Lake-Link
- Company typePrivate
- Founded2001
- HeadquartersGreen Lake, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Lake-Link firmographics
Firmographics- Name
- Lake-Link
- Legal name
- Lake-Link Inc.
- Website
- https://lake-link.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Lake-Link industry classification
Industry- Product category
- Fishing and Outdoor Recreation Platform
- SIC
- Fishing, Hunting And Trapping (900)
- akta.pro primary industry
- Freshwater Fishing Specialty Retail (CRAMALAB)
- akta.pro secondary industry
- Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC)
Keywords
Where Lake-Link is headquartered
LocationHeadquarters
- HQ city
- Green Lake
- HQ country
- United States
- HQ region
- North America
Markets served
Lake-Link business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Advertising Revenue: Lake-Link generates revenue through sponsored content, product spotlights, and advertising placements from outdoor gear manufacturers and retailers. The site displays affiliate links and receives compensation when users click through to purchase products.
- Affiliate/Referral Revenue: The website contains affiliate links to outdoor gear retailers. When users click links and make purchases, Lake-Link receives a small commission.
- Pro Membership Subscription: Lake-Link offers a Pro membership tier that provides advanced features including 10-day fishing forecasts, species-specific forecasts, and other premium tools. This represents a recurring subscription revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free User Account - Basic access to lakes, reports, forums, and limited features |
| Subscription | Monthly | Pro Membership - Advanced forecasting and premium features |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Lake-Link product offering
Product offeringCore offering
Lake-Link operates an online fishing and outdoor recreation platform providing a 50-state lake finder, community-driven fishing reports, forums, travel planning, classifieds, deals aggregation, and a business directory. Its flagship offering is the Fishing Forecaster/Fishing Advisor, a proprietary multi-factor predictive tool that delivers species-specific fishing forecasts up to 10 days in advance. Revenue is generated through advertising, affiliate referrals to outdoor retailers, and Pro Member subscriptions that unlock advanced forecasts and offline lake maps.
Product overview
Lake-Link is a unified fishing and outdoor enthusiast platform combining community-driven content, trip planning tools, and e-commerce features. The core platform centers on the Lake Finder (47 states of lake data), Fishing Reports (community catches), and Forums (discussion boards). Key tools include Travel (lodging booking), Classifieds (Trading Post marketplace), Deals (outdoor gear deals), and Business Directory (guides/charters). The flagship AI feature is the Fishing Forecaster/Fishing Advisor, a predictive analytics tool providing species-specific forecasts up to 10 days ahead by analyzing environmental factors like water temperature, weather, barometric pressure, and seasonal patterns. Pro subscription tier unlocks premium features including advanced forecasts, map downloads, and member discounts. Additional features include Photo Gallery, Articles/Knowledge Base, Messenger, and Windows Map Viewer app.
Differentiator
Problem solved
Functional benefit
Brands
- Lake-Link Fishing Forecaster: A species-specific fishing forecasting tool that provides 10-day outlooks, weather analysis, and gear recommendations to help anglers plan their fishing trips.
- Fishing Advisor
Products and services
- Lake-Link Pro Membership Premium subscription offering for recreational anglers providing advanced 10-day species-specific fishing forecasts, hour-by-hour breakdowns, structure recommendations, weekly prizes, member discounts, pro member-only forum boards, and lake map downloads via the Map Viewer App. Targeted at power users who want deeper forecasting capability beyond the free tier.
- Lake-Link Fishing Forecaster Proprietary predictive fishing forecast tool for recreational anglers that delivers species-specific forecasts up to 10 days in advance, hour-by-hour breakdowns, structure and area recommendations, and gear suggestions by analyzing multiple environmental factors beyond traditional solunar tables. Available to Pro Members.
- Lake-Link Fishing Advisor Comprehensive fishing intelligence system for recreational anglers that combines species-specific forecasts, environmental analysis (seasonality, weather patterns, water conditions), and gear recommendations to provide practical fishing insights beyond traditional solunar tables.
