Phu Hung Life Insurance

What Phu Hung Life Insurance does

Phu Hung Life Insurance Joint Stock Company (Công ty Cổ phần Bảo hiểm Nhân thọ Phú Hưng) is a Vietnam-licensed life insurer founded in 2013 and operating as a member of Phu Hung Financial Group (Tập đoàn Tài chính Phú Hưng). It sells life, investment-linked, critical illness, accident, hospitalization, and premium-waiver products to Vietnamese individual consumers and families, with core offerings Phú Hưng Vẹn Toàn and Phú Hưng Tiếp Sức (unit-linked products invested in a common fund of government bonds, corporate bonds, and bank deposits at a 6.1% declared interest rate effective June 2026) and Phú Bảo An Gia 2.0 (simplified-issue critical illness cover). The portfolio is supplemented by riders covering 72 critical illnesses, comprehensive accident (up to 300% of sum insured), hospitalization/surgery, and two premium-waiver variants.

The technology stack centers on a proprietary digital platform: the myPHL mobile app (iOS/Android with biometric login) handles policy management, online claims submission, contract-change requests, and IAV/ACAV withdrawals; the e.phuhunglife.com portal enables online purchase of Phú Bảo An Gia 2.0 without a medical exam; and an internal eClaims platform supports hospitalization claims up to 5 million VND per admission and accident claims up to 10 million VND per event, with stated 3–5 business-day standard claim turnaround. Premiums are paid through a Phu Hung Life payment gateway, seven partner banks (Vietcombank, Vietinbank, Sacombank, Nam A Bank, Agribank, BIDV, ACB), three e-wallets (Payoo, Momo, ViettelPay), the Vietnam Post network, ViettelPost branches, and Payoo agents.

Phu Hung Life earns revenue primarily through recurring insurance premiums on subscription-style contracts (annual, semi-annual, or quarterly billing) and embedded management fees on its linked-fund investment products. Go-to-market is sales-led via a field agency force of trained insurance advisors across 40+ business offices, augmented by bancassurance premium collection and direct digital channels (app, web). The company is privately held under joint-stock structure, with chartered capital raised to 3,943 billion VND in October 2025 and operating leadership transitioned to Ms. Yong Lai Yin as General Director in January 2026. Headquarters are in Ho Chi Minh City (two sites) with a regional branch in Hanoi and a representative office in Yangon, Myanmar.

Name

Phu Hung Life Insurance

Legal name

Công ty Cổ phần Bảo hiểm Nhân thọ Phú Hưng

Website

https://phuhunglife.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Phu Hung Life Insurance is a Vietnam-licensed life insurer (founded 2013, member of Phu Hung Financial Group) selling unit-linked, critical illness, accident, and hospitalization products to Vietnamese individuals and families through 40+ offices, a field agency force, bancassurance partners, and the proprietary myPHL mobile app.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114)

SIC

Life Insurance (6311)

akta.pro primary industry

Universal Life (UL) Insurance (FSAIABAB)

akta.pro secondary industries

Non-Participating Whole Life Insurance (FSAIABAJ), Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK)

Keywords

• Life insurance products
• Health insurance coverage
• Unit-linked insurance
• Critical illness insurance
• Accident insurance

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Life Insurance Premiums: Phu Hung Life generates revenue primarily through recurring insurance premiums collected from policyholders. Premium payment frequencies include annual, semi-annual, and quarterly schedules. Policyholders can pay through the company's proprietary payment gateway, partner bank transfers, e-wallets (Momo, Payoo, ViettelPay), or directly at business offices, post offices, and ViettelPost branches.
2. Investment-Linked Fund Management: The company manages linked-fund investment products where premiums are invested in a common fund invested in government bonds, corporate bonds, and bank deposits. Revenue includes management fees embedded in the product pricing, with declared investment interest rates (currently 6.1% applied from June 2026 for linked-fund products).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Phu Hung Life Insurance sells life, health, accident, and investment-linked insurance products to Vietnamese individuals and families. The portfolio includes unit-linked whole-life products (Phú Hưng Vẹn Toàn, Phú Hưng Tiếp Sức), critical illness cover (Phú Bảo An Gia 2.0), and a suite of supplementary riders covering accidents, hospitalization, and premium waivers.

