Stichting DierenLot

What Stichting DierenLot does

Stichting DierenLot is a Dutch nonprofit foundation (stichting), founded in 2005 and registered in Utrecht, that operates as a national fundraising and distribution intermediary for the fragmented ecosystem of animal welfare organizations in the Netherlands. Rather than running its own shelters, the foundation supports 280-300+ local and regional animal welfare bodies — including animal shelters (dierenasiels), wildlife rehabilitation centers, animal ambulances (dierenambulances), and food banks — by channeling financial grants, donated pet food, equipment, and emergency funding through a centralized distribution center and a network of six branded transport trailers operated by Adriaanse Transport covering over 100,000 km annually.

The foundation's revenue base is deliberately diversified across five streams: (i) individual donations via monthly subscriptions starting at €1.85, one-time gifts, and periodieke schenkingen (5-year periodic gift agreements with full income-tax deductibility under ANBI rules); (ii) lottery proceeds generated through SupportActie and, since 2024, as a fixed partner of the Nationale Postcode Loterij; (iii) branded merchandise sales through the giftshop at €1.95-€25 per item with free shipping; (iv) clothing and textile donation proceeds through Kledingactie collection containers; and (v) environmental value recovery through Eeko cartridge and mobile-phone recycling. Major-gift and legacy-giving programs include the Fonds op Naam named-fund vehicle starting at €100,000 and partnerships with NuNotariaat and DoeHetZelfNotaris to facilitate testamentary gifts. Corporate product donations flow from a broad coalition of pet-care partners including Purina, Mars Petcare, Hill's, Beaphar, Vitakraft, Yarrah, Vivara, and others, while CSR-aligned logistics and retail partners (Booking.com, Adriaanse Transport, Welkoop, Intratuin) provide distribution and visibility.

The go-to-market is direct-to-consumer, executed through owned digital properties (dier.nu, secure.dier.nu, actievoordieren.nl, dierenlot.digicollect.nl), the quarterly #Samenvoordieren magazine, the SBS6 TV program Samen Voor Dieren (hosted by veterinarian Piet Hellemans since January 2021), and broad social media presence across Facebook, Instagram, LinkedIn, YouTube, and X. The organization holds ANBI status (Dutch public-benefit designation, RSIN 815546841) and CBF Erkend Goed Doel certification, provides tax-deductible giving across all channels, and operates within the strict regulatory framework applicable to Dutch charitable institutions (AVG/GDPR, CBF supervision, Goede Doelen Nederland membership). Founder Jan Krol remains engaged as Co-Founder, Director & Fundraiser, alongside a broader leadership team including a dedicated Team Bijzondere Giften and business partnerships contact Dorris van Duijn.

Name

Stichting DierenLot

Legal name

Stichting DierenLot

Website

https://dier.nu

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting DierenLot is a Dutch nonprofit foundation, founded in 2005 and based in Utrecht, that raises funds and distributes supplies, financial aid, and emergency grants to 280-300+ local animal shelters, wildlife rescue centers, and animal ambulances across the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others

Revenue model

1. Donations and gifts: Individual donors contribute through monthly subscriptions (starting at €1.85/month), one-time gifts, and periodic donations via bank transfer or online portals. Donations are the primary revenue stream supporting the organization's mission.
2. Loterij / Lottery: DierenLot runs lottery games through SupportActie for lottery players, generating proceeds for animal welfare.
3. Giftshop merchandise sales: The organization operates a giftshop selling branded items (knuffels, thermos flasks, books, clothing, calendars) at various price points, with free shipping.
4. Clothing and goods donations: Clothing, shoes, textiles, and accessories donated by the public are collected via dedicated containers and inzamelpunten. Net proceeds (100%) are paid quarterly to the affiliated animal welfare organization listed at each collection point.
5. Cartridge and electronics recycling: Used printer cartridges, mobile phones, and tablets are collected via Eeko inzamelboxen. The organization receives a value recovery payment for each item, which is then used to fund animal rescue operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

No source-backed content provided in the input to describe the core offering of Stichting DierenLot.

