What Kuba does

Kuba Norge AS is a Norwegian SaaS company that provides an integrated platform for occupational health and safety (HMS), internal control, HR administration, and food safety compliance, primarily serving small and medium-sized businesses in Norway. The platform is delivered as a web application with iOS and Android mobile apps and is built on a .NET/Angular stack, with software development partially outsourced to Excelencia ITech Consulting in Chennai, India since 2012. Its product portfolio includes a core Kuba HMS-system (annual wheel, deviation handling, risk analysis, document archive), plus modular add-ons for HR management, quality management (Styringssystem), bundled administration (Adminkontroll), food safety (IK-mat), and e-learning courses, alongside approved occupational health services (Bedriftshelsetjeneste/BHT) staffed by company doctors, occupational hygienists, and health nurses.

Kuba monetizes through a modular subscription model priced per company starting at NOK 400/month for HMS, NOK 510/month for HR, and NOK 640/month for Styringssystem, with the Adminkontroll bundle from NOK 630/month and IK-mat at NOK 4,200/year. Occupational health service subscriptions are tiered by company size (NOK 3,990–5,990/year for 1–6 employees, custom for larger), and one-time course fees (NOK 1,490–5,990) plus consulting and on-site health examinations layer in professional-services revenue. The company holds an approved BHT designation from the Norwegian Labour Inspection Authority (Arbeidstilsynet), a regulated license that creates a real entry barrier.

Kuba sells through a sales-led motion combining direct demos, website self-serve quote requests, an inside sales team, and a partner referral network (Medi3, Svenn, Ilico, MDCO, Håndverksdata, Hår1), supported by SEO, content marketing, breakfast meetings, and vertical trade shows. The company is headquartered in Sem (Tønsberg) with a sales office in Oslo opened October 2023, serves approximately 2,800+ business customers with 20,000+ unique users, and operates with around 20 employees. Stormast AS acquired a 15% equity stake in August 2024 as a strategic growth partner.

Name

Kuba

Legal name

Kuba Norge AS

Website

https://kuba.no

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Kuba Norge AS provides a SaaS platform combining occupational health services, HMS compliance software, HR management, food safety, and certified training for small and medium-sized businesses in Norway.

Ownership category

akta.pro rank

Product category

Occupational Health and Safety (HMS) Software

NAICS

Environmental Consulting Services (54162)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF)

akta.pro secondary industry

HR Policy, Governance, Compliance & Risk Advisory (BPACAJAF)

Keywords

• Occupational health software
• HMS compliance platform
• Internal control software
• Occupational health services
• Work environment management

Headquarters

HQ city

Nøtterøy

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. HMS System Subscription: SaaS subscription for HMS system starting from 400 kr per month. Includes access to HMS software platform with modules for activities, deviations, risk analysis and HMS handbook.
2. HR System Subscription: Monthly subscription for HR system starting from 510 kr per month for managing sick leave, vacation, courses and competence.
3. Control System Subscription: Monthly subscription starting from 640 kr per month for quality management system with routines and procedures.
4. Adminkontroll Subscription: Monthly subscription from 630 kr per month including HMS system, HR system, Control System and Kuba Kontroll module.
5. IK-mat System: Annual subscription for food safety system starting from 4200 kr per year.
6. Bedriftshelsetjeneste (BHT): Annual subscription for occupational health services: 3990 kr (1-2 employees), 4990 kr (3-4), 5990 kr (5-6), custom pricing for 7+ employees.
7. HMS Courses: One-time course fees: Verneombudskurs 3990 kr (8-hour), 5990 kr (40-hour), HMS for ledere 1490 kr. E-learning and classroom options available.
8. Consulting Services: Advisory services in HMS and work environment, ergonomic assessments, first aid courses, assistance with inspections, risk assessments.
9. Health Examinations: Health checks performed at customer premises, including workplace health assessments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Kuba sells a modular SaaS platform that helps Norwegian small and medium-sized businesses comply with the Working Environment Act (arbeidsmiljøloven). Core modules cover systematic HMS activities (annual wheel), deviation/incident handling, risk analysis, and a document archive, with add-ons for HR, quality management, food safety (IK-mat), e-learning courses, and bundled administrative control (Adminkontroll). The platform is paired with approved occupational health services (Bedriftshelsetjeneste), advisory consulting, and accredited training for safety representatives (verneombud).

