplier sponsorships) targeting an adjacent housing vertical and overlapping technology-supplier advertisers.

Broad incumbents

• Municipal Journal: UK local-government B2B media covering council services, housing and technology. Adjacent peer with similar magazine-plus-events model targeting local-authority housing departments, a secondary segment for Housing Technology.
• EMAP: UK B2B media group publishing multiple trade titles across property, construction, retail and public sector. Broad incumbent operating at portfolio scale the magazine-plus-events-plus-awards model Housing Technology applies in a single vertical.
• Construction News: UK construction industry B2B media brand under EMAP with news, events and supplier marketing. Broad incumbent operating a similar magazine-plus-events business model for the built environment and overlapping some housing-provider IT suppliers.
• Estates Gazette: Long-running UK commercial property trade publication under Estates Gazette Media with magazine, events and data products. Broader incumbent in property B2B media sharing the events-led, supplier-funded model but covering commercial rather than social housing.
• The Planner: UK planning profession B2B media covering town planning, housing supply, and development. Comparable niche B2B media model serving an adjacent built-environment professional audience with overlapping local-authority and developer readership.

Others

• Chartered Institute of Housing (CIH): UK professional body for housing professionals producing publications, events, training and awards for the social-housing workforce. Not a commercial competitor but a thematic peer producing overlapping content, events and awards that shape the sector's information landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/g123george/videos
• LinkedInlinkedin.com/company/housing-technology
• Instagraminstagram.com/housing_technology
• Xx.com/housingtech

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Housing Technology