Product overview

Phu Hung Life Insurance offers a diversified portfolio of life and health insurance products structured as core products supplemented by add-on riders. The core product lineup includes three main offerings: Phú Hưng Vẹn Toàn and Phú Hưng Tiếp Sức (unit-linked life and investment products with common fund), and Phú Bảo An Gia 2.0 (critical illness health insurance available for online purchase). These core products are complemented by a comprehensive range of supplementary riders including Bảo hiểm Tai nạn Toàn diện (comprehensive accident), Bảo hiểm Bệnh hiểm nghèo (critical illness covering 72 diseases), Bảo hiểm Hỗ trợ chi phí Nằm viện và Phẫu thuật (hospitalization and surgery support), and two premium waiver riders (standard and critical illness-specific) that allow customers to customize their coverage based on individual needs and life stages.

Differentiator

Problem solved

Functional benefit

Brands

• Phú Hưng Vẹn Toàn: Life insurance product combining investment and protection with whole life coverage and loyalty bonuses
• Phú Hưng Tiếp Sức
• Phú Bảo An Gia 2.0
• Bảo hiểm Tai nạn Toàn diện
• Bảo hiểm Bệnh hiểm nghèo
• Bảo hiểm Hỗ trợ chi phí Nằm viện và Phẫu thuật
• Bảo hiểm Hỗ trợ đóng phí
• Bảo hiểm Hỗ trợ đóng phí do Bệnh hiểm nghèo
• myPHL

Products and services

• Phú Hưng Vẹn Toàn Whole-life insurance and investment product combining death and total permanent disability protection with accumulation through a common fund invested in government bonds, corporate bonds, and bank deposits. Features Tri An, Duy Tri, and Dac Biet loyalty bonuses for Vietnamese individual and family policyholders.
• Phú Hưng Tiếp Sức Unit-linked life insurance product with short-term flexible premium payment options. Provides death and total permanent disability coverage along with sustainable accumulation benefits to support financial planning across life stages for Vietnamese policyholders.
• Phú Bảo An Gia 2.0 Critical illness health insurance product providing financial protection against 10 common critical illnesses. Available for online purchase without health examination via the e.phuhunglife.com platform, targeting Vietnamese individuals seeking affordable critical illness coverage.
• Bảo hiểm Tai nạn Toàn diện (Comprehensive Accident Insurance) Supplementary accident insurance rider providing total death benefit up to 300% of sum insured for accidental death and permanent disability benefit up to 100% of sum insured, with flexible payment rates based on injury severity. Designed as an add-on to base life insurance policies for Vietnamese policyholders.
• Bảo hiểm Bệnh hiểm nghèo (Critical Illness Insurance) Supplementary critical illness rider covering 72 critical illnesses including early-stage, advanced-stage critical illnesses, and cancer by gender, with total benefits up to 425% of sum insured. Sold as an add-on product to base life insurance policies for Vietnamese policyholders seeking broader illness protection.

Quantifiable outcome

• Investment interest rate of 6.1% per annum (effective June 2026) for linked-fund products
• +6 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and general.