- Lake Finder Search and discovery tool for recreational anglers enabling exploration of lakes across all 50 US states with detailed information on location, size, species available, fishing reports, and access information.
- Lake-Link Forums Community discussion boards for outdoor enthusiasts covering fishing (bass, walleye, musky, crappie, panfish, pike, trout, catfish, ice fishing), hunting, camping, boats, ATVs, snowmobiles, recipes, and state-specific discussions across all 50 states.
- Lake-Link Travel Lake vacation planning tool for recreational anglers and outdoor travelers connecting users with lodging options including hotels, private homes, and resorts near fishing destinations, with destination search by travel dates and room selection.
- Classifieds (Trading Post) User-to-user marketplace for outdoor enthusiasts to buy and sell fishing, hunting, and outdoor gear, including boats, motors, ATVs, camping equipment, electronics, firearms, and real estate.
- Deals Outdoor gear deals aggregator featuring flash deals, daily deals, and hot deals from outdoor retailers including Bass Pro Shops, Cabela's, Scheels, and West Marine, driving affiliate referral traffic to these merchants.
- Business Directory Directory of lake-area businesses including fishing guides, charters, resorts, lodging, and outdoor service providers searchable by category, enabling anglers to find local services and businesses to reach angler customers.
- Photo Gallery and Weekly Contest Community photo sharing platform for anglers to upload images of catches, with a weekly photo contest sponsored by Kwik Trip awarding $25 gift card prizes to encourage user-generated content and engagement.
- Articles Educational content library for recreational anglers featuring fishing technique articles, gear reviews, seasonal fishing tips, industry news, and press releases about new fishing products from manufacturers.
- Map Viewer App (Windows) Windows desktop application for Pro Members enabling viewing and downloading of lake maps for offline use in the field.
Quantifiable outcome
- Forecasts available up to 10 days in advance
- +2 more outcomes
Companies that use Lake-Link
Customer profileSegments2 records
Lake-Link technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature3 records
Lake-Link partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor.
- Kwik TripminorKwik Trip sponsors the Lake-Link Photo Contest where anglers can upload photos of their catches to win weekly $25 gift card prizes. This partnership provides promotional incentives for user engagement on the platform.
- MinnKotaminorMinnKota sponsors Lake-Link with product spotlights for trolling motors and other marine equipment, reaching the platform's engaged angler audience.
- HumminbirdminorHumminbird sponsors Lake-Link with fish finder product spotlights, advertising their electronics products to the fishing community.
- RapalaminorRapala sponsors Lake-Link and provides press releases for new product announcements. Their lures are featured in product spotlights and articles.
- St. Croix RodsminorSt. Croix Rods sponsors Lake-Link with product spotlights and appears as a sponsor on the travel page.
- GarminminorGarmin sponsors Lake-Link with product spotlights for LiveScope and other marine electronics.
- OkumaminorOkuma sponsors Lake-Link with product spotlights for fishing reels and rods.
- StrikeMaster Ice AugersminorStrikeMaster Ice Augers sponsors Lake-Link's ice fishing content and press releases.
- Fleet FarmminorFleet Farm is a retail sponsor on Lake-Link, with affiliate links driving traffic to their outdoor gear retail stores.
- VMC IceminorVMC Ice provides press releases for new ice fishing products featured on Lake-Link's press release section.
- SEVIINminorSEVIIN fishing reels featured in press releases and product spotlights on Lake-Link.
- Outdoor Gear Retailers (Bass Pro Shops, Cabela's, Scheels, FishUSA)minorLake-Link drives traffic to major outdoor retailers through affiliate links, earning commissions on referred sales. Featured retailers include Bass Pro Shops, Cabela's, Scheels, FishUSA, and West Marine.
Scale indicators1 record
Recent moves1 record
Expansion highlights5 records
Lake-Link competitors and assessment
Company assessmentDirect peers
- Fishbrain: Fishbrain is the largest mobile-first social fishing platform with predictive catch forecasts, community catches, and gear recommendations. It is a direct competitor to Lake-Link, sharing the angler community/fishing-forecast model but with venture-backed mobile-native distribution.
