All About Games
All About Games is a single-location hobby game retailer in Boise, Idaho selling board games, TCG/CCG, RPGs, miniature wargaming products, and hobby supplies through a physical store, Shopify e-commerce site, and TCGPlayer Pro Magic singles channel, serving local and online tabletop gaming hobbyists.
- Company typePrivate
- Founded2005
- HeadquartersBoise, United States
- Headcount11–50
- GTM typeB2C
- Offering—
What All About Games does
All About Games is a privately held, single-location hobby game retailer operating from 7079 West Overland Road in Boise, Idaho. The company sells board games, collectible card games (Magic: The Gathering, Pokemon, Yu-Gi-Oh, My Hero Academia), tabletop role-playing games (Dungeons & Dragons, Pathfinder, Starfinder), miniature wargaming products (Games Workshop, Star Wars Legion, WarMachine, Hordes, Malifaux, HeroClix), and hobby supplies including paints (Vallejo, Citadel, The Army Painter, Two Thin Coats), card sleeves, deck boxes, playmats, and dice. It serves local hobbyists through a physical storefront with extended weekend hours (10am–10pm) and reaches online buyers through a Shopify-based e-commerce site, with Magic singles additionally distributed via a TCGPlayer Pro storefront and a buylist/trade-in program for Magic cards.
The underlying technology stack is commodity retail infrastructure: Shopify for the online storefront, BinderPOS for point-of-sale, inventory, and event scheduling, and TCGPlayer Pro for singles marketplace integration. There are no proprietary technology assets, patents, or AI/ML capabilities disclosed. The business also operates an in-store organized-play program — Friday Night Magic, Yu-Gi-Oh tournaments, Pokemon events, Star Wars Legion nights, and a recurring Thursday event — that functions as a community-anchoring service rather than a separately billed revenue stream.
Commercially, All About Games is a horizontal-hobby retailer serving individual consumers (TCG players, RPG enthusiasts, miniature wargamers, and board game/puzzle hobbyists) on a one-time unit-pricing model with no subscription or membership tier. Pricing spans roughly $3.29 for entry-level paints to $99.99 for larger expansions. Marketing is community-led: Facebook (AllAboutGames365), Instagram (allaboutgamesofficial), an email newsletter offering 20% off the first game purchase, and in-store events drive foot traffic, while organic search supports e-commerce. The company has no institutional funding, no parent company, no disclosed management team, and no history of acquisitions or leadership changes in the available source material.
All About Games firmographics
Firmographics- Name
- All About Games
- Legal name
- All About Games
- Website
- https://allaboutgames.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- All About Games is a single-location hobby game retailer in Boise, Idaho selling board games, TCG/CCG, RPGs, miniature wargaming products, and hobby supplies through a physical store, Shopify e-commerce site, and TCGPlayer Pro Magic singles channel, serving local and online tabletop gaming hobbyists.
- Ownership category
- akta.pro rank
All About Games industry classification
Industry- Product category
- Tabletop Game Retail
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)
- akta.pro secondary industries
- Miniatures Games & Tabletop Skirmish Games Retail (CRALALAH), Collectible Card Games (CCGs/LCGs) Retail (CRALALAG), Board Games, Card Games & Puzzles Retail (CRALAFAF), Board Game & Puzzle Specialty Retailers (CRALALAA)
Keywords
Where All About Games is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
All About Games business model
Business model- GTM type
- B2C
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales: One-time sales of board games, card games, RPG products, miniature wargaming supplies, hobby paints and tools, puzzles, and gaming accessories through physical retail store and e-commerce website
- In-Store Events: Hosts gaming tournaments and events including Magic: The Gathering Friday Night Magic, Yu-Gi-Oh tournaments, Pokemon events, and Star Wars Legion gaming nights to drive community engagement and sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
All About Games product offering
Product offeringCore offering
All About Games operates a brick-and-mortar retail store in Boise, Idaho and a Shopify-based e-commerce website selling board games, collectible card games (Magic: The Gathering, Pokémon, Yu-Gi-Oh), role-playing games (D&D, Pathfinder, Starfinder), miniature wargaming products (Games Workshop, Star Wars Legion), hobby paints and supplies, card accessories, and puzzles. The company also hosts regular in-store gaming tournaments and community events including Friday Night Magic, Pokémon events, Yu-Gi-Oh tournaments, D&D sessions, and Star Wars Legion nights.
