What SellerLogic does

SellerLogic (SELLERLOGIC GmbH) is a Düsseldorf-based SaaS company founded in 2011 that builds an integrated four-product suite for Amazon third-party sellers across 23+ marketplaces. The company's core offering is the Repricer, an AI-driven dynamic pricing engine that optimizes for the highest possible selling price while maintaining Buy Box position, supporting both B2C and B2B listings through Amazon SP-API integration on AWS infrastructure. Lost & Found applies AI-powered anomaly detection to FBA transaction data, automatically identifying and processing reimbursement claims up to 18 months retrospectively on a 25% commission-only basis (no upfront fee). Business Analytics delivers near-real-time profit and margin analytics across accounts, marketplaces, and products, with cost synchronization from Repricer, and Review Manager — the newest product launched in January 2026 — automates Amazon-compliant review requests within the mandatory 5-30 day window.

Revenue is generated through a hybrid model: volume-tiered subscriptions for Repricer (per product optimized), Business Analytics (per monthly order volume with discounts up to 15% for 24-month commitments), and Review Manager (€9-€59/month by email volume); a 25% transaction commission on Lost & Found reimbursements; and a 25% lifetime affiliate commission channel. Distribution is exclusively direct-to-consumer via sellerlogic.com, supported by a product-led growth motion (14-day free trials across all tools, freemium tiers for Repricer and Review Manager) and sales-assisted onboarding for paid tiers. The customer base is overwhelmingly SMB Amazon sellers across verticals (jewelry, sports, skincare, furniture, fashion), with occasional mid-market accounts such as FJ Trading GmbH managing 60,000 SKUs and up to 2 million daily price changes. SellerLogic holds no disclosed external funding, operates as a private GmbH with 11-50 employees, and maintains GDPR and PCI DSS compliance.

Name

SellerLogic

Legal name

SELLERLOGIC GmbH

Website

https://sellerlogic.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

SellerLogic builds an integrated four-product SaaS suite — Repricer, Business Analytics, Review Manager, and Lost & Found — that helps Amazon sellers optimize pricing, track profitability, automate reviews, and recover FBA reimbursements across 23+ marketplaces.

Ownership category

akta.pro rank

Product category

Amazon Seller SaaS (E-commerce Marketplace Tools)

NAICS

Software Publishers (5132), Software Publishers (513210)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Amazon seller tools
• E-commerce SaaS
• Dynamic repricing
• FBA reimbursement
• Marketplace analytics

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Repricer Subscription: SaaS subscription based on plan tier (Freemium/Starter/Advanced) and number of products optimized daily. The subscription covers all Amazon marketplaces and both B2C and B2B optimization. Product optimization refers to SKUs in stock and actively optimized, counted daily.
2. Business Analytics Subscription: Subscription pricing based on order volume per month from all connected Amazon marketplaces. Volume tiers range from 0-100 orders up to 100,000+ orders. Discounts available for longer commitments (3/6/12/24 months).
3. Review Manager Subscription: Pricing based on monthly email volume. Tiers: 1,000 emails = €9/mo, 5,000 emails = €19/mo, 10,000 emails = €29/mo, Unlimited (10k+) = €59/mo. Freemium plan provides core automation features free.
4. Lost & Found Commission: Performance-based commission at 25% of reimbursement value received from Amazon. No basic fee charged. Only charged when Amazon actually refunds money. Handles the full reimbursement process from error detection to case submission and communication with Amazon.
5. Affiliate Program: Affiliates earn 25% lifetime commission on all payments made by referred customers. Commissions are paid monthly, 30 days after customer payment. No fees for affiliates to join.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

SellerLogic develops and sells a web-based SaaS suite of four tools (Repricer, Business Analytics, Review Manager, Lost & Found) that Amazon third-party sellers use to optimize pricing, analyze profitability, automate review requests, and recover FBA reimbursements from Amazon. The platform integrates with Amazon Seller Central via SP-API and serves sellers across 23+ marketplaces.

Product overview

SELLERLOGIC is a suite of four integrated Amazon seller tools: Repricer (AI-driven dynamic pricing optimization for B2C and B2B to win the Buy Box), Business Analytics (profitability and margin dashboard with cost tracking), Review Manager (Amazon-compliant review request automation), and Lost & Found (AI-powered FBA error detection and reimbursement claim management). The platform operates as a unified SaaS solution with individual module subscriptions, offering import/export capabilities and REST API integration. Products share data synchronization (Repricer costs sync to Business Analytics) and connect to Amazon via SP-API.

