FlowerShop Media

What FlowerShop Media does

FlowerShop Media is a Scottsdale, Arizona-based cannabis-focused digital media agency operating as a wholly-owned subsidiary of Plus2, LLC, founded in 2018. The company buys programmatic, search, and social advertising on behalf of licensed cannabis brands across all 50 U.S. states, executing campaigns within restricted-category platform policies (Google, Meta, TikTok) and validating each placement against state-specific cannabis advertising regulations before the ad serves. Its public client roster includes 15 named brands, several of which are tier-1 multi-state operators — Curaleaf, Sunnyside, Cresco, GTI, iAnthus, Ascend Wellness, Cookies, and Planet 13 — alongside regional retailers and brands.

At the core of the offering is DLVE™ Attribution, a proprietary platform that unifies channel integrations, cross-device identity resolution, consumer profiles, audience targeting, ROAS reporting, and AI-driven optimization. Underpinning every campaign is a proprietary 50-state compliance engine — a database that tracks advertising regulations across recreational+medical, recreational-only, medical-only, CBD-only, and non-legal states, checking audience thresholds, content restrictions, required disclaimers, and geo-fencing boundaries. Service modules include Compliant Programmatic (display, video, native, CTV), Compliant Search (Google and Bing), and Cannabis Social (Meta, Instagram, TikTok). The AI Optimization layer includes Media Mix Optimization, Predictive ROAS, Budget Allocation AI, Audience Scoring, Anomaly Detection, and Auto-Bid Recommendations, trained on actual dispensary purchase events.

FlowerShop generates revenue primarily through media-buying fees and margins on ad spend under a managed-service model, bundled with platform access to DLVE. Pricing is quote-based with no publicly disclosed tiers, and the website surfaces 'Get a Demo' and 'Contact Us' CTAs consistent with an enterprise consultative sales motion. The go-to-market is vertically specialized, targeting licensed cannabis operators (cultivators, manufacturers, retailers, and MSOs) across the United States. The company has 11–50 employees and no disclosed funding rounds, M&A activity, or leadership changes in the available source material.

Name

FlowerShop Media

Legal name

Plus2, LLC

Website

https://flowershop.media

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

FlowerShop Media is a Scottsdale-based cannabis-focused digital media agency (wholly-owned subsidiary of Plus2, LLC) that buys compliant programmatic, search, and social advertising for licensed cannabis brands across all 50 U.S. states, anchored by its proprietary 50-state compliance engine and DLVE™ Attribution platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Media Buying Services: The company buys programmatic, search, and social advertising on behalf of cannabis brands and earns revenue through media buying fees or margins on ad spend. Managed service model where FlowerShop executes compliant campaigns.
2. Platform/SaaS Access: DLVE Attribution platform access is included as part of the managed service. Revenue likely includes platform licensing or subscription fees bundled with media spend.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

FlowerShop Media is a cannabis-focused digital media agency that plans, buys, and optimizes paid media for cannabis brands, dispensaries, and Multi-State Operators across programmatic, paid search, and social channels. Its offering bundles managed media buying services with proprietary technology — a 50-state compliance engine and the DLVE™ Attribution platform — that pre-vets advertising creative for state-by-state regulatory compliance and attributes media spend to verified customers.

Product overview

FlowerShop Media offers a platform-plus-modules architecture built for cannabis advertising compliance. The core platform is DLVE™ Attribution, a unified dashboard that provides channel integrations, identity resolution, consumer profiles, audience targeting, ROAS reporting, and AI optimization. This platform is supported by three service modules: Compliant Programmatic (display, video, native, CTV advertising), Compliant Search (Google and Bing campaigns), and Cannabis Social (Meta, Instagram, TikTok campaigns). The Compliance Database serves as the foundational engine powering 50-state regulatory validation across all advertising channels.

Differentiator

Problem solved

Functional benefit

Brands

• DLVE Attribution: Proprietary attribution platform for tracking consumer journey from ad exposure to dispensary purchase with real-time data integration and cross-device identity resolution.