Product overview
All About Games is a physical retail game store with an e-commerce presence, offering a diverse portfolio of tabletop gaming products. The core offering spans board games, collectible card games (CCGs/TCGs), role-playing games (RPGs), miniature wargaming products, and hobby supplies. The company operates as both a brick-and-mortar store in Boise, Idaho and an online shop, hosting regular in-store events such as Friday Night Magic, Pokémon tournaments, and D&D sessions. The product lineup includes well-known titles like UNO, Monopoly, Betrayal at Neibolt House, Dune: Imperium, and various CCG products from Magic: The Gathering, Pokémon, and Yu-Gi-Oh, alongside hobby supplies including paints (Vallejo, Citadel, The Army Painter), miniature tools, dice, deck boxes, and card sleeves.
Differentiator
Problem solved
Functional benefit
Products and services
- Board Games Physical board games including strategy games, family games, cooperative games, and party games sold at price points from approximately $6.49 to $99.99 for hobbyists, families, and casual gamers.
- Collectible Card Games (TCG/CCG) Trading and collectible card games including Magic: The Gathering, Pokémon TCG, Yu-Gi-Oh!, and My Hero Academia CCG, with sealed products and individual singles available for competitive and casual players.
- Role-Playing Games Tabletop RPG products including official Dungeons & Dragons books, unofficial D&D supplements, Pathfinder, Starfinder, and RPG accessories and miniatures for character creation and campaign play.
- Miniature Gaming Products Miniature wargaming products including Games Workshop (Warhammer), Star Wars Legion, HeroClix, WarMachine, Hordes, Malifaux, RPG miniatures, and related gaming supplies.
- Paints and Hobby Supplies Miniature painting supplies including 105+ Vallejo paints, 120+ Citadel paints, 89+ The Army Painter products, Two Thin Coats paints, and other hobby tools and accessories priced from approximately $3.29 to $17.99.
- Card Sleeves and Deck Protectors Card protection accessories including Dragon Shield matte sleeves, Ultra Pro deck protectors, and penny sleeves in various colors and sizes for TCG players.
- Gaming Dice Tabletop gaming dice including Chessex dice sets, Speckled dice, Gemini dice, and premium and specialty dice for RPGs and card games.
- Deck Boxes Card and deck storage solutions including Ultra Pro Gallery Series deck boxes, Star Wars: Unlimited Twin Suns Deck Pods, and Heavy Play RNG Diceboxes.
- Playmats Gaming playmats with fabric tops for card protection during gameplay, featuring Magic: The Gathering and Cardfight Vanguard artwork.
- Jigsaw Puzzles Jigsaw puzzles including EuroGraphics brand puzzles featuring various themes from landscapes to fantasy artwork, available in 1000-piece and 2000-piece sizes.
- In-Store Gaming Events Weekly in-store community gaming events including Friday Night Magic (Magic: The Gathering), Pokémon tournaments, Yu-Gi-Oh! duels, D&D sessions, Commander events, Star Wars Legion nights, and Thursday evening events to drive community engagement and foot traffic.
- Card Grading Services Card grading reference services with five condition tiers (Near Mint, Lightly Played, Moderately Played, Heavily Played, and Damaged) to support buying and selling of trading cards through the store's buylist program.
