UMAI Marketing

What UMAI Marketing does

UMAI Marketing is a boutique digital marketing agency founded in 2019 and headquartered in Austin, Texas, specializing in consumer packaged goods (CPG) brands across food, beverage, beauty, wellness, and lifestyle categories. Co-founded by Alison Smith and Karin Samelson, the firm delivers full-service agency work (branding, packaging, social media management, paid social, email marketing, influencer marketing, content creation) alongside a growing portfolio of digital education products and the Otrera AI-powered Amazon advertising SaaS platform. The stated customer base spans startup, SMB, and mid-market CPG brands including Serenity Kids, Mother-in-Law's Kimchi, Attain Cosmetics, Purely Pecans, Natural Stacks, Om Mushrooms, and Tenayo, with documented case-study outcomes such as 200%+ ROI on social ad spend, 2,000% Instagram follower growth, and launches into 3,000+ retail stores.

The company operates on three revenue streams: (1) agency professional services sold via direct inquiry and retainer arrangements, (2) digital education products and templates delivered through Kajabi and Shopify (Consumer Goods Growth Course at $197/month or $1,297, individual modules at $67/month, template kits at $97), and (3) the Otrera SaaS platform with tiered subscriptions ($99/$250/$999/month) that automates Amazon keyword bidding, listing optimization, and creative generation via generative AI. Distribution is primarily direct-to-consumer through the company's website, organic social (Instagram, LinkedIn), a podcast, a blog, email newsletters, and free masterclasses used as lead magnets.

Technically, Otrera integrates with Amazon Seller Central and Amazon Ads, processes structured advertising performance data, and applies generative AI across text (keywords, copy), image (product/storefront graphics), and video (Amazon storefront content) modalities, with a stated 24/7 automated bid-optimization capability. The broader technology stack is built on Shopify for e-commerce, Kajabi for course delivery, WordPress for content, Mailchimp for email, and Stripe for payments. The company is privately held, women-owned, and operates with a small team of approximately 10-12 specialists.

Name

UMAI Marketing

Legal name

Umai Marketing

Website

https://umaimarketing.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

UMAI Marketing is a boutique Austin-based digital marketing agency serving CPG brands across food, beverage, beauty, and wellness with full-service marketing, digital education products, and the Otrera AI-powered Amazon advertising SaaS platform.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)

Keywords

• CPG digital marketing
• Amazon advertising optimization
• Social media management
• Brand packaging design
• Influencer marketing services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Agency Services: Full-service digital marketing agency providing branding, social media management, paid advertising, email marketing, content creation, and influencer marketing for CPG brands. Revenue generated through project-based work and ongoing retainers.
2. Digital Products & Courses: Educational courses and digital marketing tools sold via Kajabi platform. Includes the Consumer Goods Growth Course ($197/mo or $1,297 one-time), individual marketing courses ($67/mo), Social Media Marketing Kit ($97), and BFCM Kit ($97). Revenue generated through subscription and one-time purchase models.
3. Otrera SaaS Platform: AI-powered Amazon advertising management SaaS with tiered pricing (Build $99/mo, Optimize $250/mo, Accelerate $999/mo). Includes keyword optimization, listing enhancement, and creative services. Revenue through monthly/annual subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

UMAI Marketing is a boutique digital marketing agency that provides branding, packaging, social media management, paid advertising, email marketing, content creation, and influencer marketing services to consumer packaged goods (CPG) brands. The company also sells digital products including the Otrera AI-powered Amazon advertising SaaS platform, the Consumer Goods Growth Course, and template kits (Social Media Marketing Kit, BFCM Kit) for brand self-service marketing.

Product overview

UMAI Marketing is a boutique CPG digital marketing agency offering a portfolio of digital products and services. The core offering combines agency services with digital education products. The main products include: (1) Otrera - an AI-managed Amazon Ads platform launched in 2024 for automated campaign optimization, (2) Consumer Goods Growth Course - a comprehensive 6-week marketing training program with optional individual module subscriptions, (3) Social Media Marketing Kit - Canva template bundles for content creation, (4) BFCM Kit - Q4 promotional toolkit, and (5) various SOP guides and mini-courses. The company also provides full-service agency offerings including branding, digital marketing, social media management, content creation, and influencer marketing.