Product overview

Stichting DierenLot operates as a charitable foundation supporting local and regional animal welfare organizations across the Netherlands through a multi-channel platform. The core offering consists of donation mechanisms including monthly donations, one-time gifts, tax-advantaged periodic giving, and major gift programs with personalized allocation options (Fonds op Naam starting from €100,000). Supporting platforms include an action fundraising platform (actievoordieren.nl) for grassroots campaigns and a Digital Collection system (DigiCollect) for regional campaigns. Additional services encompass legacy giving with testament planning support, a clothing recycling program, cartridge/phone recycling through Eeko, and a pet aftercare testament service. The organization publishes the #Samenvoordieren quarterly magazine and the professional Vakblad Dierenhulpverlening journal. A network of over 280 recognized beneficiary organizations (dierenambulances, shelters, wildlife rescue) receives support through financial aid, food distribution, and the DierenLot Noodfonds emergency fund. The TV program 'Samen Voor Dieren' broadcasts on SBS6, featuring veterinarian ambassador Piet Hellemans.

Differentiator

Problem solved

Functional benefit

Brands

• DierenLot Dierenambulances: Animal ambulance services operated or supported by DierenLot for emergency animal rescue
• #samenvoordieren
• Noodfonds
• Testament Service
• Digitale Collecte Dierenhulp
• Samen Voor Dieren

Quantifiable outcome

• More than 280 local animal welfare organizations receive ongoing support from DierenLot
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered core and minor.

• Nationale Postcode LoterijcoreGTM or Marketing Partner · 1 January 2024Since 2024, DierenLot is one of the fixed charity partners of the Nationale Postcode Loterij, one of the Netherlands' largest charity lotteries. This partnership provides significant exposure to millions of lottery participants and generates fundraising revenue for DierenLot's mission.
• VivaraminorGTM or Marketing PartnerVivara provides pet food donations for animals in shelters, ensuring they receive proper nutrition during vulnerable periods.
• Vigor & Sage en Nature BridgeminorGTM or Marketing PartnerProud partnership with Stichting DierenLot, providing quality animal care products and food for shelter animals.
• Huisdier SuperminorGTM or Marketing PartnerOnline pet specialty store that supports DierenLot as a partner, providing quality products and donations for animals in need.
• BrekzminorGTM or Marketing PartnerDelivers animal supplies through the DierenLot network, ensuring donations reach the organizations that need them most.
• WooofminorGTM or Marketing PartnerPartnership with DierenLot as an overarching organization reaching all animal shelters in the Netherlands, ensuring fair and transparent distribution of donations.
• WisbroekminorGTM or Marketing PartnerContributes products to DierenLot's animal welfare efforts, supporting animal health and wellbeing.
• WelkoopminorGTM or Marketing PartnerRetail chain supporting DierenLot as part of its social responsibility program, funding animal welfare initiatives and local causes.
• DiscusminorGTM or Marketing PartnerPartners with DierenLot through donations, in-store actions, and customer awareness campaigns to create direct impact for animals in need.
• VitalstyleminorGTM or Marketing PartnerOngoing partnership donating pet food and supporting DierenLot's animal welfare mission over multiple years.
• Pets PlaceminorGTM or Marketing PartnerProvides various animal supplies free of charge to DierenLot, demonstrating commitment to animal welfare through product donations.
• VitakraftminorGTM or Marketing PartnerDonates surplus pet food and products to DierenLot, which then distributes them efficiently to animal welfare organizations.
• Adriaanse TransportminorGTM or Marketing PartnerProudly sponsors DierenLot by fitting 6 trailers with DierenLot branding, covering over 100,000 km annually in the Netherlands.
• Happy Cat / Happy DogminorGTM or Marketing PartnerBundled donation forces with DierenLot to efficiently and fairly distribute pet food to animals and pet owners in need across the country.
• GooodminorGTM or Marketing PartnerBelieves every animal matters — partner providing quality food donations for shelter dogs.
• YarrahminorGTM or Marketing PartnerTrusted DierenLot as a partner ensuring donated pet food reaches the right places through the organization's distribution network.
• PurinaminorGTM or Marketing PartnerProud to support leading charities like DierenLot that share Purina's values around pet welfare and the human-animal bond.
• MARS PetcareminorGTM or Marketing PartnerFound a committed and enthusiastic partner in DierenLot that shares MARS Petcare's values, donating pet food for shelter animals.
• BeapharminorGTM or Marketing PartnerShares Beaphar's vision that pets deserve the best care, partnering with DierenLot for animal welfare support.
• Hill'sminorGTM or Marketing PartnerEnriches the bond between people and their pets through quality nutrition, including for shelter animals supported by DierenLot.
• SupportActieminorGTM or Marketing PartnerAffiliate organization for lottery players that supports DierenLot's fundraising through lottery operations.
• EekominorGTM or Marketing PartnerEnvironmental recycling partner collecting used cartridges, mobile phones, and tablets. Handles processing, data wiping, refurbishment, and recycling. The value recovered is donated to DierenLot.
• RosewoodminorGTM or Marketing PartnerPartner supporting DierenLot's mission to provide shelter animals with caring homes.
• FarmfoodminorGTM or Marketing PartnerFamily business prioritizing dog health, partnering with DierenLot to support animals in difficulty.
• MedpetsminorGTM or Marketing PartnerProud partner of DierenLot, aligned with Medpets' mission to help animals in need.
• NuNotariaatminorImplementation/ SI/ Consulting PartnerOnline notary service that DierenLot partners with to offer supporters an easy, affordable way to draft a simple online will naming DierenLot as beneficiary.
• DoeHetZelfNotarisminorImplementation/ SI/ Consulting PartnerDIY notary platform where supporters can add a supplementary legacy (légat) or set up a multi-year gift to DierenLot.
• Toegift.nlminorGTM or Marketing PartnerDierenLot is part of the recognized good causes jointly represented by Toegift.nl, a collective charity platform.
• Booking.comminorGTM or Marketing PartnerCorporate partner that supports DierenLot as part of its social responsibility initiatives.
• IntratuinminorGTM or Marketing PartnerGarden and home retail chain supporting DierenLot's animal welfare mission.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ASPCA (American Society for the Prevention of Cruelty to Animals): The US's largest animal welfare charity, with national media presence and a broad donation-funded model. Comparable in mission and scale, but operates in a different geography as a broad incumbent.
• RSPCA (Royal Society for the Prevention of Cruelty to Animals): The UK's leading animal welfare charity, with a national footprint, donor base, and shelter network. Broad incumbent in the same cause area but with a much larger and more diversified scope.

