What Ownpage does

Ownpage, now operating under the brand "opper," is a French B2B SaaS company that provides a specialized newsletter creation, personalization, and automation platform purpose-built for media organizations. Founded in 2013 and headquartered in Issy-les-Moulineaux (legal entity OPPER MARKETING SAS, RCS Paris 814914388), the company serves editorial and CRM/marketing teams at newspapers, TV news outlets, news magazines, and digital-first media properties. The platform's core technology is a behavior-based recommendation engine that automates newsletter content selection to lift click-through rates (claimed +40% to +80%), supplemented by a content-first editorial editor with component-based templates, collaborative single-editor locking, version control, and auto-fill from source URLs via NLP. A separate Developers/Integrators module exposes a public API, a JavaScript collector tag with sub-6ms response time, and SFTP-based contact synchronization, while "Smart Sections" extends personalization to media websites and applications via simple API calls.

The platform is structured into three persona-aligned modules (Editorial, Marketing/CRM, Developers) layered on a single core product, with native connectors to 12+ CRM, marketing-automation, identity, and routing platforms including Salesforce, Adobe Campaign, Splio, Actito, Brevo, Mailjet, Marigold/Selligent, Gigya (SAP), NP6 (ChapsVision), Amazon SES, and Mailchimp. The company operates a sales-led motion supplemented by self-serve dashboard access, sells on a subscription basis (pricing not publicly disclosed; quote-based enterprise contracts), and runs a GDPR-compliant stack integrated with major CMPs. Customer base is heavily anchored in Tier-1 French media (TF1 Info, BFM TV, France 24, RTL, Libération, Le Parisien, L'Express, Challenges, La Tribune, La Montagne, Marianne, Mediapart), with TF1 Info described as a multi-year "long-standing" partnership spanning the LCI-to-TF1 Info transition. To date, the company has disclosed only a single €400,000 seed round in 2015 (Paris Business Angel, IT Angels, iSource/Fonds Angel Source) and was incubated by AmauryLab under Group Amaury in 2015; no subsequent funding rounds, acquisitions, or material leadership changes are disclosed.

Name

Ownpage

Legal name

OPPER MARKETING SAS

Website

https://ownpage.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

opper (ex Ownpage) is a French B2B SaaS platform that provides newsletter creation, personalization, and automation tools purpose-built for media organizations, serving editorial and CRM/marketing teams at major French publishers and broadcasters such as TF1 Info, Libération, and Le Parisien.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS subscription for newsletter platform: Ownpage operates as a B2B SaaS platform providing newsletter editing, personalization, and automation services to media companies. The platform is positioned as a back-office tool for editorial and CRM/marketing teams, suggesting a subscription-based pricing model.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ownpage (now opper) is a B2B SaaS newsletter platform designed for media organizations. It provides simplified newsletter editing, passive and active personalization of newsletter content, automation, scheduling, and routing, and can be used standalone or connected to most CRM tools on the market. The platform combines a content-first editor for journalists, an AI-powered recommendation engine that personalizes newsletters per reader, marketing automation tools for CRM teams, and developer APIs (including Smart Sections) for on-site personalization.

Product overview

opper (ex Ownpage) is a unified newsletter platform for media organizations, comprising a core platform plus specialized modules for three user segments: Editorial Teams (for journalists/editors), Marketing/CRM Teams (for marketers), and Developers/Integrators. The platform integrates a proprietary recommendation engine for personalized newsletter content, supports 12+ CRM and marketing tool integrations, and offers API access for data export and Smart Sections features.

Differentiator

Problem solved

Functional benefit

Products and services

• opper (ex Ownpage) Core Platform B2B SaaS newsletter platform for media organizations providing simplified newsletter editing, passive and active personalization, automation, scheduling, and routing; usable standalone or integrated with most CRM tools.
• Smart Sections API-powered feature that lets developers display personalized content recommendations on external media websites and applications, leveraging the same recommendation engine that powers newsletter personalization.

Quantifiable outcome

• Click-through rates increase by +40% to +80% compared to other automation forms
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability4 records

Feature11 records

Partnerships

Eleven partnerships are on record, tiered core.

