What 3clics does

3clics is a French web agency founded in September 1999 by Jean-Claude Callens in Lille, operating today from two offices in Lille and Marcq-en-Baroeul in the Hauts-de-France region. The agency provides a full-service digital offering to small and medium-sized enterprises, artisans, tradespeople, liberal professions, and real estate professionals, including custom website creation (showcase and e-commerce), natural and paid search optimization (SEO/SEA), community management across Facebook, Instagram, LinkedIn, X, TikTok, and YouTube, email marketing, motion design, video production, drone photography, web analytics, and social media training. Its strongest vertical is real estate, where it serves agencies, developers, and property managers with property-listing websites, appointment booking, CRM synchronization, and multi-portal ad distribution, alongside a dedicated automotive dealer offering.

The agency's technology stack is conventional and CMS-centric: PHP, HTML5, CSS3, JavaScript, jQuery, and Ajax for custom development, deployed on WordPress, PrestaShop, Magento, Shopify, and WooCommerce, with performance monitored via Dareboost and Page Speed Insights. Beyond services, 3clics owns three product assets that materially differentiate its position: a cloud-based property transaction and management software that connects to client websites via gateway; Immobilier59.net, a real estate directory for the Nord department serving 120+ agencies; and Guide-du-Neuf.fr, a national new-build property portal with 2,000+ listings and a custom-built geolocated search engine. The agency's name derives from the "3-click rule" (règle des 3 clics), a UX methodology requiring key content to be reachable within three clicks from the homepage.

The business model combines one-time project fees (showcase site creation from €1,500 excl. VAT, project timelines of 4–8 weeks) with recurring monthly retainers for SEO, SEA, social media management, hosting, and maintenance. Go-to-market is sales-led and direct, executed through two physical offices, a website with online quote-request forms, and free SEO/social media audits as lead-generation entry points. Strategic partnerships with Fichier Amepi (4,000+ member real estate agencies) and Opinion System (ISO 20252-certified reviews) extend reach and trust. The legal entity is SARL Flandres Network, privately held with no external funding or institutional investors.

Name

3clics

Legal name

SARL Flandres Network

Website

https://3clics.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

3clics is a Lille-based web agency founded in 1999, providing website creation, SEO, social media management, and digital marketing services to SMBs, real estate agencies, and automotive dealers in Hauts-de-France and Belgium. It also operates two proprietary real estate portals.

Ownership category

akta.pro rank

Headquarters

HQ city

Roubaix

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Website creation (one-time projects): Custom website development projects (showcase sites, e-commerce, real estate portals) billed as one-time project fees. Site creation prices start from €1,500 excl. VAT for a simple showcase site. Projects scoped via detailed specification documents (cahier des charges).
2. SEO / Search Engine Optimization: Ongoing SEO services including technical audits, content optimization, netlinking, and performance reporting. Delivered as standalone retainer or project-based engagements.
3. SEA / Paid search advertising: Google Ads campaign management including ad creation, keyword bidding, and performance optimization for clients seeking immediate search visibility.
4. Community management and social media: Social media management including weekly posting, engagement, advertising campaign management, and review responses across Facebook, Instagram, LinkedIn, Twitter, and YouTube.
5. Web analytics: Data collection, analysis, and reporting services to help clients understand audience behavior and optimize their digital presence.
6. Hosting and maintenance: Ongoing website hosting, technical maintenance, and content updates for clients who prefer to outsource site management.
7. Graphic design services (logo, branding): Logo creation and visual identity design services for companies needing a brand identity, delivered as one-time projects.
8. Email marketing campaigns: Design and deployment of responsive email campaigns including contact targeting, A/B testing, and ROI tracking.
9. Motion design and video production: Motion graphics and video creation services to enhance brand presence on web and social media platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

3clics is a French web agency that builds websites for small businesses, artisans, and specialized verticals (notably real estate agencies and automotive dealers), and provides accompanying services such as search engine optimization (SEO), social media management, web hosting, and digital marketing. Its core commercial activity blends one-time website creation projects with recurring monthly services (SEO maintenance, social media, hosting) for French SMB clients.

Product overview

3clics is a Lille-based digital agency founded in 1999 offering a comprehensive portfolio of web services organized around its core offering — custom website creation and digital marketing. The portfolio consists of four tiers: (1) Core website and marketing services covering website creation (showcase, e-commerce), natural SEO, paid search (Google Ads), social media management, email marketing, motion design, video production, drone photography, web analytics, and social media training. (2) Specialized sector solutions for real estate agencies and automotive dealers, which connect to 3clics's own property management software and real estate portal directories. (3) Owned digital products and portals including Graphic Logo (branding sub-brand), Immobilier59.net (real estate directory for the Nord 59 region), and Guide-du-Neuf.fr (national new-build property portal). (4) Free assessment tools — SEO audits and social media audits — used as lead-generation entry points. The agency's philosophy is encapsulated in its name, referencing the '3-clicks rule' — ensuring any site content is reachable within three clicks for optimal UX.

Differentiator

Problem solved

Functional benefit

Brands

• Guide-du-Neuf.fr: A real estate portal showcasing new construction properties from developers and builders across France, featuring thousands of programs and a geolocated search engine.
• Immobilier59.net
• Graphic Logo

Products and services

• Website Creation Design and build of business websites for SMBs, artisans, and specialized verticals such as real estate agencies and automotive dealers in France.
• Search Engine Optimization (SEO) On-page and ongoing SEO services to improve the search visibility of client websites, particularly for local search in France.
• Web Hosting Managed web hosting for websites that 3clics creates for its clients.
• Social Media Management Ongoing social media publishing and management services for SMB and real estate agency clients.