- ANGLR (Shimano): ANGLR is a fishing trip-logging and analytics app acquired by Shimano that combines catch recording with smart-device fishing data. Overlaps with Lake-Link on trip planning and forecast-based angler engagement, though more hardware-integrated.
- Wired2Fish: Wired2Fish is a freshwater fishing media site with editorial content, tournament coverage, and gear reviews targeting competitive and recreational anglers. It is a direct comparable as a digital fishing content/community destination competing for angler attention and sponsor dollars.
- BassForecast: BassForecast produces a species-specific fishing forecast (notably for bass) driven by solunar and weather data. Closely comparable to Lake-Link's Fishing Forecaster on the predictive-forecast axis, though as a single-feature tool rather than a full community platform.
- The Hull Truth: The Hull Truth is a long-running boating and fishing forum with classifieds, reports, and active community discussions. Highly comparable to Lake-Link as a forum-first fishing/boating community with classifieds and travel/lifestyle content.
Broad incumbents
- Navionics (Garmin): Navionics, now owned by Garmin, provides marine charts, sonar mapping, and boating/navigation apps widely used by fishing-capable boaters. It overlaps on the lake/marine data layer used by anglers, but its core function is broader navigation rather than angler community/forecasting.
- Bassmaster: Bassmaster is the dominant competitive bass fishing media property with tournaments, editorial content, and an engaged bass-angler audience. Compares to Lake-Link as a freshwater-fishing digital destination, but is much larger and tournament-centric.
- Field & Stream: Field & Stream is a legacy outdoor recreation media brand covering hunting, fishing, and gear with large digital reach. Compares as adjacent outdoor content destination competing for angler advertising dollars and audience attention.
- Outdoor Life: Outdoor Life is a long-established outdoor recreation media outlet covering fishing, hunting, and conservation. Overlaps with Lake-Link on the freshwater fishing editorial and gear-review content axis within a broader outdoor portfolio.
Others
- Boat Trader: Boat Trader is a major online boat marketplace connecting buyers and sellers of recreational watercraft. Lake-Link's Classifieds and Business Directory compete for a share of boat shopping intent, making Boat Trader an adjacent monetization comparator rather than a community/forecast rival.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Lake-Link social profiles
Digital presenceLake-Link financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lake-Link leadership team
Management profileNumber of profiles
Profiles1 record
Lake-Link funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lake-Link M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lake-Link
What does Lake-Link do?
Lake-Link operates an online fishing and outdoor recreation platform providing a 50-state lake finder, community-driven fishing reports, forums, travel planning, classifieds, deals aggregation, and a business directory. Its flagship offering is the Fishing Forecaster/Fishing Advisor, a proprietary multi-factor predictive tool that delivers species-specific fishing forecasts up to 10 days in advance. Revenue is generated through advertising, affiliate referrals to outdoor retailers, and Pro Member subscriptions that unlock advanced forecasts and offline lake maps.
Is Lake-Link a public or private company?
Lake-Link is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lake-Link founded?
Lake-Link was founded in 2001. It employs 1 to 10 people.
Where is Lake-Link based?
Lake-Link is headquartered in Green Lake, United States, in the North America region.
How does Lake-Link make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are affiliate/Referral Revenue and pro Membership Subscription.
Who are Lake-Link's main competitors?
Direct peers on record are Fishbrain, ANGLR (Shimano), Wired2Fish, BassForecast and The Hull Truth. Broad incumbents are Navionics (Garmin), Bassmaster, Field & Stream and Outdoor Life. Boat Trader is listed as an others.
Does Lake-Link have an API?
No public API is recorded for Lake-Link.
What industry is Lake-Link in?
Lake-Link's product category is Fishing and Outdoor Recreation Platform. Its primary akta.pro industry code is CRAMALAB, Freshwater Fishing Specialty Retail, with a secondary code of THAJAJAC, Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing). Its SIC code is 900.