Magikey

What Magikey does

Magikey is a Brazilian B2B access control and hospitality automation platform operated by ADDVANCE SOLUÇÕES EM INFORMÁTICA S.A., headquartered in São Paulo with roots in a FAPESP PIPE-funded UNICAMP research project. The company delivers a cloud-based access control platform built on IoT architecture with Fog Computing for edge-based decision-making, integrating smart locks (Ttlock, Dlock, Imab, Yale, Intelbras, Hikvision), facial recognition terminals, turnstiles, and mobile credentials (NFC and Bluetooth) into a single AWS-hosted management layer. Core product modules include Mensageria (automated WhatsApp messaging), Self Check-in (AI-assisted document/photo verification), Controle de Acessos (smart lock integration with auto-generated stay-bound passwords), and a PMS-connected management dashboard; a parallel Corporate Access Control platform serves offices, condominiums, and educational institutions. The company sells modular SaaS subscriptions billed per installed access point, supplemented by hardware integration and ongoing support services, via a direct enterprise field-sales motion targeting hospitality operators, property developers, coworking operators, and corporate clients across Brazil.

Name

Magikey

Legal name

ADDVANCE SOLUÇÕES EM INFORMÁTICA S.A.

Website

https://magikey.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Magikey is a Brazilian B2B cloud-based access control and hospitality automation platform that integrates smart locks, facial recognition, and mobile credentials for hotels, short-term rental operators, coworking spaces, and corporate offices across Brazil.

Ownership category

akta.pro rank

Product category

Access Control Software

NAICS

Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513)

SIC

Services-Computer Integrated Systems Design (7373), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Remote Monitoring & Management (RMM) Services (BPAEABAA)

akta.pro secondary industries

Hybrid Cloud Management, Monitoring & FinOps (HDABAMAD), Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)

Keywords

• Cloud access control
• Smart lock integration
• Hospitality automation
• Mobile credential management
• IoT access platform

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Access Control Platform: Cloud-based access control software subscription model providing centralized access management, monitoring, and automation. Clients can start with minimal investment installing only one access point and expand as needed, with billing based on installed points.
2. Hardware Sales (Third-party Locks and Devices): While Magikey does not manufacture locks, they recommend and integrate third-party hardware including smart locks, readers, and facial recognition terminals. Revenue from hardware recommendation and integration services.
3. Technical Support and Maintenance Services: Ongoing technical support and maintenance services for both software platform and integrated hardware systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Magikey provides a cloud-based access control and automation platform built on IoT architecture with Fog Computing for edge-based decision processing. The company sells modular SaaS solutions for hospitality operators (automated messaging, AI-powered self check-in, smart lock access control, and centralized management software) and a separate corporate platform managing turnstiles, facial recognition doors, and smart locks for offices, coworking, and educational institutions. The platform integrates with major PMS systems and third-party smart lock brands through REST APIs and is hosted on AWS infrastructure.

Product overview

Magikey is a modular cloud-based automation platform for access control and hospitality operations. The platform consists of four core hospitality modules (Messaging System, Self Check-in, Access Control, and Management Software) plus a separate Corporate Access Control platform. The hospitality solutions integrate with major lock brands and PMS systems to enable automated check-ins, access management, and guest communications. The corporate platform manages turnstiles, facial recognition, and smart locks across offices, condominiums, and educational institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Magikey Hospitality Platform Modular cloud-based automation platform for hospitality operations. Delivered as four integrated modules: Mensageria (automated guest messaging via WhatsApp), Self Check-in (AI-powered guest data and document verification), Controle de Acessos (smart lock integration with automatic password generation), and Software de Gestão (centralized PMS-integrated management dashboard). Designed for hotels, vacation rentals, short-term and long-stay rental operators, enabling up to 30% reduction in fixed operational costs through 100% autonomous check-in/checkout.
• Magikey Corporate Access Control Cloud-based workspace access control and space management platform for corporate environments, including offices, condominiums, educational institutions, and coworking spaces. Centralizes management of turnstiles, facial recognition doors, and smart locks into a single platform with remote access monitoring, opening capabilities, integration with existing ERPs and CRMs, and a mobile app for keyless entry. Used by 120,000+ users in the corporate segment.

