Blog2Social
Blog2Social, operated by German ADENION GmbH, offers a WordPress plugin and WebApp that automate and schedule social media posting to 20+ networks, serving bloggers, SMBs, agencies and solopreneurs worldwide on a freemium subscription model.
- Company typePrivate
- Founded2000
- HeadquartersGrevenbroich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Blog2Social does
Blog2Social, operated by ADENION GmbH (founded 2000 in Grevenbroich, Germany, by Melanie Tamblé and Andreas Winkler), is a social media automation platform available as a native WordPress plugin and a browser-based WebApp, with a companion Mobile App and Social Media API. The product enables scheduled and automated cross-posting of blog posts, links, images and videos to more than 20 networks — including Facebook, Instagram, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok and X/Twitter — with per-network post customization, evergreen content re-sharing, a visual content calendar, and team/permission management for agencies and social media teams. The platform is offered on a freemium model with annual subscription tiers SMART, PRO and BUSINESS, plus monthly add-on extensions for additional network connections; the freemium WordPress plugin (installable directly from WordPress.org with a 30-day premium trial requiring no credit card) is the primary acquisition channel, while the WebApp and Mobile App extend the product to non-WordPress users and on-the-go management. Distribution is product-led and self-serve, supplemented by an affiliate program, localized content marketing (English and German blogs), and integrations with complementary services such as Sniply, Rebrandly, Bitly and WP Content Pilot Pro; the company is bootstrapped with no disclosed institutional funding.
Blog2Social firmographics
Firmographics- Name
- Blog2Social
- Legal name
- ADENION GmbH
- Website
- https://blog2social.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blog2Social, operated by German ADENION GmbH, offers a WordPress plugin and WebApp that automate and schedule social media posting to 20+ networks, serving bloggers, SMBs, agencies and solopreneurs worldwide on a freemium subscription model.
- Ownership category
- akta.pro rank
Blog2Social industry classification
Industry- Product category
- Social Media Management Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Blogging & Website Publishing Platforms (MPACAIAB)
- akta.pro secondary industries
- Email Marketing + Newsletter Publishing Suites (MPACAIAE), Blogging & CMS Content Platforms (BPAMAJAG)
Keywords
Where Blog2Social is headquartered
LocationHeadquarters
- HQ city
- Grevenbroich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Blog2Social business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Premium Subscriptions (SMART, PRO, BUSINESS): Annual subscription plans with tiered pricing based on number of authorized users, posts, and social media networks. Plans differ in feature access and network connections. Auto-renewal on annual basis.
- Free Plugin Version: Free tier with limited functionality, users, posts and social network variety. Serves as acquisition channel for premium conversions.
- Additional Services/Extensions: Monthly subscription add-ons extending maximum usable social network connections beyond base plan limits. First month cancellation with 2-week notice, then 1-month notice.
- Affiliate Program: Revenue sharing with affiliates promoting Blog2Social products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SMART - Entry-level premium plan |
| Subscription | Annual | PRO - Mid-tier professional plan |
| Subscription | Annual | BUSINESS - Enterprise/agency plan |
| Freemium | Pay-as-you-go | Free Version |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Blog2Social product offering
Product offeringCore offering
Blog2Social is a social media automation platform that enables users to schedule, customize, and automatically publish content (blog posts, images, videos, links) to over 20 social media networks from a single interface. It is offered as a native WordPress plugin and as an independent browser-based WebApp, with supplementary Social Media API and mobile app offerings for on-the-go and developer integrations.
Product overview
Blog2Social is a social media automation platform comprising a WordPress Plugin and a browser-based WebApp, supplemented by a Social Media API and Mobile App. The product portfolio centers on automating social media posting and scheduling—enabling users to share blog posts, images, videos, and links from WordPress (via the plugin) or any source (via the WebApp) to 20+ social networks including Facebook, Instagram, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok, and X/Twitter. Core features include Social Media Automation (automatic publishing and evergreen content re-sharing), Social Media Management (cross-posting and per-network customization), Content Planning (centralized management), Social Media Calendar (visual scheduling), Team Management (multi-user collaboration), Video Posting (multi-format video distribution), and an AI Assistant for content generation. The product is offered in Free, SMART, PRO, and BUSINESS tiers, with the WebApp extending functionality to non-WordPress users and agencies. The platform is developed by ADENION GmbH, a German company founded in 2000, and is used by 60,000+ users in 72+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- PR-Gateway: Press release distribution service for online PR distribution.
- CM-Gateway
Products and services
- Blog2Social WordPress Plugin A WordPress plugin that enables automated social media posting, scheduling, and cross-posting directly from the WordPress dashboard. Supports posting to 20+ social networks with customizable post formats per platform, available in free and premium tiers.
- Blog2Social WebApp A browser-based social media management dashboard that enables automated and time-scheduled sharing of posts, links, images, videos, and documents from any source to 20+ social networks. Serves users and agencies outside the WordPress ecosystem.
- Blog2Social Social Media API An API service that enables developers and partners to programmatically access Blog2Social's social media automation capabilities and integrate with supported social networks including Facebook, Instagram, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok, X/Twitter, Threads, Bluesky, and others.
- Blog2Social Mobile App A mobile application providing on-the-go social media management and posting capabilities for Blog2Social users across iOS and Android platforms.
Quantifiable outcome
- Time savings: cuts social media posting time to near zero for blog content
- +1 more outcomes
Companies that use Blog2Social
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Blog2Social technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature7 records
Blog2Social partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered minor.
- SniplyminorLink shortener partner that allows Blog2Social users to add call-to-actions to their shared links and guide visitors back to their content.
- RebrandlyminorBranded link shortener partner enabling Blog2Social users to create custom short links with their own domain for brand consistency.
