Dynamic Supplies
Dynamic Supplies is a 100% Australian-owned B2B trade-only distributor of printers, scanners, consumables, and IT peripherals, serving registered resellers across Australia via five distribution centres and partnerships with 50+ global technology brands.
- Company typePrivate
- Founded1998
- HeadquartersAmos Quarries, Australia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Dynamic Supplies does
Dynamic Supplies Pty Ltd is a 100% Australian-owned B2B trade-only distributor of technology and workplace solutions products, serving registered resellers across Australia. Founded in 1998 as a suburban Brisbane startup, the company has grown over 26+ years to operate five state-of-the-art distribution centres spanning Queensland, Victoria, Western Australia, South Australia, and New South Wales. It distributes printers, scanners, consumables, IT peripherals, computers, networking equipment, gaming products, smart home devices, and household appliances under authorisations with more than 50 global technology brands including HP, Canon, Brother, Epson, Dell, Microsoft, Logitech, Lenovo-tier OEMs, and others. Crucially, the company operates a strict trade-only model — it does not sell directly to end-users — preserving its reseller channel from vertical competition.
The company's core technology and operational infrastructure consists of an authenticated online reseller portal with real-time stock visibility across all five distribution centres, dedicated regional Account Managers in each state, drop-ship fulfilment directly to resellers' end customers, and a comprehensive reseller-enablement stack including product data feeds, customisable EDM templates, product imagery libraries, and nationwide roadshow/training events. An Ink and Toner Finder web tool supports product discovery. Revenue is generated through hardware and consumables resale to resellers (hardware sales model), with pricing negotiated privately through registered trade accounts rather than disclosed publicly. The company also operates an own-brand 'Dynamic Technology' sub-line distributed through the same channel.
Dynamically, the customer base is segmented as horizontal trade resellers — office supply retailers, IT resellers, newsagencies, and business equipment dealers — with documented SMB and enterprise relationships stretching 20-25+ years. Headcount sits in the 51-100 range, the legal entity is a Proprietary Limited company domiciled in Australia, and ownership remains with founder Alex Piccinini with no disclosed institutional, PE, or VC involvement. The company has been named 'Supplier of the Year' over twenty times by major customer groups and holds multiple supply chain and customer service excellence awards.
Dynamic Supplies firmographics
Firmographics- Name
- Dynamic Supplies
- Legal name
- Dynamic Supplies Pty Ltd
- Website
- https://ds.net.au
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dynamic Supplies is a 100% Australian-owned B2B trade-only distributor of printers, scanners, consumables, and IT peripherals, serving registered resellers across Australia via five distribution centres and partnerships with 50+ global technology brands.
- Ownership category
- akta.pro rank
Dynamic Supplies industry classification
Industry- Product category
- Technology Distribution
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Office Equipment Merchant Wholesalers (423420), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper) (CRAOALAG)
- akta.pro secondary industries
- Office Supplies Wholesale Distribution (CRAOALAF), Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)
Keywords
Where Dynamic Supplies is headquartered
LocationHeadquarters
- HQ city
- Amos Quarries
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Dynamic Supplies business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- B2B Distribution - Technology Products: Revenue generated through distribution of print hardware, consumables, IT and consumer electronics to trade-only resellers across Australia. Products include printers, scanners, office supplies, computers, networking equipment, gaming, smart home, and more. The company leverages strategic manufacturer partnerships to offer competitive pricing and maintains substantial inventory across 5 distribution centers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Dynamic Supplies product offering
Product offeringCore offering
Dynamic Supplies is an Australian B2B trade-only wholesale distributor of technology and workplace products, supplying printers, scanners, consumables, IT peripherals, office supplies, networking equipment, gaming, smart home, conferencing and consumer electronics from over 50 global brands to reseller partners. Operations run from five distribution centres with same-day and next-day nationwide delivery, supported by an authenticated online ordering portal, dedicated account management, and drop-ship-to-end-customer capabilities.
Product overview
Dynamic Supplies is a technology and workplace solutions distributor operating a multi-category B2B product portfolio. The company distributes over 50 global technology brands across 13 major product categories: Printers and Scanners (including A3 Ink, A3 Laser, Colour Ink/Laser, Mono devices, Copiers, Dot Matrix, Fax Machines, Labelling, Scanners, Wide Format); Consumables (Staple, Copier, Fax, Ink, Label, Laser, Paper, Ribbon, Stamp); Office Products (stationery, binding, laminating, shredding, PPE, janitorial); Audio equipment; Cables and Electrical (including USB, HDMI, networking cables, UPS, chargers); Computers and Accessories (laptops, storage, input devices, webcams, software); Monitors and Displays; Gaming peripherals; Conferencing solutions; Smart Home and Security; Networking Products; Lighting and Outdoor equipment; and Household Appliances. The company also provides an Ink and Toner Finder web tool for product discovery. The distribution model serves trade-only resellers with 5 state-of-the-art distribution centers across Australia, offering same-day and next-day delivery capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Dynamic Technology: Own brand technology products distributed through the company
Products and services
- Printers and Scanners
Companies that use Dynamic Supplies
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Dynamic Supplies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dynamic Supplies partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- BrothercoreMajor brand partnership for printing hardware and consumables including inkjet printers, laser printers, label makers, scanners, and related supplies.
- HPcoreStrategic partnership for HP consumer and business printing solutions, consumables, and accessories.
- CanoncoreDistribution partnership for Canon imaging products including cameras, printers, and related consumables.
- EpsoncoreDistribution partnership for Epson printers, projectors, and imaging solutions.
- LogitechcoreDistribution of Logitech peripherals including mice, keyboards, webcams, speakers, and gaming equipment.
