What Doinn does

Doinn S.A. is a Lisbon-based SaaS company, founded in 2015, that provides a cloud-based property operations platform for the short-term rental and adjacent hospitality verticals. The platform is structured as an integrated suite of eight core modules — Smart Scheduling, Staff Management, Work Management, Quality Management, Property Maintenance, Client Management System, Financial & Operations Insights, and a Team Messaging App — and is packaged into four industry-specific solutions targeting short-term rental property managers, cleaning businesses, hostel operators, and coliving companies. Doinn differentiates through direct integration with 50+ Property Management Systems and iCal feeds, enabling automated job creation from live bookings, GPS-based clock-in/out compliant with European legislation, photo-stamped quality documentation for damage disputes, and instant message translation for multilingual cleaning teams.

The underlying technology stack is a cloud-based, mobile-first platform with PMS integration as its central architectural choice, supported by workflow automation (marketed as 'AI-Powered Automations') and per-job financial analytics. The company operates a hybrid go-to-market model: a free self-service tier drives product-led adoption among SMBs and individual property managers, while personalized demos and direct sales target enterprise and mid-market property management companies. Revenue is generated entirely through SaaS subscription fees, with a freemium entry point and tiered paid plans (specific pricing not publicly disclosed). The company claims 1,000+ customer companies globally, a customer base spanning brands such as Olala Homes, Be Mate, Habyt, HomingHere, YON LIVING, and HOSTICASA. Total disclosed funding across four rounds (Portugal Ventures in 2016, Top Seeds Lab in 2020, and two undisclosed rounds in 2019 and 2022) is approximately $1.8M, consistent with a capital-efficient, organically scaled private company operating with 11-50 employees.

Name

Doinn

Legal name

Doinn S.A.

Website

https://doinn.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Doinn is a Lisbon-based SaaS platform that automates operations for short-term rental property managers, cleaning businesses, hostels, and coliving operators through PMS-integrated scheduling, staff management, and quality workflows.

Ownership category

akta.pro rank

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Property operations platform delivered as a subscription service with tiered pricing based on features and scale. Revenue is generated through recurring subscription fees for access to the software platform, mobile app, and integrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Doinn is a cloud-based property operations SaaS platform for short-term rental property managers and cleaning businesses. The platform integrates directly with 50+ PMS and iCal systems to automate scheduling, staff management, quality control, and financial reporting. It is delivered via web dashboard and native mobile apps with a freemium entry point and tiered subscription pricing.

Product overview

Doinn is a unified property operations platform designed for short-term rentals and hospitality operations. The platform consists of a core integrated suite of 8 modules (Smart Scheduling, Staff Management, Work Management, Quality Management, Property Maintenance, Client Management System, Financial & Operations Insights, and Team Messaging App) that work together through a single PMS integration to centralize and automate property operations. The platform is offered alongside 4 industry-specific solutions (Short Term Rental Operations Software, Cleaning Business Software, Hostel Operations Software, and Coliving Operations Software) that tailor the core platform to different market segments. Doinn positions itself as a property operations solution that integrates with Property Management Systems to create workflows and automate routine tasks, with AI-powered automations enabling 50+ improvements in daily operations and 40 hours saved per month.

Differentiator

Problem solved

Functional benefit

Products and services

• Short Term Rental Operations Software Industry-specific property operations platform for short-term rental managers, from SMBs to large property management companies. Integrates with PMS and iCal to automate scheduling and operations across distributed portfolios.
• Cleaning Business Software Operations platform for cleaning service providers serving short-term rentals, hotels, and other hospitality sectors. Enables management of in-house and outsourced cleaning teams with job assignment, staff payroll, client invoicing, and multi-client operations.
• Hostel Operations Software Operations management solution designed for hostel businesses to streamline daily operations, manage cleaning and maintenance tasks, and coordinate staff across multi-location properties.
• Coliving Operations Software Property operations platform for flexible housing companies managing coliving spaces, supporting tenant management, flexible housing operations, and property maintenance coordination.

Quantifiable outcome

• 50%+ improvement in daily operations
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature6 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Breezeway: Breezeway is a property operations and guest experience platform for short-term rental managers, offering cleaning coordination, quality assurance, and maintenance workflows. It is the most direct competitor to Doinn, serving the same STR operations layer with overlapping modules.
• Turno: Turno is a cleaning and operations management platform purpose-built for vacation rental managers and their cleaning teams. It directly competes with Doinn's cleaning business software and Smart Scheduling modules.
• Operto: Operto is a vacation rental operations platform that automates cleaning, maintenance, and guest experience workflows for property managers. Highly comparable to Doinn's STR operations suite with similar PMS-integration-driven positioning.
• Properly: Properly provides cleaning and turnover management software for short-term rental hosts and property managers. Overlaps directly with Doinn's quality management, scheduling, and cleaning business modules.

Broad incumbents

• Guesty: Guesty is a leading all-in-one property management system for short-term rentals, with a much broader feature set than Doinn including channel management and booking engine. It is a broader incumbent that increasingly competes in operations workflows, potentially squeezing niche players like Doinn.
• Hostaway: Hostaway is a vacation rental PMS serving property managers with channel management, websites, and operations tools. It is a broader incumbent that could move down-market into Doinn's operations layer.
• Lodgify: Lodgify is a vacation rental website builder and PMS targeting individual hosts and small managers. It is a broader incumbent with overlapping PMS integration capabilities that competes for the same SMB customer base as Doinn.

Emerging players

• SuiteOp: SuiteOp is a vacation rental operations platform automating cleaning, maintenance, and inventory management. It is an emerging player competing directly in Doinn's niche, focused on SMB property managers.
• PriceLabs: PriceLabs is a revenue management and dynamic pricing tool for short-term rentals. While not a direct competitor on operations, it serves the same STR property manager customer and is a relevant emerging peer in the broader STR tech stack.
• TIDY: TIDY provides cleaning and turnover automation for short-term rental hosts and property managers, including cleaning team management. It is an emerging direct competitor focused on Doinn's cleaning business software module.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/doinnco
• Facebookfacebook.com/doinn.co
• LinkedInlinkedin.com/company/doinn
• Instagraminstagram.com/doinn.co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doinn