H.E.A.R.T Counseling Center
H.E.A.R.T Counseling Center is a Denver-metro mental health practice offering CBT counseling, ACUDETOX acupuncture, clinical supervision, an internship program, online courses, and digital resources to individuals in Colorado and online consumers.
- Company typePrivate
- Founded2017
- HeadquartersWestminster, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What H.E.A.R.T Counseling Center does
H.E.A.R.T Counseling Center (DBA: My Heart Counseling) is a privately held mental health counseling practice operating two physical locations in the Denver, Colorado metropolitan area — 10327 Washington St., Thornton, CO 80229 and 12207 Pecos St., Suite 100-200, Westminster, CO 80234. Founded in 2017 and operating with 11-50 employees, the practice delivers in-person and online therapy using evidence-based modalities such as Cognitive Behavioral Therapy (CBT), alongside a distinct adjunct service called ACUDETOX — a five-point ear acupuncture protocol targeting Shenmen (spirit gate), Sympathetic, Kidney, Liver, and Lung points to address anxiety, depression, cravings, sleeplessness, grief, and stress.
The business is structured around several interconnected offerings: (i) core counseling sessions (revenue classified as recurring/subscription style), (ii) ACUDETOX as a specialized add-on, (iii) clinical supervision for licensure-track counselors, (iv) a counseling internship/practicum program functioning as an internal talent pipeline, (v) self-paced online courses distributed via the Kajabi platform including court-approved anger management certifications, and (vi) a Kajabi-hosted digital downloads store selling ebooks, worksheets, and printable resources. The practice also produces the Calm Connect podcast (hosted by Nicole Festa) on Apple Podcasts and Anchor FM as a marketing channel for top-of-funnel mental health content. Go-to-market is direct-to-consumer: clients reach the practice through the website, a dedicated phone line (720-379-6995), IntakeQ booking, and word-of-mouth referrals.
Operationally, the practice runs on a stack of best-of-breed SaaS tools rather than proprietary technology: Square checkout for payments, Kajabi for course and digital product delivery, IntakeQ for intake/booking, and Apple Podcasts/Anchor for audio distribution. Revenue mechanics combine per-session counseling fees (recurring), online course sales (one-time license), digital product sales (transactional), and professional supervision fees. No enterprise customers, institutional contracts, insurance payor scale, venture funding, or geographic expansion beyond Colorado are evident.
H.E.A.R.T Counseling Center firmographics
Firmographics- Name
- H.E.A.R.T Counseling Center
- Legal name
- H.E.A.R.T Counseling Center
- Website
- https://myheartcounseling.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- H.E.A.R.T Counseling Center is a Denver-metro mental health practice offering CBT counseling, ACUDETOX acupuncture, clinical supervision, an internship program, online courses, and digital resources to individuals in Colorado and online consumers.
- Ownership category
- akta.pro rank
H.E.A.R.T Counseling Center industry classification
Industry- Product category
- Mental Health Counseling Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
- akta.pro secondary industries
- Outpatient Mental Health & Counseling Clinics (HLAFABAC), Psychiatry & Medication Management Platforms (HLALAEAB)
Keywords
Where H.E.A.R.T Counseling Center is headquartered
LocationHeadquarters
- HQ city
- Westminster
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
H.E.A.R.T Counseling Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Counseling Services: In-person and potentially online counseling sessions for individuals seeking mental health support, including CBT and other therapeutic approaches.
- Online Self-Paced Courses: Self-paced online courses for personal development and court-approved certificates, including anger management courses. Revenue generated through Kajabi platform course enrollments.
- Digital Downloads: Ebooks, articles, worksheets, and printable resources sold through their digital store on Kajabi platform.
- Clinical Supervision: Supervision services for counseling interns and practicum students, providing professional development and training.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
H.E.A.R.T Counseling Center product offering
Product offeringCore offering
H.E.A.R.T Counseling Center provides mental health counseling services using evidence-based approaches such as Cognitive Behavioral Therapy (CBT), delivered in-person at two Colorado locations (Thornton and Westminster) and supplemented by an ACUDETOX acupuncture detoxification protocol. The center also offers clinical supervision for licensure-track counselors, court-approved self-paced online courses, digital downloadable resources, and an internship/practicum training program.
Product overview
H.E.A.R.T Counseling Center is a mental health counseling practice offering a unified portfolio of services centered on counseling therapy. The core offering is in-person and online counseling using evidence-based approaches like CBT. Adjacent to counseling, the center provides educational products including self-paced online courses (offered via Kajabi platform) and a digital downloads store with ebooks and worksheets. Specialized services include ACUDETOX (acupuncture detoxification) and clinical supervision for professional counselors. The center also extends its reach through the Calm Connect podcast and operates a counseling internship program. Payment processing is handled through Square, and appointments are booked via IntakeQ.
