PlatformManager
PlatformManager, operated by Dutch firm In4BI B.V., provides Application Lifecycle Management software for BI platforms including Qlik, Power BI, and SAP BusinessObjects, offering version control, deployment automation, and governance to 320+ enterprise customers globally.
- Company typePrivate
- Founded2013
- HeadquartersVeenendaal, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PlatformManager does
PlatformManager, operated by Netherlands-based In4BI B.V. (founded 2013, headquartered in Veenendaal), is a purpose-built Application Lifecycle Management (ALM) solution for Business Intelligence platforms. It provides integrated version control, deployment automation, governance, and release management for Qlik Sense, Qlik Cloud, QlikView, Qlik NPrinting, Power BI, and SAP BusinessObjects from a single installation, with domain-specific capabilities such as QVD data lineage, extension/mashup dependency tracking, multi-developer collaboration on the same BI app, and enforced approval workflows with full audit trails.
The product is sold via subscription under two tiers: a Small Business Edition (SBE) starting at €2,750 and a quote-based Enterprise Edition with multi-year contracts. Go-to-market combines direct enterprise sales with a global partner network of 31+ resellers and referral partners (including Accenture, EVACO, Dimo Software, RIC Consulting) and technology alliances with Qlik, Microsoft, AWS, and SAP. The company reports 320+ customers, 89.7% retention, 56% average time savings during deployments, and over 702 million app deployments executed across the customer base, with enterprise reference logos spanning Honda, DHL, TotalEnergies, Schindler, EDF Luminus, Steward Healthcare, and Accell Group.
PlatformManager is privately held with no disclosed external funding and a leadership team consisting of CEO Jeroen Gerritsen, CTO Jan-Paul Bouwknegt, COO Bas Peters, and Marketing/Backoffice lead Brenda Mol. The company has expanded its product surface incrementally over the past decade, most recently adding Power BI support (December 2023) and Qlik Cloud SaaS support (v5.0 in 2023), and operates from two Dutch offices in Veenendaal and Zetten with a team of roughly 20 staff.
PlatformManager firmographics
Firmographics- Name
- PlatformManager
- Legal name
- In4BI B.V.
- Website
- https://platformmanager.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PlatformManager, operated by Dutch firm In4BI B.V., provides Application Lifecycle Management software for BI platforms including Qlik, Power BI, and SAP BusinessObjects, offering version control, deployment automation, and governance to 320+ enterprise customers globally.
- Ownership category
- akta.pro rank
PlatformManager industry classification
Industry- Product category
- Business Intelligence Application Lifecycle Management
- NAICS
- Software Publishers (51321), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enterprise Application Lifecycle Management (ALM) Platforms (HDAEAKAJ)
Keywords
Where PlatformManager is headquartered
LocationHeadquarters
- HQ city
- Veenendaal
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
PlatformManager business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- PlatformManager License: Software licensing model with Small Business Edition (SBE) and Enterprise Edition options. Pricing varies based on team size and setup requirements. Quote-based pricing for Enterprise tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Small Business Edition (SBE) |
| Subscription | Multi-year contract | Enterprise Edition |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
PlatformManager product offering
Product offeringCore offering
PlatformManager is an Application Lifecycle Management (ALM) solution purpose-built for Business Intelligence platforms including Qlik Sense, Qlik Cloud, QlikView, Qlik NPrinting, Power BI, and SAP BusinessObjects. It provides integrated version control, automated deployment, release management, multi-developer collaboration, and governance with enforced approval workflows from a single installation. The platform is sold as a subscription to enterprise BI teams managing complex multi-platform BI environments.
Product overview
PlatformManager is a unified Application Lifecycle Management (ALM) platform for Business Intelligence environments. The core PlatformManager product integrates version control, deployment automation, governance, and collaboration features across multiple BI platforms. The portfolio includes specialized modules for Release Management, Data Lineage, Multi Development, Extension Management, Difference Analysis, and Workflow Automation. A single PlatformManager installation supports Qlik Cloud, Qlik Sense, QlikView, Qlik NPrinting, Power BI, and SAP BusinessObjects without additional user costs per platform. All users are licensed to work with every supported BI solution from one implementation.
Differentiator
Problem solved
Functional benefit
Products and services
- PlatformManager Application Lifecycle Management (ALM) platform for Business Intelligence environments, providing integrated version control, automated deployment, release management, multi-developer collaboration, data lineage, extension management, and enforced approval workflows for Qlik Sense, Qlik Cloud, QlikView, Qlik NPrinting, Power BI, and SAP BusinessObjects. Sold as a subscription to enterprise BI teams and delivered through a global partner network.
- PlatformManager Free Trial Self-service 3-day evaluation environment of the PlatformManager ALM platform hosted on AWS, including demo data and pre-configured test scenarios for prospective BI teams and partners.
Quantifiable outcome
- 56% average time saved during deployments
- +3 more outcomes
Companies that use PlatformManager
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
PlatformManager technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
PlatformManager partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, minor, supporting and major.
- RIC ConsultingcoreEstablished in 2000, RIC Consulting delivers Qlik solutions and specialist consulting across South Africa (Johannesburg and Cape Town offices). Strategic partner for African market.
