Octopulse

What Octopulse does

Octopulse is a French SaaS company founded in 2018 and headquartered in Saint-Mandé, in the Paris metropolitan area. The company provides an integrated suite of online acquisition tools and services for startups, SMEs, and local businesses — comprising an SEO Audit tool (with proprietary crawler robots modeled after Google's), daily Rank Tracking on Google for target keywords, automatic Competitor Tracking, and a Local SEO module that distributes business listings across 20+ platforms including Google My Business, Apple Maps, Here, TomTom, Waze, and Foursquare. Octopulse extends the platform with professional services: SEO implementation by certified experts on backed-up client sites, Google Ads (SEA) campaign management with Booster and Discovery plans, and tailor-made netlinking campaigns leveraging a catalog of over 4,000 high-authority websites. A sub-brand called Dokey provides an SEO-optimized content writing tool.

The platform is delivered as a self-serve web application at app.octopulse.io, hosted on Microsoft Azure, with payments processed via GoCardless. Octopulse monetizes through a freemium SaaS base (limited 100-page audit, 10 keywords, 5 competitors free) that funnels users into paid tiers: subscription local SEO at €35/month per establishment, netlinking campaigns from €540 for a 3-month minimum, Google Ads commissions of 10–15% on media spend (Booster/Discovery), and quote-based SEO optimization services billed 50% upfront and 50% on delivery. An expert-consultation workflow supports higher-budget clients (>€1,000/month).

Octopulse raised €605,000 in seed funding in April 2019 led by Financière Weber Roule, serves primarily the French market, and reports over 4,000 platform users with named case studies from SMEs including Reezocar, Klow, Premier Cercle, Myelephant, CarJager, Humour Consulting, Le Plombier Gentleman, and Aublé & Associés. The company operates under the legal entity OCTOPULSE SAS, with Simon Deboeuf as co-founder and CEO.

Name

Octopulse

Legal name

OCTOPULSE SAS

Website

https://octopulse.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Octopulse is a French SaaS company (founded 2018) providing SEO audits, rank tracking, competitor analysis, local SEO listing management, Google Ads campaigns, and netlinking services targeted at startups, SMEs, and local businesses in France.

Ownership category

akta.pro rank

Product category

Search Engine Optimization (SEO) Software and Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)

akta.pro secondary industries

Performance Marketing Automation & Bid Management Services (MPAAACAM), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Search engine optimization
• Digital marketing services
• Search engine advertising
• Local SEO management
• Competitor analysis tools

Headquarters

HQ city

Saint-mandé

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Freemium SaaS Platform: The core platform is free for basic use (SEO audit up to 100 pages, rank tracking for 10 keywords, competitor tracking for 5 sites, traffic analysis for 10 keywords). Revenue is generated from upselling paid services to the free user base.
2. SEO Optimization Services (Custom Quote): Custom-priced SEO implementation services where users select optimizations from their audit report and receive a personalized quote. Pricing depends on number of pages analyzed, site technology, number of optimizations, and complexity. Payment is 50% upfront and 50% on delivery.
3. Google Ads Campaign Management: Two plans: Booster (6-month commitment, 10% commission on media spend, no setup fees) and Discovery (no commitment, 15% commission on media spend, €125 setup fee). Performance report included. Minimum monthly media budget of €200.
4. Netlinking Campaigns: Tailor-made campaigns priced based on number of articles and campaign duration. Starting at €540 excl. VAT for 3 articles/month for 3 months. Minimum 3-month commitment recommended at 6 months.
5. Local SEO Subscription: Annual subscription per establishment for local SEO management: €35 HT/month or €385 HT/year (1 month free). Includes listing distribution across 20+ platforms, review management, and performance tracking.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Octopulse provides an automated SaaS platform for search engine optimization paired with expert-led digital marketing services. The platform performs Google-like SEO audits, daily keyword rank tracking, competitor analysis, and centralized local business listings management. Paid services include expert SEO implementation, Google Ads (SEA) campaign management with commission-based pricing, and netlinking campaigns leveraging a catalog of 4,000+ high-authority websites.

