Autotrac

What Autotrac does

Autotrac is a Brasília-headquartered Brazilian provider of fleet management, vehicle tracking, and telematics technology, founded in the mid-1990s and operating for roughly 30 years. The company's core platform combines GPS/GNSS positioning, cellular (2G/3G/4G), and proprietary geostationary satellite communication supported by its own earth ground station with an integrated data center — assets the company describes as unique in the Brazilian sector. The product portfolio spans hardware trackers (Autotrac PRIME, SATÉLITE, HÍBRIDO, CELULAR, FIT, FIT NG, AUTO NG, Carreta RF) for commercial fleets; the ONE line (Carro, Moto, Mini, Mini Pro) for personal vehicles; AI-enabled SmartCamera video monitoring with ADAS and fatigue detection; SmartBox cargo-security bait trackers; and a software stack including the Supervisor platform, Jornada Business for driver journey compliance with MTE Portaria 671/2021, and integrations into TMS, WMS, and ERP systems.

The company monetizes through a mix of hardware sales, recurring fleet-management software subscriptions, daily-rate plans for independent truckers (caminhoneiros autônomos), data and API services to insurance companies and shippers (Embarcadores), and authorized Starlink resale. Go-to-market relies on three coordinated channels: specialized enterprise field-sales consultants for corporate fleets, a nationwide authorized dealer network (concessionárias) providing installation, maintenance, and 24/7 technical support, and a direct-to-consumer e-commerce storefront for personal-use products. Customer segments are diversified — transport and logistics operators, independent truckers, the Brazilian insurance market (Mercado Segurador), shippers, utilities and field-service operators, and individual consumers — which limits single-segment dependency but fragments commercial focus. The company maintains compliance posture across LGPD, ISO 27001, and ISO 9001, and was awarded an I-REC renewable energy certificate for 2025 operations; it has no disclosed institutional investors, no M&A activity, and no public listing.

Name

Autotrac

Legal name

Autotrac

Website

https://autotrac.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Autotrac is a Brasília-based Brazilian provider of fleet management, vehicle tracking, and telematics technology combining GPS, cellular, and proprietary satellite communication. It sells hardware, subscription software, and AI-enabled video safety solutions to enterprise fleets, independent truckers, insurers, shippers, and individual consumers across Brazil.

Ownership category

akta.pro rank

Product category

Fleet Management Technology

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

akta.pro secondary industries

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Data Integration, APIs & Telematics Data Platforms (TLABAJAM)

Keywords

• Fleet management software
• Vehicle tracking systems
• GPS telematics solutions
• Satellite fleet tracking
• Commercial fleet monitoring

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hardware Sales: Sale of tracking devices, sensors, cameras, and accessories including Autotrac ONE, PRIME, HÍBRIDO, SATÉLITE, CELULAR, FIT, SmartCamera, SmartBox, and accessory products.
2. Fleet Management Software Subscriptions: Recurring subscription fees for software platforms including Supervisor, Jornada Business, Supervisor ONE, and telematics services with various service levels.
3. Daily Rate Services (Caminhoneiro): Daily rate billing model for independent truckers with no fixed monthly cost - customers pay only for days of service use, with prices per day and additional features.
4. Insurance Market Data Services: API integration services and reporting platforms for insurance companies, brokers and risk managers providing vehicle and driver data for insurance acquisition and claim evaluation.
5. Starlink Resale: Authorized Starlink reseller offering internet connectivity solutions with customized data packages including individual and shared (data pool) options.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Autotrac designs, manufactures, sells and supports an integrated fleet management and vehicle tracking technology stack for Brazil. Its hardware portfolio includes GPS/GNSS trackers with cellular and satellite communication (Autotrac PRIME, SATÉLITE, HÍBRIDO, CELULAR, FIT, Carreta com RF), AI-powered SmartCamera with ADAS and SmartBox cargo bait trackers, and the Autotrac ONE personal-use product line. Its software and platforms include the Supervisor management suite, the Jornada Business driver compliance software, and APIs that integrate with TMS, WMS and ERP systems. The company also acts as an authorized Starlink reseller and offers the Pronta-Resposta vehicle recovery service.

