KPI

What KPI does

KPI is a privately held Chilean IT consultancy, founded in 2008 and headquartered in Providencia, Chile, that has built and commercializes TRAKER, an AI-native performance management software platform targeted at the Latin American market. TRAKER consolidates the performance and talent management workflow into a single product: competency-based evaluations (90° to 360°), OKR/goal tracking with SMART rewriting, real-time feedback with AI coaching, statistical calibration with bias detection (leniency, severity, halo, recency, central tendency), nine-box talent matrices, succession planning, and engagement / eNPS surveys. Five embedded AI agents automate objective alignment, calibration dossier preparation, in-the-moment feedback coaching, multi-month follow-up on post-evaluation commitments, and board-level reporting.

The business model is B2B SaaS sold to HR teams and leadership, augmented by professional services: the company offers both a "Performance Immersion" engagement and a performance evaluation consultancy alongside the software. Pricing is not publicly disclosed. GTM is regionally focused on Latin America, with a Spanish-native platform, in-person manager training, a 30-day implementation methodology, and stated customers in Chile, Mexico, Colombia, Peru, and Argentina, plus the USA. The company is small (11-50 employees) with co-founder Marco Lüthy publicly identified; no funding rounds, ownership structure, or revenue figures are disclosed in the available material.

Note: input data also referenced a Kazakhstan-based "KPI Integrated Gas Chemical Complex" (a polypropylene producer launched in 2022), but this is a distinct industrial entity sharing the same name and is treated here as out of scope for the Chilean software company analysis.

Name

KPI

Legal name

KPI Integrated Gas Chemical Complex

Website

https://kpiestudios.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

KPI is a Chilean IT consultancy (founded 2008, Providencia) that builds TRAKER, an AI-native performance management and talent software platform sold primarily to HR teams across Latin America.

Ownership category

akta.pro rank

Product category

HR Performance Management Software

NAICS

Software Publishers (513210), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Dashboarding & KPI/Performance Management (HDAEAMAF)

akta.pro secondary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Performance management software
• HR analytics platform
• AI talent management
• Employee evaluation software
• HR consulting services

Headquarters

HQ city

Providencia

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

KPI develops and sells TRAKER, an AI-native performance management software platform for Latin American companies. The platform automates performance evaluations, feedback, goal/objective tracking, calibration, succession planning, and climate/eNPS surveys through five dedicated AI agents. KPI also offers accompanying consulting services (Inmersión Desempeño and Consultoría) to support implementation and adoption.

Product overview

KPI operates an integrated gas chemical complex in Atyrau, Kazakhstan, launched in 2022, producing 500,000 tons of polypropylene annually and covering 83% of domestic demand. Supported by a 2030 industry roadmap and new petrochemical legislation, the company is expanding with a polyethylene plant (1.25 million tons/year, 2029) and a butadiene plant (340,000 tons/year, 2029) to shift from feedstock-based production toward deep processing and large-scale polymer manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• TRAKER Performance Management Platform

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BambooHR: BambooHR is a broad HRIS suite popular with SMB and mid-market employers, offering performance management, onboarding, and employee data. It competes with TRAKER in the same mid-market HR buyer in Latin America, though it is more of a generalist HRIS than a performance-specialist.
• Workday: Workday is a leading enterprise HCM and talent management suite used by large LATAM employers. It offers performance and goals modules that compete with TRAKER at the high end of the market, though its performance capabilities are less specialized.
• SAP SuccessFactors: SAP SuccessFactors is a global enterprise HCM suite with performance and goals, succession, and calibration modules. It is a broad incumbent serving large multinationals across Latin America, where it overlaps with TRAKER's enterprise customers.

Direct peers

• Lattice: Lattice is a performance management and employee engagement SaaS platform offering reviews, goals, feedback, and 1:1s. It is the closest direct competitor in the performance-management category, with overlapping features around OKRs, feedback, and calibration.
• Culture Amp: Culture Amp is an employee engagement and performance management platform with surveys, reviews, and development tools. It directly overlaps with TRAKER's competency evaluations, feedback, and engagement (eNPS/climate) modules.
• 15Five: 15Five is a continuous performance management platform focused on engagement, reviews, and OKRs. It competes head-on with TRAKER in mid-market performance management, with similar emphasis on lightweight reviews and manager enablement.
• Leapsome: Leapsome is an AI-powered people enablement platform combining performance reviews, goals, learning, and engagement. It directly overlaps with TRAKER's AI-driven performance, goals, and development modules and competes in the same mid-market segment.
• PerformYard: PerformYard is a performance review and goal management platform for mid-market employers. It competes directly with TRAKER in configurable review cycles, multi-rater evaluations, and goal tracking.
• WorkTango (formerly Kazoo): WorkTango is an employee experience platform combining recognition, engagement surveys, and performance reviews. It overlaps with TRAKER's climate/eNPS, feedback, and performance evaluation modules in the same mid-market buyer.
• Reflektive: Reflektive is a real-time performance management platform with goals, feedback, and reviews. It is a direct competitor in the same best-of-breed performance management category TRAKER addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kpiestudios
• LinkedInlinkedin.com/company/kpiestudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KPI