Differentiator

Problem solved

Functional benefit

Brands

• Otrera: AI-powered Amazon advertising optimization platform that helps CPG brands maximize their Amazon ad campaigns using generative AI technology.

Products and services

• Full-Service CPG Digital Marketing Agency Services Full-service digital marketing agency offering branding, packaging design, social media management, paid social advertising, email marketing, content creation, and influencer marketing for consumer packaged goods brands across food, beverage, beauty, wellness, and lifestyle categories.
• Otrera AI Amazon Advertising Platform AI-managed Amazon advertising optimization SaaS platform featuring automated keyword bidding, 24/7 bid optimization, listing optimization, and creative support for product listings and storefronts. Available in tiered subscriptions from $99 to $999/month.
• Consumer Goods Growth Course 6-week comprehensive marketing training program for CPG brands covering social media, paid advertising, and email marketing through the CORE 3 Method. Includes 5 modules with video sessions, action tasks, and bonuses. Available as full course ($197/month or $1,297 one-time) or individual modules ($67/month).
• Social Media Marketing Kit Done-for-you Canva social media template bundle including 50+ visuals, 30 captions, TikTok & Reel video recipes, viral hooks, and call-to-actions for CPG brands. Priced at $97.
• Black Friday Cyber Monday (BFCM) Kit Q4 promotional toolkit for CPG brands including 40+ social, ad, and email templates, step-by-step checklist, goal tracking spreadsheet, and BFCM execution guide. Priced at $97.
• Consumer Goods Mini Course Free 5-day video mini course introducing the CORE 3 Method for CPG brand growth through social strategies, email marketing, and advertising optimization.
• Otrera Creative Support Creative design service for Amazon sellers offering product page graphics, Amazon storefront design, and custom illustrations including main images, product benefits, ingredient benefits, claims, competitor comparisons, and use cases.

Quantifiable outcome

• 200%+ ROI on social media ad spend for Serenity Kids
• +5 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ladder: Digital marketing agency working with brands across growth, creative, and paid social; comparable to UMAI as a services-led agency with productized assets and a focus on scaling e-commerce brands.
• Perpetua: Amazon advertising optimization SaaS for CPG and e-commerce brands, directly competing with UMAI's Otrera platform on automated keyword bidding, listing optimization, and campaign management.
• Pacvue: Enterprise commerce and Amazon advertising platform with AI-driven optimization, overlapping with Otrera's Amazon Ads automation and serving the same CPG and brand seller segment.
• Socialfly: Women-owned boutique social media marketing agency serving consumer and lifestyle brands; closely comparable to UMAI in size, positioning, and service mix.
• LYFE Marketing: Social media and digital marketing agency serving small and mid-market consumer brands; comparable boutique positioning to UMAI with similar social-first service stack.

Broad incumbents

• Tinuiti: Large independent performance marketing agency with Amazon, paid social, and email expertise for CPG and retail brands; broader portfolio but overlapping capabilities with UMAI's agency services.
• SmartSites: Full-service digital marketing agency offering paid social, SEO, web design, and email for SMB and mid-market brands; broader scope than UMAI but overlapping on digital marketing services for consumer brands.
• Disruptive Advertising: Digital marketing agency focused on paid media, SEO, and lifecycle marketing for e-commerce and DTC brands; comparable to UMAI's paid social and email services targeting CPG.
• Skai: Enterprise advertising intelligence platform with Amazon Ads and retail media capabilities; larger but overlapping with Otrera on Amazon advertising optimization for brands.

Emerging players

• Helium 10: Amazon seller tool suite including keyword research, listing optimization, and ad management; adjacent to Otrera with broader e-commerce tooling but overlapping Amazon advertising functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/umaimarketing
• LinkedInlinkedin.com/company/umaimarketing
• Instagraminstagram.com/umaimarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UMAI Marketing