Differentiator

Problem solved

Functional benefit

Brands

• SELLERLOGIC Repricer: AI-powered dynamic repricing tool for Amazon sellers to win the Buy Box and optimize B2C and B2B prices.
• SELLERLOGIC Business Analytics
• SELLERLOGIC Review Manager
• SELLERLOGIC Lost & Found

Products and services

• Repricer for Amazon AI-based dynamic repricing tool for Amazon sellers that optimizes B2C and B2B prices to win and maintain the Buy Box at the highest possible selling price. Includes Buy Box, Push, Daily Push, Manual, and Cross-ASIN optimization strategies, 138 import and 256 export fields per SKU, REST API integration, multi-marketplace support, and bulk pricing actions for wholesale, brands, and private label sellers.
• Lost & Found for Amazon AI-powered FBA error analysis and refund management service that automatically identifies reimbursement claims for Amazon FBA errors and handles full case processing and communication with Amazon. Covers inbound shipments, inventory, FBA fees, returns, and SAFE-T claims with up to 18 months of retrospective analysis. Priced on a commission-only basis at 25% of recovered funds.
• Business Analytics for Amazon Profitability and margin analysis dashboard for Amazon sellers providing real-time tracking of revenue, fees, refunds, taxes, and margins at account, marketplace, and product levels. Integrates with Repricer for automatic cost synchronization, customizable KPI widgets, segment-based filtering, and near real-time data plus up to 2 years of historical data.
• Review Manager for Amazon Amazon-compliant review request automation tool that sends review requests within Amazon's mandatory 5-30 day window, supporting B2B and B2C sellers with multi-account, multi-marketplace management from a unified dashboard. Uses Amazon-approved templates and sending methods to ensure full compliance with Amazon communication guidelines.

Quantifiable outcome

• Up to 2 million price changes per day
• +7 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature7 records

Partnerships

One partnership is on record.

• AmazoncoreTechnology or IntegrationSELLERLOGIC is technically part of the Amazon Partner Network. Uses Amazon Marketplace Services API and Amazon SP-API for connectivity to Amazon. The platform is integrated, updated in real-time, and designed to optimize e-commerce operations. Also uses Amazon AWS hosting for high availability and scalability. Lost & Found connects via Amazon SP-API for FBA data extraction.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• FeedbackWhiz: Amazon seller tool for review automation, feedback management, and listing optimization. Comparable as a review automation SaaS competing with SellerLogic's Review Manager product for the same Amazon seller customer segment.
• Jungle Scout: Amazon seller suite covering product research, keyword tracking, sales analytics, and supplier database. Comparable as an integrated SaaS platform targeting the same Amazon SMB/seller customer base with subscription pricing and similar go-to-market motion.
• Perpetua (formerly Sellics): Amazon advertising and analytics platform with seller optimization tools. Comparable as a SaaS vendor for Amazon sellers with subscription pricing, marketplace analytics, and European origin (Sellics was founded in Germany/Austria).
• RepricerExpress: Specialized Amazon repricing tool competing head-to-head with SellerLogic's core Repricer product. Comparable as a dedicated automated repricing SaaS with similar pricing model (subscription by SKU count) and same target customer.
• Keepa: Amazon price tracking and product data platform used by sellers for competitive intelligence and Buy Box monitoring. Adjacent comparison since Keepa focuses on price tracking data while SellerLogic acts on it via repricing.
• Aura (formerly Aura Repricer): Amazon repricing tool using AI-driven pricing algorithms for Buy Box optimization. Direct competition in the algorithmic repricing category with similar target customer (Amazon B2C/B2B sellers) and subscription-based pricing model.
• AMZScout: Amazon product research, sales estimator, and seller tools suite. Comparable as a SaaS platform for Amazon sellers with similar SMB target customer, subscription pricing, and marketplace analytics capabilities.
• Sellerboard: Amazon profit analytics and inventory management SaaS for sellers. Comparable as a seller-side analytics platform with subscription pricing, serving the same SMB/mid-market Amazon seller base with overlapping value proposition to Business Analytics.
• Helium 10: All-in-one SaaS suite for Amazon sellers offering keyword research, product research, listing optimization, and analytics. Directly comparable as a multi-tool Amazon seller platform with overlapping customer base (B2C/B2B Amazon sellers) and similar PLG/SaaS business model.

Broad incumbents

• ChannelEngine: Multichannel e-commerce marketplace integration and management platform headquartered in the Netherlands. Broader incumbent covering multiple marketplaces (including Amazon) with overlapping seller-tool capabilities, though more focused on integration/operations than repricing/review automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SellerlogicEN
• Facebookfacebook.com/SellerLogic.EN

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SellerLogic