Double R
Double R is an Australian multi-brand equipment dealer and authorised service provider selling agricultural, construction, transport and mining machinery across NSW and WA through eight branches, with in-house repair, engineering and fabrication trade services for enterprise and regional customers.
- Company typePrivate
- Founded2005
- HeadquartersMudgee, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Double R does
Double R Pty Ltd is an Australian equipment sales and trade services company founded in 2005 and headquartered in Mudgee, New South Wales. It operates as a multi-brand OEM dealer and authorised service provider for the agricultural, construction, transport, mining and marine industries across New South Wales and Western Australia, functioning as a one-stop shop for equipment lifecycle needs from new machinery sales through to repairs, parts, engineering and fabrication.
The business operates through eight branch locations (Mudgee, Hunter Valley, Gunnedah, Tamworth, Tamworth Trucks, Karratha and Leinster, with Perth contacts listed for adjacent Boya Equipment) and holds dealer relationships with New Holland, New Holland Construction, Deutz Fahr, Kioti, Goldacres, Silvan, Isuzu, Western Star, MAN, Dennis Eagle and Freighter, alongside authorised service agreements for Penske, Iveco, Hino and Scania. Its service portfolio spans heavy equipment repairs, heavy and light vehicle repairs, wheel alignments, auto electrical, air conditioning, agricultural servicing, pre-season inspection, underground hard rock equipment repairs, mobile line boring, engineering and machining, boilermaking and fabrication, structural conditioning and painting, liquid nitrogen supply and labour hire. An online marketplace, RR Stock (stock.dblr.com.au), extends the new and used equipment offering to a digital channel.
Revenue is generated through four streams: new machinery sales (one-off OEM equipment transactions across agriculture, construction and trucks), used machinery sales, parts sales (including Iveco and Hino genuine parts), and trade services (maintenance, repairs, engineering, fabrication and labour hire). Customer concentration skews to enterprise tier-1 miners and contractors — BHP, Rio Tinto, Boral, Downer, Holcim, Peabody, Yancoal and Tox Free — alongside a long-tail of agricultural and transport operators across regional NSW and WA. Go-to-market is predominantly direct field sales from branch locations with limited digital marketing presence beyond the corporate website, stock portal and Seek recruitment advertising. Founder and Managing Director Rusty Russell leads the privately-held company, which has no disclosed external investors, parent entity or M&A activity.
Double R firmographics
Firmographics- Name
- Double R
- Legal name
- Double R Pty Ltd
- Website
- https://dblr.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Double R is an Australian multi-brand equipment dealer and authorised service provider selling agricultural, construction, transport and mining machinery across NSW and WA through eight branches, with in-house repair, engineering and fabrication trade services for enterprise and regional customers.
- Ownership category
- akta.pro rank
Double R industry classification
Industry- Product category
- Heavy Equipment Dealership and Services
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Farm Machinery & Equipment (3523), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial) (TLABAHAF)
- akta.pro secondary industry
- Specialty Trailers Leasing/Rental (Lowboy, RGN, Double Drop, Extendable) (TLABACAG)
Keywords
Where Double R is headquartered
LocationHeadquarters
- HQ city
- Mudgee
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
Double R business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- New Machinery Sales: Sales of new agricultural equipment, construction equipment, trucks, and trailers through OEM dealer relationships with major brands.
- Trade Services: Equipment and vehicle maintenance, line boring, auto electrical, and engineering solutions to fleet owners and project managers across mining, construction, transport, and agricultural sectors.
- Parts Sales: Sales of parts for various equipment brands including Iveco and Hino through multiple branch locations.
- Used Machinery Sales: Sale of pre-owned agricultural, construction equipment, trucks and trailers.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Double R product offering
Product offeringCore offering
Double R is an authorised OEM equipment dealer and trade service provider for the transport, agricultural, mining, construction, and marine industries. The company sells new agricultural, construction equipment, trucks, and trailers under brands such as New Holland, Deutz Fahr, Kioti, Goldacres, Silvan, Isuzu, Western Star, MAN, and Dennis Eagle, and supplies used machinery and parts (including Iveco and Hino). It also delivers maintenance, repair, engineering, machining, mobile line boring, auto electrical, boilermaking, fabrication, and labour hire services through its NSW and WA branch network, supported by the RR Stock online marketplace.