Product overview

Kuba is a SaaS platform providing integrated solutions for occupational health services, health safety environment (HMS), internal control, and HR management for small and medium-sized businesses in Norway. The core platform Kuba HMS-system includes mandatory HMS documentation features, while the modular portfolio extends through add-on modules including Styringssystem (quality management), HR-system (HR/personal management), Adminkontroll (administrative control), IK-mat (food safety), and HMS-kurs (e-learning courses). Additional services encompass Bedriftshelsetjeneste (occupational health service) and Rådgivning (consulting). The platform is accessible via web and mobile app (iOS and Android), serving 2,800+ businesses with 20,000+ users.

Differentiator

Problem solved

Functional benefit

Products and services

• Kuba HMS-system Core SaaS module for systematic health, environment and safety (HMS) work covering all requirements of the Norwegian Working Environment Act; includes annual wheel of planned activities, deviation/incident registration, risk analysis with read-and-understood confirmations, and an HMS handbook; sold by monthly subscription from 400 kr/month.
• Kuba Styringssystem (Management System) Quality management system add-on module for implementing routines and procedures, customizable to different standards; helps businesses focus on what works in their processes.
• Kuba HR-system HR add-on module for managing sick leave, vacation, courses and competence; includes personnel handbook templates and checklists; priced from 510 kr/month.
• Kuba Adminkontroll Bundle subscription combining HMS system, HR system, Control System and Kuba Kontroll module; provides full overview of tasks, routines, procedures, checklists, agreements and privacy/GDPR compliance; from 630 kr/month with no establishment cost.
• Kuba IK-mat (Food Safety System) Mobile-based food safety and internal control system for restaurants and food service operators; supports daily tasks, routines and checklists for Mattilsynet compliance and smilefjesordning; annual subscription from 4,200 kr/year.
• HMS-kurs (Training Portal) Training portal offering e-learning and classroom HMS courses including verneombudskurs (8-hour and 40-hour variants) and HMS for ledere; access via PC, smartphone and tablet with valid certificates for Arbeidstilsynet; one-time course fees (e.g. Verneombudskurs 8-hour 3,990 kr; 40-hour 5,990 kr; HMS for ledere 1,490 kr).
• Bedriftshelsetjeneste (BHT) Approved occupational health service (godkjent bedriftshelsetjeneste) providing preventive HMS work: annual cooperation meeting, dedicated HMS advisor follow-up, annual report and access to the HMS system; priced annually by company headcount tier.
• Rådgivning (Advisory Services) Professional advisory services in HMS and work environment covering workplace surveys, ergonomic reviews, first aid courses, support during Arbeidstilsynet inspections, risk assessments, and GDPR/privacy advisory.
• Health Examinations (Helsekontroller) On-site health examinations performed at the customer's workplace by Kuba's company doctor and nurses, meeting Working Environment Act requirements for work with particular health risks; delivered as part of the BHT subscription or as professional services.