Product overview

Octopulse is a SaaS platform offering an integrated suite of SEO tools and services for startups and SMEs. The core platform includes an SEO Audit tool, Rank Tracker, Competitor Tracker, and Local SEO management module. These tools work together: users run a free SEO audit to identify improvements, track keyword rankings against competitors, and manage local business listings. The platform is complemented by professional services for SEO implementation, Google Ads campaigns, and netlinking. Additionally, Octopulse has created Dokey, a content writing tool optimized for SEO and GEO.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Audit Free website analysis tool that uses crawler robots similar to Google's to identify SEO improvements needed for better Google compliance and ranking. Targeted at startups, SMEs, and local businesses seeking to improve their organic search visibility.
• Rank Tracker Keyword ranking monitoring tool that tracks website position on Google across up to 10 keywords on mobile and desktop, updated daily, with search volume and competition data. Designed for SMB marketers and founders who need to track SEO performance.
• Competitor Tracker Competitor analysis tool that automatically identifies competing websites, tracks their Google rankings, and runs SEO audits on them. Targeted at SMBs needing competitive intelligence without manual research.
• Local SEO Local business listing management tool that distributes business information across 20+ platforms including Google My Business, Google Maps, Apple Maps, Waze, and Foursquare, and includes review management and performance tracking. Targeted at artisans, retailers, and local service businesses.
• SEO Services (Référencement Naturel) Professional SEO service in which Octopulse's certified experts implement the optimizations identified in the audit on a backed-up version of the client's website, followed by quality inspection. Pricing is custom and depends on number of pages, site technology, and complexity; billed 50% upfront and 50% on delivery.
• SEA Google Ads Campaign Management Google Ads campaign management service including campaign creation, continuous optimization, performance reporting, and targeting by demographics, geography, and timing. Offered under Booster (6-month commitment, 10% commission on media spend) and Discovery (no commitment, 15% commission, €125 setup fee) plans, with a €200 minimum monthly media budget.
• Netlinking Campaigns

Quantifiable outcome

• +130% traffic increase in 3 months for Atawa customer
• +4 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure provides the cloud hosting infrastructure for Octopulse's website (www.octopulse.io) and web application (app.octopulse.io).
• GooglecoreTechnology or IntegrationPartnership with Google for Google My Business optimization and distribution. Octopulse leverages Google's partnership programs to create and optimize business listings, distribute information across Google Maps, Google Assistant, and other Google services.
• Île-de-France Region (Chèque Numérique)minorGTM or Marketing PartnerRegional government subsidy program promoting digital transition for local artisans and retailers. Octopulse is an approved provider under this program, offering services eligible for up to €1,500 in digital vouchers for Île-de-France businesses.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SE Ranking: All-in-one SEO platform with rank tracking, site audit, competitor research, and backlink monitoring. Comparable SMB-friendly positioning and pricing model to Octopulse's freemium SaaS approach.
• Eskimoz: French SEO agency that has built proprietary SEO tooling around audits, content, and netlinking. Direct competitor in the French SME market, combining agency services with a SaaS platform similar to Octopulse's hybrid model.
• Majestic: Backlink intelligence platform with the largest proprietary link index. Highly relevant peer given Octopulse's emphasis on the 4,000+ high-authority netlinking catalog and link-quality scoring.
• Ahrefs: Leading SEO toolset for backlink analysis, rank tracking, and site audits. Competes head-on with Octopulse on audit and rank-tracking capabilities and shares the link-analysis/authority data emphasis.
• Moz: Established SEO SaaS with site audits, rank tracking, and link research (Domain Authority). Directly comparable on the SEO-tooling core; broader and longer-tenured than Octopulse.
• Oncrawl: France-based technical SEO crawler and log analytics platform. Directly comparable to Octopulse's crawler-based audit capability, with a stronger enterprise/technical SEO positioning.
• SEMrush: Global SEO/SaaS platform offering rank tracking, site audit, competitor analysis, and backlink tooling. Directly comparable to Octopulse's SEO audit, rank tracker, and competitor tracker features, though at much larger scale and global reach.
• Yooda: French SEO/SEM SaaS platform providing rank tracking, competitor analysis, and audit tools for the French market. Closest direct domestic competitor to Octopulse in geography and SMB targeting.
• Botify: French-origin enterprise SEO platform combining crawling, log analysis, and performance analytics. Shares Octopulse's French roots and crawler-based SEO diagnostics, but targets larger enterprises.

Emerging players

• SEMJuice: French netlinking/link-building platform with a publisher marketplace comparable to Octopulse's 4,000+ site catalog. Specialized peer — narrower than Octopulse but directly overlapping on its highest-margin service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Octopulse