- MicrosoftcoreDistribution partnership for Microsoft software products, licenses, and accessories.
- DellcoreDistribution partnership for Dell computers, monitors, and IT hardware solutions.
- AcercoreDistribution partnership for Acer laptops, monitors, and computing products.
- ASUScoreDistribution of ASUS computing products including laptops, motherboards, and peripherals.
- FujitsucoreDistribution partnership for Fujitsu business computing and scanning solutions.
- D-LinkcoreDistribution of D-Link networking products including routers, switches, and network accessories.
- ShokzcoreDistribution partnership for Shokz bone conduction headphones and audio products.
- NortoncoreDistribution of Norton antivirus and security software products and licenses.
- ToshibacoreDistribution of Toshiba products including printers, copiers, and related supplies.
- RicohcoreDistribution partnership for Ricoh printing and imaging solutions.
- LexmarkcoreDistribution of Lexmark printers and consumables.
- KyoceracoreDistribution of Kyocera printer and imaging products.
- OKIcoreDistribution of OKI printer products and solutions.
- Fuji XeroxcoreDistribution partnership for Fuji Xerox printing and document solutions.
- Post-ItminorDistribution of Post-It brand stationery products including sticky notes and adhesive products.
- 3MminorDistribution of 3M office and industrial products including mounting solutions, cleaning supplies, and safety equipment.
- FellowesminorDistribution of Fellowes office products including paper shredders, binding machines, and desk accessories.
- DymominorDistribution of Dymo label makers, label printers, and related labeling products.
- LGminorDistribution of LG consumer electronics including televisions and audio products.
- PhilipsminorDistribution of Philips household appliances and consumer electronics.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Dynamic Supplies competitors and assessment
Company assessmentBroad incumbents
- Westcon-Comstor: Global value-added distributor specializing in networking, security, and communications technology with APAC operations. Overlaps with Dynamic Supplies' networking and security categories serving enterprise and mid-market resellers.
- Esprinet: Italian-headquartered B2B distributor of IT and consumer electronics products serving resellers across Southern Europe and Iberia. Comparable trade-only distribution model with overlapping brand portfolios in printers, peripherals, and networking.
- TD SYNNEX: Global IT distribution giant (formed via the merger of Tech Data and SYNNEX) distributing IT products worldwide. Operates significant ANZ presence and is a direct competitor in the broadline IT distribution space where Dynamic Supplies competes.
- Also Group: European-headquartered IT distribution group offering hardware, software, and IT services to resellers. Comparable business model to Dynamic Supplies but with European geographic focus and broader scale across multiple product categories.
- Ingram Micro: Global IT distributor with significant ANZ operations distributing IT hardware, peripherals, and consumables to resellers. Competes with Dynamic Supplies across overlapping categories but at much larger scale and broader geographic footprint.
Direct peers
- CMS Computers: Australian IT distributor offering hardware, software, and accessories to resellers. Similar trade-only B2B distribution model targeting the same SMB reseller channel with overlapping vendor partnerships.
- Dicker Data: Dicker Data is the largest ASX-listed Australian IT distributor, distributing hardware, software, and peripherals to resellers. It is a direct competitor to Dynamic Supplies in the same Australian trade-only channel with overlapping brand portfolios (HP, Lenovo, Cisco, etc.).
- Synnex Australia: Australian arm of SYNNEX distributing IT products to the local reseller channel. Competes directly with Dynamic Supplies in the Australian trade-only B2B IT distribution market.
- Leader Computers: Australian trade-only IT distributor serving resellers with IT hardware, peripherals, and accessories. Directly comparable business model and customer base to Dynamic Supplies, focused on the same SMB/reseller channel.
Regional players
- Office Choice: Australian office supplies buying group serving independent office products resellers. While office supplies-focused rather than IT-focused, operates in the same Australian trade reseller channel and partially overlaps on stationery, consumables, and office products categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Dynamic Supplies social profiles
Digital presenceDynamic Supplies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dynamic Supplies leadership team
Management profileNumber of profiles
Profiles1 record
Dynamic Supplies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dynamic Supplies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dynamic Supplies
What does Dynamic Supplies do?
Dynamic Supplies is an Australian B2B trade-only wholesale distributor of technology and workplace products, supplying printers, scanners, consumables, IT peripherals, office supplies, networking equipment, gaming, smart home, conferencing and consumer electronics from over 50 global brands to reseller partners. Operations run from five distribution centres with same-day and next-day nationwide delivery, supported by an authenticated online ordering portal, dedicated account management, and drop-ship-to-end-customer capabilities.
Is Dynamic Supplies a public or private company?
Dynamic Supplies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dynamic Supplies founded?
Dynamic Supplies was founded in 1998. It employs 51 to 100 people.
Where is Dynamic Supplies based?
Dynamic Supplies is headquartered in Amos Quarries, Australia, in the Oceania region.
How does Dynamic Supplies make money?
One revenue line is on record: B2B Distribution - Technology Products.
Who are Dynamic Supplies's main competitors?
Broad incumbents on record are Westcon-Comstor, Esprinet, TD SYNNEX, Also Group and Ingram Micro. Direct peers are CMS Computers, Dicker Data, Synnex Australia and Leader Computers. Office Choice is listed as a regional player.
Does Dynamic Supplies have an API?
No public API is recorded for Dynamic Supplies.
What industry is Dynamic Supplies in?
Dynamic Supplies's product category is Technology Distribution. Its primary akta.pro industry code is CRAOALAG, Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper), with a secondary code of CRAOALAF, Office Supplies Wholesale Distribution. Its NAICS code is 423430 and its SIC code is 5045.