Product overview
Double R is an Australian "One Stop Shop" equipment dealer and service provider serving the Transport, Agricultural, Marine, Mining, and Construction industries across New South Wales and Western Australia. The company operates as an authorized OEM dealer for multiple equipment brands (New Holland, Deutz Fahr, Kioti, Goldacres, Silvan) and truck dealers (Isuzu, Western Star, MAN, Dennis Eagle). The product portfolio centers on equipment sales across three main categories: Agriculture (tractors, combine harvesters, balers, sprayers, tillage machines from brands like New Holland, Kioti, Deutz Fahr, Bogballe, K-Line, McHale), Construction (compact track loaders from Takeuchi, New Holland Construction equipment), and Trucks & Trailers (prime movers and trailers from Western Star, MAN, Freighter, Brian James, Bare Co). The RR Stock online platform enables customers to browse and purchase new, demo, and used equipment across these categories. Beyond equipment sales, Double R provides comprehensive trade services including heavy equipment repairs, engineering and machining, mobile line boring, auto electrical, boilermaking, and labour hire. Services are delivered through eight locations in Mudgee, Hunter Valley, Gunnedah, Tamworth, Karratha, and Leinster, with authorized service agreements for Iveco, Hino, and Scania.
Differentiator
Problem solved
Functional benefit
Products and services
- New Holland Agricultural Equipment Sale and service of New Holland tractors, harvesters, and related agricultural equipment as authorised dealer; backed by CNH. Targeted at NSW agricultural customers.
- New Holland Construction Equipment
- Deutz Fahr Tractors
- Kioti Tractors
- Goldacres Sprayers
- Silvan Agricultural Equipment
- Isuzu Trucks
- Western Star Trucks
- MAN Trucks
- Freighter Group Trailers
- Used Machinery Sales
- RR Stock Online Equipment Marketplace Online platform for browsing and purchasing new, demo and used agricultural, construction equipment, trucks and trailers. Backed by Double R's parts and service team.
- Parts Supply (Iveco and Hino)
- Heavy Equipment Repairs
- Heavy Vehicle Repairs
- Auto Electrical Services
- Engineering and Machining
- Mobile Line Boring
- Boilermaking and Fabrication
- Structural Conditioning and Painting to Specification
- Authorised Inspection Station
- Labour Hire
Quantifiable outcome
- Over 17 years of continuous operation since 2005
Companies that use Double R
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Double R technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Double R partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- New HollandcoreSales and Service OEM Dealer of New Holland Equipment and New Holland Construction equipment across all branch locations in NSW and WA.
- Deutz FahrcoreSales and Service OEM Dealer of Deutz Fahr Tractors across branch network.
- KioticoreAuthorised dealer for Kioti Tractors.
- GoldacresminorDealer for Goldacres Sprayers.
- SilvanminorDealer for Silvan Products.
- IsuzucoreAuthorised Isuzu Trucks dealer in Tamworth.
- Western StarcoreAuthorised Penske dealer for Western Star trucks with Double R Trucks Tamworth.
- MANcoreAuthorised Penske dealer for MAN trucks with Double R Trucks Tamworth.
- Dennis EaglecoreAuthorised Penske dealer for Dennis Eagle with Double R Trucks Tamworth.
- IvecocoreAuthorised Service Agreement holder for Iveco vehicles.
- HinocoreAuthorised Service Agreement holder for Hino vehicles.
- ScaniacoreAuthorised Service Agreement holder for Scania vehicles.
- Freighter GroupminorDealer for Freighter trailers.
- PenskecoreAuthorised Penske dealer for Western Star, MAN, Dennis Eagle and Detroit with Double R Trucks Tamworth location.
- CNH IndustrialcoreEquipment backed by CNH through New Holland brand relationship.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Double R competitors and assessment
Company assessmentDirect peers
- Porter Equipment: Case IH agricultural equipment dealer in Australia and New Zealand, selling and servicing tractors, hay tools and precision-ag technology. Closest direct comparable on the agricultural equipment dealer side of Double R's business.