Product overview

Autotrac offers a comprehensive fleet management and tracking technology portfolio with multiple product tiers. The core offerings include Autotrac PRIME (flagship hybrid satellite+cellular system), AUTOTRAC SATÉLITE (satellite-only), AUTOTRAC HÍBRIDO (hybrid cellular+satellite), AUTOTRAC CELULAR (cellular-only), and AUTOTRAC FIT/FIT NG (compact urban solutions) for commercial fleet tracking. For independent truckers (caminhoneiros autônomos), the company provides CAMINHONEIRO PRIME, CAMINHONEIRO HÍBRIDO, and CAMINHONEIRO CELULAR products with daily pricing without fixed monthly costs. Personal vehicle tracking is served through the ONE product line including ONE CARRO, ONE MOTO, and ONE MINI. Security add-ons include the SmartCamera AI-powered video monitoring system with ADAS and fatigue detection, SMARTBOX cargo bait trackers, and security accessories. The software ecosystem includes Supervisor platform for fleet monitoring, Jornada Business for driver compliance management, SV One and Supervisor One mobile apps. The company also resells Starlink satellite internet and provides services like Pronta-Resposta (rapid response), Site de Buscas (trucker search), and Home Office contract management portal. Integration APIs connect with TMS, WMS, and ERP systems.

Differentiator

Problem solved

Functional benefit

Brands

• Autotrac One: Personal vehicle tracking solutions including Autotrac One Carro, Autotrac One Moto, and Autotrac One Mini for cars, motorcycles, and objects
• Autotrac Prime
• Autotrac Satellite
• Autotrac Hybrid
• Autotrac Cellular
• Autotrac FIT
• Autotrac SmartCamera
• Autotrac Mobile
• Autotrac SmartBox
• Jornada Business

Products and services

• Autotrac ONE CARRO (Autotrac ONE Car) GPS tracker for personal vehicles connecting to smartphones and tablets, providing real-time location, course change alerts, personalized notifications, and nationwide rapid response service for theft recovery.
• Autotrac ONE MOTO (Autotrac ONE Motorcycle) 4G GPS tracker for motorcycles with integrated sensor and complete mobile access, offering real-time monitoring and national rapid response theft recovery service.
• Autotrac ONE MINI Portable, rechargeable long-life GPS locator using 2G cellular data and updating position every 5 minutes during movement, designed for tracking vehicles, luggage, people and objects.
• Autotrac MINI PRO Compact, discreet 3G cellular tracker with high precision and approximately 3-day battery life, updating position every 5 minutes when moving; intended for protecting vehicles, objects and small cargo.
• Autotrac PRIME Comprehensive hybrid satellite and cellular communication and telemetry system for large enterprise fleets with road and urban operations; includes automatic rollover risk detection via lateral acceleration sensors.
• Autotrac SATÉLITE (Autotrac Satellite) Satellite-based tracking solution for fleets operating exclusively on roads or in areas with limited cellular coverage, with nationwide coverage, high data traffic capacity and programmable GPS updates.
• Autotrac HÍBRIDO (Autotrac Hybrid) Hybrid satellite and cellular tracking system combining total coverage with accessible cost, designed for reliable and efficient fleet tracking with strong cost-benefit.
• Autotrac CELULAR (Autotrac Cellular) 4G onboard computer with telemetry module and integration with sensors and cameras for urban fleet monitoring, with individual communication and general message broadcasting to increase security and operation efficiency.
• Autotrac FIT Compact, cost-effective 4G cellular vehicle tracker providing precise location and vehicle security features at an accessible price point.
• Autotrac FIT NG Next-generation compact 4G tracking device with simplified installation and wireless accessory compatibility, intended for urban operations, sensitive cargo transport and fleets that need more control without complexity.
• Autotrac FIT SATÉLITE (Autotrac FIT Satellite) Satellite-only compact tracking solution for vehicles, machinery and equipment in remote areas, with low cost, speed control and programmable location reporting over satellite.
• Autotrac AUTO NG Urban fleet tracking device with onboard telemetry for monitoring driving profile and reducing maintenance, tire and fuel costs via 4G cellular communication and GNSS positioning.
• Autotrac Carreta com RF (Autotrac Trailer with RF) 24-hour trailer tracking and monitoring via cellular network with radio frequency (RF) technology, providing up to 30 days of battery life and intelligent recharging when hooked to a truck, regardless of yard, travel or loaded status.
• Autotrac PRIME MOBILE Complete mobile location and communication system combining satellite with cellular and Wi-Fi connectivity, using a PDA with touchscreen to keep operators in constant contact with the company and provide text-to-speech audio messages and route guidance.
• Autotrac MOBILE Software-as-product solution that turns smartphones and tablets into complete vehicle trackers for private automobiles, offering tracking, navigation and information sharing via cellular or Wi-Fi networks for field operations.
• Autotrac SmartCamera AI-powered video monitoring system with up to 5 cameras, digital video recorder (mDVR), fatigue detection sensor (SDS), ADAS (Advanced Driver Assistance System), and real-time alerts for harsh braking, door opening, panel violation and collision or fatigue incidents.
• Autotrac SMARTBOX Bait tracker device that infiltrates cargo and transmits data via antenna triangulation and GPS to locate diverted cargo, identify if the box was opened, and detect jammers using GPRS and RF 433MHz for antenna specialist rapid response.
• Autotrac CAMINHONEIRO PRIME (Trucker PRIME) Complete solution for independent truckers with hybrid cellular and satellite technology, 4G onboard computer with telemetry, Wi-Fi, fatigue sensor, camera compatibility, and text-to-speech audio for driver messages and route guidance at daily rates.
• Autotrac CAMINHONEIRO HÍBRIDO (Trucker Hybrid) Dual cellular and satellite connection for independent truckers with nationwide coverage and advanced equipment at daily rates (no fixed monthly cost), including unlimited position data over cellular and rapid response service.
• Autotrac CAMINHONEIRO CELULAR (Trucker Cellular) Cost-effective 4G onboard computer with integrated telemetry for independent truckers in urban collection, delivery and distribution, offered at fixed daily rates with no monthly service cost.
• Jornada Business v2.6.00 (Driver Journey Business) Fleet driver journey management software that generates AFD (Arquivo Fonte de Dados) and AEJ (Arquivo Eletrônico de Jornada) files for compliance with Portaria MTE 671/2021, with real-time driver position reports linking GPS data with driver login information and a consolidated occurrence dashboard.
• Supervisor Platform (Plataforma Supervisor) Complete software platform for tracking vehicle position, sensor events and alerts across all Autotrac fleet management products, with real-time and offline monitoring capabilities and integration with TMS, WMS and ERP systems.
• SV One App Mobile application used with the Autotrac ONE product line to configure tracking alerts, view routes, and access movement history for cars, motorcycles and personal objects.
• Supervisor One App Mobile application used with Autotrac ONE products to access position, movement history, speed control and additional features directly from an Android or iOS smartphone.
• Autotrac Starlink Authorized Starlink reseller offering high-speed broadband satellite internet for fixed or mobile use in field, city or road environments, with free 24/7 technical support and individual or shared (data pool) data packages across Standard V4, Mini and High Performance models.
• Autotrac Security Accessories (Acessórios de Segurança) Security accessories including 5th wheel lock (CoDE), brake blocking (SFI), cargo box lock, cabin door sensors, cargo temperature sensor, disengagement sensors, panic button, and peripheral sensors that complement vehicle, cargo and driver security.
• Autotrac Pronta-Resposta (Rapid Response Service) Service for recovery attempt in case of vehicle robbery or theft, with nationwide coverage and 24-hour support; included without additional cost for Caminhoneiro Autônomo customers who file a police report.
• Autotrac Site de Buscas (Trucker Search Platform) Search platform for finding independent truckers carrying Autotrac trackers to supplement fleet capacity at any time, connecting transport companies with available caminhoneiros across Brazil.

Quantifiable outcome

• Complete real-time visibility of fleet operations with integrated telemetry and video monitoring
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature9 records

Partnerships

One partnership is on record.

• StarlinkcoreChannel Partner/ Reseller/ DistributorAutotrac is an authorized Starlink reseller offering the technology with the fastest and most secure internet connection and full coverage. The company offers all Starlink equipment models (Standard V4, Mini, and High Performance) with customized data packages including individual and shared (pool) options, along with free 24/7 technical support.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sascar: Sascar is a major Brazilian fleet management and tracking company (acquired by Michelin), offering GPS tracking, telemetry, driver behavior monitoring, and cargo security solutions to enterprise fleets and independent truckers across Brazil - directly comparable in product portfolio, target customer base, and Brazilian market focus.
• Cobli: Cobli is a Brazilian fleet management and IoT platform providing GPS tracking, route optimization, driver behavior analytics, and maintenance insights for corporate fleets, with strong traction among Brazilian enterprise and logistics customers - a direct competitor serving overlapping segments with a software-led approach.
• Omnilink: Omnilink is a Brazilian fleet and asset tracking company offering GPS tracking, vehicle recovery, telematics, and monitoring solutions for enterprise fleets, insurance companies, and individual consumers - directly comparable to Autotrac in product breadth, customer segments, and Brazilian market focus.

Broad incumbents

• Geotab: Geotab is the global leader in fleet telematics, offering GPS tracking, vehicle data analytics, driver behavior monitoring, and an open ecosystem of integrations. It has expanded into Brazil and Latin America, making it a broad incumbent that competes with Autotrac for enterprise fleet accounts with significant R&D and partner network advantages.
• Samsara: Samsara is a US-listed Connected Operations cloud platform combining fleet telematics, AI video-based safety, equipment monitoring, and workflow apps. Its AI dashcam, telematics, and TMS integrations overlap heavily with Autotrac's SmartCamera, telematics, and TMS/WMS API capabilities, serving as a broader incumbent benchmark for the category.
• Verizon Connect: Verizon Connect provides fleet management, GPS tracking, vehicle and asset telematics, and video-based safety solutions globally, including in Latin America. Its broad portfolio of fleet hardware, software, and connectivity overlaps with Autotrac's tracker-plus-software-plus-Starlink bundle approach.
• Trimble Transportation: Trimble Transportation offers fleet management, transportation management systems (TMS), and supply chain visibility solutions globally. Its TMS and telematics capabilities overlap with Autotrac's TMS/WMS/ERP integration story and broader logistics intelligence positioning.
• CalAmp (now Mojio / LoJack): CalAmp (now operating as LoJack via Spireon) provides telematics hardware, SaaS fleet management, and connected vehicle solutions including vehicle recovery. It serves as a broad incumbent comparable to Autotrac in the hardware-plus-software tracking and recovery category with global scale.

Regional players

• Positivo Tecnologia (Tracking Division): Positivo Tecnologia is a Brazilian technology company with a tracking and IoT division that competes in the Brazilian fleet management and consumer vehicle tracking markets. As a Brazilian-domestic technology incumbent, it competes with Autotrac on hardware-led fleet solutions for similar customer segments.

Emerging players

• Zatix: Zatix is a Brazilian telematics and fleet intelligence platform that focuses on fleet visibility, driver behavior, and operational efficiency analytics for logistics and transportation customers. As an emerging Brazilian-focused player, it competes with Autotrac in the same vertical with a more software-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@meuautotrac
• Facebookfacebook.com/meuautotrac
• LinkedInlinkedin.com/company/autotrac-com-rcio-e-telecomunica-es-s-a-
• Instagraminstagram.com/meuautotrac
• TikToktiktok.com/@meuautotrac

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autotrac