Direct peers

• Stichting Het Zwerfdier (Stray Animal Foundation): Dutch nonprofit focused on stray and abandoned animals, funded by donations and active in shelter support. Directly comparable as a Dutch animal welfare charity distributing aid to local organizations.
• Stichting AAP: Dutch foundation dedicated to the rescue, rehabilitation, and rehoming of exotic and abused animals, supported by donations and corporate partners. Comparable in mission and donor model.
• Dierenbescherming: The Dutch Society for the Protection of Animals is the largest and longest-established animal welfare charity in the Netherlands, also funded through donations and supporting shelters and animal welfare work. Dierenbescherming is the most directly comparable national animal welfare foundation in the same market.
• Stichting Dier en Recht: Dutch nonprofit advocating for animal rights and welfare, also funded by donations and supporting legislative and educational work in the same Dutch cause area.
• Vier Voeters / Four Paws (NL): International animal welfare organization active in the Netherlands, focused on companion animals and wildlife, funded by donations and corporate partners. Directly comparable as a donation-funded animal welfare nonprofit operating in the same Dutch market.
• Stichting IFAW (International Fund for Animal Welfare) NL: International animal welfare and conservation nonprofit with a Dutch fundraising presence, supported by individual donors and foundations. Operates in the same cause area and donor market as DierenLot.

Others

• Goede Doelen Nederland: The Dutch sector association for charitable organizations, of which DierenLot is a member. Not a direct competitor, but the primary industry body governing standards, fundraising conduct, and reputation in the sector DierenLot operates in.

Regional players

• WWF Nederland: Dutch national branch of WWF, a large international conservation charity. Similar donation- and partner-funded nonprofit model, but focused on wildlife conservation rather than companion animal welfare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DierenLot
• YouTubeyoutube.com/channel/UC252BPWXmJZH3hk6NRlTA2w/videos
• Facebookfacebook.com/dierenlot
• LinkedInlinkedin.com/company/2202119
• Instagraminstagram.com/stichtingdierenlot

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting DierenLot