Procana
- Company typePrivate
- Founded2013
- HeadquartersMiramar Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Procana firmographics
Firmographics- Name
- Procana
- Legal name
- Procana Laboratories
- Website
- https://procana.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Procana is headquartered
LocationHeadquarters
- HQ city
- Miramar Beach
- HQ country
- United States
- HQ region
- North America
Markets served
Procana business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for CBD, CBG, Hemp, and THC products including capsules, tinctures, gummies, topicals, and skincare. Products sold at various price points from $16.99 to $72.99.
- Subscription/Autoship Program: Recurring subscription model offering 5-10% discounts (30-day, 60-day, 90-day autoship options). Customers sign up for regular deliveries of preferred products.
- Wholesale Distribution: Products distributed through 2900+ health stores and pharmacies nationwide. Wholesale program available for retailers.
- Affiliate Program: Revenue sharing with affiliates who refer customers to Procana products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | CBD Balance Softgels - Daily Maintenance (240mg) |
| Subscription | Monthly | CBD Complete Softgels - Extra Strength (600mg) |
| Subscription | Monthly | CBD Ultra Softgels - Maximum Strength (1500mg) |
| Subscription | Monthly | CBD Maxx Softgels - Extra Maximum Strength (3000mg) |
| Subscription | Monthly | CBD PM Night-Time Softgels (450mg + Melatonin) |
| Subscription | Monthly | CBD CBG 1:1 Softgels (600mg) |
| Subscription | Monthly | CBD Gummies 10mg (300mg bottle) |
| Subscription | Monthly | CBD Gummies 25mg (750mg bottle) |
| Subscription | Monthly | CBD Maxx Gummies (3000mg bottle) |
| Subscription | Monthly | CBD Arnica Regular Roll-On (250mg) |
| Subscription | Monthly | CBD Arnica Extra Strength Roll-On (500mg) |
| Subscription | Monthly | CBD for Dogs Mini Breed Tincture |
| Subscription | Monthly | CBD for Dogs Large Breed Tincture |
| Subscription | Monthly | CBG Oil Softgels Regular Strength (300mg) |
| Subscription | Monthly | CBG Oil Softgels Extra Strength (600mg) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Procana product offering
Product offeringCore offering
Procana Laboratories manufactures and sells CBD, CBG, hemp, and THC-based wellness products including softgel capsules, oil tinctures, gummies, topical sprays and roll-ons, facial skincare serums, and pet-specific formulations. The company distributes its branded product line through its direct-to-consumer e-commerce website and a wholesale network spanning 2,900+ health stores and pharmacies across the United States. Product lines are organized into category-specific brands including Pawcana (pets), Full Spectrum Hemp, and condition-targeted formulations (sleep, energy, recovery, skincare).
Product overview
Procana is a CBD, CBG, and hemp product company established in 2013, offering a diversified portfolio of cannabinoid-based wellness products sold primarily through its e-commerce platform and 2900+ health stores and pharmacies nationwide. The product portfolio spans five core categories: (1) CBD capsules/softgels in six dosage strengths ranging from 240 mg to 3000 mg per bottle, including daily maintenance, extra strength, maximum strength, sleep-focused (CBD PM with melatonin), and balanced CBD+CBG 1:1 formulations; (2) CBD oil tinctures in six strengths with sublingual delivery, including daily maintenance, extra strength, maximum strength, sleep, and 1:1 CBD+CBG options; (3) CBD gummies in vegan fruit flavors across six dosage levels (10–100 mg per gummy), including sleep-formulated gummies with melatonin; (4) CBD topicals combining CBD with arnica and menthol in spray and roll-on formats at regular and extra strength potencies; (5) CBD skincare including facial serums (arnica and hyaluronic acid formulations) and an anti-aging rejuvenation cream with CoQ10; (6) CBG capsules in regular and extra strength for focus and endocannabinoid support; (7) pet-specific CBD products in peanut butter-flavored tinctures sized by dog weight (mini through extra large breeds) plus pet softgels; (8) Full spectrum hemp oil and capsule products containing multiple cannabinoids; (9) THC microdose softgels and gummies within legal limits; and (10) marketing materials (brochures, posters, window clings, counter displays, tent cards) and branded apparel. The company positions itself around third-party lab testing, CO2 extraction, organic US-grown ingredients, and compliance with the Farm Bill Act 2018 ( THC below 0.3%).
Differentiator
Problem solved
Functional benefit
Brands
- Pawcana: Pet-specific CBD product line under Procana offering weight-based CBD tinctures and softgels for dogs and cats with natural peanut butter flavor. Products include Mini Breed (under 12 lbs), Small Breed (12-25 lbs), Medium Breed (25-50 lbs), Large Breed (50-100 lbs), Extra Large Breed (100+ lbs), and Pawcana Softgels.
Products and services
- CBD Softgels/Capsules CBD isolate softgel capsules in multiple strength variants (Balance, Complete, Ultra, Maxx, PM Night-Time) designed for adult consumers seeking controlled daily CBD supplementation for general wellness, sleep support, and stress management.
- CBD Oil Tinctures CBD sublingual oil tinctures in multiple strength variants (Balance, Complete, Ultra, Maxx, PM Night-Time) formulated with grapeseed oil carrier, intended for adult consumers seeking flexible-dose CBD supplementation.
