GiveLab

What GiveLab does

GiveLab is a cloud-based SaaS platform that enables businesses, brands, and content creators to create, manage, and run promotional giveaway and competition campaigns across multiple social media platforms. It serves two primary customer segments: content creators (YouTubers, streamers, and social media influencers) seeking audience growth, and brands and SMBs running promotional campaigns for engagement and lead generation. A secondary use case is collaborative multi-brand or multi-YouTuber campaigns. The supported platform set spans X, Facebook, Instagram, YouTube, Twitch, Discord, TikTok, and 25+ additional endpoints, with documented integrations to email marketing and CRM systems including Mailchimp, Constant Contact, ActiveCampaign, Hubspot, Klaviyo, and Google Analytics.

The product, branded the "GiveLab Giveaways Platform," offers a one-page giveaway creation workflow with drag-and-drop entry steps, validated social actions (for example X Follow, Repost, Post; Twitch Follow, Subscribe), an automated winner-selection feature called "AutoPick," an internal winner-messaging system called "GiveLab Messenger," and an embeddable "Website Widget" sub-product. The technology stack is a web-based responsive SaaS application supported by Cloudflare for content delivery and bot management, Stripe for payment processing, and the integration suite described above. The platform is operated by TRADIA PTY LTD, a privately held company registered in Queensland, Australia, with operational presence in Indiana, United States.

Go-to-market is product-led growth (PLG) with a freemium entry point. The pricing architecture defines four tiers — Free, Premium, Business, and Enterprise — but per the company's own pricing page all four are currently listed at $0/month, with paid pricing "to be determined." Distribution relies on self-serve onboarding, social login via X, Facebook, Twitch, and TikTok, and an organic social presence on X and Instagram. GiveLab has no disclosed external funding, no parent holding company, and no named institutional investors, and is described by its CTO as a "newly formed business" with a small but growing Indiana-based team. CTO Ryan Klimt leads technology; the company is otherwise lightly staffed.

Name

GiveLab

Legal name

TRADIA PTY LTD

Website

https://givelab.com

Company type

Private

Operating status

Operating

Short description

GiveLab is a SaaS platform enabling content creators, brands, and SMBs to create and manage giveaway campaigns across social platforms. It provides tiered subscriptions with social login, validated entries, automated winner selection, and integrations with 25+ platforms.

Ownership category

akta.pro rank

Product category

Giveaway & Competition Management Software

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Sweepstakes, Contests & Giveaway Administration (BPAFAMAD)

Keywords

• Giveaway management software
• Social media contests
• Competition platform
• Promotional campaign tools
• Audience growth software

Headquarters

HQ city

Indiana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Free Tier: Free plan with unlimited giveaways, unlimited participants, up to 5 winners, up to 8 entry steps. Currently all plans are free.
2. Subscription - Premium Tier: Paid tier with everything in Free plus up to 25 winners, up to 3 duplicate steps, Facebook Tab Install, giveaway video/stream, background image, secret codes, entry data, user data, advanced analytics, additional entry steps
3. Subscription - Business Tier: Top tier with everything in Premium plus unlimited winners, unlimited entry steps, email integrations, refer-a-friend entries, location restrictions, custom branding, custom campaign URLs, manually pick winners, all entry steps unlocked, third-party integrations, confirmation messaging
4. Enterprise Solutions: Custom and specialized solutions for giveaway/competition needs including increased exposure for enterprise clients

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

GiveLab is a cloud-based SaaS platform that enables businesses, brands, and content creators to create, manage, and run online giveaways and competitions. Users configure campaigns with drag-and-drop entry steps that validate social actions (e.g., X follow/repost, Twitch follow/subscribe) across more than 25 social platforms, automatically pick winners in one click, message winners via the built-in GiveLab Messenger, and capture leads through email marketing integrations. An embeddable Website Widget extends campaigns onto external sites, and tiered plans (Free, Premium, Business, Enterprise) gate advanced features such as custom branding, unlimited winners, email integrations, and advanced analytics.