Differentiator
Problem solved
Functional benefit
Brands
- Calm Connect: A podcast offering mental health and wellness content
Products and services
- Counseling Services
Companies that use H.E.A.R.T Counseling Center
Customer profileSegments3 records
Ideal customer profiles3 records
H.E.A.R.T Counseling Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
H.E.A.R.T Counseling Center partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Apple Podcasts / Anchor FMminorApple Podcasts and Anchor FM host the center's 'Calm Connect' podcast, providing a marketing channel for mental health content and brand awareness.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
H.E.A.R.T Counseling Center competitors and assessment
Company assessmentDirect peers
- Octave: Outpatient therapy practice combining individual and group therapy with measurement-based care, operating clinics in select metros. Comparable to H.E.A.R.T's evidence-based outpatient mental health clinic positioning.
- Two Chairs: Multi-location outpatient therapy practice operating in-person clinics in major metros while also offering teletherapy. Closest direct peer to H.E.A.R.T's hybrid in-person/online counseling model with a multi-clinician team structure.
- Thriveworks: National chain of counseling and psychiatry offices offering in-person and telehealth services. Comparable due to its multi-location outpatient practice model and broad service menu (therapy, psychiatry, coaching).
- Charlie Health: Virtual and hybrid intensive outpatient program (IOP) for adolescents and young adults with mental health and substance use conditions. Comparable for its hybrid in-person/online delivery model and focus on outcomes-driven behavioral health treatment.
Broad incumbents
- Cerebral: Online mental health subscription platform offering therapy and medication management nationwide. Comparable to H.E.A.R.T's counseling plus adjunct services approach (e.g., ACUDETOX as add-on) and competes for the same online self-pay consumer.
- Talkspace: Public online therapy and psychiatry platform with a national network of clinicians. Comparable to H.E.A.R.T's online counseling offering and serves as the scaled, venture-backed alternative clients may choose instead.
- Lyra Health: Enterprise-focused mental health benefits platform offering in-person and online therapy, coaching, and medication management. Comparable due to its comprehensive mental health service menu overlapping with H.E.A.R.T's counseling and ancillary offerings.
- BetterHelp: Largest online counseling platform in the U.S., offering subscription-based therapy via a network of licensed therapists. Comparable because H.E.A.R.T provides online counseling and competes for the same self-pay consumer demand, though at vastly different scale.
Emerging players
- Alma: Membership-based platform helping independent therapists launch and run insurance-accepting practices. Comparable as an alternative operating model that therapists in H.E.A.R.T's market might choose instead of joining the practice.
- Grow Therapy: Platform that connects individuals to a network of licensed therapists and handles insurance billing and practice operations. Comparable because small practices like H.E.A.R.T could either partner with or be displaced by Grow Therapy's therapist network.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
H.E.A.R.T Counseling Center social profiles
Digital presenceH.E.A.R.T Counseling Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
H.E.A.R.T Counseling Center leadership team
Management profileNumber of profiles
H.E.A.R.T Counseling Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
H.E.A.R.T Counseling Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about H.E.A.R.T Counseling Center
What does H.E.A.R.T Counseling Center do?
H.E.A.R.T Counseling Center provides mental health counseling services using evidence-based approaches such as Cognitive Behavioral Therapy (CBT), delivered in-person at two Colorado locations (Thornton and Westminster) and supplemented by an ACUDETOX acupuncture detoxification protocol. The center also offers clinical supervision for licensure-track counselors, court-approved self-paced online courses, digital downloadable resources, and an internship/practicum training program.
Is H.E.A.R.T Counseling Center a public or private company?
H.E.A.R.T Counseling Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was H.E.A.R.T Counseling Center founded?
H.E.A.R.T Counseling Center was founded in 2017. It employs 11 to 50 people.
Where is H.E.A.R.T Counseling Center based?
H.E.A.R.T Counseling Center is headquartered in Westminster, United States, in the North America region.
How does H.E.A.R.T Counseling Center make money?
Four revenue lines are on record. Counseling Services are the primary driver. The others are online Self-Paced Courses, digital Downloads and clinical Supervision.
Who are H.E.A.R.T Counseling Center's main competitors?
Direct peers on record are Octave, Two Chairs, Thriveworks and Charlie Health. Broad incumbents are Cerebral, Talkspace, Lyra Health and BetterHelp. Emerging players are Alma and Grow Therapy.
Does H.E.A.R.T Counseling Center have an API?
No public API is recorded for H.E.A.R.T Counseling Center.
What industry is H.E.A.R.T Counseling Center in?
H.E.A.R.T Counseling Center's product category is Mental Health Counseling Services. Its primary akta.pro industry code is HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers, with a secondary code of HLAFABAC, Outpatient Mental Health & Counseling Clinics. Its NAICS code is 621420 and its SIC code is 8000.