- CBD Gummies CBD-infused gummy products in multiple strengths (10mg, 25mg, Complete, Ultra, Maxx, PM Night-Time, PM + Melatonin) targeted at consumers who prefer edible, pre-dosed CBD formats.
- CBD Topicals (Arnica + Menthol) CBD topical sprays and roll-ons formulated with Arnica and Menthol, available in regular and extra-strength variants, designed for athletes and active consumers seeking localized muscle and joint relief.
- CBD Skincare Line CBD-infused facial skincare products including CBD+Arnica Facial Serum, CBD+Hyaluronic Facial Serum, and CBD+CoQ10 Rejuvenation Cream, formulated for anti-aging, hydration, and skin rejuvenation.
- Pawcana CBD Pet Products Dedicated CBD pet product line (Pawcana) offering breed-specific softgel SKUs for Mini, Small, Medium, Large, and Extra Large breed dogs, plus a cat product, designed for pet owners seeking natural wellness support for animals.
- CBG Oil Softgels CBG (cannabigerol) isolate softgel capsules in Regular and Extra Strength variants, formulated for consumers seeking the specific wellness properties of the CBG cannabinoid distinct from CBD.
- Full Spectrum Hemp Products Full Spectrum Hemp capsules, oil tinctures, and Hemp Omega capsules containing the full cannabinoid and terpene profile, targeted at consumers preferring whole-plant hemp extracts over CBD isolate formulations.
- THC Product Line THC-containing products including D9-THC microdose softgels and 5mg THC gummies in Peach Mango flavor, targeted at adult consumers in jurisdictions where THC products are legally available.
- CBD Maxx Line High-potency CBD Maxx product line offered in softgel, tincture, and gummy formats for experienced CBD users seeking maximum-strength formulations.
Quantifiable outcome
- Thousands of five-star customer reviews reported for pain relief, sleep improvement, and anxiety reduction
- +1 more outcomes
Companies that use Procana
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Procana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Procana partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Prime Brandsparent_companyPrime Brands is the parent company behind Procana, a CBD and hemp wellness brand established in 2013. Prime Brands focuses on producing daily health essentials and supplements through its subsidiary brands including Procana.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Procana competitors and assessment
Company assessmentDirect peers
- Charlotte's Web Holdings: One of the most established US CBD wellness brands offering tinctures, capsules, gummies, and topicals across DTC and mass retail; directly comparable in product mix, distribution model, and target consumer.
- Joy Organics: Family-owned CBD brand selling tinctures, gummies, softgels, topicals, and pet products with a focus on broad-spectrum and THC-free formulations; comparable in DTC emphasis and premium wellness positioning.
- Medterra: CBD wellness brand offering isolate-based tinctures, capsules, topicals, and pet products through DTC and major retail; closely matches Procana's isolate-based, CO2-extracted formulation approach.
- CBDFX: CBD brand offering tinctures, gummies, capsules, topicals, and pet products via DTC; comparable across product range, consumer targeting, and use-case merchandising (sleep, calm, recovery).
- cbdMD: Public US CBD brand selling tinctures, gummies, topicals, and pet products via DTC and major retail; competes head-to-head with Procana on price, product breadth, and retail distribution.
- Lazarus Naturals: Vertically integrated CBD brand selling tinctures, capsules, topicals, and pet products direct-to-consumer with strong value positioning; comparable in product breadth and e-commerce focus.
- CV Sciences (PlusCBD): Public CBD/hemp wellness company with PlusCBD branded softgels, gummies, and topicals; directly comparable in supplement-grade product positioning and retail distribution.
- Green Roads: Pharmacist-formulated CBD brand offering oils, gummies, capsules, and topicals through DTC and 6,000+ retail locations; highly comparable in formulation philosophy, channel mix, and consumer positioning.
Emerging players
- HempFusion: US CBD supplement brand with a focus on capsules, tinctures, and topicals distributed through health food and practitioner channels; partially overlaps with Procana's health-store distribution model.
- Elixinol: Globally distributed hemp-derived CBD brand with tinctures, capsules, and topicals; overlaps with Procana on product format but skews more international and wellness-clinical in positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Procana social profiles
Digital presenceProcana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Procana leadership team
Management profileNumber of profiles
Procana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Procana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Procana
What does Procana do?
Procana Laboratories manufactures and sells CBD, CBG, hemp, and THC-based wellness products including softgel capsules, oil tinctures, gummies, topical sprays and roll-ons, facial skincare serums, and pet-specific formulations. The company distributes its branded product line through its direct-to-consumer e-commerce website and a wholesale network spanning 2,900+ health stores and pharmacies across the United States. Product lines are organized into category-specific brands including Pawcana (pets), Full Spectrum Hemp, and condition-targeted formulations (sleep, energy, recovery, skincare).
Is Procana a public or private company?
Procana is a private company. It is classified as corporate owned and is currently operating.
When was Procana founded?
Procana was founded in 2013. It employs 11 to 50 people.
Where is Procana based?
Procana is headquartered in Miramar Beach, United States, in the North America region.
How does Procana make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription/Autoship Program, wholesale Distribution and affiliate Program.
Who are Procana's main competitors?
Direct peers on record are Charlotte's Web Holdings, Joy Organics, Medterra, CBDFX, cbdMD, Lazarus Naturals, CV Sciences (PlusCBD) and Green Roads. Emerging players are HempFusion and Elixinol.
Does Procana have an API?
No public API is recorded for Procana.