Product overview

GiveLab is a giveaway and competition platform offered as a single unified SaaS product with tiered subscription plans (Free, Premium, Business) and an optional embeddable Website Widget sub-product. The core GiveLab Giveaways Platform serves as the primary product through which users create and manage campaigns with unlimited entries, configurable entry steps, automated winner selection (AutoPick), validated social actions, and built-in messaging to winners. The Website Widget extends the core platform by embedding campaign entry forms directly onto external websites. Paid tiers unlock additional features including email marketing integrations (Mailchimp, Constant Contact, ActiveCampaign, Hubspot, Klaviyo), custom branding, advanced analytics, custom campaign URLs, and refer-a-friend functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• GiveLab Giveaways Platform
• GiveLab Website Widget

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• MailchimpcoreTechnology or IntegrationEmail marketing integration allowing users to grow email lists and automate newsletter subscriptions through Mailchimp when users complete email entry steps in giveaways
• Constant ContactcoreTechnology or IntegrationEmail marketing integration for list building and newsletter automation through Constant Contact platform
• HubspotcoreTechnology or IntegrationCRM integration enabling users to connect giveaway entries and participant data with Hubspot for marketing automation
• KlaviyocoreTechnology or IntegrationEmail marketing platform integration for e-commerce focused users to capture leads and automate campaigns
• ActiveCampaigncoreTechnology or IntegrationMarketing automation integration connecting giveaway participants with ActiveCampaign for email campaigns and customer journeys
• StripecoreTechnology or IntegrationPayment processing partner for handling subscription payments for Premium and Business plans. All payment data is stored by Stripe; TRADIA PTY LTD does not collect or store full credit card numbers

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gleam: Gleam is the category-leading giveaway and competition SaaS platform, offering multi-platform entry actions, validated entries, email integrations, and tiered plans. It is the closest direct competitor to GiveLab in product, target customer (creators and brands), and business model.
• Strutta: Strutta is a contest marketing platform with social-media-driven promotions, validated entries, and brand-campaign management — a comparable offering for mid-market and brand customers evaluating GiveLab.
• Heyo: Heyo is a social contest and landing-page platform built for running giveaways and lead-gen campaigns across social channels — overlapping with GiveLab on SMB contest use cases.
• ShortStack: ShortStack provides contest, giveaway, and landing-page SaaS with templates, social actions, and email capture — competing head-to-head with GiveLab on brand-driven sweepstakes and lead-gen use cases.
• Woobox: Woobox is a social contest and giveaway platform offering sweepstakes, photo contests, and instant-win campaigns with social platform integrations and customizable landing pages — closely matching GiveLab's feature surface.
• KingSumo: KingSumo offers giveaway tools (notably a WordPress plugin) that help creators run viral giveaways to grow email lists, mirroring GiveLab's giveaway-plus-email-capture combination.
• Rafflecopter: Rafflecopter is a long-established giveaway platform that lets creators and brands run contests with configurable entry methods, embeddable widgets, and winner selection — directly comparable to GiveLab's giveaway, embed, and AutoPick workflow.
• Prizma: Prizma is a giveaway/contest platform focused on Instagram and social-media contests with entry validation and analytics, comparable to GiveLab's validated-entries and analytics features.
• Vyper: Vyper is a viral giveaway and referral platform focused on list building and reward-based campaigns, with similar social-login onboarding, contest mechanics, and email-integration value prop as GiveLab.

Broad incumbents

• Wishpond: Wishpond is a broader marketing platform with landing pages, email, and a built-in contests/sweepstakes module — competing with GiveLab at the giveaway-feature layer while offering a wider martech suite to the same SMB/brand audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GiveLab
• Instagraminstagram.com/GiveawayLab
• Facebookfacebook.com/givelabcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GiveLab