Quantifiable outcome

• 2800+ businesses use Kuba systems
• +3 more outcomes

Named customers14 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature18 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Medi3minorStrategic or Co-development PartnerDelivers private health services within many specialist areas with short waiting times. Partners with Kuba to provide comprehensive occupational health services.
• SvennminorStrategic or Co-development PartnerDigital solution that makes admin work easy, allowing customers to spend less time in office and more time on construction sites. Complements Kuba's HMS offerings.
• IlicominorStrategic or Co-development PartnerHR services provider offering consulting, courses, and leadership development. Partners with Kuba for comprehensive workplace health and safety solutions.
• MDCOminorStrategic or Co-development PartnerNationwide Norwegian supplier of occupational health services. Partnership provides coverage and expertise for Kuba's BHT customers.
• Håndverksdata ASminorChannel Partner/ Reseller/ DistributorAgreement for Håndverksdata to take over follow-up of Kuba customers connected to the Ahlsell platform and using the Ahlsell app. Extends distribution reach in construction segment.
• Excelencia ITech Consulting Pvt. Ltd.coreTechnology or IntegrationExternal development team in Chennai, India. Partnership established since 2012. Provides software development resources while project management remains in Norway.
• Favne PsykologerminorStrategic or Co-development PartnerPsychology firm providing customized coping courses in stress and burnout. Partnership offers customers access to mental health support and stress management training.
• Hår1minorChannel Partner/ Reseller/ DistributorHairdressing industry partner. Kuba offers innovative and cost-effective BHT and HMS solutions to Hår1 members.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Visma: Large Nordic business software conglomerate offering HR, payroll, accounting and ERP solutions widely used by Norwegian SMBs. Adjacent rather than direct - comparable specifically to Kuba's HR-system module as an alternative SMB HR/payroll stack that could be bundled with compliance requirements.
• Falck Healthcare & Occupational Health: Scandinavian-rooted (Denmark/Norway) provider of occupational health, BHT, healthcare and safety services, including prevention, rehabilitation, and workplace risk services. Comparable for the human-services layer of Kuba's BHT offering, but operates at a much larger scale across multiple service lines.
• SafetyCulture: Global operations and EHS platform (inspections, training, asset management) used by SMB and mid-market organizations across multiple sectors. Compares as a broader incumbent offering the kind of checklists, training, and incident modules that overlap with parts of Kuba HMS, but at much larger scale and with a wider, non-Nordic focus.
• Intelex Technologies (UL Solutions): UL Solutions' enterprise EHS and ESG management software, used globally by mid-market and large organizations for incident, audit, risk and compliance workflows. Comparable to Kuba's HMS/styringssystem functionality but at the enterprise end of the market and with a much broader module set.
• Simployer: Norwegian SMB-focused HR and personnel system including absence, competence and employee documentation modules. Comparable to Kuba's HR-system and absence/sick-leave functionality, and overlapping on the same Norwegian SMB buyer; not a direct EHS competitor but competing for HR software wallet share.

Regional players

• Feelgood (Sweden): Swedish occupational health and wellbeing services group serving employers with prevention, rehabilitation and digital tools. Comparable as a Nordic BHT/prevention specialist similar in concept to Kuba's BHT services, though primarily serving Swedish rather than Norwegian customers.
• Previa: Sweden-based occupational health and workplace wellbeing services company offering BHT-equivalent prevention, rehabilitation and digital tools to Nordic employers. Highly comparable in service model to Kuba's BHT arm, though primarily active in the Swedish market rather than competing head-to-head in Norway.

Direct peers

• iChemistry: Swedish chemical-handling and SDS compliance SaaS (now part of the EcoOnline group) focused on safety data sheets, chemicals, and workplace safety. Directly comparable for the IK-mat / chemical safety and internal-control portion of Kuba's portfolio, especially for industrial and food-sector customers.
• Avonova: Swedish/Nordic occupational health and leadership services provider that combines BHT-style prevention and advisory services with digital tools. Directly comparable to Kuba's BHT plus HMS software bundle for SMB and mid-market employers in the Nordics.
• EcoOnline: Headquartered in Norway (and operating across the Nordics/UK), EcoOnline provides SaaS for chemical management, EHS, and HR/HSE compliance targeted at SMB and enterprise customers. It is the most directly comparable Norwegian-headquartered EHS software competitor to Kuba, including in the chemical/IK-mat adjacent space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuba