What AscendWare does

AscendWare is a Dallas-based custom web and software development firm operating as an LLC, founded in 2017 to address fragmented software stacks and manual processes at small and medium-sized businesses and midmarket companies. The company targets eight industry verticals — Insurance, eCommerce/Retail, Manufacturing/Distribution, Professional Services, Finance, Healthcare/CCRC, Sales & Marketing, and Non-Profit — selling workflow automation, system integration, custom cloud and mobile application development, website design, and managed hosting services.

The company's core technology platform is the Kintone low-code application platform, on which AscendWare is the Premiere Partner in North America. AscendWare layers proprietary utilities (QuickFILTER, QuickLIST, QuickADD, QuickSELECT) and prebuilt modules — including an E-Mail/SMS Marketing Module, Campaign and List Manager, Portals for External Users, Intelligent WebApps, and Reporting and Document Data Merge — over Kintone's visual app builder and REST/JavaScript APIs, and integrates with QuickBooks, Shopify/WooCommerce/EasyCart, JotForm/Gravity Forms, DocuSign/RightSignature, CVENT/EventBrite, and barcode/QR scanning. The upcoming Zen Platform, announced in May 2024, is positioned as a self-serve 'Build Your Own Solution' platform.

AscendWare monetizes through three streams: project-based custom software development services, tiered managed hosting subscriptions (GOLD and PLATINUM) on AWS and Liquid Web infrastructure, and reusable Kintone add-ons/utilities distributed via the Kintone partner channel. GTM is sales-led with 'Speak to a Solution Consultant' and 'Request a Demo' CTAs, and the firm currently operates with 11–50 employees across a Dallas headquarters and a Raleigh, North Carolina satellite office. No external funding, institutional investors, or revenue figures have been disclosed.

Name

AscendWare

Legal name

AscendWare, LLC

Website

https://ascendware.net

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

AscendWare is a Dallas-based custom software and low-code solutions firm, serving SMBs and midmarket companies across eight verticals with Kintone-based workflow automation, system integration, website development, and managed hosting services.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

akta.pro secondary industries

Low-Code/No-Code Integration Builders (BPAMAOAL), Platform Engineering & Internal Developer Platforms (IDP) for Compute (HDABADAI)

Keywords

• Custom software development
• Workflow automation solutions
• Low-code application development
• Managed cloud hosting
• Website design services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Custom Software Development Services: Custom cloud and mobile software development including solution design, configuration, and implementation. Combines low-code platform flexibility with custom development to meet exact business needs.
2. Managed Hosting Services: Fully managed website and solution hosting with Gold Level Premium Hosting and Platinum Level Fully Managed Website options. Includes security management, maintenance, updates, technical support, and concierge services.
3. Kintone Solutions and Add-ons: Prebuilt modules, integrations, and Kintone utilities sold as reusable building blocks. Includes industry-specific solutions and custom configurations on the Kintone low-code platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AscendWare designs, builds, configures, and manages custom cloud and mobile software solutions for SMBs and midmarket companies, combining the flexibility of custom development with the speed of the Kintone low-code platform. Offerings span workflow automation consulting, system integration, website design and development, fully managed hosting (GOLD and PLATINUM tiers), and prebuilt Kintone modules and utilities delivered as a 'Business Accelerator Platform.'

Product overview

AscendWare is a custom web software development company that operates a platform-plus-modules architecture. The core offering is Kintone Solutions—a low-code PaaS platform built on Kintone with enterprise features (permissions, auditing, compliance, security)—supplemented by prebuilt modules (E-Mail/SMS Marketing, Campaign & List Manager, Portals for External Users, Intelligent WebApps, Reporting & Document Data Merge) and Kintone Utilities (QuickFILTER, QuickLIST, QuickADD, QuickSELECT). The company also provides Workflow Automation Solutions, Website Design and Development, and Fully Managed Website and Solution Hosting (GOLD/PATINUM tiers). Industry-specific solutions are offered for Insurance, eCommerce, Manufacturing, Professional Services, Finance, Healthcare, Sales & Marketing, and Non-Profits. The upcoming Zen Platform, announced in May 2024, is a new 'Build Your Own Solution' platform with Task Automation and QuickBooks integration.

