EQUP

Name

EQUP

Legal name

EQUP

Website

https://equp.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. SaaS Subscription Revenue: Vertical SaaS subscription model with per-sublime-account or per-user pricing across multiple products (Saleoid, FieldServicePro, LegalCore, MedicalPro, GoDial.ai). Products are priced as flat fees per sub-account with shared core infrastructure reducing R&D costs.
2. Seed-2 Round Funding: Currently raising $5,000,000 for 15% equity. Previous valuation of $1.92 Billion (Seed). Target of $5M+ ARR by Year 3 with 5,000+ active customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

EQUP is a vertical SaaS holding company that builds and operates industry-specific business software products on a proprietary shared infrastructure called EQUP Core. Its portfolio includes Saleoid (CRM and marketing automation), FieldServicePro (field service management), LegalCore (legal practice management), MedicalPro (healthcare practice management), and GoDial.ai (AI-powered outbound calling). The shared core contains 20+ reusable modules enabling rapid deployment of vertical SaaS products.

Product overview

EQUP Inc. is a vertical SaaS aggregator operating as a technology incubator and holding company. The company has built a proprietary 'SaaS Factory' engine called the EQUP Core—a shared foundation of over 20+ essential business tools (billing, scheduling, CRM, email, forms, automation) that enables rapid launch and scaling of industry-specific products. The product portfolio includes five distinct vertical SaaS products: Saleoid Live (Unified Marketing and Sales CRM), FieldServicePro Live (Field Service Management), LegalCore (Law Practice Management), MedicalPro (Healthcare Practice Management), and GoDial.ai (AI-Powered Sales Automation). All products share the EQUP Core infrastructure while maintaining industry-specific workflows and AI capabilities. The platform is transitioning from 'Systems of Record' to 'Active Operators' with AI agents that execute work for users rather than just recording data.

Differentiator

Problem solved

Functional benefit

Brands

• Saleoid: Unified Marketing and Sales Solution - Complete CRM & Marketing suite for SMEs and Agencies
• FieldServicePro
• LegalCore
• MedicalPro
• GoDial.ai

Products and services

• Saleoid Live Unified Marketing and Sales Solution providing complete CRM and marketing suite for SMEs and agencies. Combines lead management, email marketing, pipeline tracking, and sales automation in one platform.
• FieldServicePro Live End-to-end management platform for field service businesses including HVAC, Plumbing, Electric, and Landscaping trades. Features smart dispatching, mobile estimates, GPS tracking, and instant payments from the field.
• LegalCore Operating system for modern law firms providing case management, client management, contract management, AI-powered document analysis, automated drafting, and integrated CRM for lead pipeline tracking.
• EQUP Core Shared infrastructure foundation containing 20+ reusable business modules (Billing, CRM, Email, Forms, Scheduling, Project Management, Subscription Management, Business Flow Automation, Online Bookings, Automated Estimates, Email Marketing) that powers all vertical products.

Quantifiable outcome

• 20+ hours saved per week through client onboarding and monthly reporting automation
• +8 more outcomes

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability29 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• StripecoreTechnology or IntegrationPayment processing partner. Terms of Service states Stripe is the primary payment gateway for processing subscription fees and merchant payments. Users can attach their payment merchant account to receive customer payments.
• Authorize.netcoreTechnology or IntegrationPayment processing partner alongside Stripe. Terms of Service lists Authorize.net as an approved payment method for processing fees and merchant transactions.
• PayPalcoreTechnology or IntegrationPayment processing partner enabling alternative payment options for subscription fees and customer transactions.
• QuickBookscoreTechnology or IntegrationSeamless 2-way sync with QuickBooks Online and Desktop for FieldServicePro. Invoices, payments, and customer details update in both systems instantly.
• Gmail / Google WorkspacemajorTechnology or IntegrationEmail integration partner. Users can connect Gmail accounts directly via Google OAuth for managing customer communications within the platform.
• Outlook / Microsoft 365majorTechnology or IntegrationEmail integration partner. Users can connect Outlook/IMAP/SMTP accounts for managing business communications.
• TwiliocoreTechnology or IntegrationCommunications infrastructure for calls and messages. Powers GoDial.ai's AI calling features and SMS functionality across products.
• ZillowmajorTechnology or IntegrationLead capture integration for Real Estate product. Leads from Zillow are parsed instantly into the CRM pipeline.
• Realtor.commajorTechnology or IntegrationLead capture integration for Real Estate product. Property leads parsed into CRM for immediate follow-up.
• Facebook AdsmajorTechnology or IntegrationAdvertising lead integration. Leads from Facebook Ads campaigns are captured and synced to CRM instantly.
• MLS (IDX Feeds)majorTechnology or IntegrationMLS integration via IDX feeds allows real estate agents to send property alerts to clients directly from EQUP.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• ServiceTitan: Market-leading vertical SaaS for HVAC, plumbing, electrical, and other trades. Directly comparable to EQUP's FieldServicePro subsidiary in product scope, target customer (trade SMB/mid-market), and GTM motion.
• Housecall Pro: Vertical SaaS for home service businesses (HVAC, plumbing, cleaning, electrical) with scheduling, dispatching, invoicing, and AI features. Closest direct competitor to FieldServicePro in the SMB trade segment.
• Jobber: Field service management SaaS targeting small and mid-sized service businesses. Overlaps with FieldServicePro on scheduling, invoicing, and CRM for trades.
• Clio: Leading cloud-based legal practice management SaaS with AI document automation. Directly comparable to EQUP's LegalCore subsidiary in target market (law firms), feature set (case management, document AI), and compliance posture.
• GoHighLevel: All-in-one SaaS platform for agencies and SMBs combining CRM, marketing automation, white-label portals, and sub-account management. Closest peer to EQUP's agency-targeted Saleoid product and multi-tenant 'God View' architecture.
• PracticePanther: Legal practice management SaaS for small and mid-sized law firms with case management, intake, and billing. Direct competitor to EQUP's LegalCore.

Broad incumbents

• HubSpot: Dominant CRM, marketing automation, and operations suite for SMB and mid-market. Comparable to Saleoid and EQUP's broader SMB CRM/marketing positioning but at vastly greater scale.
• Pipedrive: SMB-focused CRM with pipeline and sales automation. Overlaps with Saleoid's CRM capabilities, though Pipedrive is horizontal whereas Saleoid is positioned for agencies.
• ActiveCampaign: CRM plus marketing automation platform for SMBs with AI capabilities. Comparable to Saleoid's email marketing, automation, and CRM functionality.
• Zoho: Broad SaaS suite of 50+ business applications (CRM, email, projects, finance, HR) under one platform. Most analogous broad incumbent to EQUP's 'replace 10+ subscriptions with one platform' thesis, though horizontal rather than vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/getequp
• YouTubeyoutube.com/@getequp1594
• Facebookfacebook.com/getequp
• LinkedInlinkedin.com/company/equp
• Instagraminstagram.com/getequp

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EQUP