- BitlyminorLink management partner offering Blog2Social users the ability to shorten links and track performance in real time.
- Social Media TodayminorContent partnership featuring Blog2Social content and team member contributions on social media industry publication.
- Social Media ExaminerminorContent partnership with team member Melanie Tamble as author on leading social media marketing publication.
- Olga JascinminorItalian language translator for Blog2Social interface localization.
- Franceso PalmieriminorItalian language translator for Blog2Social interface localization.
- Stefano CassoneminorItalian language translator for Blog2Social interface localization.
- Daniel GuldstrandminorSwedish language translator for Blog2Social interface localization.
- Almaz MannanovminorRussian language translator for Blog2Social interface localization.
- Oliver Den HartighminorFrench language translator for Blog2Social interface localization.
- Hoseong HanminorKorean language translator for Blog2Social interface localization.
- Andreas HechtminorWordPress expert partner providing consulting and content about Blog2Social.
- Pabst MediaminorOnline marketing agency partner recommending Blog2Social to clients.
- Benjamin BrücknerminorContent specialist and marketing consultant partner showcasing Blog2Social capabilities.
- Danijel RoseminorWordPress expert partner from Webgeckos recommending Blog2Social.
- Pascal BajoratminorWordPress trainer and expert partner providing Blog2Social tutorials and recommendations.
- Simea MerkiminorWordPress expert and content manager at publishingblog.ch and morntag showcasing Blog2Social.
- Vincent RammeltminorPartner from Knallbaummedia providing Blog2Social expertise.
- Constanze AdeltminorMarketing4Building partner providing XING and LinkedIn workshops with Blog2Social integration.
- Social Media AkademieminorOnline education academy for digital marketing offering Blog2Social training as part of curriculum.
- Berufskolleg BarmenminorEducational institution partner offering Blog2Social training.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Blog2Social competitors and assessment
Company assessmentDirect peers
- MeetEdgar: Direct peer focused on evergreen content recycling and automated social posting, with similar SMB/creator positioning. Competes with Blog2Social's automated evergreen re-sharing feature.
- Publer: Direct peer offering multi-network social media scheduling, AI content suggestions, and link-in-bio tools. Closely comparable on pricing tiers, SMB targeting, and AI-assisted workflow.
- Buffer: Direct peer offering multi-network social media scheduling, publishing, and analytics. Like Blog2Social, Buffer targets SMBs and content creators but does not offer native WordPress plugin integration.
- CoSchedule: Direct peer in social scheduling and content calendar features, with a strong content marketing workflow angle. Overlaps with Blog2Social's calendar and content planning use cases.
- SocialPilot: Direct peer targeting SMBs and agencies with multi-network scheduling, bulk posting, and content curation. Overlaps with Blog2Social in core social scheduling and agency team management use cases.
- Revive Old Post: WordPress plugin peer focused on evergreen content re-sharing and auto-posting to social networks. Most directly comparable to Blog2Social's WordPress plugin and evergreen automation capabilities.
- Later: Direct peer focused on visual content scheduling (especially Instagram and TikTok) and link-in-bio. Comparable to Blog2Social on multi-network posting but with stronger visual-first positioning.
Broad incumbents
- Hootsuite: Established incumbent in social media management with broad scheduling, listening, and analytics features across many networks. Competes with Blog2Social for the same SMB/agency buyer but at a much larger scale.
- Sprout Social: Broader, well-funded incumbent covering publishing, analytics, listening, and customer care across social networks. Competes with Blog2Social for agency and mid-market customers.
Emerging players
- Nelio Content: WordPress plugin peer focused on social scheduling and content automation for WordPress. Comparable target user (WP bloggers) and overlapping feature set, though smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blog2Social social profiles
Digital presenceBlog2Social financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blog2Social leadership team
Management profileNumber of profiles
Profiles2 records
Blog2Social funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blog2Social M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blog2Social
What does Blog2Social do?
Blog2Social is a social media automation platform that enables users to schedule, customize, and automatically publish content (blog posts, images, videos, links) to over 20 social media networks from a single interface. It is offered as a native WordPress plugin and as an independent browser-based WebApp, with supplementary Social Media API and mobile app offerings for on-the-go and developer integrations.
Is Blog2Social a public or private company?
Blog2Social is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blog2Social founded?
Blog2Social was founded in 2000. It employs 11 to 50 people.
Where is Blog2Social based?
Blog2Social is headquartered in Grevenbroich, Germany, in the Europe region.
How does Blog2Social make money?
Four revenue lines are on record. Premium Subscriptions (SMART, PRO, BUSINESS) is the primary driver. The others are free Plugin Version, additional Services/Extensions and affiliate Program.
Who are Blog2Social's main competitors?
Direct peers on record are MeetEdgar, Publer, Buffer, CoSchedule, SocialPilot, Revive Old Post and Later. Broad incumbents are Hootsuite and Sprout Social. Nelio Content is listed as an emerging player.
Does Blog2Social have an API?
Yes. Blog2Social offers a Social Media API that enables developers and partners to programmatically access the platform's social media automation capabilities. The API allows integration with supported social networks including Facebook, Instagram, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok, X/Twitter, Threads, Bluesky, Medium, Tumblr, Vimeo, VKontakte, Flickr, Reddit, Telegram, and others. Users connecting to social platforms via the API agree to comply with each platform's terms of service and privacy policy. Developer documentation is at docs.blog2social.com/api.
What industry is Blog2Social in?
Blog2Social's product category is Social Media Management Software. Its primary akta.pro industry code is MPACAIAB, Blogging & Website Publishing Platforms, with a secondary code of MPACAIAE, Email Marketing + Newsletter Publishing Suites. Its NAICS code is 51621 and its SIC code is 7372.