Products and services

• DLVE™ Attribution Proprietary cross-channel attribution platform purpose-built for cannabis paid media, giving cannabis brands and MSOs closed-loop measurement that ties media spend directly to verified customer acquisition.
• Compliance Database Database product that lets cannabis brands, retailers, and agencies look up the specific advertising rules for every U.S. state prior to launching a paid media campaign, supporting compliant cannabis advertising.
• Compliant Programmatic Programmatic advertising service for cannabis brands and retailers, built around the proprietary 50-state compliance engine so campaigns are only activated where state rules permit.
• Compliant Search Paid search advertising service for cannabis brands and operators, structured to comply with state-by-state cannabis advertising restrictions and platform policies.
• Cannabis Social Social media advertising service for cannabis brands covering Facebook and Instagram paid social, influencer partnerships, and content marketing managed within cannabis platform restrictions.
• Media Buying Services End-to-end managed media buying service for cannabis brands, Multi-State Operators, and dispensary retailers, covering planning, purchasing, and optimization across programmatic, paid search, and social channels.

Quantifiable outcome

• 100% compliance validation for all served ads across 50 states
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MediaJel: MediaJel is a cannabis-focused advertising platform and media-buying network that sells programmatic and digital ad placements to cannabis brands. It is the closest direct competitor to FlowerShop Media, overlapping on cannabis-specific programmatic buying and serving the same MSO/brand customer base.

Broad incumbents

• Weedmaps: Weedmaps is the largest U.S. cannabis marketplace with a significant owned-and-operated advertising business serving dispensaries and brands. It is a broader incumbent with first-party audience data and ad inventory that competes with FlowerShop for MSO marketing budgets.
• Leafly: Leafly is a cannabis discovery platform with a sizable advertising arm that serves brands and retailers. As a broader incumbent, it competes for some of the same cannabis media dollars FlowerShop activates, though via a marketplace/ad inventory model rather than a managed media service.
• Publicis Groupe: Publicis is a global advertising holding company with practice capabilities across programmatic, search, social, and analytics that could serve cannabis clients at scale post-federal clarity. It is a broad incumbent benchmark for the agency services FlowerShop performs and the exit-multiple reference for a media-buying specialist.

Emerging players

• SpringBig: SpringBig is a cannabis-focused CRM and consumer marketing automation platform used by dispensaries and brands for loyalty, SMS, and campaign execution. It overlaps with FlowerShop's audience-targeting and consumer-profile ambitions from the CRM/marketing-automation angle rather than media-buying.
• Baker (formerly Baker Technologies): Baker is a cannabis e-commerce, loyalty, and marketing platform serving dispensaries and brands. It is an adjacent emerging player that touches the same MSO/retail customer base through digital marketing tooling rather than paid media buying.
• Alpine IQ: Alpine IQ is a cannabis marketing automation and data platform focused on dispensary CRM, segmentation, and campaign orchestration. It is comparable as an emerging cannabis marketing-tech vendor serving the same retailer and brand buyer as FlowerShop Media.

Others

• Confident Cannabis: Confident Cannabis provides compliance, traceability, and data infrastructure software to licensed cannabis operators. It is a thematically adjacent technology provider whose compliance and data-management scope overlaps conceptually with FlowerShop's compliance engine.
• Pistil Data: Pistil Data is a cannabis market-intelligence and analytics platform tracking sales, pricing, and competitive benchmarks. It is adjacent to FlowerShop's store-level reporting and audience-segmentation value proposition as a data-and-insights vendor for the same cannabis ecosystem.
• Trellis: Trellis provides cannabis fintech and marketing operations tooling (payments, adspend, retail workflows) to dispensaries. It is an adjacent ecosystem vendor overlapping with FlowerShop's MSO retail customer base via marketing-operations and ad-spend management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/flowershopmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FlowerShop Media