Companies that use All About Games
Customer profileSegments4 records
Ideal customer profiles4 records
All About Games technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
All About Games partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BinderPOScoreBinderPOS provides the point-of-sale system and event calendar infrastructure used in the store. The integration includes event scheduling capabilities visible on the store website, showing Magic: The Gathering RCQs and Pokemon tournaments.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
All About Games competitors and assessment
Company assessmentDirect peers
- Card Kingdom: Specialty online retailer focused on Magic: The Gathering singles, sealed product, and accessories. A direct competitor in AAG's largest TCG singles category and a benchmark for TCG e-commerce scale.
- Noble Knight Games: Specialty retailer of used and new tabletop games, CCGs, RPGs, and miniatures. Comparable catalog with similar hobby categories and a buy/sell/trade program akin to AAG's Magic buylist.
- Star City Games: Major MTG-focused retailer running both online sales and a flagship retail/event venue. Comparable in combining competitive TCG singles retail with organized-play event programming (a model AAG emulates at local scale).
- CoolStuffInc: Online hobby game retailer carrying board games, CCGs/TCGs, miniatures, and RPG products. Competes with AAG's e-commerce channel on the same supplier products and customer base.
- Miniature Market: Large online hobby retailer specializing in board games, miniatures, card games, and RPGs. Directly comparable catalog mix as a hobby gaming retailer, though operating purely online rather than through a physical store.
Broad incumbents
- Asmodee USA: Major board game publisher and hobby game distributor whose titles (Catan, Ticket to Ride, Star Wars products, etc.) are stocked by AAG. A vertically integrated counterparty that competes via direct-to-consumer partnerships and exclusive retail programs.
- GameStop: National specialty retailer with broad gaming merchandise including some TCGs, board games, and hobby items. A larger incumbent operating in adjacent hobby categories rather than AAG's tabletop-specialist niche.
- TCGplayer: Online TCG marketplace where AAG already lists singles via TCGPlayer Pro. Acts as both a partner channel and a competitive platform with thousands of sellers, including large retailers like AAG.
- Games Workshop: Manufacturer of Warhammer, Citadel paints, and other miniature wargaming products that AAG retails. A vertically integrated supplier-retailer competitor that also operates its own branded store program, directly competing for the same hobbyist customer.
Regional players
- Board Game Barrister: Multi-location regional hobby game store chain operating in the U.S. Midwest, with similar retail-plus-events model. Comparable as a multi-store physical game retailer; not in AAG's Pacific Northwest geography but operates a similar specialty concept.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
All About Games social profiles
Digital presenceAll About Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
All About Games leadership team
Management profileNumber of profiles
All About Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All About Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All About Games
What does All About Games do?
All About Games operates a brick-and-mortar retail store in Boise, Idaho and a Shopify-based e-commerce website selling board games, collectible card games (Magic: The Gathering, Pokémon, Yu-Gi-Oh), role-playing games (D&D, Pathfinder, Starfinder), miniature wargaming products (Games Workshop, Star Wars Legion), hobby paints and supplies, card accessories, and puzzles. The company also hosts regular in-store gaming tournaments and community events including Friday Night Magic, Pokémon events, Yu-Gi-Oh tournaments, D&D sessions, and Star Wars Legion nights.
Is All About Games a public or private company?
All About Games is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was All About Games founded?
All About Games was founded in 2005. It employs 11 to 50 people.
Where is All About Games based?
All About Games is headquartered in Boise, United States, in the North America region.
How does All About Games make money?
Two revenue lines are on record. Retail Sales are the primary driver. The others are in-Store Events.
Who are All About Games's main competitors?
Direct peers on record are Card Kingdom, Noble Knight Games, Star City Games, CoolStuffInc and Miniature Market. Broad incumbents are Asmodee USA, GameStop, TCGplayer and Games Workshop. Board Game Barrister is listed as a regional player.
Does All About Games have an API?
No public API is recorded for All About Games.
What industry is All About Games in?
All About Games's product category is Tabletop Game Retail. Its primary akta.pro industry code is CRALAFAH, Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming), with a secondary code of CRALALAH, Miniatures Games & Tabletop Skirmish Games Retail. Its NAICS code is 45912 and its SIC code is 5945.