- Hastings Deering: Australia's largest Caterpillar dealer, providing new and used equipment, parts, and service to mining, construction, and infrastructure customers across QLD, NT, WA and PNG. Highly comparable OEM-dealer-plus-service business model serving the same enterprise mining customers as Double R, though at national scale.
- Westrac: Caterpillar dealer in NSW, WA and ACT, selling and servicing construction, mining and agricultural equipment with a comparable mix of new units, parts, and field service. Direct competitor for major NSW mining and infrastructure accounts.
- Cavpower: Caterpillar dealer in South Australia and the Northern Territory providing equipment sales, service and parts to mining, construction and government clients. Comparable regional OEM-dealer profile with strong resources-sector exposure.
- CJD Equipment: National Volvo Construction Equipment dealer distributing heavy equipment, trucks and parts across Australia with full-service branches. Comparable multi-brand dealer model with construction and infrastructure customer overlap.
- Onetrak: Australian dealer for Takeuchi compact construction equipment plus several complementary attachment brands, serving construction, landscaping and agricultural customers. Comparable niche OEM dealer profile with similar service-led model.
Broad incumbents
- Komatsu Australia: Australian arm of Komatsu, a global OEM with direct sales, dealer support and national service network for mining and construction equipment. Competes with Double R in the same end-markets but as a manufacturer with broader scale and direct fleet relationships.
- Hitachi Construction Machinery Australia: Australian subsidiary of a global construction and mining equipment OEM, selling excavators and rigid dump trucks through a national dealer/service network. Overlaps with Double R on mining and construction customers but operates at manufacturer scale.
Regional players
- RDO Equipment: John Deere construction and agricultural equipment dealer network with Australian locations, offering sales, parts and service. Comparable OEM-dealer-plus-service model; primarily a geographic peer given overlapping agricultural customer base in Australia.
Emerging players
- Boya Equipment: Perth-based heavy equipment sales, service and parts provider (Perth contacts listed in Double R's contact directory suggest a close operational relationship). Comparable WA-focused equipment dealer profile and the most direct adjacent regional peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Double R social profiles
Digital presenceDouble R financial estimates
Financial estimateRevenue estimate
Valuation estimate
Double R leadership team
Management profileNumber of profiles
Profiles1 record
Double R funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Double R M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Double R
What does Double R do?
Double R is an authorised OEM equipment dealer and trade service provider for the transport, agricultural, mining, construction, and marine industries. The company sells new agricultural, construction equipment, trucks, and trailers under brands such as New Holland, Deutz Fahr, Kioti, Goldacres, Silvan, Isuzu, Western Star, MAN, and Dennis Eagle, and supplies used machinery and parts (including Iveco and Hino). It also delivers maintenance, repair, engineering, machining, mobile line boring, auto electrical, boilermaking, fabrication, and labour hire services through its NSW and WA branch network, supported by the RR Stock online marketplace.
Is Double R a public or private company?
Double R is a private company. It is classified as management employee owned and is currently operating.
When was Double R founded?
Double R was founded in 2005. It employs 101 to 250 people.
Where is Double R based?
Double R is headquartered in Mudgee, Australia, in the Oceania region.
How does Double R make money?
Four revenue lines are on record. New Machinery Sales are the primary driver. The others are trade Services, parts Sales and used Machinery Sales.
Who are Double R's main competitors?
Direct peers on record are Porter Equipment, Hastings Deering, Westrac, Cavpower, CJD Equipment and Onetrak. Broad incumbents are Komatsu Australia and Hitachi Construction Machinery Australia. RDO Equipment is listed as a regional player. Boya Equipment is listed as an emerging player.
Does Double R have an API?
No public API is recorded for Double R.
What industry is Double R in?
Double R's product category is Heavy Equipment Dealership and Services. Its primary akta.pro industry code is TLABAHAF, Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial), with a secondary code of TLABACAG, Specialty Trailers Leasing/Rental (Lowboy, RGN, Double Drop, Extendable). Its NAICS code is 423810 and its SIC code is 3530.