• AmauryLab (Group Amaury)coreStrategic or Co-development Partner · 16 March 2015Incubator program run by Group Amaury. Ownpage was selected among ~50 projects to receive one year of incubation to develop new business models and innovative solutions. Amaury Lab later accompanied the startup.
• ActitocoreTechnology or IntegrationComplete and transparent integration with Actito, a full CRM and activation platform popular among media companies for mid-sized enterprises.
• BrevocoreTechnology or IntegrationFull connection with Brevo (formerly Sendinblue), a global email marketing specialist for small and medium businesses. Edit and program campaigns on Ownpage, send through Brevo.
• MailjetcoreTechnology or IntegrationIntegration with Mailjet, an easy-to-use email marketing platform for SMEs. Ownpage connects simply to Mailjet for campaign distribution.
• SpliocoreTechnology or IntegrationCRM and routing platform used by major groups. Ownpage connects with simple access configuration to Splio.
• Gigya (SAP)coreTechnology or IntegrationSAP's identity management and login platform. Ownpage can use Gigya as contact database, retrieve registrations, and unsubscribe users.
• Amazon SEScoreTechnology or IntegrationAWS SMTP routing service. Used by Ownpage as backend when customers delegate email routing (servers based in European Union).
• NP6 (ChapsVision)coreTechnology or IntegrationMultichannel marketing platform from ChapsVision. Ownpage serves as back-office for newsletter editing and programming.
• Marigold (ex-Selligent)coreTechnology or IntegrationPopular CRM platform among media companies. Ownpage has connectors for both new and legacy versions.
• SalesforcecoreTechnology or IntegrationUS CRM leader. Ownpage connects to Salesforce, allowing editorial teams to isolate newsletter editing and programming in Ownpage's dedicated environment.
• Adobe CampaigncoreTechnology or IntegrationAdobe marketing automation. Ownpage serves as intuitive, powerful, easy-to-use back-office for Adobe Campaign users.

Scale indicators1 record

Expansion highlights4 records

Broad incumbents

• Salesforce Marketing Cloud: Salesforce Marketing Cloud is the enterprise incumbent CRM/marketing suite used by major media groups and an Ownpage integration partner. It competes with Ownpage for enterprise martech budgets and could absorb newsletter functionality natively.
• Adobe Campaign: Adobe Campaign is an enterprise marketing automation platform commonly used by large media groups (e.g., France's Amaury/EBRA). It is both a partner (Ownpage as its editorial front-end) and a competitor for full-stack newsletter campaigns.
• Brevo: Brevo (formerly Sendinblue) is a broad email marketing and CRM platform used by SMBs and media companies. It is both an integration partner of Ownpage and a potential competitor as it adds automation and personalization features.
• Mailjet: Mailjet is an email infrastructure and marketing platform serving SMEs, and a direct integration partner of Ownpage. It overlaps with Ownpage's transactional and newsletter sending capabilities for smaller media customers.

Direct peers

• LiveIntent: LiveIntent is a martech platform specialized for media publishers, offering newsletter monetization, identity resolution, and email advertising. It targets the same enterprise media buyer and competes for the newsletter-driven revenue stack Ownpage serves.
• Letterhead: Letterhead (now defunct but representative of the category) was a newsletter platform purpose-built for publishers, offering templated, ad-supported newsletters. It was a direct rival to Ownpage in serving editorial-led newsletter programs at media companies.
• Sailthru: Sailthru (now part of CM Group) is a personalization-focused email and newsletter platform historically built for media and retail publishers. It directly competes with Ownpage in the B2B SaaS newsletter-for-media category with comparable personalization, A/B testing, and CRM integration capabilities.
• rasa.io: rasa.io provides AI-driven personalized newsletter curation for publishers and associations, automating content selection per recipient. It overlaps directly with Ownpage's recommendation engine and is the closest behavior-based personalization competitor in the newsletter-for-media space.

Emerging players

• Iterable: Iterable is a cross-channel marketing platform with strong personalization and AI capabilities used by media and consumer brands. It competes with Ownpage on AI-driven newsletter personalization while also offering a broader product.
• beehiiv: beehiiv is a venture-funded newsletter platform primarily serving individual creators and B2B brands. It is an emerging competitor expanding upmarket toward publisher-grade customers that overlap with Ownpage's media segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ownpage