• Phu Hung Financial GroupcoreStrategic or Co-development PartnerPhu Hung Life is a member company of Phu Hung Financial Group (Phu Hung Financial Group), which also includes Phu Hung Securities and Phu Hung Fund Management. The group affiliation provides Phu Hung Life with institutional backing, shared governance standards, and cross-company synergy in branding and distribution.
• VietcombankcoreChannel Partner/ Reseller/ DistributorVietcombank is a key banking partner for premium collection and auto-debit services. Phu Hung Life offers automatic premium payment service through Vietcombank, allowing policyholders to set up recurring payments without manual intervention.
• VietinbankcoreChannel Partner/ Reseller/ DistributorVietinbank serves as a banking partner for premium collection and auto-debit services. Phu Hung Life offers automatic premium payment service through Vietinbank.
• SacombankgeneralChannel Partner/ Reseller/ DistributorSacombank branch in Phu Yen is a linked bank account for premium payments.
• Nam A BankgeneralChannel Partner/ Reseller/ DistributorNam A Bank branch at Ham Nghi serves as a linked bank account for premium payments.
• AgribankgeneralChannel Partner/ Reseller/ DistributorAgribank branch in Phu My Hung is a linked bank account for premium payments.
• BIDVgeneralChannel Partner/ Reseller/ DistributorBIDV branch at Nam Ky Khoi Nghia is a linked bank account for premium payments.
• ACBgeneralChannel Partner/ Reseller/ DistributorACB bank is a linked bank account for premium payments with Phu Hung Life.
• PayoogeneralChannel Partner/ Reseller/ DistributorPayoo is an e-wallet and payment service partner enabling policyholders to pay premiums online via payoo.vn website or Payoo mobile app, and through Payoo agent locations across Vietnam.
• MomogeneralChannel Partner/ Reseller/ DistributorMomo e-wallet is integrated as a payment channel for premium payments through Phu Hung Life's payment gateway.
• ViettelPaygeneralChannel Partner/ Reseller/ DistributorViettelPay e-wallet is a partner enabling policyholders to pay insurance premiums through the ViettelPay app and ViettelPost network.
• Vietnam Post (Buu Dien Viet Nam)generalChannel Partner/ Reseller/ DistributorVietnam Post provides physical premium collection services through its nationwide post office network, enabling in-person cash payments using business code 1210.
• ViettelPostgeneralChannel Partner/ Reseller/ DistributorViettelPost provides physical premium collection services through its nationwide logistics and service network, allowing policyholders to pay premiums at any ViettelPost branch.
• Phu Hung SecuritiesgeneralStrategic or Co-development PartnerSister company within Phu Hung Financial Group, co-sponsoring community events such as Phu Hung Pet Walk 2026.
• Phu Hung Fund ManagementgeneralStrategic or Co-development PartnerSister company within Phu Hung Financial Group, co-sponsoring community events such as Phu Hung Pet Walk 2026.
• LIMRAgeneralStrategic or Co-development PartnerLIMRA is a globally recognized research and training organization in financial services. Phu Hung Life collaborated with LIMRA to deliver the PACESetter international training program for business managers nationwide (April 2023).
• FBNC TelevisiongeneralGTM or Marketing PartnerPhu Hung Life co-produces the PHL x FBNC Talk Show series with FBNC television channel, covering topics on financial planning, insurance awareness, and risk management for Vietnamese consumers.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Bao Viet Life: Vietnam's state-owned life insurance leader and the dominant incumbent. Directly comparable to Phu Hung Life as both underwrite life and health insurance to Vietnamese consumers through agency and bancassurance channels, though Bao Viet operates at materially larger scale.
• Prudential Vietnam: One of the largest foreign-affiliated life insurers in Vietnam, offering unit-linked and traditional life products through agency and bank distribution. Closely comparable to Phu Hung Life in product structure (investment-linked, health riders) and target customer segment.
• Manulife Vietnam: Major foreign life insurer in Vietnam with a strong agency force and digital initiatives. Directly comparable to Phu Hung Life across product mix (life, health, investment-linked) and multi-channel distribution.
• AIA Vietnam: Pan-Asian life insurance group operating in Vietnam with a focus on agency distribution and protection products. Comparable to Phu Hung Life in life and health coverage offerings and target market.
• Sun Life Vietnam: Foreign-affiliated life insurer serving Vietnamese consumers with unit-linked and traditional products. Directly comparable as a mid-to-large competitor with similar product architecture and bancassurance reliance.
• Dai-ichi Life Vietnam: Japanese-affiliated life insurer in Vietnam offering traditional and unit-linked products through agency channels. Comparable to Phu Hung Life in product design and focus on long-term savings and protection.
• Chubb Life Vietnam: International life insurer operating in Vietnam with traditional and investment-linked products plus health riders. Comparable product portfolio and agency-led GTM make it a direct peer to Phu Hung Life.
• FWD Vietnam: Asia-focused life insurer that entered Vietnam with a digital-first distribution model. Comparable to Phu Hung Life's push toward digital sales (e.phuhunglife.com, myPHL app) and critical-illness product focus.
• Hanwha Life Vietnam: Korean-affiliated life insurer in Vietnam offering unit-linked, traditional, and health products through bancassurance and agency. Comparable mid-tier peer competing with Phu Hung Life in similar customer segments.
• Cathay Life Vietnam: Taiwanese-affiliated life insurer operating in Vietnam with traditional and investment-linked products. Comparable as a regional incumbent building scale in the Vietnamese market alongside Phu Hung Life.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/B%E1%BA%A3oHi%E1%BB%83mNh%C3%A2nTh%E1%BB%8DPh%C3%BAH%C6%B0ng
• Facebookfacebook.com/PhuHungLifeOfficial
• LinkedInlinkedin.com/company/14395718

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phu Hung Life Insurance