- Dimo SoftwarecoreFirst Solution Provider in France. Master Reseller selling PlatformManager for Qlik Sense, QlikView and SAP/BO to French BI market.
- EVACOcoreSolution Provider in Germany, Austria and Switzerland. Won Global Partner Award 2022 for commitment to promoting and selling PlatformManager. Beta-tested and first to sell NPrinting functionality.
- Rond ConsultingminorFirst 100% socially responsible consulting organization in the Netherlands. Solution Provider for medium and large organizations.
- MicrosoftsupportingTechnology partner providing cloud infrastructure and integration support. Logo displayed on partners page.
- AWSsupportingTechnology partner - PlatformManager trials run on AWS cloud servers. Enables SaaS deployment option.
- SAPsupportingTechnology partnership enabling PlatformManager support for SAP BusinessObjects BI4 platform.
- QlikcoreQlik Technology Partner - enables testing of new Qlik versions before release and certified interoperability with Qlik Sense, QlikView, Qlik Cloud and Qlik NPrinting.
- AccenturemajorGlobal system integrator partner - major undisclosed global system integrator announced in 2022.
- Insight ConsultingminorSouth Africa regional partner added in 2022.
- INICSminorLocal partner in DACH region added in 2022.
- AgilosminorReseller partner displayed in partner logos.
- AxisminorReseller partner displayed in partner logos.
- Decision IncminorReseller partner displayed in partner logos.
- twodayminorReseller partner displayed in partner logos.
- AxiansminorReseller partner displayed in partner logos.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
PlatformManager competitors and assessment
Company assessmentEmerging players
- Coalesce: Coalesce brings DevOps-style version control and automated deployment to cloud data warehousing and transformation, conceptually adjacent to PlatformManager's BI ALM and increasingly competing for the same governance budget.
- Databricks: Databricks' Unity Catalog and workflow tooling bring asset-level governance and deployment to data and AI workloads, an adjacent but increasingly overlapping category with BI ALM.
- dbt Labs: dbt provides version-controlled transformation development and deployment for analytics — overlapping with PlatformManager's data lineage and governance value proposition for analytics teams, though focused on SQL transformations rather than BI apps.
Broad incumbents
- Atlassian: Atlassian's Bitbucket and Jira underpin general ALM workflows that many BI teams already use; a broad incumbent that competes for the same ALM budget as PlatformManager, though not BI-specialized.
- GitLab: GitLab provides end-to-end DevOps with version control, CI/CD and governance that BI teams can extend to analytics workflows — a general-purpose incumbent competing with PlatformManager's specialized BI ALM.
- Qlik (Talend): Qlik owns the primary BI platform that PlatformManager supports and acquired Talend for data integration; Qlik could expand native ALM features that overlap with PlatformManager's value proposition for its customer base.
- Microsoft (Power BI / Azure DevOps): Microsoft bundles Power BI with Azure DevOps, GitHub and deployment pipelines; the largest incumbent alternative to PlatformManager and a strategic risk if Microsoft deepens native BI ALM.
Others
- Collibra: Collibra is a data governance and catalog platform; not a direct ALM competitor, but it competes for the same BI governance and compliance budget that drives PlatformManager sales in regulated industries.
Direct peers
- TimeXtender: TimeXtender provides ALM-style automation for data warehouse and BI environments, including version control, deployment and governance — the same problem space PlatformManager targets but with a data-warehouse rather than BI-app orientation.
- WhereScape: WhereScape automates data warehouse development and deployment with versioning and metadata — directly comparable to PlatformManager's lifecycle automation concept, but for the underlying data warehouse rather than BI apps.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
PlatformManager social profiles
Digital presencePlatformManager compliance and trust
Trust signalCompliance1 record
PlatformManager financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlatformManager leadership team
Management profileNumber of profiles
Profiles4 records
PlatformManager funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlatformManager M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlatformManager
What does PlatformManager do?
PlatformManager is an Application Lifecycle Management (ALM) solution purpose-built for Business Intelligence platforms including Qlik Sense, Qlik Cloud, QlikView, Qlik NPrinting, Power BI, and SAP BusinessObjects. It provides integrated version control, automated deployment, release management, multi-developer collaboration, and governance with enforced approval workflows from a single installation. The platform is sold as a subscription to enterprise BI teams managing complex multi-platform BI environments.
Is PlatformManager a public or private company?
PlatformManager is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PlatformManager founded?
PlatformManager was founded in 2013. It employs 1 to 10 people.
Where is PlatformManager based?
PlatformManager is headquartered in Veenendaal, Netherlands, in the Europe region.
How does PlatformManager make money?
One revenue line is on record: platformManager License.
Who are PlatformManager's main competitors?
Emerging players on record are Coalesce, Databricks and dbt Labs. Broad incumbents are Atlassian, GitLab, Qlik (Talend) and Microsoft (Power BI / Azure DevOps). Collibra is listed as an others. Direct peers are TimeXtender and WhereScape.
Does PlatformManager have an API?
No public API is recorded for PlatformManager.
What industry is PlatformManager in?
PlatformManager's product category is Business Intelligence Application Lifecycle Management. Its primary akta.pro industry code is HDAEAKAJ, Enterprise Application Lifecycle Management (ALM) Platforms. Its NAICS code is 51321 and its SIC code is 7372.