White Lion Interactive

What White Lion Interactive does

White Lion Interactive is a digital agency headquartered in Sunset Valley (Austin metro), Texas, operating as a wholly-owned subsidiary of parent agency Hahn Public. Founded over 25 years ago, the firm designs and develops custom WordPress-based websites, bespoke CMS tools, eCommerce integrations, chatbots, and enterprise-level custom applications for clients across trade associations, nonprofits, manufacturing, healthcare, legal, energy, construction, and SMB verticals. The company emphasizes 25+ years of continuous operation and a portfolio spanning named enterprise clients including Oncor, USA Compression, Flintco, Scott & White Healthcare, Ettus Research, Telecor, and O'Connell Robertson.

The technical stack is anchored on WordPress with PHP development and Advanced Custom Fields, supplemented by integrations with third-party services including Algolia (search) and National Instruments payment systems (eCommerce checkout). The firm's product set is organized into six core practices (Intelligence, Strategy, Design & Development, Custom Applications, Experience Design, Marketing & Performance) plus supporting modules covering WordPress CMS, eCommerce, ChatBot, hosting/QA/support, and API integrations. The firm brands itself as an 'AI Integrator' bridging data science and DevOps within custom applications, indicating generative AI integration services rather than proprietary model development.

The revenue model is project-based professional services with no publicly disclosed pricing or retainer terms. Go-to-market is direct enterprise sales supported by referrals from parent Hahn Public and partner agencies (Apron Food & Beverage, Predictive Media Network), with marketing anchored on portfolio case studies demonstrating quantifiable outcomes (e.g., 134% of fundraising goal achieved, 144,567 reach, 368,711 impressions). The firm has 11-50 employees and operates exclusively in the United States. In 2021, parent Hahn Public acquired Statistical Vision to combine predictive analytics capabilities with White Lion's design and development practice.

Name

White Lion Interactive

Legal name

White Lion Interactive

Website

https://wlion.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

White Lion Interactive is a 25-year-old Austin-based digital agency building custom WordPress websites, custom applications, and digital marketing campaigns for enterprise, nonprofit, trade association, and manufacturing clients, operating as a subsidiary of parent agency Hahn Public.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Design & Development Services: Project-based fees for custom website design, development, and WordPress theme creation. Revenue is generated through one-time project fees for website builds, redesigns, and custom application development.
2. Digital Marketing Services: Marketing and performance services including paid media planning, messaging and content creation, SEO/SEM, and ongoing marketing support. These may be retainer-based or project-based engagements.
3. Custom Application Development: Development of custom enterprise-level applications, software integrations, cloud solutions, and API development. Typically billed as project engagements with defined scopes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

White Lion Interactive is a digital agency that designs, develops, and markets custom websites, web applications, and digital experiences primarily for enterprise organizations, trade associations, nonprofits, and manufacturers. The firm delivers end-to-end services including web design and development, custom enterprise applications, WordPress CMS development, digital marketing and performance, strategy, and experience design, with AI integration capabilities bridging data science and DevOps.

Product overview

White Lion Interactive is a digital agency offering a comprehensive portfolio of services centered on building custom digital experiences. The core offering includes Custom Applications (enterprise-level software), Design & Development (website building), Intelligence Services (data analytics), Strategy Services (predictive data roadmaps), Marketing & Performance (digital marketing), and Experience Design (creative services). Supporting modules include WordPress CMS Development, Ecommerce Solutions, ChatBot Solutions, Hosting/QA/Support, and API Development & Integrations. The agency specializes in WordPress-based solutions with custom CMS tools, and positions itself as an 'AI Integrator' bridging data science with DevOps.

Differentiator

Problem solved

Functional benefit

Products and services

• Design & Development Website design and development services delivered by a team of interactive designers and web developers for enterprise clients needing custom web experiences.
• Custom Applications Enterprise-level custom applications that integrate smart technologies to power critical business systems, with user-centric, responsive, and intuitive experiences.
• Intelligence Services Data-driven services including audience personas, marketing insights, sales goals and KPIs, user research, design thinking, and measurement planning.
• Strategy Services Data-led strategic roadmap services that transform how brands connect with target audiences through predictive data analytics.
• Marketing & Performance Digital marketing services including paid media planning, messaging and content creation, custom metrics reporting, content testing and optimization, and SEO/SEM.
• Experience Design Experience marketing services including video, motion graphics, identity design, and custom templates designed to make every brand touchpoint seamless and memorable.

Quantifiable outcome

• 134% of fundraising goal achieved for Communities In Schools Central Texas 6-week campaign
• +5 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• National InstrumentscoreStrategic or Co-development Partner · 1 January 2010National Instruments acquired Ettus Research in 2010. White Lion developed the Ettus Research website serving customers in over 67 countries.
• Hahn PubliccoreStrategic or Co-development PartnerParent agency of White Lion Interactive. Hahn Public acquired Statistical Vision and the combined agency brings together predictive data with powerful design capabilities.
• Apron Food & BeverageminorGTM or Marketing PartnerListed as a partner agency alongside Hahn Public and Predictive Media Network for cross-referrals and collaborative marketing efforts.
• Predictive Media NetworkminorGTM or Marketing PartnerListed as a partner agency for cross-referrals and potential collaborative engagements in the marketing and media space.
• Pandemic DesignsminorStrategic or Co-development PartnerDesign partner for Hudson Manufacturing project that provided the look and feel, photography, and design elements. White Lion provided development execution.

Scale indicators9 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• WebFX: Full-service digital marketing and web development agency with a similar custom-website, SEO/SEM, and integrated marketing offering for mid-market and enterprise clients. Comparable in revenue model (project + retainer) and service breadth to White Lion Interactive.
• SmartSites: Digital marketing agency offering custom web design, development, SEO, and paid media to SMB and enterprise clients. Closely matches White Lion's website-build-plus-marketing services bundle and project-based engagement model.
• Digital Silk: Digital agency offering custom website design, branding, and digital marketing for mid-market and enterprise clients. Closely matches White Lion's project-based, custom-development service model.
• Lounge Lizard: Digital agency building custom websites, branding, and marketing campaigns for enterprise and mid-market clients. Comparable in offering mix (design, development, digital marketing) and custom-application orientation.
• Directive Consulting: B2B digital marketing agency focused on enterprise clients, offering custom web builds alongside SEO and paid media. Comparable in enterprise orientation and integrated design-plus-performance offering.
• Major Tom: Full-service digital agency delivering custom web development, strategy, and marketing for mid-market and enterprise clients. Comparable in service breadth, project-based pricing, and integrated strategy-to-execution model.
• Coalition Technologies: Custom web design, eCommerce development (Shopify, WooCommerce), and SEO agency. Overlaps with White Lion on custom CMS, eCommerce integration, and digital marketing services for a comparable customer base.
• Huemor: Web design and development agency building custom B2B and B2C websites with digital marketing services. Direct overlap with White Lion on custom builds, CMS work, and integrated marketing engagements.
• Blue Fountain Media: Digital agency specializing in custom web design, web development, and digital marketing for enterprise brands. Directly comparable in service mix and target customer segment to White Lion.
• Thrive Internet Marketing Agency: Full-service web design and digital marketing agency delivering custom websites, SEO, and paid media to mid-market and enterprise clients. Similar service portfolio, project-and-retainer pricing, and target customer profile.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Lion Interactive