Quantifiable outcome

• 96.4% customer satisfaction rate (certified by Opinion System)
• +5 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Fichier AmepicoreGTM or Marketing PartnerFichier Amepi (Association des Mandats Exclusifs des Professionnels de l'Immobilier) is the first national platform for sharing exclusive mandates among real estate professionals, with over 4,000 member agencies. 3clics partners with Amepi to reach and serve real estate agencies seeking digital solutions.
• Atelier BruminorGTM or Marketing PartnerAtelier Bru is a signage and advertising specialist offering signage, vehicle wrapping, interior decoration, window graphics, textile printing, POS materials, and business cards. Provides complementary communication services to 3clics clients needing physical signage.
• AB ExpansionminorGTM or Marketing PartnerAB Expansion is an independent mortgage and insurance brokerage based in Lille with 5 brokers. Offers real estate professionals and their clients access to financing solutions, complementing 3clics's real estate client ecosystem.
• Opinion SystemcoreStrategic or Co-development PartnerOpinion System is France's leading verified customer review platform for professionals, particularly in real estate. Provides ISO 20252-certified review collection and display services that 3clics uses to demonstrate authentic client satisfaction. This partnership is central to 3clics's trust-building and marketing strategy.
• In AvocatsminorGTM or Marketing PartnerIn Avocats is a law firm at the Lille Bar specializing in real estate law, handling disputes related to unpaid rent, charge objections, and other property-related legal issues. Provides legal expertise to 3clics's real estate clients.
• Design'um ArchitectureminorGTM or Marketing PartnerDesign'um is an interior architecture firm handling extensions, renovations, and redesign of buildings, houses, apartments, offices, and commercial spaces. Partners with 3clics for web design projects requiring complementary architectural visual content.
• Lhumenis AccompagnementminorGTM or Marketing PartnerLhumenis Accompagnement provides HR consulting and quality of work life (QVT) services, helping companies address internal climate issues, absenteeism, turnover, and performance problems. Complements 3clics's human resources-focused client advisory services.
• CDEH ConseilminorGTM or Marketing PartnerCDEH Conseil provides strategic development consulting, helping companies expand into new markets, define transformation plans, improve customer experience, and evolve organizational structures to support business growth.
• Litha EspressominorOthersLitha Espresso is a premium coffee supplier for professionals, offering specialty coffees sourced from around the world. Serves as a hospitality/catering partner for 3clics events and client meetings.
• New LawnminorGTM or Marketing PartnerNew Lawn is one of the oldest clay tennis clubs north of Paris, located in Lambersart near Lille's citadel. Provides leisure services and community engagement for 3clics's local network.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eskimoz: Eskimoz is a Paris-based French SEO and digital marketing agency offering SEO, SEA, content, and web analytics services. It is a direct comparable in service mix (especially SEO/SEA), target SMB/mid-market positioning, and French market focus, competing for the same digital marketing budgets that 3clics targets in Hauts-de-France.
• 1min30: 1min30 is a French digital marketing agency offering SEO, SEA, social media, and web design. It competes with 3clics for French SMB digital services spend and shares a similar full-service agency model serving regional and national clients.
• Webqam: Webqam is a Lille-based digital agency offering web development, SEO, and digital strategy. It is a particularly close geographic peer (same Lille metropolitan market) with overlapping service offerings, competing directly with 3clics for Hauts-de-France SMB clients.
• Proxiteam: Proxiteam is a French digital services group providing web development, digital marketing, and IT services to SMBs. It is comparable in serving the French SMB segment with integrated digital services and competes for similar project-based and recurring engagements.
• Insitoo: Insitoo is a Lille-based digital agency and software publisher offering web development, mobile apps, and digital transformation services. It is a regional peer competing in the same Lille/Hauts-de-France market for SMB digital projects and provides an additional comparison for 3clics's product development capabilities.
• Apimo: Apimo is a France-headquartered SaaS provider of real estate transaction and property management software used by real estate agencies. It is a direct comparable in the property management software category where 3clics has built its own vertical solution, and competes for the same agency software budgets in the French market.

Broad incumbents

• SeLoger: SeLoger is France's largest dedicated real estate listing portal, owned by the AVIV Group (formerly Axel Springer). It is a broad incumbent in the same real estate portal space as 3clics's Immobilier59.net and Guide-du-Neuf.fr, though it operates nationally at much larger scale and as part of a multi-brand real estate platform group.
• LeBonCoin: LeBonCoin is the dominant French C2C classifieds platform with a large real estate vertical. It is a broad incumbent competing with 3clics's real estate directories for property listing visibility and audience attention, and serves as a benchmark for the kind of national portal scale 3clics's Guide-du-Neuf.fr and Immobilier59.net would need to reach.
• Logic-Immo: Logic-Immo is a major French real estate listing portal covering new-build and resale properties. It is a broad incumbent competitor in the same real estate portal category as Guide-du-Neuf.fr (new-build) and Immobilier59.net (agency directory), operating at national scale.
• Bien'ici: Bien'ici is a French real estate search platform backed by major real estate networks (Century 21, Orpi, Laforêt, Fnaim, etc.). It is a broad incumbent real estate portal that competes for the same property-seeker audience as 3clics's Guide-du-Neuf.fr and for the same agency marketing budgets as 3clics's real estate agency websites.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/3clicspointcom
• YouTubeyoutube.com/channel/UC77wfEe-bkmmrVX-RJN8Edw
• Facebookfacebook.com/3clics
• LinkedInlinkedin.com/company/3-clics
• Instagraminstagram.com/3clics_agenceweb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3clics