LCG Brands Consulting

What LCG Brands Consulting does

LCG Brands Consulting is a Marblehead, Massachusetts-based strategic brand and marketing consulting firm founded in 2009 by Jodi-Tatiana Charles. The firm delivers brand strategy, messaging and storytelling, and marketing planning/consulting services to founders, leadership teams, enterprises (Google, UPS, PwC, IBM, Bose, TD Bank, Staples), nonprofits (Girl Scouts of Eastern Massachusetts), startups and accelerators (MassChallenge, Techstars), and academic institutions (Harvard Business School, Babson, MIT Sloan). The core technology is a proprietary four-phase methodology — Listen, Diagnose, Design, Deliver — deployed through project-based advisory and hands-on leadership engagements. The business is certified as WBE, MBE, and SBE in Massachusetts, indicating woman-owned, minority-owned, and small-business enterprise status.

The firm operates three associated brands: Necto Publishing, a strategic publishing partner producing books for leaders and authors (including 'Success Without the Sugarcoat' in late 2025 and the children's picture book 'Going to the Festival' launching March 2026); the Minding Your Business Podcast, exceeding 200 episodes with small business leaders; and La Capoise Arts, a creative arts practice across photography, painting, writing, and crafts. Revenue is generated through professional services across strategic consulting engagements, paid speaking and workshop delivery at universities and accelerators, internship contributions to live client work, and ancillary book sales through direct (Square), retail (Amazon, Barnes & Noble, Books-A-Million), and bookstore channels (Arnould Gallery, Mudd Puddle, Shubies, Chic 152).

Distribution is relationship-driven, leveraging a 17-year founder network across 25 countries and embedded accelerator/academic partnerships. The company is privately held by its founder with no disclosed external funding, subsidiaries, or acquisition activity. Notable engagements include serving as Interim Chief Marketing Officer for the New Hanover Community Endowment, a $1.6B philanthropic foundation, leading a full rebrand and communications transformation.

Name

LCG Brands Consulting

Legal name

LCG Brands Consulting LLC

Website

https://lcgbrands.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

LCG Brands Consulting is a Marblehead, MA-based strategic brand and marketing consulting firm serving founders, enterprises, nonprofits, accelerators, and academic institutions across 25 countries, with sub-brands spanning publishing, podcasting, and creative arts.

Ownership category

akta.pro rank

Product category

Brand and Marketing Consulting Services

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Brand & Portfolio Strategy Consulting (MPAAAFAB)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Brand strategy consulting
• Marketing planning services
• Messaging and storytelling
• Strategic advisory services
• Executive brand leadership

Headquarters

HQ city

Marblehead

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Brand Consulting: Project-based strategic advisory and consulting engagements for brand strategy, messaging, storytelling, and marketing planning. Engagements range from focused advisory to multi-phase initiatives based on organizational needs.
2. Publishing (Necto Publishing): Strategic publishing services for leaders and authors, including editorial preparation, professional design, and publishing setup for retail and digital distribution. Published titles include Success Without the Sugarcoat (2025), Going to the Festival (2026), and It's Just A Rug (2017).
3. Book Sales: Direct sales of published books including Going to the Festival ($20 hardcover, $10 paperback) available through direct orders, Amazon, Barnes & Noble, and bookstore retail.
4. Speaking and Education: Workshops, guest lectures, and advisory programs delivered for universities, accelerators, and professional groups focused on practical strategy, brand leadership, and decision-making.
5. Internship Program: Selective internships for students and early-career professionals contributing to live client work across brand strategy, marketing, publishing, and research.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

LCG Brands Consulting provides strategic brand and marketing consulting to founders and leadership teams, covering brand strategy, messaging and storytelling, and marketing planning. The firm delivers strategic advisory, project-based engagements, and hands-on leadership support (including interim CMO services), and operates associated brands for strategic publishing (Necto Publishing) and podcast media (Minding Your Business).

Product overview

LCG Brands Consulting is a strategic brand and marketing consulting firm offering professional services through its core consulting practice and associated brands. The core offering consists of brand strategy, messaging and storytelling, and marketing planning and consulting services for organizations. Subsidiary brands include Necto Publishing, a strategic publishing partner for authors and leaders, and the Minding Your Business Podcast featuring interviews with small business leaders. The company also publishes books under its publishing brand, including children's picture books and business leadership titles.

Differentiator

Problem solved

Functional benefit

Brands

• Necto Publishing: Strategic publishing partner for leaders and authors, helping turn written ideas into published work that amplifies visibility, extends influence, and contributes to long-term professional impact.
• Minding Your Business Podcast
• La Capoise Arts

Products and services

• LCG Brands Consulting (Strategic Brand & Marketing Consulting) Strategic brand and marketing consulting services for founders, executives, and leadership teams, covering brand strategy, messaging and storytelling, and marketing planning. Delivered through strategic advisory, project-based work, and hands-on leadership support aligned to organizational needs and scale.
• Necto Publishing (Strategic Publishing Services) Strategic publishing services for leaders, thinkers, and creators, including collaborative strategy, editorial preparation, professional design, publishing setup, and launch roadmap development to amplify visibility and extend influence.
• Minding Your Business Podcast Podcast featuring direct conversations with small business leaders about growth, change, decision-making, and operational pressure. Distributed on YouTube and major podcast platforms, with 200+ episodes produced.
• Going to the Festival (Children's Picture Book) Children's picture book celebrating community, friendship, and local traditions, featuring four friends exploring a town festival. Available for purchase through direct orders, Amazon, Barnes & Noble, Books-A-Million, and bookstore retail.
• Success Without the Sugarcoat (Business Leadership Book) Business leadership book offering practical insight into leadership, growth, and accountability, focused on real decisions, tradeoffs, and leadership behaviors. Available in paperback and digital formats through major online retailers and direct distribution.
• It's Just A Rug (Published Book) Published book released through Necto Publishing as part of the firm's strategic publishing output for leaders and authors.

Quantifiable outcome

• 12-month reputation reset for $1.6B foundation resulting in stabilized credibility, structured systems, and durable reputation under ongoing scrutiny within 9 months
• +2 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Three Circles StudiocoreStrategic or Co-development PartnerTrusted partner in strategic marketing initiatives. Listed as official partner on LCG Brands Consulting website.
• MassChallengecoreStrategic or Co-development PartnerLong-standing partnership as resident branding expert and mentor. Founder Jodi-Tatiana Charles serves as mentor with deep involvement in accelerator programming.
• TechstarscoreStrategic or Co-development PartnerBranding coaching and communication coaching for Techstars Crypto Boston accelerator portfolio companies. Preparation for Demo Day presentations.
• Harvard Innovation LabminorStrategic or Co-development PartnerEducational partnership providing marketing and branding instruction for aspiring entrepreneurs in the Harvard innovation ecosystem.
• Venture Cafe CambridgeminorStrategic or Co-development PartnerInstruction for LAUNCH! Pre-Accelerator marketing and branding segment. Mentorship for entrepreneurial community.
• Babson CollegecoreStrategic or Co-development PartnerOngoing educational partnership. Founder is alumna with Global MBA from Babson. Keynote speaker for Career Bootcamp and ongoing collaboration.
• Marblehead Festival of ArtscoreStrategic or Co-development PartnerFounder served as President and President Emeritus, leading strategic planning and audience expansion resulting in record-setting attendance.
• Girl Scouts of Eastern MassachusettsminorStrategic or Co-development PartnerBoard service with chairing of long-range property planning initiatives. Community leadership involvement.
• Tenax StrategiesminorStrategic or Co-development PartnerTotal company rebrand engagement resulting in exceptional outcome. Direct experience in private sector and government provided insights for comprehensive rebranding.
• Julia PotvinminorStrategic or Co-development PartnerIllustrator for Going to the Festival children's book. Student-designer at Ringling College of Art and Design with recognition in Best of Ringling 2025 exhibition.
• 1DegreeOutsideminorGTM or Marketing PartnerMedia partner for Going to the Festival book, providing trusted forecasts partnership for community events.
• Marblehead CurrentminorGTM or Marketing PartnerLocal media partner providing coverage and visibility for book release and community initiatives.
• Reading with Kids PodcastminorGTM or Marketing PartnerPodcast media partner featuring author interviews and book discussions for family and education audiences.
• Exceptional Women 106.7minorGTM or Marketing PartnerRadio media partner featuring Jodi-Tatiana Charles on Exceptional Women show for brand visibility.
• MHD BankminorGTM or Marketing PartnerFunding sponsor for book distribution programs, helping place books directly into children's hands across communities.
• Arnould GalleryminorChannel Partner/ Reseller/ DistributorRetail partner helping bring stories closer to families through bookstore distribution.
• Mudd PuddleminorChannel Partner/ Reseller/ DistributorRetail partner for book visibility and accessibility in community.
• ShubiesminorChannel Partner/ Reseller/ DistributorRetail partner for book distribution making stories visible and accessible.
• Chic 152minorChannel Partner/ Reseller/ DistributorRetail partner for community book distribution.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Siegel+Gale: Global brand strategy and simplicity consulting firm offering brand positioning, naming, and customer experience services. Directly comparable to LCG's brand strategy offering with similar project-based advisory model and enterprise client base.
• Red Antler: Boutique brand strategy and design firm focused on building brands for emerging and growth-stage companies. Strongly comparable to LCG's founder- and growth-focused positioning and messaging-led approach.
• Metaforce: Boutique brand strategy and marketing consultancy focused on challenger brands and growth-stage companies. Closely matches LCG's positioning around brand strategy, messaging, and marketing systems for founders and leadership teams.
• Fahrenheit Studio: Boutique brand strategy and design firm focused on B2B and B2C clients. Comparable service mix spanning brand strategy, messaging, and identity work for mid-market and enterprise clients.
• Tenenbaum & Co: Independent brand strategy firm working with mission-driven and enterprise clients on positioning and identity. Similar boutique scale and brand-strategy-first approach as LCG Brands.

Broad incumbents

• Interbrand: Established global brand consultancy offering brand strategy, valuation, and design services. Overlaps with LCG in strategic brand advisory but serves a broader portfolio of Fortune 500 clients worldwide.
• Landor & Fitch: Large global brand consulting and design firm with deep enterprise client roster. Comparable in core brand strategy services but operates at much larger scale with broader geographic coverage than LCG.
• R/GA: Major global marketing and brand experience agency offering strategy, creative, and technology services. Overlaps with LCG in brand strategy but operates with broader integrated service offerings and larger teams.

Regional players

• Venables Bell + Partners: Independent brand and advertising agency headquartered in San Francisco serving major consumer brands. Comparable in its independent operating model and brand-strategy orientation, with a primarily U.S. client base.

Emerging players

• Zeno Group: Global communications and marketing agency with brand strategy and reputation management capabilities. Adjacent peer given LCG's work in brand strategy combined with crisis and reputation advisory (e.g., $1.6B foundation engagement).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/mindingyourbusinesswithjoditatiana
• Facebookfacebook.com/lcgbrands
• LinkedInlinkedin.com/company/lcgbrands
• Instagraminstagram.com/lcgbrands
• Xx.com/LCGBrands

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LCG Brands Consulting