GolfLink
GolfLink is a US-based golf content and tee-time booking platform operating since 1995, serving recreational golfers with a national course directory, booking tools, and editorial content covering equipment, instruction, and travel, monetized through advertising, brand partnerships, and a Pro subscription.
- Company typePrivate
- Founded1995
- HeadquartersVero Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What GolfLink does
GolfLink is a US-based, consumer-facing golf web platform that has been operating continuously since 1995, providing course discovery, tee time booking, and editorial content for recreational golfers. The platform is owned and operated by LoveToKnow Media, a privately held Florida corporation headquartered in Vero Beach that also runs a portfolio of niche content properties including LoveToKnow.com, LoveToKnowPets.com, LoveToKnowHealth.com, and YourDictionary.com. GolfLink's core technical offering is a searchable national course directory backed by monthly-refreshed data from the National Golf Foundation, a tee time booking layer integrated with GolfNow (including a Hot Deals promotion product), and a broad editorial library covering equipment reviews, instruction, travel, tour golf, and lifestyle. The site also operates utility tools such as driving range and golf simulator finders, and externalizes golf lesson discovery to a TeachMe.To integration.
The platform's audience and engagement profile is its primary commercial asset: 1MM+ monthly website visitors, 150K+ newsletter subscribers, and 40K+ combined social media followers, with a disclosed reader profile averaging 39 years old, 52% household income over $100K, and 66% playing more than 30 rounds per year. GolfLink monetizes through a mix of display and sponsored advertising, brand partnerships (branded content, email, and display sold to golf brands), affiliate/referral revenue from course bookings and product recommendations, and a premium GolfLink Pro subscription that waives booking fees and provides an ad-light experience plus advanced analytics. The newsletter is delivered via MailChimp, and the product is web-only with no native mobile app. Distribution is domestic only (United States), and the go-to-market is direct-to-consumer with the advertiser/brand partnership motion run by LoveToKnow Media's commercial team.
Operationally, GolfLink runs with 11-50 employees and is a bootstrapped, privately held subsidiary of LoveToKnow Media — no venture funding, M&A, or public listing is disclosed, and there are no recorded regulatory actions, patents, certifications, or third-party awards. The platform is the parent company's golf vertical anchor, and its strategic posture to date has been one of steady content-and-directory operations with a recent (undated) move into consumer subscription via GolfLink Pro.
GolfLink firmographics
Firmographics- Name
- GolfLink
- Legal name
- LoveToKnow Media
- Website
- https://golflink.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GolfLink is a US-based golf content and tee-time booking platform operating since 1995, serving recreational golfers with a national course directory, booking tools, and editorial content covering equipment, instruction, and travel, monetized through advertising, brand partnerships, and a Pro subscription.
- Ownership category
- akta.pro rank
Where GolfLink is headquartered
LocationHeadquarters
- HQ city
- Vero Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GolfLink business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising Revenue: The primary revenue stream is advertising, with the platform supported by display ads and sponsored content. The site offers an ad-light experience through GolfLink Pro subscription.
- GolfLink Pro Subscription: Premium membership providing no booking fees and an ad-light experience for golfers who book tee times through the platform.
- Brand Partnerships and Sponsorships: GolfLink offers branded content, email, and display advertising experiences for golf brands seeking to reach their audience of dedicated golfers.
- Affiliate/Referral Revenue: The platform generates revenue through affiliate relationships with golf courses and golf-related product retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | GolfLink Pro Membership - No Booking Fees + Ad-light |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
GolfLink product offering
Product offeringCore offering
GolfLink is an online golf course directory, tee time booking service, and editorial content platform targeting recreational golfers. It lists 18,000+ U.S. golf courses with data sourced via the National Golf Foundation, facilitates tee time booking through its GolfNow integration, publishes editorial content across Tour, Equipment, Instruction, Lifestyle, and Travel categories, and offers a Pro subscription membership with no booking fees alongside discounted Hot Deals.
Product overview
GolfLink operates as a golf-focused content and booking platform that has been helping golfers since 1995. The core offering combines a course directory and tee time booking service, supported by editorial content including equipment reviews, instruction articles, and golf news. The platform offers a premium Pro Membership tier that removes booking fees and provides an ad-light experience. GolfLink aggregates course data from the National Golf Foundation and partners with GolfNow for tee time transactions, while offering various content modules covering equipment, instruction, travel, and professional golf.
Differentiator
Problem solved
Functional benefit
Brands
- GolfLink Pro: Premium membership offering no booking fees, ad-light experience, advanced analytics, and exclusive perks for golfers.
Products and services
- Tee Time Booking Online tee time booking product enabling recreational golfers to reserve tee times at golf courses through GolfLink's GolfNow-integrated booking flow, accessible to both free users and Pro members (with Pro members waiving per-booking fees).
