Granville Homes

What Granville Homes does

Granville Homes is a privately held, vertically integrated residential homebuilder founded in 1977 and headquartered in Fresno, California. The company builds and sells single-family homes across eight active communities in the Fresno, Clovis, and Madera submarkets of California's Central Valley, operating through four product series — Villa Series (entry-level, low $400s), Canvas Collection (mid $500s), Traditional Series ($700s), and Granville Estates (luxury, $1.5M-$1.7M+). Granville has built more than 7,500 homes cumulatively and employs 101-250 people.

The company's core technical differentiator is its proprietary Granville Eco-Smart building system, which integrates 2x6 exterior wall framing with R-24 blown-in insulation, cool-roof concrete tile technology, multi-zone HVAC with energy recovery ventilators, tankless water heaters, photovoltaic solar systems (4.86kW-9.10kW), and water-conserving drip irrigation. The builder claims resulting homeowner utility bills as low as $19.89-$54 per month, which functions as the central marketing claim against competing Central Valley builders using conventional 2x4 framing.

Revenue is generated primarily through one-time new home sales (base price plus lot premiums and upgrades), with adjacent income streams from Granville Home Loans (in-house mortgage origination, NMLS #1908241), Granville Commercial (commercial real estate), GV Rentals (rental property management), and the Agent Alliance Program (referral fees up to 2% of base price). Distribution occurs through on-site model centers, NterNow-powered self-guided tours, weekend sales agents, and a real estate agent referral channel. The company is led by founder-CEO Darius Assemi.

Name

Granville Homes

Legal name

Granville Homes Inc.

Website

https://gvhomes.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Granville Homes is a privately held Fresno-based residential homebuilder founded in 1977 that has built over 7,500 single-family homes across eight Central Valley communities, serving entry-level through luxury buyers with its proprietary Eco-Smart energy-efficient building system.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (23611)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• New home construction
• Single-family residential
• Energy-efficient homebuilding
• Master-planned communities
• Home builder Fresno

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. New Home Sales: One-time sale of newly constructed single-family homes across multiple price tiers and communities. Revenue generated from base home prices, lot premiums, and buyer-selected upgrades and options.
2. Granville Home Loans: In-house mortgage financing services for home buyers, providing lending products and supporting the home purchase process
3. Referral and Agent Programs: Agent Alliance Program generates revenue through builder-funded referral rewards paid to real estate agents who bring qualified buyers

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Granville Homes is a residential homebuilder that designs, constructs, and sells newly built single-family homes across multiple product series (Villa Series, Canvas Collection, Traditional Series, and Granville Estates) in master-planned communities across Fresno, Clovis, and Madera in California's Central Valley. The company complements home sales with in-house mortgage lending through Granville Home Loans, a 24/7 Customer Care program with warranty and maintenance support, and self-guided tour technology via the NterNow mobile app.

Product overview

Granville Homes is a residential homebuilder offering single-family homes across multiple product series: the Traditional Series (entry/mid-range models like Annie, Bella, Cali), Canvas Collection (contemporary designs), Granville Estates (luxury semi-custom homes), and Villa Series (affordable entry-level options). The company differentiates through its proprietary Granville Eco-Smart Technology building system featuring advanced wall insulation, cool roofs, and solar integration. Adjacent services include in-house mortgage lending (Granville Home Loans), post-purchase customer care with 24/7 emergency support, and self-guided tour technology via NterNow.

Differentiator

Problem solved

Functional benefit

Brands

• Granville Estates: Luxury semi-custom home line featuring premium extra-large lots, gourmet kitchens, and designer features on 2+ acre lots
• Granville Eco-Smart
• Canvas Collection
• Granville Home Loans
• GV Rentals