Quantifiable outcome

• Up to 30% reduction in fixed operational costs
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability4 records

Feature11 records

Partnerships

Twelve partnerships are on record, tiered core.

• DoinncoreTechnology or Integration · 1 August 2025Strategic partnership announced in August 2025 for hospitality operations. Doinn focuses on hospitality management solutions and the partnership enables enhanced integration for short-term rental operators seeking comprehensive property management automation.
• Stays.netcoreTechnology or IntegrationNative PMS integration with Stays.net, enabling automatic data synchronization for reservations, check-ins, and property management. Allows hospitality operators to centralize their operations within a unified platform.
• Erbon HospitalitycoreTechnology or IntegrationNative PMS integration with Erbon Hospitality, one of Brazil's leading property management systems for hospitality operations. Enables automated data flow between booking systems and Magikey's access control platform.
• GuestycoreTechnology or IntegrationNative integration with Guesty, a major property management platform serving vacation rentals and hospitality operators globally. Enables unified property and access management for Guesty users.
• To De Férias (TDF)coreTechnology or IntegrationNative PMS integration with TDF (To De Férias), a Brazilian vacation rental management platform. Supports automated access control synchronization for TDF-managed properties.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider hosting the Magikey platform. AWS provides the scalable, secure cloud foundation with 230+ security features, compliance certifications, and global infrastructure supporting high availability and data protection requirements.
• TtlockcoreTechnology or IntegrationCompatible smart lock brand integrated with the Magikey platform. Ttlock devices can be controlled through the Magikey system for automated access management, password generation, and real-time monitoring.
• DlockcoreTechnology or IntegrationCompatible smart lock brand integrated with the Magikey platform. Dlock smart locks work within the Magikey ecosystem for seamless access control automation.
• ImabcoreTechnology or IntegrationCompatible smart lock brand integrated with the Magikey platform. Imab devices are supported within the Magikey access control ecosystem.
• YalecoreTechnology or IntegrationCompatible smart lock brand from ASSA ABLOY integrated with the Magikey platform. Yale smart locks provide additional hardware options for the Magikey ecosystem.
• IntelbrascoreTechnology or IntegrationCompatible Brazilian security and access control brand integrated with the Magikey platform. Intelbras provides access control readers and devices for the Magikey system.
• HikvisioncoreTechnology or IntegrationCompatible video surveillance and security brand integrated with the Magikey platform. Hikvision devices complement the access control ecosystem with video verification capabilities.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Openpath (Motorola Solutions): Mobile and cloud-based access control with strong enterprise and multi-tenant focus; comparable architecture (cloud + edge readers, mobile credentials, broad integrations).
• SALTO KS: Cloud-based mobile access control targeting coworking, coliving, and short-term rentals with mobile key delivery - directly overlapping Magikey's coworking and hospitality use cases.
• RemoteLock: Cloud-based access control SaaS managing smart locks and credentials for short-term rentals, multifamily, and commercial properties - directly comparable product and model to Magikey across shared-use customers.
• OpenKey: Mobile key and self check-in platform purpose-built for hotels and short-term rentals - directly comparable feature set on the hospitality side of Magikey's offering.
• Brivo: Cloud-native access control platform serving commercial real estate, multifamily, and enterprise with mobile credentials and integrations - the closest US analogue to Magikey's hospitality/corporate positioning.

Broad incumbents

• Intelbras: Major Brazilian electronics and security conglomerate that sells access control hardware and software to the same enterprise and residential customers where Magikey deploys.
• ASSA ABLOY (Yale): Global access solutions leader owning Yale and other brands integrated with Magikey; also offers competing cloud platforms (e.g., Cliq, Aperio) aimed at hospitality and enterprise.
• dormakaba: Global provider of access control, door hardware, and enterprise security solutions serving hotels and commercial real estate with both hardware and software offerings.

Emerging players

• Latch: Smart access platform for apartments and multifamily - operates in adjacent multifamily/Rental vertical with similar mobile credential and management software narrative.
• Verkada: Cloud-managed physical security (video, access, environmental) for distributed enterprise sites; competing more on video but expanding into adjacent access and visitor workflows Magikey serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/magikey
• Instagraminstagram.com/magikey.oficial
• Facebookfacebook.com/ControleDeAcessoMagikey

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magikey