Differentiator

Problem solved

Functional benefit

Brands

• Zen Platform: A platform mentioned as upcoming feature allowing users to build custom solutions with modules like Task Automation and QuickBooks integration.
• Business Accelerator Platform

Products and services

• Kintone Solutions AscendWare's primary platform offering built on Kintone's low-code PaaS, providing prebuilt modules, integrations, and Kintone Utilities for rapid custom solution development with app/record/field-level permissions, auditing, and compliance. Targeted at SMBs and midmarket companies seeking custom cloud and mobile applications.
• Workflow Automation Solutions Expert consulting, strategy, design, custom configuration, systems implementation and integration, and managed support for workflow automation across business processes. For SMB and midmarket companies needing to automate repetitive tasks and integrate disparate systems.
• Website Design and Development Custom website design and development services including creative design, WordPress and other platform builds, content creation, quality assurance, migration, and training. For businesses needing professional websites and digital presence.
• Fully Managed Website and Solution Hosting Fully managed hosting offered in two subscription tiers: GOLD Level Premium Hosting (secure high-speed hosting, dedicated resources, security management, standard support, quarterly reviews) and PLATINUM Level Fully Managed Website (adds concierge service, website improvements, light design refreshes, and content changes upon request). For clients needing hands-off website and solution infrastructure.
• Industry Solutions Pre-built 'Turn Key' industry-specific solutions for Insurance (customer self-service, quoting, policy renewal), eCommerce & Retail (workflow automation), Manufacturing/Distribution (production management, inventory control), Professional Services (project management, customer portals), Finance (customer self-service and transaction automation), Healthcare/CCRC (paperless onboarding, care management), Sales & Marketing (lead management), and Non-Profit organizations (donor and event management).

Quantifiable outcome

• Solutions implemented in Days – Weeks not Months
• +1 more outcomes

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature12 records

Partnerships

Two partnerships are on record, tiered core.

• KintonecoreTechnology or IntegrationKintone is a low-code application platform as a service (PaaS) solution with enterprise features. AscendWare is the Premiere Kintone Partner in North America, offering prebuilt modules, integrations, and Kintone Utilities. The partnership enables rapid application development with visual application builder and REST/JavaScript APIs.
• QuickBookscoreTechnology or IntegrationAscendWare built a custom Kintone to QuickBooks integration that automatically creates customer/vendor records and invoices when records reach certain status. Key QuickBooks data is also populated and displayed on Kintone dashboards.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Quick Base: Low-code application platform targeting operations and SMB/midmarket customers with workflow automation and custom app building; the closest direct comparable to AscendWare's Kintone-based PaaS proposition.
• Caspio: Low-code PaaS focused on building custom business applications without coding; competes for the same SMB/midmarket custom workflow use cases that AscendWare addresses with Kintone Solutions.

Broad incumbents

• AppSheet (Google Cloud): Google-owned low-code/no-code platform for building mobile and web apps from data sources; targets the same SMB custom app building and workflow use cases as AscendWare with the backing of Google Cloud.
• Creatio: Low-code platform combining CRM, workflow automation, and no-code app building; targets midmarket operations and serves similar custom process automation needs as AscendWare.
• Airtable: Low-code platform combining database, automation, and AI app building for business teams; overlaps AscendWare's internal tools, portals, and workflow use cases with a self-serve product-led motion.
• OutSystems: Enterprise-grade low-code platform with partner ecosystem for custom application delivery; a broader incumbent whose partner-led delivery model parallels AscendWare's Kintone partner motion.
• Kintone: The underlying low-code platform on which AscendWare builds, but also a broader incumbent offering its own marketplace, partner network, and direct enterprise sales that overlap AscendWare's niche.
• Monday.com: Broad work management and low-code platform with extensive app marketplace and SMB/midmarket positioning; an enterprise-scale alternative for many of the workflow automation use cases AscendWare solves.

Emerging players

• Glide: No-code platform for building custom business apps and internal tools from spreadsheets; an emerging alternative in the SMB custom app space that AscendWare addresses via Kintone.
• Knack: No-code platform for building custom database-driven applications and workflows; overlaps with AscendWare's data apps, portals, and internal tools offerings in the SMB market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ascendware
• Facebookfacebook.com/profile.php?id=61558716294096
• LinkedInlinkedin.com/company/ascendware

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AscendWare