Products and services

• Traditional Series Entry-level and mid-range traditional-style single-family home floor plans (Annie, Aria, Bella, Benton, Cali, Everly, Millie, and Pasatiempo) ranging from approximately 1,400 to 4,580 sq ft, targeted at first-time and move-up buyers in Central Valley communities such as Granville at Riverstone and Copper River Ranch.
• Canvas Collection Contemporary-style single-family homes including Canvas 1, Canvas 2, Canvas 3, Canvas 4, Canvas 5, Canvas 6, Canvas 9, Canvas 10, Canvas 11, Canvas 12, and Canvas 14 models, with modern exterior styling and integrated smart home technology, targeted at buyers wanting modern design at mid-tier price points.
• Granville Estates Luxury semi-custom single-family estate homes on extra-large 2+ acre lots in select Central Valley communities (including Ventana Hills), featuring gourmet kitchens, designer finishes, RV garages, and high-end amenities for luxury and estate buyers willing to invest $1.5M-$1.7M+.
• Villa Series Villa 1, Villa 5, and Villa 6 single-story designs with energy-efficient features and solar options aimed at first-time and value-oriented buyers in Central Valley, with Villa 1 starting around $437,600 at approximately 1,453 sq ft.
• Granville Eco-Smart Technology Standard integrated energy-efficient and eco-friendly building technology package applied across all Granville homes, including 2x6 framing, R-24 blown-in insulation, cool roof technology, high-efficiency HVAC with ERV, tankless water heaters, photovoltaic solar, and water-conservation systems engineered for Central Valley climate conditions.
• Granville Home Loans In-house mortgage lending service offering home loan applications, pre-approval, closing services, and builder-funded rate buydowns up to 2% for purchasers of qualifying Granville homes.
• Granville Customer Care Program Comprehensive post-purchase support service for Granville homeowners including 24/7 emergency response, warranty support, handyman services, maintenance packages, and online Granville Homeowner Portal for digital service requests.
• NterNow Self-Guided Home Tours Self-guided mobile tour technology integrated with NterNow providing prospective buyers on-demand access to select move-in ready Granville homes via smartphone, enabling tours without an appointment or sales representative present.
• Granville Care Package Annual or recurring home maintenance service package covering roof and gutter inspection, plumbing inspection, HVAC filter replacement, tankless water heater flushing, and related preventative maintenance tasks for Granville homeowners.

Quantifiable outcome

• Utility bills as low as $19.89-$54 per month for Eco-Smart homes
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered supporting and flagship.

• NterNowsupportingTechnology or IntegrationSelf-guided tour technology partner providing on-demand access to select move-in ready homes via smartphone app, allowing buyers to tour on their own schedule without appointments.
• JD PowerflagshipStrategic or Co-development PartnerIndustry recognition partner for customer satisfaction and home quality awards in 2007-2008, enhancing brand credibility and market positioning.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• D.R. Horton: Largest U.S. homebuilder by volume with a strong California presence including Central Valley submarkets. Competes head-to-head with Granville on affordable and move-up product lines.
• PulteGroup: Top-five U.S. homebuilder with active California operations including Central Valley. Competes in move-up and luxury segments analogous to Granville's Traditional and Estates series.
• Taylor Morrison: National builder with growing California footprint including Central Valley master-planned communities. Comparable across multiple price tiers and amenity-rich community formats.
• Lennar Corporation: One of the largest U.S. homebuilders with active communities across the Fresno/Central Valley market. Directly competes on entry-level and move-up product tiers where Granville's Villa, Canvas, and Traditional series operate.

Direct peers

• KB Home: California-focused production homebuilder with deep Fresno-area presence. Closely comparable in build-to-order model, energy-efficiency positioning, and entry-to-mid-tier price targeting.
• Shea Homes: Long-standing California homebuilder with Central Valley communities in similar price tiers. Comparable in master-planned community development and move-up buyer focus.
• Woodside Homes: California-rooted regional builder with energy-efficient product offerings, comparable in community scale and mid-tier price targeting within overlapping Central Valley geographies.
• TRI Pointe Homes: California-headquartered national builder operating across multiple price tiers with notable Central Valley communities. Comparable product segmentation and energy-conscious positioning to Granville.
• Meritage Homes: Public builder emphasizing energy-efficient homes (advanced framing, spray-foam insulation, solar), directly comparable to Granville's Eco-Smart value proposition across California markets.

Regional players

• De Young Properties: Fresno-based regional builder focused on energy-efficient, all-electric homes in the Central Valley. Directly comparable to Granville on geography, energy-efficiency positioning, and mid-tier price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCyFr8KldOWuEj2MiP_Cm3nQ
• Facebookfacebook.com/granvillehomes
• LinkedInlinkedin.com/company/granville-homes---new-homes-fresno
• Instagraminstagram.com/granvillehomes/?hl=en
• Xx.com/gvhomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Granville Homes