- Course Directory (Find a Course) Searchable online directory of 18,000+ U.S. golf courses, populated using National Golf Foundation data, allowing golfers to discover courses by location and attributes before booking.
- GolfLink Pro Membership Subscription-based membership tier for recreational golfers offering enhanced benefits on the GolfLink platform, including elimination of per-booking transaction fees on tee time reservations.
- Hot Deals Online deals listing showcasing discounted tee times and golf-related offers available to recreational golfers through the GolfLink platform.
Quantifiable outcome
- 8,000+ golfers have recommended the platform
Companies that use GolfLink
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
GolfLink technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
GolfLink partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered parent_company and core.
- LoveToKnow Mediaparent_companyLoveToKnow Media is the parent company that owns and operates GolfLink. LoveToKnow Media is a Florida corporation operating multiple web properties including LoveToKnow.com, LoveToKnowPets.com, LoveToKnowHealth.com, YourDictionary.com, and others.
- National Golf FoundationcoreGolfLink obtains its golf course database from the National Golf Foundation, which is updated approximately once a month. This data feeds the course directory and tee time booking functionality.
- GolfNowcoreGolfNow is a tee time provider integrated into the GolfLink platform, offering Hot Deals and prepaid tee time options to golfers booking through the site.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
GolfLink competitors and assessment
Company assessmentDirect peers
- GolfNow: Operated by NBC Sports, GolfNow is the dominant US tee time booking marketplace and also GolfLink's primary booking partner. Both serve the same recreational golfer searching for and booking tee times, with overlapping value propositions and advertising surfaces.
- GolfPass: NBC Sports' subscription product bundling tee time booking, instructional content, and video. Directly competes with GolfLink Pro on subscription, booking, and editorial content, with materially larger content and IP budgets.
- MyGolfSpy: Independent golf equipment review and testing publication with strong SEO authority and affiliate revenue. Closely comparable to GolfLink's editorial equipment reviews, instruction, and affiliate monetization model.
Others
- National Golf Foundation: Industry trade association that supplies GolfLink's golf course database. Functions as an upstream data/information provider to GolfLink and the broader golf industry, rather than a direct consumer competitor.
Emerging players
- No Laying Up: Modern golf media brand built on podcast, video, and editorial content targeting younger, affluent golfers. Comparable to GolfLink's content-driven, audience-monetized approach but with a video-first, premium-brand-partnership orientation.
- 18Birdies: Mobile golf app offering GPS rangefinder, score tracking, and stat-tracking features with a social community. Comparable on consumer golfer engagement but emphasizes mobile/app-native experience where GolfLink is web-only.
Broad incumbents
- Today's Golfer: UK-based golf media brand covering equipment reviews, instruction, and travel content with a large digital audience. Comparable to GolfLink's content-and-affiliate model in an adjacent geographic market.
- PGA.com: Official PGA of America site offering golf instruction, course finder, news, and tour coverage. Overlaps with GolfLink's course directory and editorial content verticals, backed by league-level IP and budgets.
- Golf Digest: Iconic golf editorial brand (Discovery/Warner Bros. Discovery) with extensive equipment reviews, instruction, and travel content. Comparable to GolfLink's content library with a much larger editorial footprint and brand-partnership scale.
- Golf Magazine: Long-established golf editorial brand (now under 8&9 Media/Forefront) covering equipment, instruction, and travel. Comparable to GolfLink's editorial vertical with significantly larger reach and brand partnerships.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
GolfLink social profiles
Digital presenceGolfLink financial estimates
Financial estimateRevenue estimate
Valuation estimate
GolfLink leadership team
Management profileNumber of profiles
Profiles2 records
GolfLink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GolfLink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GolfLink
What does GolfLink do?
GolfLink is an online golf course directory, tee time booking service, and editorial content platform targeting recreational golfers. It lists 18,000+ U.S. golf courses with data sourced via the National Golf Foundation, facilitates tee time booking through its GolfNow integration, publishes editorial content across Tour, Equipment, Instruction, Lifestyle, and Travel categories, and offers a Pro subscription membership with no booking fees alongside discounted Hot Deals.
Is GolfLink a public or private company?
GolfLink is a private company. It is classified as corporate owned and is currently operating.
When was GolfLink founded?
GolfLink was founded in 1995. It employs 11 to 50 people.
Where is GolfLink based?
GolfLink is headquartered in Vero Beach, United States, in the North America region.
How does GolfLink make money?
Four revenue lines are on record. Advertising Revenue is the primary driver. The others are golfLink Pro Subscription, brand Partnerships and Sponsorships and affiliate/Referral Revenue.
Who are GolfLink's main competitors?
Direct peers on record are GolfNow, GolfPass and MyGolfSpy. National Golf Foundation is listed as an others. Emerging players are No Laying Up and 18Birdies. Broad incumbents are Today's Golfer, PGA.com, Golf Digest and Golf Magazine.
Does GolfLink have an API?
No public API is recorded for GolfLink.